{"id":660,"date":"2012-03-29T11:18:51","date_gmt":"2012-03-29T11:18:51","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=660"},"modified":"2012-03-29T11:19:08","modified_gmt":"2012-03-29T11:19:08","slug":"mail-acilma-oranlari-icin-taktikler-2","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/29\/mail-acilma-oranlari-icin-taktikler-2\/","title":{"rendered":"Mail a\u00e7\u0131lma oranlar\u0131 i\u00e7in taktikler 2"},"content":{"rendered":"

Taktiklerimize devam edersek, mail g\u00f6nderimlerinde kendinizi kullan\u0131c\u0131n\u0131n yerine koyman\u0131z \u00f6nemlidir.\u00a0 Genelde Pazartesileri inboxlarda bir yo\u011funluk ya\u015fan\u0131r, ben g\u00fcnde 50-60MB l\u0131k mail \u00e7ekerken Pazartesi\u2019leri bu rakam 150MB\u2019lara kadar y\u00fckselmekte.<\/span><\/p>\n

Yap\u0131lan ara\u015ft\u0131rmalarda bu biriken mailleri kullan\u0131c\u0131lar,\u00a0 subject\u2019lerini tarayarak yani g\u00f6z ile scan ederek ilk filtrelemeden ge\u00e7irdikleri ve %80 mail silinmelerin burda ya\u015fand\u0131\u011f\u0131 ve daha sonra daha detayl\u0131 bir g\u00f6zden ge\u00e7irmeye girip \u00f6nemli maillere bayrak atay\u0131p, acilleri okuduklar\u0131 ve di\u011ferleni daha uygun bir zamanda okumak \u00fczere b\u0131rakt\u0131klar\u0131 y\u00f6n\u00fcndedir.<\/span><\/p>\n

Yani kullan\u0131c\u0131 sadace subject\u2019e bakarak ve tamam\u0131n\u0131 okumadan yakla\u015f\u0131k 300mail siliyor, dolay\u0131s\u0131 ile subjectiniz s\u0131radansa, kampanya, f\u0131rsat…vs gibi \u00e7ok kullan\u0131lan kelimeler i\u00e7eriyorsa siz ilk taramada siliniyorsunuz.\u00a0 Daha sonra subjectleri\u00a0 okuyarak, bir tarama yap\u0131yor ve bu tarama s\u0131ras\u0131nda \u015fimdi okunacak, hemen cevap verilecek, sonra okunacak gibi belirlemeler yap\u0131yor kullan\u0131c\u0131lar.\u00a0 \u0130\u015fte bu s\u0131rada subject\u2019inizin ilgi \u00e7ekici olmas\u0131 \u00f6nem ta\u015f\u0131yor, zira ilk taramada zaten subject\u2019iniz tam olarak okunmuyor.<\/span><\/p>\n

Genelde sat\u0131n al\u0131nan, yada kendi \u00fcyesi olmayan listelere g\u00f6nderimlerde, \u015firketler bu 2 taramay\u0131 ge\u00e7emiyorlar.\u00a0 \u00c7\u00fcnk\u00fc erkek kullan\u0131c\u0131lar\u0131n da bulundu\u011fu bir veri taban\u0131na gebelik testinde indirim, kafas\u0131nda sa\u00e7 olmayan kullan\u0131c\u0131lara defrize i\u00e7in yeni metodlar subject\u2019li mailler yollan\u0131yor.<\/span><\/p>\n

Ama do\u011fru kitleye do\u011fru emailler g\u00f6nderdi\u011fnizde de elenme \u015fans\u0131n\u0131z var, bu sebepten email g\u00f6nderi zamanlar\u0131n\u0131za \u00e7ok dikkat edin, ESP\u2019nizden(email servis sa\u011flay\u0131c\u0131s\u0131) g\u00fcnl\u00fck ve saatlik email a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131n raporlar\u0131n\u0131 isteyin.\u00a0 Bu raporlar size yol g\u00f6sterecektir.\u00a0 Ayr\u0131ca subject\u2019inizi \u00f6zelle\u015ftirin, yani \u201cSevgili Ahmet Tan…..\u201d \u015feklinde kullan\u0131c\u0131n\u0131n ismine \u00f6zel email g\u00f6nderin.\u00a0 Kullan\u0131c\u0131 isminin oldu\u011fu bir emaili asla ilk taramada silmez.<\/span><\/p>\n

G\u00f6nderim i\u00e7in belirleyece\u011finiz haftan\u0131n g\u00fcn ve saatlerine g\u00f6re, kullan\u0131c\u0131 daha az maili tarayaca\u011f\u0131ndan \u015fans\u0131n\u0131z\u0131 art\u0131r\u0131rs\u0131n\u0131z.\u00a0 Ben Sony\u2019nin b\u00fcltenlerine \u00fcye olmama ra\u011fmen Pazartesi g\u00f6nderdikleri emailleri ka\u00e7\u0131rd\u0131\u011f\u0131m\u0131 \u00e7ok hat\u0131rlar\u0131m.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Taktiklerimize devam edersek, mail g\u00f6nderimlerinde kendinizi kullan\u0131c\u0131n\u0131n yerine koyman\u0131z \u00f6nemlidir.\u00a0 Genelde Pazartesileri inboxlarda bir yo\u011funluk ya\u015fan\u0131r, ben g\u00fcnde 50-60MB l\u0131k mail \u00e7ekerken Pazartesi\u2019leri bu rakam 150MB\u2019lara kadar y\u00fckselmekte. Yap\u0131lan ara\u015ft\u0131rmalarda bu biriken mailleri kullan\u0131c\u0131lar,\u00a0 subject\u2019lerini tarayarak yani g\u00f6z ile scan ederek ilk filtrelemeden ge\u00e7irdikleri ve %80 mail silinmelerin burda ya\u015fand\u0131\u011f\u0131 ve daha sonra daha detayl\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[215,115,152,204,206,205],"class_list":["post-660","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","tag-email-servis-saglayicisi","tag-esp","tag-inbox","tag-mail-acilma-oranlari","tag-mailin-konusu","tag-subject","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=660"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/660\/revisions"}],"predecessor-version":[{"id":663,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/660\/revisions\/663"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}