{"id":685,"date":"2012-04-02T06:41:27","date_gmt":"2012-04-02T06:41:27","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=685"},"modified":"2012-04-02T06:41:27","modified_gmt":"2012-04-02T06:41:27","slug":"email-pazarlamasinda-isletmelerin-dikkat-etmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/04\/02\/email-pazarlamasinda-isletmelerin-dikkat-etmesi-gerekenler\/","title":{"rendered":"Email Pazarlamas\u0131nda \u0130\u015fletmelerin Dikkat Etmesi Gerekenler"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ba\u015far\u0131l\u0131 bir e-mail \u00e7al\u0131\u015fmas\u0131 i\u00e7in y\u00fcr\u00fct\u00fclecek kampanyan\u0131n ger\u00e7ek\u00e7i planlanmas\u0131 ve hedef gruplar\u0131n\u0131n do\u011fru saptanmas\u0131 kadar, e-mail ile iletilecek olan i\u00e7eri\u011fin \u00f6zenli bir \u015fekilde haz\u0131rlanmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Bu konuda web tabanl\u0131 e-mail pazarlamas\u0131 yapacak olan i\u015fletmeler i\u00e7in dikkat edilmesi gerekenler a\u015fa\u011f\u0131daki gibi olmal\u0131d\u0131r:<\/span><\/p>\n<ol style=\"text-align: justify; color:#000000\">\n<li><span style=\"color: #000000;\">G\u00f6nderilecek mesaj \u00f6nceden test edilmeli, daha sonras\u0131nda al\u0131nan tepkilere g\u00f6re en uygun hale getirilmelidir. \u00d6nceden para harcanarak al\u0131nan datalarda geri d\u00f6n\u00fc\u015f oranlar\u0131 d\u00fc\u015f\u00fck olurken, \u00f6nceden izin al\u0131narak g\u00f6nderilen maillerde ya da verileri temizlenerek g\u00f6nderilen kampanyalarda okunma oranlar\u0131ndaki geri d\u00f6n\u00fc\u015f y\u00fczdeleri g\u00f6zle g\u00f6r\u00fclebilir \u015fekilde artmaktad\u0131r.<\/span><\/li>\n<li><span style=\"color: #000000;\">E-mail ile g\u00f6nderilen i\u00e7eri\u011fin \u015feffaf ve anla\u015f\u0131l\u0131r olmas\u0131 kullan\u0131c\u0131ya ula\u015fmak a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli. \u00d6nceden izin al\u0131narak g\u00f6nderilen mailin, \u00fcyeniz hakk\u0131nda daha fazla bilgi sa\u011flanmas\u0131 a\u00e7\u0131s\u0131ndan daha yararl\u0131 olacakt\u0131r. \u0130nsanlar\u0131 kand\u0131rarak izin al\u0131nmayaca\u011f\u0131 ve ana fikrin kar\u015f\u0131l\u0131kl\u0131 yarar ili\u015fkisi oldu\u011fu unutulmamal\u0131d\u0131r. \u0130\u015fletmeler web sitelerinde m\u00fc\u015fterilerinden ne t\u00fcr bilgiler toplad\u0131klar\u0131n\u0131, bu bilgileri ne ama\u00e7la kulland\u0131klar\u0131n\u0131, kimlerle payla\u015ft\u0131klar\u0131n\u0131, bu bilgilerin g\u00fcncellenmesi, d\u00fczeltilmesi konusunda politikalar\u0131n\u0131n ne oldu\u011fu gibi sorular\u0131n cevaplar\u0131n\u0131 al\u0131nan yan\u0131tlara g\u00f6re de\u011ferlendirmelidirler.<\/span><\/li>\n<li><span style=\"color: #000000;\">Bilgi al\u0131\u015fveri\u015fi i\u00e7in genel olarak insanlar de\u011fil, bilgisayarlar kullan\u0131lmal\u0131d\u0131r. Web sitesinde t\u00fcketicilere bilgi sunmak i\u00e7in insan g\u00fcc\u00fcnden de\u011fil canl\u0131 yard\u0131m sunman\u0131n olduk\u00e7a maliyetli olmas\u0131 nedeniyle otomatik yan\u0131t verme sistemleri kullan\u0131lmas\u0131 daha ekonomik olacakt\u0131r. \u0130\u015fletmeler bu konuda hedef grubu ve web sitesi kullan\u0131c\u0131lar\u0131n\u0131 iyi analiz etmi\u015f olmal\u0131 ve ger\u00e7ekten ihtiya\u00e7lar\u0131 olan noktalarda \u00e7al\u0131\u015fanlar\u0131n\u0131 devreye sokmalar\u0131 ve bunu yaparken de sorulara \u00e7ok kolay ve h\u0131zl\u0131 yan\u0131t verebilecek bir yap\u0131 olu\u015fturmaya \u00f6zen g\u00f6stermelidirler.<\/span><\/li>\n<li><span style=\"color: #000000;\">Online shopping yapanlarla kolay ileti\u015fim kurabilecekleri bir sistem sunulmas\u0131 yararl\u0131 olacakt\u0131r. Online al\u0131\u015fveri\u015f yapan ki\u015filerin genelde e\u011fitim seviyesi y\u00fcksek, bu t\u00fcr i\u015flerin nas\u0131l y\u00fcr\u00fcd\u00fc\u011f\u00fc konusunda fikri olan, do\u011fru ve h\u0131zl\u0131 \u00e7\u00f6z\u00fcmleri talep eden t\u00fcketici gruplar\u0131d\u0131r. Bu ba\u011flamda, izinli e-posta pazarlamas\u0131 uygulamak isteyen i\u015fletmeler, online al\u0131\u015fveri\u015f yapanlara kolayca \u00e7al\u0131\u015fan bir sistem kurmal\u0131 ve onlarla h\u0131zl\u0131 bir \u015fekilde ileti\u015fim kurmalar\u0131n\u0131 sa\u011flamaya \u00e7al\u0131\u015fmal\u0131d\u0131rlar. <\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Ba\u015far\u0131l\u0131 bir e-mail \u00e7al\u0131\u015fmas\u0131 i\u00e7in y\u00fcr\u00fct\u00fclecek kampanyan\u0131n ger\u00e7ek\u00e7i planlanmas\u0131 ve hedef gruplar\u0131n\u0131n do\u011fru saptanmas\u0131 kadar, e-mail ile iletilecek olan i\u00e7eri\u011fin \u00f6zenli bir \u015fekilde haz\u0131rlanmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Bu konuda web tabanl\u0131 e-mail pazarlamas\u0131 yapacak olan i\u015fletmeler i\u00e7in dikkat edilmesi gerekenler a\u015fa\u011f\u0131daki gibi olmal\u0131d\u0131r: G\u00f6nderilecek mesaj \u00f6nceden test edilmeli, daha sonras\u0131nda al\u0131nan tepkilere g\u00f6re en uygun [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[21,65,171,54,210,17,63,166,154,176,211,48,114],"class_list":["post-685","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-crm","tag-database-management","tag-database-yonetimi","tag-digital-pazarlama","tag-email-kampanya-stratejileri","tag-email-marketing","tag-email-pazarlama","tag-hedefleme","tag-izinli-database","tag-izinli-email-marketing","tag-kampanya-planlanmasi","tag-musteri-iliskileri-yonetimi","tag-targeting","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=685"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/685\/revisions"}],"predecessor-version":[{"id":688,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/685\/revisions\/688"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}