{"id":692,"date":"2012-04-04T12:57:22","date_gmt":"2012-04-04T12:57:22","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=692"},"modified":"2012-04-04T13:09:12","modified_gmt":"2012-04-04T13:09:12","slug":"marketing-automation-tool","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/04\/04\/marketing-automation-tool\/","title":{"rendered":"Marketing Automation Tool"},"content":{"rendered":"

Son zamanlarda yurt d\u0131\u015f\u0131ndaki bir \u00e7ok ESP(email servis sa\u011flay\u0131c\u0131s\u0131), hizmet yada s\u0131fatlar\u0131na yeni bir kavram daha ekledi. Marketing Automation<\/strong><\/span><\/p>\n

Yani t\u00fcm pazarlama ileti\u015fiminizi otomatik olarak yapabilmeniz. Email servis sa\u011flay\u0131c\u0131lar\u0131 art\u0131k alt yap\u0131lar\u0131n\u0131 buna g\u00f6re d\u00fczenlemekte, de\u011fi\u015ftirmekte. Peki bu ara\u00e7lar ile neler yapabiliyorsunuz.<\/span><\/p>\n

Online pazarlaman\u0131z\u0131 otomatik hale getirerek zamandan kazanabilece\u011finiz, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131p sadakadat programlar\u0131 haz\u0131rlayabilece\u011finiz bir ara\u00e7.<\/span><\/p>\n

\u0130\u015fte baz\u0131 maddeler:<\/strong><\/span><\/p>\n

Data art\u0131rma (Acquire)<\/strong><\/span><\/p>\n

\u0130zinli veritaban\u0131 olu\u015fturabilir, mevcut veritaban\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/span><\/p>\n

Potansiyel m\u00fc\u015fteri yaratabilirsiniz.<\/span><\/p>\n

Sosyal Medya + Email + Mobile<\/span><\/p>\n

Welcome Series *<\/strong><\/span><\/p>\n

Web sitenizin trafi\u011fini hareketlendirebilirsiniz.<\/span><\/p>\n

Veritaban\u0131n\u0131z\u0131 nitelendirebilirsiniz.<\/span><\/p>\n

Aktivite ve demografiye y\u00f6nelik pazarlama<\/span><\/p>\n

Hedefli Pazarlama (Prospect)<\/strong><\/span><\/p>\n

Veritaban\u0131n\u0131z\u0131 nitelendirebilirsiniz.<\/span><\/p>\n

Aktivite ve demografiye y\u00f6nelik pazarlama<\/span><\/p>\n

Web sitenizin trafi\u011fini hareketlendirebilirsiniz.<\/span><\/p>\n

Sat\u0131\u015f\/Sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rma (Active Customer)<\/strong><\/span><\/p>\n

Web sitenizin trafi\u011fini hareketlendirebilirsiniz.<\/span><\/p>\n

Sat\u0131\u015f sonras\u0131 hedefleme<\/span><\/p>\n

Shopping Cart abandonment<\/span><\/p>\n

Online pazarlama kampanyalar\u0131n\u0131z\u0131 otomatik hale getirebilirsiniz.<\/span><\/p>\n

T\u00fcm online pazarlaman\u0131z\u0131 \u00f6l\u00e7\u00fcmleyebilir, do\u011fru stratejiler belirleyebilirsiniz.<\/span><\/p>\n

Online ve offline pazarlama programlar\u0131n\u0131z\u0131 destekleyebilirsiniz.<\/span><\/p>\n

M\u00fc\u015fterilerinizin sadakati (Retain \/ Best Customer \/ Cross sell)<\/strong><\/span><\/p>\n

M\u00fc\u015fterilerinizin sadakatini art\u0131rabilirsiniz.<\/span><\/p>\n

M\u00fc\u015fterileriniz ile do\u011fru ve s\u00fcrekli ileti\u015fime ge\u00e7ebilirsiniz.<\/span><\/p>\n

Veritaban\u0131n\u0131z\u0131 nitelendirebilirsiniz.<\/span><\/p>\n

M\u00fc\u015fterilerinize Tekrar Ula\u015f\u0131m(Re-Engage)<\/strong><\/span><\/p>\n

Once al\u0131\u015fveri\u015f yapanlara kupon, indirim<\/span><\/p>\n

Inactive m\u00fc\u015fterileri belirleme\/ula\u015f\u0131m<\/span><\/p>\n

Marka bilinirlili\u011fi<\/strong><\/span><\/p>\n

Markan\u0131z\u0131n prestijini art\u0131rabilirsiniz.<\/span><\/p>\n

Web sitenizin trafi\u011fini hareketlendirebilirsiniz.<\/span><\/p>\n

CRM <\/strong><\/span><\/p>\n

Veritaban\u0131n\u0131z\u0131 nitelendirebilirsiniz.<\/span><\/p>\n

Aktivite ve demografige yonelik pazarlama<\/span><\/p>\n

Musteri Profili beliryebilirsiniz<\/span><\/p>\n

Inactive m\u00fc\u015fterileri belirleme\/ula\u015f\u0131m<\/span><\/p>\n

Mobile<\/strong><\/span><\/p>\n

Email + SMS<\/span><\/p>\n

Email marketing plan\u0131n\u0131z\u0131 belirlerken bu ana ba\u015fl\u0131klardan hagisi yada hangileri hedefiniz belirleyin. Bu se\u00e7imler sonucu ataca\u011f\u0131n\u0131z ad\u0131mlar ve email marketing stratejilerinizde de\u011fi\u015fiklikler olacakt\u0131r. Bu konularda ESP\u2019niz size yard\u0131mc\u0131 olacak yol g\u00f6steerecektir.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Son zamanlarda yurt d\u0131\u015f\u0131ndaki bir \u00e7ok ESP(email servis sa\u011flay\u0131c\u0131s\u0131), hizmet yada s\u0131fatlar\u0131na yeni bir kavram daha ekledi. Marketing Automation Yani t\u00fcm pazarlama ileti\u015fiminizi otomatik olarak yapabilmeniz. Email servis sa\u011flay\u0131c\u0131lar\u0131 art\u0131k alt yap\u0131lar\u0131n\u0131 buna g\u00f6re d\u00fczenlemekte, de\u011fi\u015ftirmekte. Peki bu ara\u00e7lar ile neler yapabiliyorsunuz. Online pazarlaman\u0131z\u0131 otomatik hale getirerek zamandan kazanabilece\u011finiz, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131p sadakadat programlar\u0131 haz\u0131rlayabilece\u011finiz bir […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,10,19],"tags":[222,17,223,227,221,226,225,213,224,228,102,120],"class_list":["post-692","post","type-post","status-publish","format-standard","hentry","category-email-marketing-haberleri","category-toplu-email-gonderimi","category-yeni-baslayanlar-icin-email-marketing","tag-data-artirma-acquire","tag-email-marketing","tag-hedefli-pazarlama-prospect","tag-marka-bilinirliligi","tag-marketing-automation","tag-musterilerinize-tekrar-ulasimre-engage","tag-musterilerinizin-sadakati-retain-best-customer-cross-sell","tag-online-pazarlama","tag-satissatislarinizi-artirma-active-customer","tag-shopping-cart-abandonment","tag-veritabani","tag-welcome-series","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=692"}],"version-history":[{"count":4,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/692\/revisions"}],"predecessor-version":[{"id":696,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/692\/revisions\/696"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}