{"id":704,"date":"2012-04-06T11:40:10","date_gmt":"2012-04-06T11:40:10","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=704"},"modified":"2012-04-06T11:40:10","modified_gmt":"2012-04-06T11:40:10","slug":"veri-kalitesini-arttirmak","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/04\/06\/veri-kalitesini-arttirmak\/","title":{"rendered":"Veri Kalitesini Artt\u0131rmak"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2012\/04\/x88_pandora_data_profiling_and_discovery.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-705\" style=\"border: 0pt none;\" title=\"veri temizli\u011fi\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2012\/04\/x88_pandora_data_profiling_and_discovery-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>Email listelerinizin kalitesi kampanyalar\u0131n\u0131z\u0131n olumlu geri d\u00f6n\u00fc\u015f\u00fcmlerinde etken bir fakt\u00f6r. Ancak b\u00f6yle bir listeye sahip olmak; tek seferde ba\u015flan\u0131p olu\u015fturalacak bir i\u015flemden \u00e7ok, uzun s\u00fcreli ve disiplinli \u00e7al\u0131\u015fmay\u0131 gerektirir.E\u011fer email listeniz aktif olmayan bir liste ise, y\u00fcksek b\u00fct\u00e7eli  yat\u0131r\u0131mlar\u0131n\u0131z\u0131n olumlu geri d\u00f6n\u00fc\u015f\u00fcm\u00fcnden bahsetmek s\u00f6z konusu de\u011fildir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bir \u00e7ok firma email listelerinin az yada \u00e7ok kirli oldu\u011funun fark\u0131ndad\u0131r. Veri giri\u015flerinde bir \u00e7ok hata yap\u0131l\u0131yor. Bu hatalardan baz\u0131lar\u0131; tekrar eden adreslerin olmas\u0131, eksik veri giri\u015fleri, kolonlar aras\u0131ndaki tutars\u0131zl\u0131k olarak s\u0131ralayabiliriz. Dolay\u0131s\u0131 ile data kalitesini artt\u0131rmak ba\u015fl\u0131 ba\u015f\u0131na uzun soluklu bir \u00e7al\u0131\u015fmad\u0131r. Email listelerinizin kalitesini artt\u0131rmak i\u00e7in veri kirlili\u011fini olabildi\u011fince azaltmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"color: #000000;\">Data kalitesini artt\u0131rma da;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">1.ad\u0131m email datan\u0131z\u0131 detayl\u0131 olarak incelemek olmal\u0131d\u0131r; listedeki tekrar eden ayn\u0131 adresleri temizlemek,<\/span><span style=\"color: #000000;\"> email adres kolonundaki t\u00fcrk\u00e7e karakterleri d\u00fczeltmek, tek sat\u0131r i\u00e7inde 2 email adresi varsa bunlar\u0131 d\u00fczeltmek olmal\u0131d\u0131r. Profesyonel bir email marketing platformu kullan\u0131yorsan\u0131z bunlar\u0131 sistematik bir \u015fekilde d\u00fczenleyebilirsiniz. E\u011fer kullanm\u0131yorsan\u0131z bunlar\u0131 manuel olarak elle yapman\u0131z gerekecektir.<\/span><\/p>\n<p><span style=\"color: #000000;\">2.ad\u0131m d\u00fczenli olarak datan\u0131z\u0131 kontrol ederek, ge\u00e7ersiz adresleri listenizden \u00e7\u0131karmak olmal\u0131d\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">3.ad\u0131m g\u00f6nderimlerinizde formlar kullanarak ki\u015finin kendi bilgilerini g\u00fcncellemesini sa\u011flamak olabilir.<\/span><\/p>\n<p><strong> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email listelerinizin kalitesi kampanyalar\u0131n\u0131z\u0131n olumlu geri d\u00f6n\u00fc\u015f\u00fcmlerinde etken bir fakt\u00f6r. Ancak b\u00f6yle bir listeye sahip olmak; tek seferde ba\u015flan\u0131p olu\u015fturalacak bir i\u015flemden \u00e7ok, uzun s\u00fcreli ve disiplinli \u00e7al\u0131\u015fmay\u0131 gerektirir.E\u011fer email listeniz aktif olmayan bir liste ise, y\u00fcksek b\u00fct\u00e7eli yat\u0131r\u0131mlar\u0131n\u0131z\u0131n olumlu geri d\u00f6n\u00fc\u015f\u00fcm\u00fcnden bahsetmek s\u00f6z konusu de\u011fildir. Bir \u00e7ok firma email listelerinin az yada \u00e7ok kirli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[234,232,233],"class_list":["post-704","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-aktif-data","tag-veri-kalitesi","tag-veri-temizligi","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=704"}],"version-history":[{"count":15,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/704\/revisions"}],"predecessor-version":[{"id":720,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/704\/revisions\/720"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}