{"id":765,"date":"2012-04-19T08:52:10","date_gmt":"2012-04-19T08:52:10","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=765"},"modified":"2012-04-19T08:52:10","modified_gmt":"2012-04-19T08:52:10","slug":"crm-mi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/04\/19\/crm-mi\/","title":{"rendered":"CRM mi ?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ad\u0131na ne dersek diyelim, pazarlaman\u0131n dinamiklerinin de\u011fi\u015fti\u011fi bir d\u00f6nemde ya\u015f\u0131yoruz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u015eirketlerin sat\u0131\u015f ve pazarlama stratejilerini reklamlar\u0131n\u0131n \u00fczerine kurdu\u011fu,odakland\u0131rd\u0131\u011f\u0131 devirler sona erdi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">G\u00fcn\u00fcm\u00fczde \u015firketler t\u00fcketicinin dikkatini \u00e7ekmek, onu m\u00fc\u015fteri haline getirmek i\u00e7in k\u0131yas\u0131ya yar\u0131\u015f\u0131yor.\u00a0 Bu t\u00fcketici taraf\u0131nda korkun\u00e7 bir bilgi ve reklam bombard\u0131man\u0131na neden oluyor.\u00a0 Ve art\u0131k t\u00fcketici eskiye oranla bu bombard\u0131mana \u00e7ok daha fazla kapal\u0131.\u00a0 G\u00fcn i\u00e7erisinde her alanda bu bombard\u0131man\u0131 fark edebilirsiniz.\u00a0 TV, dergi, gazete, billboard, sms, mail, bunlardan sadece bir ka\u00e7\u0131, nefes ald\u0131\u011f\u0131m\u0131z havadan daha \u00e7ok reklama maruz kal\u0131yoruz.\u00a0 T\u00fcketici de bilin\u00e7li yada bilin\u00e7siz art\u0131k kendini bu bombard\u0131mana kapat\u0131yor.\u00a0 Bu sebeple \u015firketler de art\u0131k taktiklerini de\u011fi\u015ftirmek zorunda kal\u0131yor.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Baz\u0131 \u015firketlerin, g\u00fcndemindeki CRM odakl\u0131 sat\u0131\u015f, a\u011f\u0131zdan a\u011f\u0131za pazarlaman\u0131n g\u00fcc\u00fc gibi\u00a0 konular, baz\u0131lar\u0131 i\u00e7in ise \u00e7ok uzaklarda olmakta.\u00a0 Ama bunlar i\u00e7in \u015firketler ne yap\u0131yorlar,\u00a0 CRM nedir, bunun g\u00fcc\u00fc ne olabilir konusunda ne kadar fikir sahibiler.\u00a0 <strong>CRM<\/strong> en anla\u015f\u0131l\u0131r T\u00fcrk\u00e7e kar\u015f\u0131l\u0131 ile <strong>adam\u0131na g\u00f6re muamele(agm), <\/strong>sat\u0131\u015flar\u0131 etkiler mi? Yada gideri azalt\u0131r, geliri art\u0131r\u0131r m\u0131?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Yap\u0131lan ara\u015ft\u0131rmalar CRM\u2019i en iyi uygulayanlar\u0131n asl\u0131nda mahalle marketleri oldu\u011funu g\u00f6seriyor. \u0130\u015fletmeler b\u00fcy\u00fcd\u00fck\u00e7e m\u00fc\u015fteri kitlesini tan\u0131mak, onlar\u0131n ilgi alan\u0131na g\u00f6re hizmet vermek, hatta ki\u015filere g\u00f6re hizmet sunmak zorla\u015f\u0131yor.\u00a0 \u0130\u015fte burada teknoloji devreye giriyor.\u00a0 Teknolojiyi en iyi kullanan yada CRM\u2019e y\u00f6nelik kullanan i\u015fletmeler m\u00fc\u015fterilerini\u00a0 daha yak\u0131ndan tan\u0131yor ve hedefe y\u00f6nelik hizmetler verebiliyorlar.\u00a0 Ama\u00e7\u00a0 m\u00fc\u015fterini tan\u0131, ki\u015fiye \u00f6zel hizmet sun, community olu\u015ftur, bu communityi loyal hale getir ve a\u011f\u0131zdan a\u011f\u0131za pazarlamay\u0131 tetikle.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">A\u011f\u0131zdan a\u011f\u0131za pazarlaman\u0131n g\u00fcc\u00fc ise, katlanarak artmas\u0131ndan geliyor.\u00a0 Her m\u00fc\u015fteri, i\u015fletmenin g\u00f6n\u00fcll\u00fc sat\u0131\u015f\u00e7\u0131s\u0131 haline geliyor, kar topu yuvarlanarak b\u00fcy\u00fcyor, 2 iken 4, 4 iken 8 oluyor.\u00a0 Yine ara\u015ft\u0131rmalar a\u011f\u0131zdan a\u011f\u0131za pazarlama taktiklerini iyi kullanan i\u015fletmelerin %300 ile %1000 aras\u0131 sat\u0131\u015f ve b\u00fcy\u00fcme g\u00f6sterdiklerini do\u011fruluyor.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bunu en k\u0131sa zamanda yap\u0131n, zira siz yapmazsan\u0131z yapacak \u00e7ok rakibiniz var&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Peki nas\u0131l olacak?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Haftaya bu konuyu irdeleyece\u011fiz&#8230;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad\u0131na ne dersek diyelim, pazarlaman\u0131n dinamiklerinin de\u011fi\u015fti\u011fi bir d\u00f6nemde ya\u015f\u0131yoruz. \u015eirketlerin sat\u0131\u015f ve pazarlama stratejilerini reklamlar\u0131n\u0131n \u00fczerine kurdu\u011fu,odakland\u0131rd\u0131\u011f\u0131 devirler sona erdi. G\u00fcn\u00fcm\u00fczde \u015firketler t\u00fcketicinin dikkatini \u00e7ekmek, onu m\u00fc\u015fteri haline getirmek i\u00e7in k\u0131yas\u0131ya yar\u0131\u015f\u0131yor.\u00a0 Bu t\u00fcketici taraf\u0131nda korkun\u00e7 bir bilgi ve reklam bombard\u0131man\u0131na neden oluyor.\u00a0 Ve art\u0131k t\u00fcketici eskiye oranla bu bombard\u0131mana \u00e7ok daha fazla kapal\u0131.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,19],"tags":[258,21,255,259,256,254,257],"class_list":["post-765","post","type-post","status-publish","format-standard","hentry","category-revotas","category-yeni-baslayanlar-icin-email-marketing","tag-agizdan-agiza-pazarlama","tag-crm","tag-pazarlama","tag-reklam","tag-strateji","tag-tuketici","tag-word-of-mouth-marketing","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=765"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/765\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/765\/revisions\/768"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}