{"id":769,"date":"2012-04-20T08:51:25","date_gmt":"2012-04-20T08:51:25","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=769"},"modified":"2012-04-20T08:51:25","modified_gmt":"2012-04-20T08:51:25","slug":"email-marketing-terimleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/04\/20\/email-marketing-terimleri\/","title":{"rendered":"Email Marketing Terimleri"},"content":{"rendered":"

Email marketing sekt\u00f6r\u00fcnde kullan\u0131lan terimler size yabanc\u0131 gelebilir. Bu konuda sizlere destek olabilecek terimleri payla\u015f\u0131yorum.<\/span><\/p>\n

I. <\/strong><\/span>Whitelist:<\/span> <\/strong>Email marketing hizmeti veren firmalar taraf\u0131ndan veya bireysel \u00a0olarak ISP<\/strong>\u2019ler (internet servis sa\u011flay\u0131c\u0131) ile \u201cg\u00fcvenli g\u00f6nderici<\/strong>\u201d \u00a0listesine eklenmek i\u00e7in yap\u0131lan bir ba\u015fvurudur. \u00a0Bu ba\u015fvuru sayesinde\u00a0 ISP\u2019 lerde IP\u2019niz i\u00e7in belirli ayr\u0131cal\u0131\u011fa sahip olabilirsiniz ancak yinede inbox \u2018a ula\u015fmada bir garantisi yoktur. Ayr\u0131ca kulland\u0131\u011f\u0131n\u0131z IP nin d\u0131\u015far\u0131dan eri\u015fime kapal\u0131 ve statik olmas\u0131na dikkat etmelisiniz.<\/span><\/p>\n

II. <\/strong>Blacklist:<\/strong><\/span> Blacklist (kara liste) spam g\u00f6nderimi yapan,vir\u00fcs sald\u0131r\u0131s\u0131 gibi yasal olmayan i\u015flemler yapt\u0131\u011f\u0131 belirlenen ve buna kar\u015f\u0131l\u0131k \u00f6nlem almak i\u00e7in IP adreslerinin tutuldu\u011fu bir listedir. (daha detayl\u0131 bilgi i\u00e7in t\u0131klay\u0131n<\/a>)<\/span><\/p>\n

III. <\/strong><\/span>Bounceback:<\/span> <\/strong>Bir al\u0131c\u0131n\u0131n posta kutusuna emailin ula\u015fmamas\u0131 reddedilmesi durumudur. 2 \u00e7e\u015fit bounceback bulunur.<\/span><\/p>\n

1. <\/strong>Softbounce: <\/strong>Genellikle ge\u00e7i\u00e7i bir problemdir. kampanyan\u0131z\u0131n g\u00f6nderimi \u00a0yap\u0131ld\u0131\u011f\u0131nda email adresi teyit edilir, ama yinede teslim edilemez. Al\u0131c\u0131n\u0131n posta kutusu dolu olabilir, posta sunucusu ge\u00e7i\u00e7i ask\u0131ya al\u0131nm\u0131\u015f olabilir veya ba\u011flant\u0131 kesilmi\u015f olabilir.<\/span><\/p>\n

2. <\/strong>Hardbounce:<\/strong> Kal\u0131c\u0131 teslim edilemeyen \u00a0adresler i\u00e7in bir mesajd\u0131r. Adres hatalar\u0131ndan kaynakl\u0131 bounceback ler\u00a0 kendi aralar\u0131nda 2 ye ayr\u0131l\u0131r.<\/span><\/p>\n

a) <\/strong>Bad username: @[at] <\/strong>i\u015fareti \u00f6ncesi hatal\u0131 var olmayan kullan\u0131c\u0131lar i\u00e7in kullan\u0131l\u0131r. \u00d6rne\u011fin; xxx@hotmail.com\u00a0 adresinde hotmail.com domain aktif ancak b\u00f6yle bir kullan\u0131c\u0131 olmad\u0131\u011f\u0131nda bu terim kullan\u0131l\u0131r.<\/span><\/p>\n

b) <\/strong>Bad domain : @[at] <\/strong>i\u015fareti sonras\u0131 hatal\u0131 var olmayan domainler i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n

IV. <\/strong><\/span>Response Rate:<\/span> <\/strong>Click-Through Rate ile hemen hemen ayn\u0131 anlama gelir \u00f6zellikle ROI hesaplamalar\u0131nda kullan\u0131lmaktad\u0131r. Ayr\u0131ca tamamlama ve geri d\u00f6n\u00fc\u015f oran\u0131 olarakta bilinmektedir. Genellikle y\u00fczdesel olarak ifade edilir. \u00d6rne\u011fin: 1000 email adresine yap\u0131lan g\u00f6nderimde 257 adres geri bildirimde bulundu ise ozaman yan\u0131t oran\u0131 % 25,7 olacakt\u0131r.<\/span><\/p>\n

V. <\/strong><\/span>Spam Trap :<\/span> <\/strong>Spam g\u00f6nderimleri\u00a0 tespit edebilmek i\u00e7in ISPler belirli listeler kullanmaktad\u0131r.\u00a0 Bir email adresi spamtrap olarak listede ise ve\u00a0 bu adrese g\u00f6nderim yap\u0131yorsan\u0131z ISP sizin spam yapt\u0131\u011f\u0131n\u0131z kanaatine varacakt\u0131r, akabinde g\u00f6nderimleriniz y\u00fcksek ihtimalle bloklan\u0131yor olacakt\u0131r. Bu adresler bounceback olarak geri d\u00f6nmezler ve y\u00fcksek vol\u00fcml\u00fc listeler i\u00e7inde\u00a0 bulunmas\u0131 zordur. Bu nedenle izinli listelere g\u00f6nderim yapmak \u00f6nemlidir. <\/span><\/p>\n

<\/strong><\/p>\n

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing sekt\u00f6r\u00fcnde kullan\u0131lan terimler size yabanc\u0131 gelebilir. Bu konuda sizlere destek olabilecek terimleri payla\u015f\u0131yorum. I. Whitelist: Email marketing hizmeti veren firmalar taraf\u0131ndan veya bireysel \u00a0olarak ISP\u2019ler (internet servis sa\u011flay\u0131c\u0131) ile \u201cg\u00fcvenli g\u00f6nderici\u201d \u00a0listesine eklenmek i\u00e7in yap\u0131lan bir ba\u015fvurudur. \u00a0Bu ba\u015fvuru sayesinde\u00a0 ISP\u2019 lerde IP\u2019niz i\u00e7in belirli ayr\u0131cal\u0131\u011fa sahip olabilirsiniz ancak yinede inbox \u2018a ula\u015fmada […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,19],"tags":[262,261,219,216,533,59,265,263,266,264,260,267,268],"class_list":["post-769","post","type-post","status-publish","format-standard","hentry","category-email-marketing-terimleri","category-yeni-baslayanlar-icin-email-marketing","tag-bad-domain","tag-bad-username","tag-blacklist","tag-blacklist-nedir","tag-email-marketing-terimleri","tag-emailmarketing","tag-hard-bounceback","tag-hardbounce","tag-soft-bounceback","tag-softbounce","tag-spam-trap","tag-white-list","tag-whitelist","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":6,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/769\/revisions\/775"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}