{"id":77,"date":"2010-12-22T16:51:58","date_gmt":"2010-12-22T16:51:58","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=77"},"modified":"2012-02-22T13:16:28","modified_gmt":"2012-02-22T13:16:28","slug":"2011-yilinda-temel-email-marketing-olcumleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2010\/12\/22\/2011-yilinda-temel-email-marketing-olcumleri\/","title":{"rendered":"2011 y\u0131l\u0131nda Temel Email Marketing \u00d6l\u00e7\u00fcmleri"},"content":{"rendered":"<p style=\"text-align: left;\">Marketing Sherpa taraf\u0131ndan yap\u0131lan ankete g\u00f6re &#8220;T\u0131klama Oran\u0131 (% 92)&#8221; hala en \u00e7ok izlenen \u00f6l\u00e7\u00fcmlerden biri. Bu \u00f6l\u00e7\u00fcmlerin hemen arkas\u0131nda &#8220;A\u00e7\u0131lma Oran\u0131 (90%)&#8221; ve &#8220;Ula\u015f\u0131m Oran\u0131 (81%)&#8221; takip etmekte. (Yanl\u0131\u015f anla\u015f\u0131lmas\u0131n bu say\u0131lar email marketing yapan kullan\u0131c\u0131lar\u0131n verdi\u011fi de\u011fer oran\u0131, a\u00e7\u0131lma yada ula\u015f\u0131m oranlar\u0131n kendisi de\u011fil)<\/p>\n<p>Bu \u00f6l\u00e7\u00fclerin hepsi \u00e7ok \u00f6nemli ancak resmin tamam\u0131n\u0131 kapsamamakta.<\/p>\n<p>Email marketing yapanlar\u0131n di\u011fer \u00f6l\u00e7\u00fcmlere de dikkat etmesi gerekli. T\u0131klaman\u0131n \u00f6tesindeki her \u00f6l\u00e7\u00fcm \u00e7ok \u00f6nemli. Daha fazla bilgi i\u00e7in a\u015fa\u011f\u0131daki \u015femaya bak\u0131n\u0131z.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2010\/12\/Email_Marketing_Metrics_-_2010_-_MarketingSherpa1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-79 aligncenter\" title=\"Email_Marketing_Metrics_-_2010_-_MarketingSherpa\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2010\/12\/Email_Marketing_Metrics_-_2010_-_MarketingSherpa1-300x251.png\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2010\/12\/Email_Marketing_Metrics_-_2010_-_MarketingSherpa1-300x251.png 300w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2010\/12\/Email_Marketing_Metrics_-_2010_-_MarketingSherpa1.png 593w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Email marketing yapanlar t\u0131kland\u0131ktan sonra ne olaca\u011f\u0131n\u0131 daha iyi anlamaya \u00e7al\u0131\u015fmal\u0131. Tabi ki linklere kimin t\u0131klad\u0131\u011f\u0131 \u00e7ok de\u011ferli bir bilgi ancak as\u0131l de\u011fer email kampanyalar\u0131n\u0131zda istedi\u011finiz sonuca ula\u015fabiliyor ve arzu etti\u011finiz d\u00f6n\u00fc\u015f\u00fcm\u00fc alabiliyor musunuz?<br \/>\nBunlara ula\u015fabilmek i\u00e7in TIKLAMADAN SONRA NELER OLDU\u011eUNU \u00d6L\u00c7MEK zorundas\u0131n\u0131z.<\/p>\n<p>\u00d6rne\u011fin, hedef kitlenize at\u0131lan email 20% a\u00e7\u0131lm\u0131\u015f, 10% t\u0131klanm\u0131\u015f ve a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 ziyaret etmi\u015f gibi bir istatistik yakalanm\u0131\u015f. Bu noktaya kadar her \u015fey yolunda, ama bu noktadan sonra t\u0131klayan ki\u015filerin hangi sayfalar\u0131 gezdi\u011fi veya \u00fcr\u00fcnleri ald\u0131\u011f\u0131n\u0131 nereden bileceksiniz?<\/p>\n<p>Bu soruyu cevaplamak email kampanyan\u0131zda en \u00f6nemli cevap de\u011fil mi ?<\/p>\n<p><strong>G\u00f6nderdi\u011fim kampanyadan ger\u00e7ekten istedi\u011fim d\u00f6n\u00fc\u015f\u00fcm\u00fc alabiliyor muyum ?<\/strong><\/p>\n<p>\u00d6nceden zor olan bu t\u00fcr raporlama ve takipler art\u0131k hi\u00e7 zor de\u011fil. \u0130nternetteki bir \u00e7ok ara\u00e7 bu bilgiyi \u00f6l\u00e7mek ve takip etmek i\u00e7in size yard\u0131mc\u0131 olabilir. Az say\u0131da email marketing yapan platformlar\u0131n i\u00e7inden geliyor.<\/p>\n<p>2011 y\u0131l\u0131nda t\u0131klaman\u0131n \u00f6tesindeki aktiviteleri takip etmeyi kendinize bir ama\u00e7 olarak belirleyin. G\u00f6receksiniz bu biraz \u00e7aba gerektirecek ama d\u00f6n\u00fc\u015f\u00fcmleri \u00e7ok fazla olacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Sherpa taraf\u0131ndan yap\u0131lan ankete g\u00f6re &#8220;T\u0131klama Oran\u0131 (% 92)&#8221; hala en \u00e7ok izlenen \u00f6l\u00e7\u00fcmlerden biri. Bu \u00f6l\u00e7\u00fcmlerin hemen arkas\u0131nda &#8220;A\u00e7\u0131lma Oran\u0131 (90%)&#8221; ve &#8220;Ula\u015f\u0131m Oran\u0131 (81%)&#8221; takip etmekte. (Yanl\u0131\u015f anla\u015f\u0131lmas\u0131n bu say\u0131lar email marketing yapan kullan\u0131c\u0131lar\u0131n verdi\u011fi de\u011fer oran\u0131, a\u00e7\u0131lma yada ula\u015f\u0131m oranlar\u0131n kendisi de\u011fil) Bu \u00f6l\u00e7\u00fclerin hepsi \u00e7ok \u00f6nemli ancak resmin tamam\u0131n\u0131 kapsamamakta. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10,19],"tags":[78,103,99,21,60,113,79,70,38,29,28,71,108,17,72,92,80,20,97,89,81,82,32,83,84,98,22,90,105,85,100,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-77","post","type-post","status-publish","format-standard","hentry","category-revotas","category-toplu-email-gonderimi","category-yeni-baslayanlar-icin-email-marketing","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-crm","tag-dijital-pazarlama","tag-direct-email-marketing","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-olcumleme","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-kampanya-yonetimi","tag-mail-gonderme-programi","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":6,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":496,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/77\/revisions\/496"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}