{"id":776,"date":"2012-04-24T12:12:32","date_gmt":"2012-04-24T12:12:32","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=776"},"modified":"2012-04-24T12:14:14","modified_gmt":"2012-04-24T12:14:14","slug":"crm-mi-2","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/04\/24\/crm-mi-2\/","title":{"rendered":"CRM mi? 2"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ge\u00e7en hafta en son nas\u0131l olacak demi\u015ftik&#8230;<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Hen\u00fcz bir \u00e7ok \u015firketin veri taban\u0131n\u0131n bulunmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek, at\u0131lmas\u0131 gereken ilk ad\u0131m \u015firketlerin, \u00fcr\u00fcnleri yada hizmetleri ile ilgilenen yada bunlar\u0131 sat\u0131n alm\u0131\u015f\u00a0 ki\u015filerden olu\u015fan bir veri taban\u0131 kurmas\u0131d\u0131r.\u00a0 Bu i\u015flem Datamining olarak adland\u0131r\u0131labilir, bu data sahadan, reklam kampanyalar\u0131ndan, kendilerine ait web sitelerinden sosyal medyadan yada promosyonal \u00e7al\u0131\u015fmalar\u0131n baz\u0131lar\u0131ndan veya hepsinden olabilir.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Do\u011frusu datamining konusunda deneyimli \u015firketlerden dan\u0131\u015fmanl\u0131k hizmeti al\u0131nmas\u0131d\u0131r.\u00a0 Zira bu i\u015flem birbirine ba\u011fl\u0131 bir \u00e7ok mecra kullan\u0131larak yap\u0131lmal\u0131d\u0131r ki sonu\u00e7lar maksimize edilebilsin.\u00a0 M\u00fc\u015fteriniz hakk\u0131nda ne kadar detayl\u0131 bilgi edinirseniz, onu o kadar iyi tan\u0131rs\u0131n\u0131z.\u00a0 En iyi tan\u0131d\u0131\u011f\u0131n\u0131z ki\u015fiye de en do\u011fru hizmeti verirsiniz.\u00a0 Son zamanlarda \u00e7ok\u00e7a g\u00f6r\u00fclen veri sat\u0131\u015f\u0131, ortak veri kulland\u0131rma gibi i\u015flemler elinizde sadece adet olmas\u0131n\u0131 sa\u011flar, quantitiy de\u011fil quality deyimini y\u0131llard\u0131r kullanmam\u0131za ra\u011fmen, i\u015fletmeler hala veri taban\u0131 deyince ba\u015fka \u015firketlerden al\u0131nan verilerin de\u011ferli hatta kullan\u0131labilir oldu\u011fu yan\u0131lg\u0131s\u0131na d\u00fc\u015ferler.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Verilerinizi toplarken dahi hedefleme yapman\u0131z, hizmetinizle ilgilenen kitlelerden olu\u015fturman\u0131z, sosyal a\u011flar\u0131, web sitenizi, fiziksek sat\u0131\u015f noktalar\u0131n\u0131z\u0131 kullanman\u0131z \u00f6nemlidir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu verileri en iyi de\u011ferlendirece\u011finiz ara\u00e7 ise email marketing olarak g\u00f6r\u00fclmekte, hem ucuz , hem h\u0131zl\u0131 ama en \u00f6nemlisi \u00f6l\u00e7\u00fclebilir olmas\u0131.\u00a0 Email marketingi, abonelerinize derginizi g\u00f6ndermek gibi d\u00fc\u015f\u00fcn\u00fcn.\u00a0 \u0130lk ne g\u00f6nderece\u011finizi bilmeliler , bunu istemeliler ve en \u00f6nemlisi okumal\u0131lar.\u00a0 Tabii siz de bu dergiyi kimlerin istedi\u011fini, kimlerin okudu\u011funu, hangi sayfalarda ne kadar zaman ge\u00e7irdi\u011fini \u00f6l\u00e7\u00fcmleyebilmelisiniz.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bunlar\u0131 dergide yapam\u0131yorsunuz ama emailde yapabilirsiniz, hatta 3.sayfay\u0131 okuyan bir ki\u015fiye, o sayfa ile ilgili otomatik kupon g\u00f6nderebilirsiniz.\u00a0 Yada do\u011fum g\u00fcn\u00fcnde ona \u00f6zel bir i\u00e7erik g\u00f6nderebilrisiniz.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Evet teknoloji ile art\u0131k 10milyon m\u00fc\u015fterisi olan bir mahalle marketi olabilirsiniz.\u00a0 Ve m\u00fc\u015fterilerinizi \u00e7ok daha yak\u0131ndan tan\u0131yabilir onlara tamda ihtiya\u00e7lar\u0131 olan hizmeti verebilirsiniz.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Email marketing toplu mail g\u00f6nderimi de\u011fildir, toplu g\u00f6nderimler apartman\u0131n 5.kat\u0131ndan flyerlar\u0131 soka\u011fa bo\u015faltmak gibidir, ama email marketingde davetiye ki\u015finin evine \u00f6zel kurye ile g\u00f6nderilir, ki\u015finin ald\u0131\u011f\u0131, okudu\u011fu ve hatta reaksiyonunun bilgisi al\u0131n\u0131r.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00d6l\u00e7emezseniz hedefleyemezsiniz, hedefleyemezseniz de bo\u015fa k\u00fcrek \u00e7ekersiniz, yat\u0131r\u0131mlar\u0131n\u0131z, birikimleriniz bo\u015fa gider.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Hedeflerinizi belirleyin, CRM ara\u00e7lar\u0131n\u0131z\u0131 belirleyin, veri taban\u0131 olu\u015fturun, hedef kitleniz ile interaktif ileti\u015fime ge\u00e7in, onlar\u0131 \u015fa\u015f\u0131rt\u0131n ve hizmetlerinizi onlar\u0131n ilgi alanlar\u0131, isteklerine\u00a0 g\u00f6re modifiye edin.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7en hafta en son nas\u0131l olacak demi\u015ftik&#8230; Hen\u00fcz bir \u00e7ok \u015firketin veri taban\u0131n\u0131n bulunmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek, at\u0131lmas\u0131 gereken ilk ad\u0131m \u015firketlerin, \u00fcr\u00fcnleri yada hizmetleri ile ilgilenen yada bunlar\u0131 sat\u0131n alm\u0131\u015f\u00a0 ki\u015filerden olu\u015fan bir veri taban\u0131 kurmas\u0131d\u0131r.\u00a0 Bu i\u015flem Datamining olarak adland\u0131r\u0131labilir, bu data sahadan, reklam kampanyalar\u0131ndan, kendilerine ait web sitelerinden sosyal medyadan yada promosyonal \u00e7al\u0131\u015fmalar\u0131n baz\u0131lar\u0131ndan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,19],"tags":[21,50],"class_list":["post-776","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-yeni-baslayanlar-icin-email-marketing","tag-crm","tag-crmin-faydalari","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":4,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/776\/revisions"}],"predecessor-version":[{"id":779,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/776\/revisions\/779"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}