{"id":781,"date":"2012-04-26T09:50:47","date_gmt":"2012-04-26T09:50:47","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=781"},"modified":"2012-09-28T13:51:29","modified_gmt":"2012-09-28T13:51:29","slug":"bizden-bir-%e2%80%9ccase-study%e2%80%9d","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/04\/26\/bizden-bir-%e2%80%9ccase-study%e2%80%9d\/","title":{"rendered":"Bizden bir \u201cCase Study\u201d"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"color: #000000\">\u00c7al\u0131\u015ft\u0131\u011f\u0131m\u0131z bir turizm firmas\u0131n\u0131n email marketing \u00e7al\u0131\u015fmalar\u0131ndan geri d\u00f6n\u00fc\u015f al\u0131yor olmas\u0131na ra\u011fmen maillere tepki vermeyen kullan\u0131c\u0131lar\u0131n\u0131 \u00e7ok dikkate almad\u0131\u011f\u0131n\u0131 fark ettik ve baz\u0131 \u00f6nerilerle iyile\u015ftirme \u00e7al\u0131\u015fmas\u0131 yapt\u0131k. Bu hafta size bu konuda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fman\u0131n detaylar\u0131n\u0131 aktar\u0131yor olaca\u011f\u0131m..<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Datan\u0131n %40\u2019\u0131 emailleri okuyor ve marka web sitesi \u00fczerinden sat\u0131n alma ger\u00e7ekle\u015ftiriyor. % 60\u2019l\u0131k k\u0131sm\u0131 ise aktif adreslerden olu\u015fmas\u0131na ra\u011fmen maillere tepki vermiyorlard\u0131. \u00d6ncelikle database y\u00f6netim mod\u00fcl\u00fcm\u00fcz ile son bir y\u0131ld\u0131r maili hi\u00e7 a\u00e7mam\u0131\u015f kullan\u0131c\u0131lar\u0131 listeledik ve domain bazl\u0131 gruplar olu\u015fturduk. Ayn\u0131 i\u00e7eri\u011fi kullanarak farkl\u0131 ba\u015fl\u0131k varyasyonlar\u0131 ile kampanyalar\u0131 g\u00f6ndermeye ba\u015flad\u0131k.\u00a0 G\u00f6nderimi yap\u0131lan kampanya raporlar\u0131n\u0131 inceledi\u011fimizde %60 \u2018l\u0131k b\u00f6l\u00fcmde totalde % 14\u2019l\u00fck bir okunma oran\u0131na ula\u015f\u0131ld\u0131. Okunma oran\u0131n\u0131n s\u0131f\u0131r seviyesinden bu boyuta gelmesi marka i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Database miktar\u0131n\u0131 payla\u015fam\u0131yorum fakat bu y\u00fczdelerde al\u0131nacak geri d\u00f6n\u00fc\u015fleri d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde sat\u0131\u015f ba\u015far\u0131s\u0131n\u0131n asl\u0131nda sadece bir ba\u015fl\u0131kla ne kadar artaca\u011f\u0131n\u0131 g\u00f6rm\u00fc\u015f oluyoruz.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Pasif ya da f\u0131rsat, indirim, % 70 indirim gibi ifadelerle kurulan ba\u015fl\u0131klar, kimi durumlarda, maili okumalar\u0131 i\u00e7in kullan\u0131c\u0131lar\u0131 tetiklemeyebiliyor ancak bu durum i\u00e7in faydas\u0131n\u0131n y\u00fcksek oldu\u011funu g\u00f6r\u00fcyoruz.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Bir tavsiye ile bitirmek istiyorum; m\u00fc\u015fterilerinizin tepkilerini analiz edin. E\u011fer email marketing sizin i\u00e7in \u00f6nemli bir kap\u0131ysa bu kap\u0131n\u0131n s\u00fcrekli a\u00e7\u0131k oldu\u011funa emin olun ki m\u00fc\u015fterileriniz i\u00e7eri gelebilsin.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7al\u0131\u015ft\u0131\u011f\u0131m\u0131z bir turizm firmas\u0131n\u0131n email marketing \u00e7al\u0131\u015fmalar\u0131ndan geri d\u00f6n\u00fc\u015f al\u0131yor olmas\u0131na ra\u011fmen maillere tepki vermeyen kullan\u0131c\u0131lar\u0131n\u0131 \u00e7ok dikkate almad\u0131\u011f\u0131n\u0131 fark ettik ve baz\u0131 \u00f6nerilerle iyile\u015ftirme \u00e7al\u0131\u015fmas\u0131 yapt\u0131k. Bu hafta size bu konuda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fman\u0131n detaylar\u0131n\u0131 aktar\u0131yor olaca\u011f\u0131m.. Datan\u0131n %40\u2019\u0131 emailleri okuyor ve marka web sitesi \u00fczerinden sat\u0131n alma ger\u00e7ekle\u015ftiriyor. % 60\u2019l\u0131k k\u0131sm\u0131 ise aktif adreslerden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298,1],"tags":[535,21,245,269,17,63,166,48,270,239,236,114],"class_list":["post-781","post","type-post","status-publish","format-standard","hentry","category-case-study","category-uncategorized","tag-case-study","tag-crm","tag-data","tag-data-segmentation","tag-email-marketing","tag-email-pazarlama","tag-hedefleme","tag-musteri-iliskileri-yonetimi","tag-revotas-case-study","tag-roi","tag-segmentasyon","tag-targeting","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":5,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/781\/revisions\/1119"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}