{"id":787,"date":"2012-05-01T11:11:03","date_gmt":"2012-05-01T11:11:03","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=787"},"modified":"2012-07-31T14:39:19","modified_gmt":"2012-07-31T14:39:19","slug":"firsat-sitelerinin-email-pazarlamasinda-dikkat-etmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/05\/01\/firsat-sitelerinin-email-pazarlamasinda-dikkat-etmesi-gerekenler\/","title":{"rendered":"F\u0131rsat Sitelerinin Email Pazarlamas\u0131nda Dikkat Etmesi Gerekenler"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ge\u00e7ti\u011fimiz g\u00fcnlerde mail yo\u011funlu\u011fundan bunald\u0131\u011f\u0131m i\u00e7in \u00fcyeli\u011fimi iptal etti\u011fim bir f\u0131rsat sitesinden, arkada\u015flar\u0131m\u0131n ricas\u0131yla, \u00fcyeli\u011fimi aktive ederek bir al\u0131\u015fveri\u015f yapt\u0131m. Sadece Anadolu yakas\u0131 se\u00e7meme ra\u011fmen f\u0131rsat\u0131 sat\u0131n ald\u0131\u011f\u0131m g\u00fcn\u00fcn ertesinde; Anadolu, Avrupa, Genel ve vs ba\u015fl\u0131klar\u0131 ile mail almaya ba\u015flad\u0131m. G\u00fcnde 4 bildirim i\u00e7in izin vermemi\u015ftim ve daha \u00f6ncesinde de spam \u015fikayeti ile listeden ayr\u0131lm\u0131\u015ft\u0131m. \u015eu soru beliriyor hemen zihnimde \u201cK\u00f6t\u00fc bir deneyim ya\u015fatm\u0131\u015f olduklar\u0131n\u0131n fark\u0131nda de\u011filler mi?\u201d Fark\u0131nda olmama gibi bir l\u00fckslerinin oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcyorum spam yap\u0131l\u0131yor ve bu k\u00f6t\u00fc deneyim adeta peki\u015ftirilmeye \u00e7al\u0131\u015f\u0131l\u0131yor.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Bunun gibi bir durum i\u00e7in neler yap\u0131labilirdi?<\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Unsub olan ki\u015fi tekrar ayn\u0131 email adresi ile siteye kay\u0131t oldu\u011funda, \u00f6nceden belirlenmi\u015f bir kurgu ile ileti\u015fim kurulabilir; \u00f6rne\u011fin ilk ad\u0131mda \u201cSizi tekrar aram\u0131zda g\u00f6rmek ne g\u00fczel\u201d gibi bir mail at\u0131labilir.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Kampanya maillerinden \u00f6nce ikinci gidecek mailde bir indirim kuponu ile ki\u015finin yeni gelecek i\u00e7eriklerle ilgilenmesi tetiklenebilir. Yeniden ilgilendi\u011fi i\u00e7in bir \u00f6d\u00fcllendirme gibi d\u00fc\u015f\u00fcn\u00fclebilir.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00dc\u00e7\u00fcnc\u00fc bir ad\u0131m ekleyelim ki\u015finin daha \u00f6nce sat\u0131n ald\u0131\u011f\u0131 f\u0131rsatlarla ayn\u0131 ya da benzer konseptte \u00f6zel bir mail haz\u0131rlanabilir ve kuponunuzu bu f\u0131rsatlarda kullanabilirsiniz gibi bir \u00f6neri sunulabilir. \u0130kinci ve \u00fc\u00e7\u00fcnc\u00fc ad\u0131m birle\u015ftirilebilir.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Sadece se\u00e7ilen \u015fehir ya da b\u00f6lge i\u00e7in kampanyalar g\u00f6nderilebilir. Kullan\u0131c\u0131ya istemedi\u011fi i\u00e7eri\u011fi g\u00f6nderdik\u00e7e okunma oranlar\u0131n\u0131z, spam \u015fikayetiniz, ula\u015ft\u0131r\u0131labilirli\u011finiz etkilenecektir.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2011\/10\/18\/hos-geldiniz-serisi-iletisimi-arttirir\/\" target=\"_blank\"><strong>Ho\u015f geldiniz serisi<\/strong><\/a> dedi\u011fimiz bu kurgular\u0131n uygulanmas\u0131 d\u00fcnyada bir\u00e7ok markan\u0131n karl\u0131l\u0131\u011f\u0131na y\u00fcksek etkileri olmu\u015ftur. Bu nedenle her ko\u015ful i\u00e7in bir ileti\u015fim otomasyonu geli\u015ftirmeniz bu senaryolara g\u00f6re haz\u0131r bir i\u00e7eri\u011finiz olmas\u0131 \u00fcye sadakatini artt\u0131rarak size uzun s\u00fcreli m\u00fc\u015fteriler kazand\u0131racakt\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a href=\"..\/blog\/email-marketing\/2012\/04\/10\/yuksek-roi-icin-microsoftun-izledigi-hedefleme-ve-segmentasyon-uygulamalari\/\" target=\"_blank\"><strong>Microsoft<\/strong><\/a> \u00f6rne\u011finde oldu\u011fu gibi sizde kurgular\u0131n\u0131z\u0131 olu\u015fturarak ilerleyebilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde mail yo\u011funlu\u011fundan bunald\u0131\u011f\u0131m i\u00e7in \u00fcyeli\u011fimi iptal etti\u011fim bir f\u0131rsat sitesinden, arkada\u015flar\u0131m\u0131n ricas\u0131yla, \u00fcyeli\u011fimi aktive ederek bir al\u0131\u015fveri\u015f yapt\u0131m. Sadece Anadolu yakas\u0131 se\u00e7meme ra\u011fmen f\u0131rsat\u0131 sat\u0131n ald\u0131\u011f\u0131m g\u00fcn\u00fcn ertesinde; Anadolu, Avrupa, Genel ve vs ba\u015fl\u0131klar\u0131 ile mail almaya ba\u015flad\u0131m. G\u00fcnde 4 bildirim i\u00e7in izin vermemi\u015ftim ve daha \u00f6ncesinde de spam \u015fikayeti ile listeden ayr\u0131lm\u0131\u015ft\u0131m. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,19],"tags":[17,63,271,272,166,273,235,184,236,240,114,182,238,237],"class_list":["post-787","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-yeni-baslayanlar-icin-email-marketing","tag-email-marketing","tag-email-pazarlama","tag-emailde-roi","tag-firsat-siteleri-email-marketing-stratejileri","tag-hedefleme","tag-hos-geldiniz-serisi","tag-microsoft","tag-otomatik-email-kampanyasi","tag-segmentasyon","tag-segmentation","tag-targeting","tag-tetikleyici-kampanya","tag-trigger-email-campaign","tag-wellcome-series","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=787"}],"version-history":[{"count":11,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/787\/revisions"}],"predecessor-version":[{"id":793,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/787\/revisions\/793"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}