{"id":803,"date":"2012-05-04T08:02:53","date_gmt":"2012-05-04T08:02:53","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=803"},"modified":"2012-05-04T08:02:53","modified_gmt":"2012-05-04T08:02:53","slug":"spam-cenneti-turkiye-dunyada-ilk-5de","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/05\/04\/spam-cenneti-turkiye-dunyada-ilk-5de\/","title":{"rendered":"Spam Cenneti T\u00fcrkiye D\u00fcnya’da ilk 5’de"},"content":{"rendered":"

Spam 100’den fazla emailin istek d\u0131\u015f\u0131 g\u00f6nderilmesi olarak tan\u0131mlanabilir. CAN-SPAM ACT kanunlar\u0131na g\u00f6re g\u00f6nderdi\u011finiz emailin header\u2019\u0131nda yada konusunda yanl\u0131\u015f y\u00f6nlendirme olmamal\u0131d\u0131r, yani mailin i\u00e7eri\u011fi ile konu uygun olmal\u0131d\u0131r. E\u011fer mailin i\u00e7eri\u011fi reklam ise bu belirtilmelidir.<\/span><\/p>\n

Emailde, adresiniz belirtilmelidir.<\/span><\/p>\n

Kullan\u0131c\u0131n\u0131n\u0131n g\u00f6nderi listesinden \u00e7\u0131kabilmesi \u00fccretsiz ve kolay olmal\u0131d\u0131r.\u00a0 Amerika’daki yasalarda listeden ayr\u0131lma i\u015flemi maksimum 10 g\u00fcn i\u00e7erisinde olmal\u0131d\u0131r diyor.\u00a0 A\u015fa\u011f\u0131daki grafikte i\u015fletmelerin %81′ inin bu i\u015flemi ilk 24 saat i\u00e7inde yapt\u0131klar\u0131n\u0131 g\u00f6rebilirsiniz.<\/span><\/p>\n

\"\"<\/a><\/span><\/p>\n

Revotas gibi geli\u015fmi\u015f platformlarda bu i\u015flemlerin \u00e7o\u011fu otomatik yap\u0131l\u0131yor, yani bir daha email almak istemeyen kullan\u0131c\u0131 sistemden otomatik inaktif oluyor,\u00a0 ayn\u0131 i\u015flem emaili gereksiz yada junkt\u0131r diye i\u015faretleyenler i\u00e7inde ge\u00e7erli oluyor ve sistemi kullanan i\u015fletme bir daha istese dahi bu ki\u015filere email g\u00f6nderemiyor.\u00a0 Hotmail gibi email servislerinde kullan\u0131c\u0131 bu mail junkt\u0131r dedikten sonra bu ki\u015fiye tekrar mail g\u00f6ndermeniz bloklanman\u0131za yol a\u00e7acak sorunlar\u0131 yan\u0131nda getiriyor.<\/span><\/p>\n

T\u00fcrkiye ise spam cenneti olarak D\u00fcnya\u2019da \u00f6n plana \u00e7\u0131k\u0131yor, ge\u00e7ti\u011fimiz g\u00fcnlerde TBMM Sanayi, Ticaret, Enerji, Tabii Kaynaklar, Bilgi Ve Teknoloji Komisyonu, Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun Tasar\u0131s\u0131\u2019n\u0131 kabul etti.<\/span><\/p>\n

Al\u0131c\u0131lar diledikleri zaman, hi\u00e7bir gerek\u00e7e belirtmeksizin ticari elektronik iletileri almay\u0131 reddedebilecek. Ret talebin ula\u015fmas\u0131n\u0131n ard\u0131ndan hizmet sa\u011flay\u0131c\u0131, 3 i\u015f g\u00fcn\u00fc i\u00e7inde al\u0131c\u0131ya elektronik ileti g\u00f6ndermeyi durduracak.
\n<\/span><\/p>\n

Ancak yasada g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar\u0131yla a\u00e7\u0131kl\u0131klar var. Zira, genel listelerin %40-60\u2019\u0131n\u0131n Hotmail, Gmailden olu\u015ftu\u011fu g\u00f6z \u00f6n\u00fcne al\u0131n\u0131rsa, kanunun pratikte ne kadar uygulanabilir oldu\u011fu tart\u0131\u015fmaya a\u00e7\u0131k.<\/span><\/p>\n

Bir bak\u0131\u015f a\u00e7\u0131s\u0131da Email G\u00f6nderen kurum olarak, IP Adresleriniz, domain (alan ad\u0131) \u2019n\u0131z black listlere girmeye ba\u015flad\u0131\u011f\u0131nda, emailleriniz blokland\u0131\u011f\u0131nda zaten g\u00f6nderilerinizde %90 bounceback durumu ile kar\u015f\u0131la\u015facaks\u0131n\u0131z.<\/span><\/p>\n

Elinizdeki listeye periyodik b\u00fclteninizi g\u00f6ndermeden \u00f6nce bir izin emaili g\u00f6nderip, istemeyenlerin listeden \u00e7\u0131kmas\u0131n\u0131 mutlaka sa\u011flamal\u0131s\u0131n\u0131z.\u00a0 Ayr\u0131ca 3-5 ay sonra hi\u00e7 emailinizi okumam\u0131\u015flar\u0131 mutlaka listenizden \u00e7\u0131karmal\u0131s\u0131n\u0131z, \u00e7\u0131karmadan \u00f6nce bunu kullan\u0131c\u0131n\u0131za belirtip tekrar girmek istedi\u011finde hangi yollar\u0131 kullanaca\u011f\u0131n\u0131 belirtebilirsiniz.<\/span><\/p>\n

Return Path*\u2019in bir seminerinde, son 3 ayd\u0131r emaillerinizi hi\u00e7 a\u00e7mayanlar\u0131n listeden \u00e7\u0131kar\u0131lmas\u0131n\u0131 must(zorunlu) olarak de\u011ferlendirmi\u015fler ve \u00f6zellikle Gmail\u2019in spam\/inbox karar\u0131nda \u00e7ok b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtmi\u015flerdi.<\/span><\/p>\n

Return Path*=Return Path email marketing alan\u0131nda bir sertifikasyon \u015firketidir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Spam 100’den fazla emailin istek d\u0131\u015f\u0131 g\u00f6nderilmesi olarak tan\u0131mlanabilir. CAN-SPAM ACT kanunlar\u0131na g\u00f6re g\u00f6nderdi\u011finiz emailin header\u2019\u0131nda yada konusunda yanl\u0131\u015f y\u00f6nlendirme olmamal\u0131d\u0131r, yani mailin i\u00e7eri\u011fi ile konu uygun olmal\u0131d\u0131r. E\u011fer mailin i\u00e7eri\u011fi reklam ise bu belirtilmelidir. Emailde, adresiniz belirtilmelidir. Kullan\u0131c\u0131n\u0131n\u0131n g\u00f6nderi listesinden \u00e7\u0131kabilmesi \u00fccretsiz ve kolay olmal\u0131d\u0131r.\u00a0 Amerika’daki yasalarda listeden ayr\u0131lma i\u015flemi maksimum 10 g\u00fcn i\u00e7erisinde […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[277,17,281,280,282,152,189,278,23,279],"class_list":["post-803","post","type-post","status-publish","format-standard","hentry","category-email-marketing-haberleri","tag-can-spam-act","tag-email-marketing","tag-email-marketing-kanunu","tag-email-marketing-yasasi","tag-gereksiz-email","tag-inbox","tag-junk","tag-return-path","tag-spam","tag-turkiye","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=803"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/803\/revisions"}],"predecessor-version":[{"id":807,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/803\/revisions\/807"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}