{"id":815,"date":"2012-05-09T07:20:50","date_gmt":"2012-05-09T07:20:50","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=815"},"modified":"2012-05-09T07:20:50","modified_gmt":"2012-05-09T07:20:50","slug":"email-listenizi-temizlemeniz-icin-5-yontem","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/05\/09\/email-listenizi-temizlemeniz-icin-5-yontem\/","title":{"rendered":"Email Listenizi Temizlemeniz i\u00e7in 5 Y\u00f6ntem"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Pazarlamac\u0131lar email listesini artt\u0131rmak i\u00e7in bir\u00e7ok y\u00f6netimi deniyorlar. Bu \u00e7al\u0131\u015fmalar\u0131n yan\u0131nda listenin temizlenmesi noktas\u0131na da dikkat etmek zorundalar. Temiz bir listeye mailing yap\u0131yor olmak ula\u015ft\u0131r\u0131labilirli\u011fi, a\u00e7\u0131lma &#8211; t\u0131klanma oranlar\u0131n\u0131z\u0131 ve mailinizin spam olarak i\u015faretlenmesini engelleyece\u011fi i\u00e7in ba\u015far\u0131 getirecektir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>1) <\/strong><strong>Tekrar eden ve yaz\u0131m hatas\u0131 olan adreslerin filtrelenmesi:<\/strong> Database i\u00e7erisinde tekrar eden, yaz\u0131m hatas\u0131 olan (T\u00fck\u00e7e karakter, \u201c@\u201d i\u015faretinin eksikli\u011fi, hotmailcom gibi noktalama eksikli\u011fi gibi) genel filtrelerden ge\u00e7irerek listenizi hatal\u0131 adreslerden temizleyin.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>2) <\/strong><strong>Pasif- hatal\u0131 mail adresleri silin:<\/strong> Ge\u00e7ersiz email adreslerine mailing yapmak ula\u015ft\u0131r\u0131labilirli\u011finizi engelleyecektir. Listenizdeki pasif adreslerin \u00e7oklu\u011fu maili g\u00f6nderdi\u011finiz \u00fccretsiz mail sa\u011flay\u0131c\u0131larda (Hotmail, Yahoo, gmail) spam puan\u0131n\u0131z\u0131 artt\u0131rarak bloklanman\u0131za neden olacakt\u0131r. Domain ve kullan\u0131c\u0131 ad\u0131 b\u00f6l\u00fcmlerinde hata oldu\u011fu g\u00f6r\u00fcnen (hard bounceback) adreslere tekrar mailing yapmay\u0131n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>3) <\/strong><strong>Listeden ayr\u0131lan ki\u015fileri silin:<\/strong> \u00c7o\u011fu email servis sa\u011flay\u0131c\u0131 bu uygulamay\u0131 otomatik hale getirmi\u015f durumda. Kullan\u0131c\u0131 listeden ayr\u0131lma talebi i\u00e7in mail i\u00e7eri\u011finizdeki linke t\u0131klad\u0131\u011f\u0131nda kolayca listenizden \u00e7\u0131kmal\u0131 ve bu ad\u0131mlar kolayla\u015ft\u0131r\u0131lmal\u0131d\u0131r. Can \u2013Spam kanunlar\u0131na g\u00f6re; kullan\u0131c\u0131 listeden ayr\u0131lma talebini ilettikten sonra 10 i\u015f g\u00fcn\u00fc sonunda tekrar email g\u00f6nderilmemesi gerekmektedir. \u00c7o\u011fu \u015firket 24 saat i\u00e7inde listede kullan\u0131c\u0131y\u0131 pasif duruma getirmektedir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>4) <\/strong> <strong>Spam \u015fikayetinde bulunan adresleri listenizden \u00e7\u0131kar\u0131n: <\/strong>Mail listenizden ayr\u0131lman\u0131n d\u0131\u015f\u0131nda Hotmail, Yahoo gibi email servislerini kullanan ki\u015filer kendilerine sorulan \u201cBu email sizin i\u00e7in spam mi? Sorusuna evet yan\u0131t\u0131 verdiklerinde \u015fikayet \u00f6ncelikle email sa\u011flay\u0131c\u0131s\u0131na sonra da sizin raporlar\u0131n\u0131za yans\u0131yacakt\u0131r. Bu noktada dikkat edilmesi gereken spam \u015fikayet yap\u0131s\u0131n\u0131n incelenmesi ve ki\u015filerin listeden ayr\u0131lma linkine h\u0131zl\u0131ca ula\u015fmalar\u0131n\u0131n sa\u011flanmas\u0131d\u0131r. Servis sa\u011flay\u0131c\u0131lar\u0131 spam \u015fikayetinin oran\u0131na bakarak size filtre uygulamaktalar.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>5) <\/strong><strong>Aktif olmayan \u00fcyelerin mailleri okumas\u0131n\u0131 sa\u011flay\u0131n: <\/strong>Maillerinize tepki vermeyen ancak adresleri do\u011fru olan kullan\u0131c\u0131lar\u0131n\u0131za kendinizi hat\u0131rlat\u0131n. Bu kullan\u0131c\u0131lar\u0131 ayr\u0131 bir segment belirleyerek sizi \u00f6zledik, indirim kuponu gibi mailler g\u00f6ndererek maillerinizin daha fazla ki\u015fi taraf\u0131ndan okunmas\u0131n\u0131 sa\u011flayabilirsiniz. Okuyucular\u0131n ilgi alanlar\u0131na g\u00f6re i\u00e7erik payla\u015fmak \u00fczere takip etmek istedikleri kategorileri belirlemelerini sa\u011flayabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlamac\u0131lar email listesini artt\u0131rmak i\u00e7in bir\u00e7ok y\u00f6netimi deniyorlar. Bu \u00e7al\u0131\u015fmalar\u0131n yan\u0131nda listenin temizlenmesi noktas\u0131na da dikkat etmek zorundalar. Temiz bir listeye mailing yap\u0131yor olmak ula\u015ft\u0131r\u0131labilirli\u011fi, a\u00e7\u0131lma &#8211; t\u0131klanma oranlar\u0131n\u0131z\u0131 ve mailinizin spam olarak i\u015faretlenmesini engelleyece\u011fi i\u00e7in ba\u015far\u0131 getirecektir. 1) Tekrar eden ve yaz\u0131m hatas\u0131 olan adreslerin filtrelenmesi: Database i\u00e7erisinde tekrar eden, yaz\u0131m hatas\u0131 olan (T\u00fck\u00e7e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,19],"tags":[17,63,286,285,288,287],"class_list":["post-815","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-yeni-baslayanlar-icin-email-marketing","tag-email-marketing","tag-email-pazarlama","tag-mail-listesi-olusturma","tag-mail-listesi-temizleme","tag-spam-sikayeti","tag-unsubcribe","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=815"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/815\/revisions"}],"predecessor-version":[{"id":818,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/815\/revisions\/818"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}