{"id":82,"date":"2011-01-05T12:50:16","date_gmt":"2011-01-05T12:50:16","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=82"},"modified":"2012-02-22T12:03:05","modified_gmt":"2012-02-22T12:03:05","slug":"mail-kampanyalarinin-ulastirilabilmesi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/01\/05\/mail-kampanyalarinin-ulastirilabilmesi\/","title":{"rendered":"Mail Kampanyalar\u0131n\u0131n Ula\u015ft\u0131r\u0131labilmesi"},"content":{"rendered":"

Spam sorununa genel bak\u0131\u015f<\/strong><\/p>\n

Spam’i engelleme sava\u015f\u0131 global bir sava\u015ft\u0131r. Spam, bireysel t\u00fcketicilerden i\u015f yerlerine, IT \u015firketi \u00e7al\u0131\u015fanlar\u0131ndan kanunlar\u0131 belirleyenlere kadar, e-posta adresine sahip herkesi etkilemektedir.<\/p>\n

Say\u0131s\u0131 her g\u00fcn artan spam maillerin aras\u0131ndan \u00f6nemli e-postalara ula\u015fabilmemiz ciddi e-pazarlamac\u0131lara zarar veren olumsuz bir durum yaratm\u0131\u015ft\u0131r. \u0130nternet servis sa\u011flay\u0131c\u0131lar\u0131 ve \u015firketler, spam oldu\u011fu bilinen veya g\u00fcvenilmeyen e-postalar\u0131 ay\u0131klayan ve spam, junk veya bulk mail klas\u00f6rlerine yerle\u015ftiren spam filtreleme \u00e7\u00f6z\u00fcmleri geli\u015ftirmi\u015ftir. Ne yaz\u0131k ki ciddi e-pazarlamac\u0131lar ve e-mail\u2019i, m\u00fc\u015fteri ile verimli, ekonomik ve \u00f6l\u00e7\u00fclebilir bir kom\u00fcnikasyon arac\u0131 olarak g\u00f6ren ki\u015filer istenmeyen e-postalara kar\u015f\u0131 olan bu ezici d\u00fc\u015fmanl\u0131\u011f\u0131n \u00e7apraz ate\u015fine yakalanm\u0131\u015f durumdad\u0131r.<\/p>\n

Revotas, spam’e kar\u015f\u0131 s\u00fcrd\u00fcr\u00fclen bu sava\u015fta m\u00fc\u015fterilerin su\u00e7suz kurban olmas\u0131n\u0131 engellemek ad\u0131na aktif bir \u015fekilde \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmektedir. Bu yaz\u0131da spam sorunu daha detayl\u0131 bir \u015fekilde incelenip m\u00fc\u015fterilerimizin e-maillerinin ula\u015fmas\u0131n\u0131 temin etmek i\u00e7in bu sorunu ne \u015fekilde ele ald\u0131\u011f\u0131m\u0131z g\u00f6sterilecektir.<\/p>\n

\"\"<\/a><\/h2>\n

Spam’i anlamak<\/h2>\n

Spam nedir ve ciddi e-mail marketing’den fark\u0131 nedir?<\/strong><\/p>\n

Spam g\u00f6nderenler m\u00fc\u015fteriye ticari \u00fcr\u00fcnler satar. Binlerce m\u00fc\u015fteriyi k\u0131zd\u0131rmalar\u0131 onlar i\u00e7in \u00f6nemsizdir \u00e7\u00fcnk\u00fc 1 Milyon yeni m\u00fc\u015fteri hali haz\u0131rda beklemektedir. Spam mail g\u00f6nderirken en \u00e7ok tercih edilen metodlar aras\u0131nda, internette bulunan e-posta adreslerini toplayan yaz\u0131l\u0131mlar ve bilinen bir domain’in e-posta adresleri i\u00e7in d\u00fc\u015f\u00fcnebilir her t\u00fcrl\u00fc perm\u00fctasyonu olu\u015fturan algoritmalar kullanmak ve ayr\u0131ca spammer’lerin kimliklerini saklayan ve e-posta al\u0131c\u0131lar\u0131n\u0131n kendilerini takip etmelerini engellemek \u00fczere tasarlanan aplikasyonlar\u0131n kullan\u0131m\u0131 gelmektedir. Ama\u00e7, maksimum e-posta t\u0131klama elde ederken her t\u00fcrl\u00fc insan g\u00fcc\u00fcn\u00fc ve zihinsel performans\u0131 elimine etmektir.<\/p>\n

Sonu\u00e7, al\u0131c\u0131lara bu e-posta ak\u0131n\u0131n\u0131n ne \u015fekilde durdurulaca\u011f\u0131na dair hi\u00e7 bir yard\u0131m kayna\u011f\u0131 sunmayan ve kendini devaml\u0131 tekrarlayan, ofansif ve \u00f6nemsiz bir e-posta selidir. Belli bir zaman zarf\u0131ndaki yan\u0131tlama ve aktivite takibi spam g\u00f6nderenler i\u00e7in \u00f6nemsizdir. \u00c7\u00fcnk\u00fc al\u0131c\u0131n\u0131n ki\u015fisel tercihlerini anlamaks\u0131z\u0131n ve bunlara cevap vermeksizin e-postay\u0131 ucuz bir yayma arac\u0131 olarak kullanmaktad\u0131rlar.<\/p>\n

Spam kar\u015f\u0131tlar\u0131 talep olu\u015fturma programlar\u0131 ile sad\u0131k kitle yaratacak email marketing programlar\u0131yla \u00e7al\u0131\u015fmaktad\u0131rlar. Bu programlar basit bir i\u015fletme modeli \u00fczerine kuruludur: sat\u0131n alma ihtimali en y\u00fcksek potansiyel al\u0131c\u0131lar\u0131, sat\u0131n almaya haz\u0131r olduklar\u0131 anda bulmak i\u00e7in en az paray\u0131 harcamak. Bu kula\u011fa kolay geliyor ancak i\u015fletmeler reklam, fuar, ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131, ortak pazarlama anla\u015fmalar\u0131, seminerler ve do\u011frudan pazarlama dahil olmak \u00fczere var olan \u00e7ok say\u0131da kanal aras\u0131ndan, potansiyel al\u0131c\u0131lara ve mevcut m\u00fc\u015fterilere ula\u015fmak i\u00e7in s\u0131n\u0131rl\u0131 kaynaklar\u0131n\u0131, sonu\u00e7 getirecek \u015fekilde harcamak konusunda ak\u0131ll\u0131 se\u00e7imler yapmak zorundad\u0131r. Dolay\u0131s\u0131yla ciddi e-pazarlamac\u0131lar taraf\u0131ndan; kendileriyle ileti\u015fim kurulmas\u0131n\u0131 isteyen mevcut ve potansiyel m\u00fc\u015fterilere ula\u015fmak ad\u0131na, web site verilerini ve giden e-mail kampanyalar\u0131n\u0131 da dahil eden ve devaml\u0131l\u0131k sa\u011flayan, ekonomik bir ara\u00e7 olan emarketing platformlar\u0131 her ge\u00e7en g\u00fcn daha \u00e7ok tercih edilmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spam sorununa genel bak\u0131\u015f Spam’i engelleme sava\u015f\u0131 global bir sava\u015ft\u0131r. Spam, bireysel t\u00fcketicilerden i\u015f yerlerine, IT \u015firketi \u00e7al\u0131\u015fanlar\u0131ndan kanunlar\u0131 belirleyenlere kadar, e-posta adresine sahip herkesi etkilemektedir. Say\u0131s\u0131 her g\u00fcn artan spam maillerin aras\u0131ndan \u00f6nemli e-postalara ula\u015fabilmemiz ciddi e-pazarlamac\u0131lara zarar veren olumsuz bir durum yaratm\u0131\u015ft\u0131r. \u0130nternet servis sa\u011flay\u0131c\u0131lar\u0131 ve \u015firketler, spam oldu\u011fu bilinen veya g\u00fcvenilmeyen e-postalar\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[78,103,99,60,113,79,70,38,29,28,71,108,26,17,72,92,80,97,89,81,82,27,32,83,84,98,90,24,105,85,100,23,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-82","post","type-post","status-publish","format-standard","hentry","category-toplu-email-gonderimi","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-dijital-pazarlama","tag-direct-email-marketing","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-kampanya-yonetimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-emarketing","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mail-kampanyasi","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-spam","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":10,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/82\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}