{"id":832,"date":"2012-05-22T08:53:44","date_gmt":"2012-05-22T08:53:44","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=832"},"modified":"2012-05-22T08:53:44","modified_gmt":"2012-05-22T08:53:44","slug":"turizm-sitelerinin-mail-listelerini-olustururken-dikkat-etmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/05\/22\/turizm-sitelerinin-mail-listelerini-olustururken-dikkat-etmesi-gerekenler\/","title":{"rendered":"Turizm Sitelerinin Mail Listelerini Olu\u015ftururken Dikkat Etmesi Gerekenler"},"content":{"rendered":"

Seyahat sitelerini inceledi\u011fimizde; hizmet kategorilerinde geni\u015f bir yelpaze sunabildiklerini g\u00f6r\u00fcyoruz. Bu durum kullan\u0131c\u0131lar i\u00e7in farkl\u0131 ilgi alanlar\u0131 anlam\u0131na geliyor ve bir ki\u015fi sunulan bu kategoriler i\u00e7inde birden fazla se\u00e7enek ile ilgilenebiliyor. Hedefleme i\u00e7in \u00e7ok detayl\u0131 verilere ula\u015farak bu bilgileri i\u015fledi\u011finizde email kampanyalar\u0131 \u00fczerinden de\u011ferli sonu\u00e7lar elde edebilirsiniz.<\/span><\/p>\n

\u201cTatil siteleri\u201d nin genel kategorilere bakt\u0131\u011f\u0131m\u0131zda; a\u015fa\u011f\u0131daki gibi farkl\u0131 hizmetler sunduklar\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Otel rezervasyonu<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yurt i\u00e7i turlar<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yurt d\u0131\u015f\u0131 turlar<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 K\u00fclt\u00fcr turlar\u0131<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sa\u011fl\u0131k turizmi<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Gemi turlar\u0131<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Online bilet<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Spor<\/span><\/p>\n

\u00d6nde gelen tatil sitelerinin \u00fcye formlar\u0131n\u0131 inceledi\u011fimde ise bu kategoriler i\u00e7in ilgi alan\u0131 belirleme opsiyonu olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyorum. \u00a0\u0130ki y\u00f6ntemi bu noktada de\u011ferlendirebilirsiniz.<\/span><\/p>\n

1- <\/strong>E-b\u00fcltene kay\u0131t olan kullan\u0131c\u0131n\u0131n kendi tercihlerini belirlemesini sa\u011flad\u0131\u011f\u0131n\u0131zda, istedi\u011fi i\u00e7erikle bulu\u015fturarak okunma ve t\u0131klanma (dolay\u0131s\u0131yla sat\u0131\u015f\u0131) oranlar\u0131n\u0131z\u0131 artt\u0131rabilirsiniz. Daha detayl\u0131 al\u0131nan veriler sa\u011fl\u0131kl\u0131 ve anlaml\u0131 bir ileti\u015fim i\u00e7in size yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n

2- <\/strong>\u0130lk kay\u0131tta ald\u0131\u011f\u0131n\u0131z bilgiler \u00fczerinden ho\u015f geldiniz serisi ile kullan\u0131c\u0131lar\u0131n\u0131z\u0131 hedefleyerek genel gruplar olu\u015fturup bu gruplara \u00f6zel mailingler yapabilirsiniz. <\/span><\/p>\n

\u0130\u00e7erik payla\u015f\u0131m\u0131nda sa\u011fl\u0131k turizmine hi\u00e7 tepki vermemi\u015f \u00fcyeye, sa\u011fl\u0131k turizmini \u00f6nermek size geri d\u00f6n\u00fc\u015f sa\u011flamayacakt\u0131r. \u00d6rne\u011fin; kapl\u0131calarla ilgili bir i\u00e7eri\u011fi, 25 ya\u015f\u0131ndaki \u00fcyenize bir g\u00fcn sat\u0131n alaca\u011f\u0131n\u0131 umarak mailing yap\u0131yor olmak bo\u015fa harcanm\u0131\u015f bir \u00e7abadan ileri gidemez ve bir\u00e7ok e-ticaret sitesi de ayn\u0131 hatay\u0131 her g\u00fcn tekrarl\u0131yor.<\/span><\/p>\n

Datan\u0131z\u0131 ya\u015f, cinsiyet, ilgi alan\u0131, email kampanyalar\u0131na verdi\u011fi tepkiler, hangi linki t\u0131klad\u0131\u011f\u0131 gibi t\u00fcm verileri ile ele al\u0131p incelemeli ve hedeflemelisiniz.<\/span><\/p>\n

*Tatil sitelerinin \u00fcye formlar\u0131nda benzer olan bir b\u00f6l\u00fcm dikkatimi \u00e7ekiyor; referans alan\u0131 ile yeni \u00fcyenin hangi tan\u0131t\u0131m arac\u0131yla kendilerine ula\u015ft\u0131klar\u0131n\u0131 \u00f6\u011frenmek istiyorlar. (\u00d6l\u00e7\u00fcmleyerek o kanal i\u00e7in b\u00fct\u00e7elerini de\u011ferlendirmeyi d\u00fc\u015f\u00fcn\u00fcyorlard\u0131r ) \u00dcyenin geldi\u011fi tan\u0131t\u0131m mecras\u0131 i\u00e7in nas\u0131l bir hedefleme yap\u0131l\u0131yor? Facebook reklam\u0131 ile mi ula\u015fm\u0131\u015f? Facebook\u2019ta kimler hedeflenmi\u015f?. Hedeflenen data ne ile ilgilenebilir? Bu kurgular \u00fczerine d\u00fc\u015f\u00fcnmek, sundu\u011funuz hizmeti bu do\u011frultuda \u00fcyeler\/kullan\u0131c\u0131lar\/m\u00fc\u015fteriler ad\u0131na ne dersek diyelim k\u0131saca \u201chedefin\u201d sat\u0131n alma karar\u0131n\u0131 tetikleyecek hale getirmek gerekiyor. <\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Seyahat sitelerini inceledi\u011fimizde; hizmet kategorilerinde geni\u015f bir yelpaze sunabildiklerini g\u00f6r\u00fcyoruz. Bu durum kullan\u0131c\u0131lar i\u00e7in farkl\u0131 ilgi alanlar\u0131 anlam\u0131na geliyor ve bir ki\u015fi sunulan bu kategoriler i\u00e7inde birden fazla se\u00e7enek ile ilgilenebiliyor. Hedefleme i\u00e7in \u00e7ok detayl\u0131 verilere ula\u015farak bu bilgileri i\u015fledi\u011finizde email kampanyalar\u0131 \u00fczerinden de\u011ferli sonu\u00e7lar elde edebilirsiniz. \u201cTatil siteleri\u201d nin genel kategorilere bakt\u0131\u011f\u0131m\u0131zda; a\u015fa\u011f\u0131daki gibi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[21,65,17,63,296,294,295,297],"class_list":["post-832","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","tag-crm","tag-database-management","tag-email-marketing","tag-email-pazarlama","tag-tatil-siteleri-data-olusturma","tag-tatil-siteleri-icin-email-marketing-onerileri","tag-turizm-icin-email-marketing","tag-veri-tabanai-yonetimi","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=832"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/832\/revisions"}],"predecessor-version":[{"id":949,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/832\/revisions\/949"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}