{"id":835,"date":"2014-06-15T02:30:22","date_gmt":"2014-06-15T02:30:22","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=835"},"modified":"2014-06-16T07:34:06","modified_gmt":"2014-06-16T07:34:06","slug":"revotas-pazarlama-otomasyonu-kullananlar-eticarette-alisveris-yuzdelerini-arttiriyor","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2014\/06\/15\/revotas-pazarlama-otomasyonu-kullananlar-eticarette-alisveris-yuzdelerini-arttiriyor\/","title":{"rendered":"Revotas pazarlama otomasyonu kullananlar eticarette al\u0131\u015fveri\u015f y\u00fczdelerini artt\u0131r\u0131yor."},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2012\/05\/modaelinizde.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-836\" style=\"border: 0pt none; margin: 1px;\" title=\"modaelinizde\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2012\/05\/modaelinizde.jpg\" alt=\"\" width=\"144\" height=\"79\" \/><\/a>G\u00fcn\u00fcm\u00fcz email marketingin sadece email g\u00f6ndermekten ibaret olmad\u0131\u011f\u0131, i\u015fletmelerin m\u00fc\u015fterilerin ilgi alanlar\u0131na, davran\u0131\u015f bi\u00e7imlerine hatta aktivitelerine g\u00f6re onlara y\u00f6nelik ki\u015fiselle\u015ftirilmi\u015f pazarlama yapmalar\u0131 gerekti\u011finden \u00e7ok\u00e7a bahsetmi\u015ftik.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Modaelinizde.com ile yap\u0131lan bu projede, kendi e-ticaret sitelerine entergre olan Revotas alt yap\u0131s\u0131 ile, yap\u0131lan t\u00fcm g\u00f6nderilerin sonucunda hangi \u00fcyelerin hangi tutarda al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131, al\u0131\u015fveri\u015f s\u0131kl\u0131\u011f\u0131 takip edildi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu takipten \u00f6nce Revotas taraf\u0131ndan haz\u0131rlanan form ile \u00fcye ve \u00fcye bilgileri topland\u0131 ve her \u00fcyeye kendine \u00f6zel indirim kodlar\u0131 g\u00f6nderildi, bu sayede aktivasyon emailine gerek kalmadan ge\u00e7erli \u00fcyeler ve o \u00fcyelerin ilgi alanlar\u0131 bilgisi edinildi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Genel g\u00f6nderilerde email alan \u00fcyelerin site i\u00e7erisindeki t\u00fcm aktiviteleri takip edilerek, davran\u0131\u015f datas\u0131 olu\u015fturuldu.\u00a0 Bu bilgiler do\u011frultusunda \u00fcr\u00fcn emailleri g\u00f6nderildi, a\u00e7\u0131lma ve t\u0131klanma y\u00fczdeleri takibi sonucunda %75 oran\u0131nda siteye giri\u015f yapan ama al\u0131\u015fveri\u015f yapmayan bir kitle belirlenmi\u015f oldu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">D\u00fcnya standartlar\u0131nda da, sepetine \u00fcr\u00fcn atm\u0131\u015f her 100 \u00fcyeden 25inin al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 bilinmektedir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sat\u0131n alma i\u015flemini tamamlamayan( %75) \u00fcyelere rastgele olacak \u015fekilde 24 saat i\u00e7erisinde indirim kodlar\u0131 g\u00f6nderildi.\u00a0 Bu email kampanyalar\u0131ndaki al\u0131\u015fveri\u015f ba\u015far\u0131s\u0131 %40 olarak g\u00f6zlemlendi.\u00a0 Sonu\u00e7ta al\u0131\u015fveri\u015f yapmayan 75 \u00fcyeden 30-35 ine sat\u0131\u015f yap\u0131labildi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00d6rnekten de anla\u015f\u0131laca\u011f\u0131 gibi yeni \u00fcye elde etmek bunun yan\u0131nda mevcut \u00fcyelere yap\u0131lan sat\u0131\u015f\u0131 art\u0131rmak hem daha az maaliyetli olmakta, hem de daha az zaman harcanmaktad\u0131r.\u00a0 Ve en \u00f6nemlisi i\u015fletmeler \u00fcyelerini tan\u0131d\u0131k\u00e7a hedefe y\u00f6nelik hizmetlerini art\u0131rabilmektedirler.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Veri analizi, \u00f6l\u00e7\u00fcmleme ve takip edebilme yetisi email marketingin \u00e7ekirde\u011fini olu\u015fturmaktad\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Gelecek zamanda bu projeye ek olarak, siteye giri\u015f yapm\u0131\u015f ama bir sonraki gir\u015fini 4 g\u00fcnd\u00fcr ger\u015fekle\u015ftirmemi\u015f olan \u00fcyelere \u201cSizi \u00f6zledik, tekrar aram\u0131zda g\u00f6rmek isteriz, bu hafta kullanmak i\u00e7in \u00f6zel indirim kodunuz a\u015fa\u011f\u0131dad\u0131r\u201d \u00f6rne\u011findeki gibi email g\u00f6nderileri yap\u0131lacakt\u0131r.\u00a0 Bu emailler sonucunda \u00e7\u0131kacak y\u00fczdeleri payla\u015faca\u011f\u0131z.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz email marketingin sadece email g\u00f6ndermekten ibaret olmad\u0131\u011f\u0131, i\u015fletmelerin m\u00fc\u015fterilerin ilgi alanlar\u0131na, davran\u0131\u015f bi\u00e7imlerine hatta aktivitelerine g\u00f6re onlara y\u00f6nelik ki\u015fiselle\u015ftirilmi\u015f pazarlama yapmalar\u0131 gerekti\u011finden \u00e7ok\u00e7a bahsetmi\u015ftik. Modaelinizde.com ile yap\u0131lan bu projede, kendi e-ticaret sitelerine entergre olan Revotas alt yap\u0131s\u0131 ile, yap\u0131lan t\u00fcm g\u00f6nderilerin sonucunda hangi \u00fcyelerin hangi tutarda al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131, al\u0131\u015fveri\u015f s\u0131kl\u0131\u011f\u0131 takip edildi. Bu takipten [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[535,171,17,63,302,301,300,299],"class_list":["post-835","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-case-study","tag-database-yonetimi","tag-email-marketing","tag-email-pazarlama","tag-email-pazarlama-otomasyonu","tag-modaelinizde-com","tag-ornek-calisma","tag-veri-tabani-yonetimi","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":9,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"predecessor-version":[{"id":1550,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/835\/revisions\/1550"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}