{"id":852,"date":"2012-05-28T09:34:43","date_gmt":"2012-05-28T09:34:43","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=852"},"modified":"2012-07-17T03:00:16","modified_gmt":"2012-07-17T03:00:16","slug":"5-adimda-basarili-e-mail-pazarlamasi-plani-nasil-olusturulur-%e2%80%93-i","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/05\/28\/5-adimda-basarili-e-mail-pazarlamasi-plani-nasil-olusturulur-%e2%80%93-i\/","title":{"rendered":"5 Ad\u0131mda Ba\u015far\u0131l\u0131 E-mail Pazarlamas\u0131 Plan\u0131 Nas\u0131l Olu\u015fturulur? \u2013 I"},"content":{"rendered":"

E-mail pazarlamas\u0131na i\u00e7in kampanya g\u00f6nderimleri yapmak isteyip de nerden ba\u015flayaca\u011f\u0131n\u0131zdan emin de\u011filseniz bu yaz\u0131y\u0131 okuman\u0131z\u0131 tavsiye ederim. \u0130ki par\u00e7a halinde yazaca\u011f\u0131m yaz\u0131m\u0131n b\u00fct\u00fcn ad\u0131mlar\u0131n\u0131 takip edip tam olarak nas\u0131l bir \u00e7al\u0131\u015fma yapaca\u011f\u0131n\u0131za karar verdi\u011finizde hem sat\u0131\u015f olarak, hem de marka bilirli\u011finiz a\u00e7\u0131s\u0131ndan inan\u0131lmaz bir etkiyle kar\u015f\u0131 kar\u015f\u0131ya olacaks\u0131n\u0131z. \u0130\u015fte bu ad\u0131mlardan baz\u0131lar\u0131:<\/span><\/p>\n

1.) <\/em>Okuyucular\u0131n\u0131z\u0131 tan\u0131y\u0131n:<\/em><\/span><\/p>\n

E-maillerin g\u00f6nderimlerine ba\u015flamadan \u00f6nce hedef grubunuzu tan\u0131mlamak isteyebilirsiniz. Birka\u00e7 e-b\u00fclten g\u00f6nderiminizden sonra hem m\u00fc\u015fterileriniz sizi tan\u0131yacak, hem de onlar\u0131n b\u00fcltenleriniz \u00fczerinde yapm\u0131\u015f oldu\u011fu t\u0131klamalarla kullan\u0131c\u0131lar\u0131n\u0131za hangi konuda b\u00fcltenler ya da kampanyalar g\u00f6nderece\u011finiz konusunda detayl\u0131 bilgilere de sahip olacaks\u0131n\u0131z. \u00d6rne\u011fin; end\u00fcstri haberleri, pazarlama trendleri, \u00fcr\u00fcn bilgileri veya \u00f6zel teklifler gibi.<\/span><\/p>\n

2.) <\/em>Amac\u0131n\u0131z\u0131 Belirleyin:<\/em><\/span><\/p>\n

\u0130lk maddedeki ipucunu uygulad\u0131ktan sonra art\u0131k kiminle, nas\u0131l ileti\u015fime ge\u00e7ebilece\u011finizi bilerek bilin\u00e7sizce kullan\u0131c\u0131lar\u0131n\u0131zla ileti\u015fime ge\u00e7mek yerine e-mail pazarlamas\u0131n\u0131n ana hatlar\u0131n\u0131 belirliyor olmal\u0131s\u0131n\u0131z. G\u00f6ndermek istedi\u011finiz kampanyalar\u0131n amac\u0131n\u0131n e-mail ile t\u00fcm kullan\u0131c\u0131lar\u0131n\u0131zla aktif olarak ileti\u015fime ge\u00e7mek oldu\u011funu unutmamal\u0131s\u0131n\u0131z. \u00d6rne\u011fin; Bu kitle i\u00e7in ne gibi faydal\u0131 bilgiler sa\u011flayabilirim, bu kitle e-b\u00fcltenlerimde benden tam olarak ne duymak ya da g\u00f6rmek istiyor gibi.<\/span><\/p>\n

E-mail g\u00f6nderimleriyle kullan\u0131c\u0131lar\u0131n\u0131zla ileti\u015fime ge\u00e7ebiliyor olman\u0131z, sizin onlara ne gibi i\u00e7erik g\u00f6nderebilece\u011finiz hakk\u0131nda bilgi veriyor olacakt\u0131r. E\u011fer ne hakk\u0131nda g\u00f6nderim yapaca\u011f\u0131n\u0131zdan emin de\u011filseniz de g\u00f6nderilecek e-mailin i\u00e7ine i\u00e7erikle birlikte amac\u0131n\u0131z\u0131 yazan kampanyan\u0131z\u0131 g\u00f6nderin.<\/span><\/p>\n

E-b\u00fclten g\u00f6nderimlerinin en \u00f6nemli par\u00e7as\u0131 ise g\u00f6nderdi\u011finiz i\u00e7eriktir. \u0130\u00e7erikte mutlaka okuyucular\u0131n\u0131za onlara \u00f6zel ki\u015filer olduklar\u0131n\u0131 hissettirin ve g\u00f6nderdi\u011finiz i\u00e7eriklerin ger\u00e7ekten okuyucular\u0131n\u0131z i\u00e7in faydal\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek g\u00f6nderimlerinizi yap\u0131n.\u00a0 (Yararl\u0131 ipu\u00e7lar\u0131 ve p\u00fcf noktalar\u0131, ara\u015ft\u0131rmalar ve anketler, \u00f6zel teklifler ve \u00f6zel kuponlar gibi g\u00f6nderimler yapabilirsiniz.) Bir\u00e7ok ki\u015fi her g\u00fcn e-mail bombard\u0131man\u0131na u\u011frad\u0131\u011f\u0131ndan b\u00fcltenlerinizi k\u0131sa tutun. E\u011fer uzun bir makale, g\u00f6rsel veya video gibi detaylar\u0131 da eklemek isterseniz, sadece b\u00fcltenin ba\u015fl\u0131\u011f\u0131n\u0131 veya k\u0131sa bir \u00f6zetini koyarak web sitenize okuyucular\u0131n\u0131z\u0131 y\u00f6nlendirebilirsiniz. Bu \u015fekilde de okuyucular\u0131n\u0131z h\u0131zl\u0131ca istedikleri bilgileri okuyarak, ilgilenmedikleri bilgileri h\u0131zl\u0131ca atlayabilirler.<\/span><\/p>\n

E-mailin pazarlamadaki etkisini anlay\u0131p yeni ba\u015flayanlar i\u00e7in konulabilecek baz\u0131 hedefler \u015fu \u015fekilde olabilir: \u00d6n\u00fcm\u00fczdeki y\u0131l i\u00e7erisinde\u00a0 %20 oran\u0131nda kullan\u0131c\u0131 say\u0131s\u0131n\u0131 art\u0131rmak, web sitenize ve sosyal medya hesaplar\u0131n\u0131zdan size ula\u015fmak isteyen kullan\u0131c\u0131lar\u0131n detaylar\u0131n\u0131 toplamak i\u00e7in form olu\u015fturmak, g\u00f6nderdi\u011finiz i\u00e7eriklerle de bu say\u0131lar\u0131n ne kadar do\u011fru orant\u0131l\u0131 oldu\u011funa bak\u0131larak online sat\u0131\u015f\u0131n\u0131z\u0131 raporlarla \u00f6l\u00e7\u00fcmleyerek ba\u015far\u0131n\u0131z\u0131 \u00f6l\u00e7mek.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

E-mail pazarlamas\u0131na i\u00e7in kampanya g\u00f6nderimleri yapmak isteyip de nerden ba\u015flayaca\u011f\u0131n\u0131zdan emin de\u011filseniz bu yaz\u0131y\u0131 okuman\u0131z\u0131 tavsiye ederim. \u0130ki par\u00e7a halinde yazaca\u011f\u0131m yaz\u0131m\u0131n b\u00fct\u00fcn ad\u0131mlar\u0131n\u0131 takip edip tam olarak nas\u0131l bir \u00e7al\u0131\u015fma yapaca\u011f\u0131n\u0131za karar verdi\u011finizde hem sat\u0131\u015f olarak, hem de marka bilirli\u011finiz a\u00e7\u0131s\u0131ndan inan\u0131lmaz bir etkiyle kar\u015f\u0131 kar\u015f\u0131ya olacaks\u0131n\u0131z. \u0130\u015fte bu ad\u0131mlardan baz\u0131lar\u0131: 1.) Okuyucular\u0131n\u0131z\u0131 tan\u0131y\u0131n: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[291,312,21,245,38,17,310,284,166,311,22,48,247,135,114,88,33,96,42,93,69,95,77,112],"class_list":["post-852","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-campaign-management","tag-content","tag-crm","tag-data","tag-e-mail-marketing","tag-email-marketing","tag-email-pazarlama-plani","tag-email-pazarlamasi","tag-hedefleme","tag-icerik","tag-kampanya-yonetimi","tag-musteri-iliskileri-yonetimi","tag-social-database","tag-sosyal-medya","tag-targeting","tag-toplu-e-mail-gonderme","tag-toplu-email","tag-toplu-email-gonderme","tag-toplu-mail","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mesaj-gonderme","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=852"}],"version-history":[{"count":4,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/852\/revisions"}],"predecessor-version":[{"id":855,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/852\/revisions\/855"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}