{"id":961,"date":"2012-07-09T08:16:50","date_gmt":"2012-07-09T08:16:50","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=961"},"modified":"2022-07-25T08:12:08","modified_gmt":"2022-07-25T08:12:08","slug":"e-mail-pazarlamasinda-yapilan-en-buyuk-yanlislar","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/07\/09\/e-mail-pazarlamasinda-yapilan-en-buyuk-yanlislar\/","title":{"rendered":"E-mail Pazarlamas\u0131nda Yap\u0131lan En B\u00fcy\u00fck Yanl\u0131\u015flar"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde bir\u00e7ok ki\u015fi e-mail pazarlamas\u0131nda yap\u0131lan yanl\u0131\u015flardan dolay\u0131 ayn\u0131 g\u00fcn i\u00e7erisinde farkl\u0131 markalar\u0131n mail bombard\u0131man\u0131na u\u011fruyor. Bir\u00e7ok firma e-mail g\u00f6nderimleri konusunda do\u011fru yolu izlemeyerek, sat\u0131n ald\u0131klar\u0131 mail adreslerine email g\u00f6ndermeye devam ediyor. Bunlara art\u0131k dur demenin zaman\u0131 geldi de ge\u00e7iyor ancak izinli pazarlama ve e-ticareti d\u00fczenleyen taslak halindeki kanunun ertelenmi\u015f olmas\u0131 nedeniyle spam sorunuyla bir d\u00f6nem daha kullan\u0131c\u0131lar u\u011fra\u015fmak zorunda kalacak gibi g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n

Email Pazarlamada Yap\u0131lan Hatalar<\/h1>\n

Siz kullan\u0131c\u0131lar\u0131n\u0131z\u0131 rahats\u0131z etmeden email kampanyalar\u0131n\u0131z\u0131 g\u00f6ndermek isterseniz a\u015fa\u011f\u0131da \u201cE-mail pazarlamas\u0131nda yap\u0131lan en b\u00fcy\u00fck yanl\u0131\u015flar\u201d ba\u015fl\u0131\u011f\u0131yla derledi\u011fim maddeleri inceleyebilirsiniz.<\/span><\/p>\n

    \n
  1. Sitelerine kendi istekleriyle kay\u0131t olmad\u0131\u011f\u0131n\u0131z halde potansiyel m\u00fc\u015fteri olarak kullan\u0131c\u0131lara mail g\u00f6nderilmesi.<\/span><\/li>\n
  2. \u0130\u00e7erikte unsubscribe yani \u201cmail listeden ayr\u0131lmak istiyorsan\u0131z\u201d yaz\u0131s\u0131n\u0131n konulmamas\u0131 ya da zor bulunmas\u0131 <\/span><\/li>\n
  3. Unsubscribe butonuna bast\u0131\u011f\u0131 halde \u00fcyelikten \u00e7\u0131karmay\u0131p s\u00fcrekli maillerin gelmeye devam etmesi<\/span><\/li>\n
  4. Konu ba\u015fl\u0131\u011f\u0131nda i\u00e7erik hakk\u0131nda belirsiz veya \u015f\u00fcpheli kelimeler kullanmak<\/span><\/li>\n
  5. G\u00f6nderilen mailler de g\u00f6nderen adresinin ya da firma bilgilerinin belli olmamas\u0131.<\/span><\/li>\n
  6. Abart\u0131l\u0131 \u015fekilde samimi ifadeler kullanmak<\/span><\/li>\n
  7. Konu ba\u015fl\u0131\u011f\u0131 ile i\u00e7eri\u011fin birbirlerine uymamas\u0131<\/span><\/li>\n
  8. Ayn\u0131 mail i\u00e7eri\u011finin birden fazla ve farkl\u0131 g\u00fcnlerde g\u00f6nderilmesi<\/span><\/li>\n
  9. G\u00f6nderilen e-maillerin mobil format\u0131na uygun olmamas\u0131<\/span><\/li>\n
  10. \u0130\u00e7erikte \u00e7ok fazla g\u00f6rsel kullan\u0131mdan kaynakl\u0131 olarak mailin ge\u00e7 a\u00e7\u0131lmas\u0131<\/span><\/li>\n
  11. E-mail g\u00f6nderimlerinde text ve HTML i\u00e7eri\u011finin ayn\u0131 anda bulunmamas\u0131. <\/span><\/li>\n
  12. G\u00f6nderim yap\u0131lmadan \u00f6nce test mailinin d\u00fczg\u00fcn olarak kontrol edilmemesi.<\/span><\/li>\n
  13. Sat\u0131\u015f odakl\u0131 g\u00f6nderilen maillerde; kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ya da hizmet hakk\u0131nda firma yetkililerine ula\u015fabilmesi i\u00e7in yaz\u0131lan mail adresinin yanl\u0131\u015f olmas\u0131.<\/span><\/li>\n
  14. Dinamik maillerin g\u00f6nderimlerinde cinsiyet ayr\u0131m\u0131 yap\u0131lmas\u0131 gereken dinamik i\u00e7eriklerin kullan\u0131c\u0131ya yanl\u0131\u015f i\u00e7erik olarak g\u00f6z\u00fckmesi<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    G\u00fcn\u00fcm\u00fczde bir\u00e7ok ki\u015fi e-mail pazarlamas\u0131nda yap\u0131lan yanl\u0131\u015flardan dolay\u0131 ayn\u0131 g\u00fcn i\u00e7erisinde farkl\u0131 markalar\u0131n mail bombard\u0131man\u0131na u\u011fruyor. Bir\u00e7ok firma e-mail g\u00f6nderimleri konusunda do\u011fru yolu izlemeyerek, sat\u0131n ald\u0131klar\u0131 mail adreslerine email g\u00f6ndermeye devam ediyor. Bunlara art\u0131k dur demenin zaman\u0131 geldi de ge\u00e7iyor ancak izinli pazarlama ve e-ticareti d\u00fczenleyen taslak halindeki kanunun ertelenmi\u015f olmas\u0131 nedeniyle spam sorunuyla bir […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[21,65,171,38,210,17,63,176,88,33,96,42,93,69,95,77,112],"class_list":["post-961","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-crm","tag-database-management","tag-database-yonetimi","tag-e-mail-marketing","tag-email-kampanya-stratejileri","tag-email-marketing","tag-email-pazarlama","tag-izinli-email-marketing","tag-toplu-e-mail-gonderme","tag-toplu-email","tag-toplu-email-gonderme","tag-toplu-mail","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mesaj-gonderme","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=961"}],"version-history":[{"count":8,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/961\/revisions"}],"predecessor-version":[{"id":3187,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/961\/revisions\/3187"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}