{"id":980,"date":"2012-07-23T07:43:54","date_gmt":"2012-07-23T07:43:54","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=980"},"modified":"2012-07-23T07:43:54","modified_gmt":"2012-07-23T07:43:54","slug":"musterinizi-yeniden-alisverise-yonlendirebileceginiz-7-tetikleyici-e-mail-kampanyasi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/07\/23\/musterinizi-yeniden-alisverise-yonlendirebileceginiz-7-tetikleyici-e-mail-kampanyasi\/","title":{"rendered":"M\u00fc\u015fterinizi Yeniden Al\u0131\u015fveri\u015fe Y\u00f6nlendirebilece\u011finiz 7 Tetikleyici E-mail Kampanyas\u0131"},"content":{"rendered":"

1) <\/em>Abandoned Shopping Cart<\/em><\/span><\/p>\n

\u0130nternet \u00fczerinden yap\u0131lan bir\u00e7ok al\u0131\u015fveri\u015fte \u00fcyelerinizin be\u011fenmi\u015f olduklar\u0131 \u00fcr\u00fcnleri sat\u0131n almadan sitenizden ayr\u0131ld\u0131klar\u0131 ger\u00e7e\u011fini hepimiz biliyoruz. \u00dcr\u00fcn\u00fc sat\u0131n almadan giden \u00fcye say\u0131s\u0131n\u0131n miktar\u0131n\u0131 d\u00fc\u015f\u00fcrebilmek i\u00e7inse g\u00f6ndermi\u015f oldu\u011funuz e-mail kampanyalar\u0131n\u0131za, en basit \u015fekilde \u201cSize yard\u0131mc\u0131 olabilir miyiz?\u201d\u00a0 gibi bir ba\u015fl\u0131kla indirim kuponu gibi tetikleyici kampanyalar ekleyebilir ve bu sayede de \u00fcyeleri tekrardan al\u0131\u015fveri\u015fe y\u00f6nlendirebilirsiniz.<\/span><\/p>\n

2) <\/em>\u0130stek Listesi (Wish List)<\/em><\/span><\/p>\n

E-ticaret sitelerinin \u00fcyeleri be\u011fenmi\u015f olduklar\u0131 \u00fcr\u00fcnleri fiyat fakt\u00f6r\u00fcnden dolay\u0131 istek listesine ekleyerek indirime girmelerini bekliyor. \u0130stenilen \u00fcr\u00fcn\u00fc birka\u00e7 saat i\u00e7erisinde tetikleyici e-mail kampanyas\u0131 ile ufak bir indirim kuponu g\u00f6ndererek sat\u0131\u015f odakl\u0131 olarak sonland\u0131r\u0131lmas\u0131 hi\u00e7te \u015fa\u015f\u0131rt\u0131c\u0131 olmaz. Bu indirim sayesinde belki de \u00fcyenizin birden fazla \u00fcr\u00fcn almas\u0131na yard\u0131mc\u0131 olabilirsiniz.<\/span><\/p>\n

<\/span><\/em><\/p>\n

3) <\/em>Sat\u0131n Almak i\u00e7in Son \u015eans (Last Chance to Purchase)<\/em><\/span><\/p>\n

G\u00f6ndermi\u015f oldu\u011funuz indirim kuponuna ra\u011fmen hala daha sat\u0131\u015f olmad\u0131ysa, \u00fcyelerinize birka\u00e7 g\u00fcn sonra \u201cstoklar\u0131m\u0131z t\u00fckenmek \u00fczere\u201d gibi yeni bir tetikleyici e-mail kampanyas\u0131 g\u00f6ndererek \u00fcyelerinize be\u011fenmi\u015f olduklar\u0131 \u00fcr\u00fcn\u00fc sat\u0131n almalar\u0131 i\u00e7in cesaretlendirebilirsiniz.<\/span><\/p>\n

4) <\/em>Tekrarlayan Davran\u0131\u015flar (Repetitive Behaviour)<\/em><\/span><\/p>\n

\u00d6nceden hedeflenmi\u015f \u00fcyeleriniz hakk\u0131nda en son ne zaman al\u0131\u015fveri\u015f ettikleri, ne ald\u0131klar\u0131n\u0131, hangi \u00fcr\u00fcnlerle ilgilendikleri gibi konular hakk\u0131nda detayl\u0131 bilgi sahipseniz elinizde inan\u0131lmaz bir e-mail pazarlama stratejisi potansiyeli var demektir. \u00d6rne\u011fin; internet \u00fczerinde sat\u0131n alm\u0131\u015f oldu\u011funuz lensi; firma ne zaman ald\u0131\u011f\u0131n\u0131, ne s\u0131kl\u0131kla de\u011fi\u015fim yapman\u0131z gerekti\u011fini veya ne uzunlukta kullanman\u0131z gerekti\u011fine dair b\u00fct\u00fcn bilgiler var ise e-mail pazarlamas\u0131 i\u00e7in elinizde t\u00fcm silahlar var demektir. Ba\u015fka bir deyi\u015fle; \u00fcyelerinize bayram veya \u00f6zel g\u00fcnleri hat\u0131rlatarak onlara sunmu\u015f oldu\u011funuz ufak indirimlerle sitenizde al\u0131\u015fveri\u015f yapmalar\u0131n\u0131 sa\u011flayabilirsiniz. Bunun i\u00e7in markan\u0131z\u0131n \u00f6nceden haz\u0131rlam\u0131\u015f oldu\u011fu bir e-mail pazarlama stratejilerinin olmas\u0131 gerekmektedir.<\/span><\/p>\n

5) <\/em>Benzer veya Yeni \u00dcr\u00fcnler Hakk\u0131nda \u00d6neride Bulunabilme<\/em><\/span><\/p>\n

\u00dcyeleriniz se\u00e7mi\u015f olduklar\u0131 \u00fcr\u00fcnleri fiyat fakt\u00f6r\u00fc ba\u011fl\u0131 olarak alamam\u0131\u015f olabilirler ancak g\u00f6nderece\u011finiz e-mail kampanyas\u0131n\u0131n i\u00e7eri\u011finde benzer \u00fcr\u00fcnleri tavsiye ederek m\u00fc\u015fterinizin hem ilgisini \u00e7ekebilir, hem de \u00fcyenizi sat\u0131\u015fa y\u00f6nlendirebilirsiniz.<\/span><\/p>\n

6) <\/em>Arkada\u015f Fakt\u00f6r\u00fc<\/em><\/span><\/p>\n

Sosyal medyay\u0131 kullanarak hem \u00fcr\u00fcnlerinizi kullan\u0131c\u0131lar\u0131n\u0131za tavsiye edip, hem de sayfalar\u0131n\u0131z\u0131 payla\u015fan \u00fcyelerinize e-mail kampanyas\u0131 ile farkl\u0131 \u00f6d\u00fcller koyarak onlar\u0131 sat\u0131\u015fa te\u015fvik edebilirsiniz.<\/span><\/p>\n

7) <\/em>\u00dcr\u00fcn\u00fcn Yeniden Stokta Bulunmas\u0131 Halinde<\/em><\/span><\/p>\n

Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n be\u011fendi\u011fi \u00fcr\u00fcnlerin yeniden stokta bulunmas\u0131 halinde, hem istek listesindeki, hem de istenilen \u00fcr\u00fcn\u00fc be\u011fenip; fakat fiyat fakt\u00f6r\u00fc nedeniyle alamayan \u00fcyelerinize \u00fcr\u00fcn\u00fcn stoklara giri\u015f yapt\u0131\u011f\u0131n\u0131 ve o \u00fcr\u00fcne \u00f6zel indirim uyguland\u0131\u011f\u0131n\u0131 e-mail ile bildirim g\u00f6nderebilir ve sat\u0131\u015f\u0131n\u0131z\u0131 bu \u015fekilde art\u0131rabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

1) Abandoned Shopping Cart \u0130nternet \u00fczerinden yap\u0131lan bir\u00e7ok al\u0131\u015fveri\u015fte \u00fcyelerinizin be\u011fenmi\u015f olduklar\u0131 \u00fcr\u00fcnleri sat\u0131n almadan sitenizden ayr\u0131ld\u0131klar\u0131 ger\u00e7e\u011fini hepimiz biliyoruz. \u00dcr\u00fcn\u00fc sat\u0131n almadan giden \u00fcye say\u0131s\u0131n\u0131n miktar\u0131n\u0131 d\u00fc\u015f\u00fcrebilmek i\u00e7inse g\u00f6ndermi\u015f oldu\u011funuz e-mail kampanyalar\u0131n\u0131za, en basit \u015fekilde \u201cSize yard\u0131mc\u0131 olabilir miyiz?\u201d\u00a0 gibi bir ba\u015fl\u0131kla indirim kuponu gibi tetikleyici kampanyalar ekleyebilir ve bu sayede de \u00fcyeleri tekrardan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[65,171,283,210,328,17,63,284,166,176,211,205,114],"class_list":["post-980","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-database-management","tag-database-yonetimi","tag-email-basligi","tag-email-kampanya-stratejileri","tag-email-listesi","tag-email-marketing","tag-email-pazarlama","tag-email-pazarlamasi","tag-hedefleme","tag-izinli-email-marketing","tag-kampanya-planlanmasi","tag-subject","tag-targeting","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=980"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/980\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/980\/revisions\/983"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}