{"id":984,"date":"2012-07-23T09:18:45","date_gmt":"2012-07-23T09:18:45","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=984"},"modified":"2012-07-23T12:18:34","modified_gmt":"2012-07-23T12:18:34","slug":"email-pazarlamasina-uygun-15-altin-kural-bolum-i","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/07\/23\/email-pazarlamasina-uygun-15-altin-kural-bolum-i\/","title":{"rendered":"Email Pazarlamas\u0131na Uygun 15 Alt\u0131n Kural | B\u00f6l\u00fcm – I"},"content":{"rendered":"

Email marketing\u2019in \u00f6nemi g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. Bizler bu h\u0131zl\u0131 geli\u015fen sekt\u00f6r\u00fc takip ederken email marketing\u2019in temel ta\u015flar\u0131n\u0131 iyi bilmeliyiz. Potansiyel m\u00fc\u015fterilerinize ula\u015f\u0131rken, g\u00f6nderim yapm\u0131\u015f oldu\u011funuz liste izinli olsa dahi, e\u011fer yanl\u0131\u015f yol izliyorsan\u0131z bu kullan\u0131c\u0131 i\u00e7in \u00e7ok can s\u0131k\u0131c\u0131, istenmeyen, sald\u0131rgan bir posta haline d\u00f6n\u00fc\u015febilir. \u00a0Olumlu sonu\u00e7lar \u2013 olumsuz sonu\u00e7lar aras\u0131nda ince bir \u00e7izgi vard\u0131r. Bu nedenle konuyu toparlamak ad\u0131na \u00f6nemsemeniz gereken 15 alt\u0131n kural\u0131 sizinle payla\u015f\u0131yor olaca\u011f\u0131m.<\/span><\/p>\n

Bilmeniz gereken 15 alt\u0131n kural :<\/span><\/strong><\/p>\n

1- <\/strong>\u0130lk izni almak : <\/strong>Pazarlama g\u00f6rg\u00fc kullar\u0131 aras\u0131nda izin almak en \u00f6nemli kurald\u0131r. Bu kurala uymadan g\u00f6nderim yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z ba\u015ftan ba\u015far\u0131s\u0131z olmay\u0131 kabul etmi\u015f say\u0131l\u0131rs\u0131n\u0131z. 2012\u2019 y\u0131l\u0131n\u0131n 2. Yar\u0131s\u0131na geldi\u011fimiz g\u00fcnlerde izinli g\u00f6nderim yapmak hukuki bir zorunluluk olmas\u0131 i\u00e7in \u00f6nemli ad\u0131mlar at\u0131lmaktad\u0131r. Bu nedenle veri taban\u0131n\u0131zda bulunan ki\u015finin e-posta ile ileti\u015fim kurmak \u00fczere izin verdi\u011finden emin olun.<\/span><\/p>\n

\u00d6rne\u011fin:\u00a0 e-ticaret siteniz var ve bu sayfa i\u00e7inde birde blog k\u00f6\u015feniz var diyelim. Kullan\u0131c\u0131 sizin e-b\u00fclten listenize kay\u0131t olurken sadece blog g\u00fcncellemelerinizin emailini almak istiyor ve bunu size belirtmi\u015f diyelim. Kullan\u0131c\u0131ya bunun \u00fczerine sitenizde bulunan \u00fcr\u00fcn g\u00fcncellemelerini email olarak g\u00f6ndermeniz kullan\u0131c\u0131y\u0131 olumsuz y\u00f6nde etkileyecektir. B\u00fcy\u00fck ihtimalle listenizden \u00e7\u0131kmak isteyecektir. Bu nedenle segmentasyonlar\u0131n\u0131z\u0131 bu y\u00f6nde olu\u015fturmal\u0131s\u0131n\u0131z. Listelerinizi d\u00fczenli gruplara ay\u0131rman\u0131z faydal\u0131 olacakt\u0131r.<\/span><\/p>\n

2- <\/strong>Veritaban\u0131n\u0131z i\u00e7in liste sat\u0131n almak : <\/strong>E-posta pazarlama i\u00e7in liste sat\u0131n almak \u015fuan i\u00e7in hukuka ayk\u0131r\u0131 olmamakla birlikte, pazarlama ad\u0131na at\u0131lm\u0131\u015f hatal\u0131 bir ad\u0131md\u0131r. \u00a0Sat\u0131n al\u0131nan listeler \u00e7o\u011funlukla ge\u00e7ersiz ve tekrar eden listelerden olu\u015fmaktad\u0131r. \u00d6rne\u011fin:\u00a0 abc @hotmail.com\u00a0 gibi d\u00fc\u015f\u00fcnebilirsiniz.\u00a0 Bu adreslerin hepsinin ge\u00e7erli oldu\u011funu d\u00fc\u015f\u00fcnseniz bile ki\u015filer sizden \u00f6zel email almay\u0131 istemedi. K\u0131sacas\u0131 liste sat\u0131n almak ve bu ki\u015filere email g\u00f6ndermek kar\u0131\u015f\u0131k ve niteliksiz email al\u0131c\u0131lar\u0131 sonu\u00e7lar\u0131n\u0131 do\u011furacakt\u0131r. Paran\u0131z\u0131 bo\u015fa harcamay\u0131n. Ufak ta olsa organik liste olu\u015fturmaya \u00f6zen g\u00f6sterin.<\/span><\/p>\n

3- <\/strong>Listenizi Spam Havuzuna at\u0131p bo\u015fa harcamay\u0131n : <\/strong> Email pazarlama ara\u015ft\u0131rmalar\u0131 bizim i\u00e7in \u00e7ok faydal\u0131 bilgilere ula\u015fmam\u0131z\u0131 sa\u011fl\u0131yor. Ara\u015ft\u0131rmalar\u0131m\u0131za g\u00f6re \u00e7ok s\u0131k email g\u00f6ndermek t\u0131klanma oranlar\u0131n\u0131 d\u00fc\u015f\u00fcrerek kulan\u0131c\u0131n\u0131n emaili spam olarak i\u015faretlemesinde \u00f6nemli bir rol \u00fcstleniyor. \u00a0S\u0131rf kullan\u0131c\u0131n\u0131z emaili a\u00e7\u0131p t\u0131klam\u0131yor diye email g\u00f6ndermeye devam etmek mant\u0131kl\u0131 bir hareket de\u011fildir.<\/span><\/p>\n

G\u00fcvenilir bir g\u00f6nderici \u2013 spam ileten g\u00f6nderici olman\u0131z aras\u0131nda ince bir \u00e7izgi vard\u0131r.\u00a0 Amac\u0131n\u0131z her ne kadar iyi niyetli olsa da bir anda k\u00f6t\u00fc marka ilan edilebilirsiniz. Burada bilmeniz gereken hangi tarafta olaca\u011f\u0131n\u0131za karar vermek. Kullan\u0131c\u0131 davran\u0131\u015f bi\u00e7imlerini \u00f6l\u00e7mek i\u00e7in baz\u0131 testler yapabiliriz. (a\u00e7\u0131lma oranlar\u0131 hangi zaman diliminde y\u00fcksek ise o vakitlerde g\u00f6nderim yapmak vs.)<\/span><\/p>\n

4- <\/strong>Dinamik – kullan\u0131c\u0131 tepkisine g\u00f6re i\u00e7erik g\u00f6nderimi : <\/strong> Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n davran\u0131\u015flar\u0131na uygun i\u00e7erikler payla\u015fmak, email pazarlama ba\u015far\u0131n\u0131z\u0131 \u00fcst seviyelere ta\u015f\u0131man\u0131zda faydal\u0131 olacakt\u0131r. Bu tepkileri \u00f6l\u00e7mek i\u00e7in \u00f6ncelikle email i\u00e7eri\u011finizde t\u0131klanan linklerin bir raporunu \u00e7\u0131karmal\u0131s\u0131n\u0131z veya profesyonel sistem kullan\u0131yorsan\u0131z 1.numaral\u0131 i\u00e7eri\u011fi t\u0131klayan kullan\u0131c\u0131ya 1 g\u00fcn sonra\u00a0 2. Numaral\u0131 i\u00e7eri\u011fi g\u00f6nder gibi dinamik kampanyalar olu\u015fturabilirsiniz.\u00a0 Dikkat edilmesi gereken nokta, bu mailinglerin zaman aral\u0131\u011f\u0131 birbirine \u00e7ok yak\u0131n olmamas\u0131d\u0131r.\u00a0 \u00c7ok s\u0131k mailing yapmak kullan\u0131c\u0131n\u0131n s\u0131k\u0131lmas\u0131na yol a\u00e7abilir ve listenizden \u00e7\u0131kabilir.<\/span><\/p>\n

5- Listenizden \u00e7\u0131kmak isteyen ki\u015fileri u\u011fra\u015ft\u0131rmay\u0131n : <\/strong>G\u00f6nderim yapt\u0131\u011f\u0131n\u0131z emaillerde muhakkak unsubcribe mesaj\u0131 kullan\u0131n ve bunu g\u00f6r\u00fcn\u00fcr bir yerde a\u00e7\u0131k\u00e7a belirtin. Abonelik iptallerini dikkate al\u0131n ve yeniden g\u00f6nderim yapmay\u0131n. Bu linki emaillerinizde kullanmad\u0131\u011f\u0131n\u0131zda \u00e7ok fazla \u015fikayet al\u0131r y\u00fcksek oranda bloklan\u0131rs\u0131n\u0131z. G\u00fcn\u00fcm\u00fczde unsubscribe mesaj\u0131 kullanmak g\u00f6rg\u00fc kural\u0131 de\u011fil yasal zorunluluk haline gelmi\u015ftir. Detaylar i\u00e7in t\u0131klay\u0131n.<\/a><\/span><\/p>\n

\u00d6n\u00fcm\u00fczdeki g\u00fcnlerde di\u011fer alt\u0131n kurallar\u0131 sizinle payla\u015f\u0131yor olaca\u011f\u0131m.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing\u2019in \u00f6nemi g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. Bizler bu h\u0131zl\u0131 geli\u015fen sekt\u00f6r\u00fc takip ederken email marketing\u2019in temel ta\u015flar\u0131n\u0131 iyi bilmeliyiz. Potansiyel m\u00fc\u015fterilerinize ula\u015f\u0131rken, g\u00f6nderim yapm\u0131\u015f oldu\u011funuz liste izinli olsa dahi, e\u011fer yanl\u0131\u015f yol izliyorsan\u0131z bu kullan\u0131c\u0131 i\u00e7in \u00e7ok can s\u0131k\u0131c\u0131, istenmeyen, sald\u0131rgan bir posta haline d\u00f6n\u00fc\u015febilir. \u00a0Olumlu sonu\u00e7lar \u2013 olumsuz sonu\u00e7lar aras\u0131nda ince bir \u00e7izgi vard\u0131r. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,19],"tags":[17,529,39,59,176,334],"class_list":["post-984","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-yeni-baslayanlar-icin-email-marketing","tag-email-marketing","tag-email-marketing-egitim-programi","tag-email-pazarlamanin-faydalari","tag-emailmarketing","tag-izinli-email-marketing","tag-spam-havuzu","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":11,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"predecessor-version":[{"id":991,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/984\/revisions\/991"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}