{"id":996,"date":"2012-07-25T09:17:53","date_gmt":"2012-07-25T09:17:53","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=996"},"modified":"2012-07-25T09:17:53","modified_gmt":"2012-07-25T09:17:53","slug":"email-pazarlamasina-uygun-15-altin-kural-bolum-%e2%80%93-ii","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/07\/25\/email-pazarlamasina-uygun-15-altin-kural-bolum-%e2%80%93-ii\/","title":{"rendered":"Email Pazarlamas\u0131na Uygun 15 Alt\u0131n Kural | B\u00f6l\u00fcm \u2013 II"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">Email Pazarlamas\u0131na uygun bilmeniz gereken alt\u0131n kurallar\u0131m\u0131za devam ediyorum. Bir \u00f6nceki yaz\u0131ma <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/07\/23\/email-pazarlamasina-uygun-15-altin-kural-bolum-i\/\" target=\"_blank\">buradan<\/a><\/span> ula\u015fabilirsiniz. <\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000;\"> <\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>6- <\/strong><strong>Abonelerinize sayg\u0131 duyun : <\/strong> Listenizden \u00e7\u0131kan kullan\u0131c\u0131n\u0131za \u00f6ncelikle sayg\u0131 duyun ve bu talebi en k\u0131sa s\u00fcrede yerine getirin.\u00a0 Ne kadar k\u0131sa s\u00fcrede bu i\u015flemi ger\u00e7ekle\u015ftirirseniz marka imaj\u0131n\u0131z\u0131 o kadar korumu\u015f olursunuz. Detaylar i\u00e7in <a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/02\/29\/unsubscribe-listeden-cikma-mesajinin-onemi\/\" target=\"_blank\">t\u0131klay\u0131n.<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>7- <\/strong><strong>Listenizi d\u00fczenli olarak temizleyin :<\/strong> Listenize yap\u0131lan g\u00f6nderimlerin ard\u0131ndan ula\u015ft\u0131r\u0131lamayan (bounceback) olan emailleri listenizden \u00e7\u0131kar\u0131n.\u00a0 Zira ge\u00e7ersiz adreslere yeniden g\u00f6nderim yapman\u0131z y\u00fcksek oranda ISP lerde bloklanman\u0131za neden olacakt\u0131r. Liste temizli\u011fi detaylar\u0131 i\u00e7in <a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/04\/06\/veri-kalitesini-arttirmak\/  \" target=\"_blank\">t\u0131klay\u0131n.<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>8- <\/strong><strong>Aktif olmayan kullan\u0131c\u0131lar\u0131 uyar\u0131n: <\/strong> G\u00f6nderimlerinize hi\u00e7 tepki vermeyen kullan\u0131c\u0131lar\u0131n\u0131za farkl\u0131 mailingler yap\u0131n.\u00a0 \u00d6rne\u011fin; farkl\u0131 t\u00fcrden emailler almak ister misiniz? size ilginiz d\u0131\u015f\u0131nda mail g\u00f6ndermek istemiyoruz gibi i\u00e7eriklere sahip g\u00f6nderimler yaparak kullan\u0131c\u0131lar\u0131n\u0131z hakk\u0131nda fikir edinin ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n\u0131z\u0131 uyar\u0131n. Bu i\u015flem sizin spam olarak i\u015faretlenmemenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>9- <\/strong><strong>Maillerinizi ki\u015fiselle\u015ftirin :<\/strong> <strong> <\/strong>Sat\u0131\u015f ve pazarlama b\u00f6l\u00fcm\u00fcnde \u00e7al\u0131\u015fanlar ki\u015fiselle\u015ftirilmi\u015f emailin \u00f6nemini iyi bilir. G\u00f6nderimlerinizde al\u0131c\u0131n\u0131n ismi ile hitap ederek g\u00f6nderim yapt\u0131\u011f\u0131n\u0131zda a\u00e7\u0131lma oranlar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyor olacaks\u0131n\u0131z. Buna ek olarak sisteminizde email\u00a0 database i\u00e7in demografik yap\u0131lar haz\u0131rlay\u0131n. \u00d6rne\u011fin: \u00a0g\u00f6nderimlerde elde edilen ilgi alanlar\u0131 varsa isim soyisim olanlar, olmayanlar, \u00e7al\u0131\u015fma alanlar\u0131 gibi \u00f6rnekleri \u00e7o\u011faltabiliriz. Bu demografik yap\u0131lar\u0131 haz\u0131rlaman\u0131n ard\u0131ndan g\u00f6nderimlerinizi uygun segmentasyonlara iletin.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>10- <\/strong><strong>Geri d\u00f6n\u00fc\u015f adresinin kullan\u0131labilir olmas\u0131na dikkat edin :<\/strong> Al\u0131c\u0131lar\u0131n\u0131z\u0131n cevap verme ihtiyac\u0131 duyacaklar\u0131n\u0131 d\u00fc\u015f\u00fcnerek ger\u00e7ek bir temsilcinizin takip etti\u011fi email adresini cevapla b\u00f6l\u00fcm\u00fcne ekleyin. Bu adresi belirlerken pazarlama departman\u0131nda ger\u00e7ek bir ki\u015fiye ya da genel bir isim ve adres belirtebilirsiniz. \u00d6rne\u011fin; \u201c<strong>sales@company.com<\/strong>\u201c\u00a0 gibi.\u00a0 Ayn\u0131 zamanda hotmail, gmail gibi adresler belirtmekte do\u011fru de\u011fildir. <\/span><\/p>\n<p><em><span style=\"color: #888888;\">\u00d6n\u00fcm\u00fczdeki g\u00fcnlerde di\u011fer alt\u0131n kurallar\u0131 sizinle payla\u015f\u0131yor olaca\u011f\u0131m.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Pazarlamas\u0131na uygun bilmeniz gereken alt\u0131n kurallar\u0131m\u0131za devam ediyorum. Bir \u00f6nceki yaz\u0131ma buradan ula\u015fabilirsiniz. 6- Abonelerinize sayg\u0131 duyun : Listenizden \u00e7\u0131kan kullan\u0131c\u0131n\u0131za \u00f6ncelikle sayg\u0131 duyun ve bu talebi en k\u0131sa s\u00fcrede yerine getirin.\u00a0 Ne kadar k\u0131sa s\u00fcrede bu i\u015flemi ger\u00e7ekle\u015ftirirseniz marka imaj\u0131n\u0131z\u0131 o kadar korumu\u015f olursunuz. Detaylar i\u00e7in t\u0131klay\u0131n. 7- Listenizi d\u00fczenli olarak temizleyin : [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,19],"tags":[17,529,39,59,176,335,334],"class_list":["post-996","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-yeni-baslayanlar-icin-email-marketing","tag-email-marketing","tag-email-marketing-egitim-programi","tag-email-pazarlamanin-faydalari","tag-emailmarketing","tag-izinli-email-marketing","tag-kisisellestirilmis-email","tag-spam-havuzu","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=996"}],"version-history":[{"count":6,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/996\/revisions"}],"predecessor-version":[{"id":1002,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/996\/revisions\/1002"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}