Started as a family-owned shop in the late 1980s, Ay yıldız has grown to 80 stores across Turkey—in addition to a dedicated e-commerce division. Despite the company’s expansive growth, Ay yıldız has always held a passion for providing “above and beyond” service to all customers, whether in-store or online. This is evident in the company’s highly personalized e-marketing campaigns that are created in-house to maintain the personal Ayyıldız touch—and customers take notice.
Highly personalized communications require highly sophisticated software that’s also easy to use. So, with a cumbersome interface and a goal to drive customer engagement and online sales, it’s no surprise that Ayyıldız quickly outgrew its internal software solution. In 2014, the company turned to Revotas for help.
“We needed a sophisticated system that could keep up with a quickly changing marketing world—that’s why we chose Revotas,” says Erdınc Ozsarı, E-Marketing Manager at Ayyıldız.
Since then, Ayyıldız has greatly improved its customer engagement through:
• Email Marketing
Specifically, the company’s “Markdown Wednesday” and “Shop Thursday” emails are successful campaigns that remind customers on the day that further markdowns are taken and give them a preview of limited quantity items that received their first markdown. These campaigns have significantly increased the company’s website traffic and online sales.
Plus, Ayyıldız uses Revotas’s dynamic content feature to easily personalize content, such as events at local stores, new store openings, and company news—and relevant content translates to strong open rates.
Using SocialPages, Ayyıldız continues its exceptional service with custom Facebook Tabs that promote contests, vendor launches, and new products.
The company’s social followers are highly engaged, which requires Ayyıldız’s social team to monitor activity closely. Luckily, SocialPages makes it easy to create and deploy custom Facebook tabs and measure engagement activity.
Ayyıldız E-Marketing Manager, Erdınc Ozsarı, adds, “With Revotas, we’re able to reach customers with relevant suggestions, promote store events, and build brand loyalists.”