{"id":13799,"date":"2015-05-12T12:52:00","date_gmt":"2015-05-12T09:52:00","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=13799"},"modified":"2024-03-20T14:33:22","modified_gmt":"2024-03-20T11:33:22","slug":"email-marketing-ortaginizi-secerken-nelere-dikkat-edilmeli","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-ortaginizi-secerken-nelere-dikkat-edilmeli\/","title":{"rendered":"Email Marketing Orta\u011f\u0131n\u0131z\u0131 Se\u00e7erken Nelere Dikkat Edilmeli?"},"content":{"rendered":"

Email Marketing Partnerizi Se\u00e7erken Nelere Dikkat Edilmeli ?<\/p>\n

T\u00fcrkiye’de her 5 ki\u015fiden birinin internette al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 bu devirde, online al\u0131\u015fveri\u015f yapanlar\u0131n say\u0131s\u0131n\u0131n 11 milyona ula\u015fmas\u0131, \u015firketlerin pazarlama stratejilerinde dijital ortama verdikleri \u00f6nemin her ge\u00e7en g\u00fcn daha da artmas\u0131na neden oluyor. E mail marketing birebir ve \u00f6l\u00e7\u00fcmlenebilen tek pazarlama kanal\u0131 olarak her zamanki gibi \u00f6ne \u00e7\u0131k\u0131yor. Peki hangi \u015firket ile \u00e7al\u0131\u015fmal\u0131y\u0131m
\nkonusunda neler yapmal\u0131s\u0131n\u0131z?<\/p>\n

Her email marketing alt yap\u0131s\u0131 sunan firmas\u0131 kendi yolunda farkl\u0131 programlar ve hizmetler sunar. Ancak markalar kendine partner se\u00e7erken \u015fu 5 ana \u00f6zelli\u011fe sahip oldu\u011funa dikkat etmelidir.<\/p>\n

1) Y\u00fcksek Ula\u015ft\u0131r\u0131labilirlik Oran\u0131
\n2) G\u00fc\u00e7l\u00fc Raporlama ve Analitik
\n3) Otomasyon
\n4) Entegrasyon
\n5) Know How ve Esneklik<\/p>\n

Y\u00fcksek Ula\u015ft\u0131r\u0131labilirlik Oran\u0131<\/strong>
\n\u0130lk olarak \u0130htiya\u00e7lar\u0131n\u0131z\u0131 belirlemelisiniz. Genelde bu ihtiya\u00e7lar \u015firketin startup olup olmamas\u0131 ile \u00e7ok alakal\u0131d\u0131r. \u0130lk zamanlar \u015firketler ellerindeki dataya maili ne ile nas\u0131l g\u00f6ndereceklerini ara\u015ft\u0131r\u0131rken daha sonra g\u00f6nderimin de\u011fil asl\u0131nda mesajlar\u0131n sa\u011fl\u0131kl\u0131 bir \u015fekilde ula\u015fmas\u0131n\u0131n \u00f6nemli oldu\u011funu fark ederler.
\n
\nG\u00fc\u00e7l\u00fc Raporlama ve Analitik<\/strong>
\nUla\u015ft\u0131r\u0131labilirli\u011fi \u00e7\u00f6zd\u00fckten sonra da veri taban\u0131n\u0131n g\u00f6nderdikleri emaile olan reaksiyonunu \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131rlar.(kimler a\u00e7m\u0131\u015f, kimler t\u0131klam\u0131\u015f, hangi linklere t\u0131klanm\u0131\u015f) Bir sonraki ihtiya\u00e7 ad\u0131m\u0131 da
\na\u00e7an t\u0131klayan kullan\u0131c\u0131lar\u0131n kimler oldu\u011funu bilmek ve hedeflemektir. \u0130\u015fte bu noktada CRM\u2019e ilk ad\u0131mlar\u0131n\u0131 atm\u0131\u015f oluyorlar ki bir yandan genel g\u00f6nderimleri t\u00fcm dataya yaparken, sadece t\u0131klayan ya da a\u00e7an ki\u015filere \u00f6zel f\u0131rsatlar da sunmak istiyorlar ve sonu\u00e7lar\u0131n\u0131 analiz etmek istiyorlar. Bu kavrama conversion rate ad\u0131 veriliyor. Yani t\u0131klayan kullan\u0131c\u0131lardan ka\u00e7\u0131n\u0131n sat\u0131\u015fa d\u00f6nd\u00fc\u011f\u00fcn\u00fc
\ng\u00f6rmek ve analizini yapmak istiyorlar. Asl\u0131nda bu nokta email marketing yani email ile pazarlaman\u0131n kullan\u0131ld\u0131\u011f\u0131 en \u00f6nemli noktalardan biridir. Daha \u00f6nceki evre ise sadece toplu mail ad\u0131n\u0131 verdi\u011fimiz kavramd\u0131r.<\/p>\n

Otomasyon<\/strong>
\nEmail marketing, ula\u015ft\u0131r\u0131labilirlik<\/a> <\/span>okuma, t\u0131klama oranlar\u0131 ile ilgili kitlenin hedeflenebilmesi ve bunun ne kadar\u0131n\u0131n sat\u0131\u015fa d\u00f6nd\u00fc\u011f\u00fcn\u00fcn g\u00f6r\u00fclebilmesi ve raporlanabilmesi en \u00f6nemli kriterdir. Marka CRM\u2019i tatt\u0131\u011f\u0131 zaman art\u0131k kullan\u0131c\u0131s\u0131n\u0131n hareketlerine g\u00f6re, davran\u0131\u015f\u0131na g\u00f6re, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re hedefleyebilmek ve onlara \u00f6zel indirimler kampanyalar hizmetler sunmak
\nistemektedir. Bu durumda bu i\u015flemleri yapabilmek manuel olarak zorla\u015fmakta ve marka otomasyon yapabilen alt yap\u0131lar platformlar aray\u0131\u015f\u0131na girmektedir. Bu tip platformlar davran\u0131\u015fa g\u00f6re otomatik hedeflemeler yapabildi\u011fi gibi bunlar\u0131n finansal sonu\u00e7lar\u0131n\u0131 yada cirosal geri d\u00f6n\u00fc\u015flerini takip edebilmekte, analizler yapabilmekte, \u00f6neriler sunabilmektedir. Marka son noktada kullan\u0131c\u0131lar\u0131 ile ileti\u015fime ge\u00e7menin yan\u0131 s\u0131ra onlar\u0131 yak\u0131ndan tan\u0131y\u0131p ki\u015fiye \u00f6zel \u00f6neriler sunabilme kabiliyetine ula\u015fmaktad\u0131r. \u0130\u015fte bu noktada markan\u0131n kulland\u0131\u011f\u0131 platformun yan\u0131 s\u0131ra hizmet ald\u0131\u011f\u0131 \u015firketin \u00f6neriler getirebilecek dan\u0131\u015fmanl\u0131k verebilecek ve bunlar\u0131 uygulayacak seviyede olmas\u0131 \u015fartt\u0131r.<\/p>\n

Entegrasyon<\/strong>
\nEmail pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 d\u0131\u015far\u0131dan bir firmadan alman\u0131z hedefleme, rapor ve aktivite datalar\u0131n\u0131z\u0131n d\u0131\u015far\u0131da kalmas\u0131n\u0131 gerektirmiyor. Orta\u011f\u0131n\u0131z\u0131 se\u00e7erken alt yap\u0131n\u0131zla full entegre olabilecek markan\u0131zdan kolayca data al\u0131p verebilecek. Kendi veritaban\u0131n\u0131z\u0131 otomatik olarak g\u00fcncelleyebilecek bir firma se\u00e7meniz hayati \u00f6nem ta\u015f\u0131makta. Zira full entegre olamamak markan\u0131z\u0131n yapmak isteyece\u011fi hedeflemeleri, \u00f6zelle\u015ftirmeleri ve g\u00fcncellemeleri k\u0131s\u0131tlayacak yat\u0131r\u0131m\u0131n\u0131z\u0131n geri d\u00f6n\u00fc\u015f\u00fcne etki edecektir.<\/p>\n

Know How ve Esneklik<\/strong>
\nPartnerlik yapabilece\u011finiz \u015firket ve altyap\u0131y\u0131 se\u00e7erken ula\u015ft\u0131r\u0131labilirlik konusunda hedefleme, analiz, otomasyon ve dan\u0131\u015fmanl\u0131k alanlar\u0131nda tecr\u00fcbeli ve bir nevi dediklerini yapabilen markalarla \u00e7al\u0131\u015fman\u0131z\u0131 \u00f6neririm. G\u00fcn\u00fcm\u00fczde baz\u0131 \u015firketler g\u00f6nderim k\u0131sm\u0131nda hizmet verirken otomasyon yapamad\u0131\u011f\u0131 yetersiz oldu\u011fu g\u00f6zlemleniyor. Bir k\u0131sm\u0131 ise otomasyon yaparken dan\u0131\u015fmanl\u0131k ve tecr\u00fcbe k\u0131sm\u0131nda yetersiz kal\u0131yor. En \u00f6nemli nokta ise se\u00e7ece\u011finiz \u015firketin t\u00fcm veri kaynaklar\u0131n\u0131za entegre oldu\u011fu i\u00e7in al\u0131nan bilgilerin g\u00fcvenli olarak saklanaca\u011f\u0131n\u0131n bilincinde olmas\u0131d\u0131r. Bu bilgiler isim soy isim email adresinden kullan\u0131c\u0131n\u0131n davran\u0131\u015f\u0131na kadar gizli tutulmas\u0131 gereken geni\u015f bir yelpazedir.<\/p>\n

Sonu\u00e7 olarak \u015firketiniz b\u00fcy\u00fcd\u00fck\u00e7e artan ihtiya\u00e7lar\u0131n\u0131z\u0131 g\u00f6z \u00f6n\u00fcne al\u0131p anla\u015faca\u011f\u0131n\u0131z \u015firketin platformunun en \u00fcst seviyede ve gereksinimlerinize cevap verebilecek sorular\u0131n\u0131z\u0131 ve sorunlar\u0131n\u0131z\u0131 yan\u0131tlayabilecek bir \u015firket olmas\u0131 gerekmektedir. Ayn\u0131 zamanda k\u00fc\u00e7\u00fck b\u00fcy\u00fck t\u00fcm ihtiya\u00e7lar\u0131n\u0131zda sizinle ayn\u0131 paralellikte y\u00fcr\u00fcyebilir olmas\u0131 \u00e7ok \u00f6nemlidir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email Marketing Partnerizi Se\u00e7erken Nelere Dikkat Edilmeli ? T\u00fcrkiye’de her 5 ki\u015fiden birinin internette al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 bu devirde, online al\u0131\u015fveri\u015f yapanlar\u0131n say\u0131s\u0131n\u0131n 11 milyona ula\u015fmas\u0131, \u015firketlerin pazarlama stratejilerinde dijital ortama verdikleri \u00f6nemin her ge\u00e7en g\u00fcn daha da artmas\u0131na neden oluyor. E mail marketing […]<\/p>\n","protected":false},"author":1,"featured_media":32851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-13799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nEmail Marketing Partnerizi Se\u00e7erken Nelere<\/title>\n<meta name=\"description\" content=\"dijital pazarlama, Email, email marketing, email partneri, interaktif pazarlama, online al\u0131\u015fveri\u015f, otomasyon, Pazarlama Otomasyonu, Revotas, ula\u015ft\u0131r\u0131labilirlik\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-ortaginizi-secerken-nelere-dikkat-edilmeli\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" 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