{"id":14706,"date":"2015-06-29T14:10:25","date_gmt":"2015-06-29T11:10:25","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=14706"},"modified":"2024-03-20T14:29:20","modified_gmt":"2024-03-20T11:29:20","slug":"email-marketing-hosgeldiniz-email-serisi-olusturacagim-nereden-baslamali","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-hosgeldiniz-email-serisi-olusturacagim-nereden-baslamali\/","title":{"rendered":"Ho\u015fgeldiniz Email Serisi Olu\u015fturaca\u011f\u0131m. Nereden Ba\u015flamal\u0131?"},"content":{"rendered":"<p>\u015eimdiye kadar bloglar\u0131m\u0131zda yeni \u00fcyelerinize g\u00f6nderece\u011finiz ho\u015fgeldiniz emailinin \u00f6neminden bahsettik. Bug\u00fcn ise bir ho\u015fgeldiniz serisinin uzun zamanda markan\u0131za ve email g\u00f6nderimlerinize kataca\u011f\u0131 de\u011ferden bahsetmek istiyorum.<\/p>\n<p>\u015eimdiye kadar \u00e7o\u011fu pazarlamac\u0131 i\u00e7in b\u00f6yle bir email serisi haz\u0131rlamak zorlu ve a\u015f\u0131r\u0131 bir i\u015f y\u00fck\u00fc olarak g\u00f6r\u00fcld\u00fc. Nereden ba\u015flayaca\u011f\u0131m? Verilecek mesaj ne olmal\u0131? \u0130\u015fte bu y\u00fczden size bu blo\u011fumda bu seriyi haz\u0131rlarken kopya \u00e7ekebilece\u011finiz, sorulmas\u0131 gereken 5 soruyu payla\u015f\u0131yorum. Bu sorular\u0131n cevaplar\u0131 Ho\u015fgeldiniz serinizi \u015fekillendirecek.<\/p>\n<h2><strong>Email Konusu 1: Ho\u015fgeldiniz. Markaya \u00fcye olman\u0131n ana faydalar\u0131.<\/strong><\/h2>\n<h3><strong>Soru 1: Bu serinin m\u00fc\u015fteri a\u00e7\u0131s\u0131ndan faydas\u0131 ne olacak?<\/strong><\/h3>\n<p>Yeni \u00fcyelerinize a\u00e7\u0131k bir \u015fekilde sizden email alman\u0131n faydalar\u0131n\u0131 bildirmeniz gerekiyor. A\u015fa\u011f\u0131dakilerden 1\u2019i veya birka\u00e7\u0131 bu faydalar olabilir.<\/p>\n<p>\u2022 \u00d6zel indirim ve promosyonlar<br \/>\n\u2022 \u00dcr\u00fcn g\u00fcncellemeleri hakk\u0131nda bilgilendirme<br \/>\n\u2022 Yeni \u00fcr\u00fcnler hakk\u0131nda bilgilendirme<br \/>\n\u2022 Nas\u0131l yapar\u0131m (HOW TO) ba\u015fl\u0131klar\u0131 ve ipu\u00e7lar\u0131<br \/>\n\u2022 \u00d6zel yar\u0131\u015fmalar, davetler, \u00f6nbilgilendirmelere \u00f6ncelikli davet<br \/>\n\u2022 Di\u011fer<\/p>\n<h2><strong>Email Konusu 2:Neden markan\u0131zdan al\u0131\u015fveri\u015f yapmal\u0131?<\/strong><\/h2>\n<h3><strong>Soru 2: Markan\u0131z\u0131 \u00f6ne \u00e7\u0131karan \u00f6zellikler ne?<\/strong><\/h3>\n<p>Verece\u011finiz mesajda kullan\u0131c\u0131lar\u0131n neden ba\u015fkas\u0131ndan de\u011fil de sizden al\u0131\u015fveri\u015f yapmas\u0131 gerekti\u011fini vurgulamal\u0131s\u0131n\u0131z. E\u011fer siz bu konuya bir a\u00e7\u0131kl\u0131k getiremiyorsan\u0131z potansiyel m\u00fc\u015fterilerin de sizi tercih etmesi zorla\u015facakt\u0131r. A\u015fa\u011f\u0131dakilerden biri veya baz\u0131lar\u0131 markan\u0131za uyacakt\u0131r.<\/p>\n<p>\u2022 \u00dccretsiz\/ H\u0131zl\u0131 g\u00f6nderi<br \/>\n\u2022 Geri iade ve de\u011fi\u015fim kolayl\u0131\u011f\u0131<br \/>\n\u2022 En uygun fiyat<br \/>\n\u2022 M\u00fckemmel Kalite<br \/>\n\u2022 Sadakat programlar\u0131\/ ayr\u0131cal\u0131klar<br \/>\n\u2022 Online kaynaklar<br \/>\n\u2022 En iyi se\u00e7enekler<br \/>\n\u2022 Di\u011fer<\/p>\n<h2><strong>Email Konusu 3: Websitesi \u00f6zellikleri<\/strong><\/h2>\n<h3><strong>Soru 3: Siteniz ne vadediyor?<\/strong><\/h3>\n<p>Siteniz benzersiz ve kullan\u0131c\u0131 dostu bir \u00fcr\u00fcn veya hizmet sunuyor mu?<\/p>\n<p>\u2022 Nas\u0131l(How to) yapar\u0131m video\u2019lar\u0131<br \/>\n\u2022 Tek t\u0131k ile yeniden sipari\u015f verme.<br \/>\n\u2022 Fonksiyonellik(online destek, forum vs.)<br \/>\n\u2022 \u0130stek listesi \u00f6zelli\u011fi<br \/>\n\u2022 Mobil versiyon<br \/>\n\u2022 Di\u011fer<\/p>\n<h2><strong>Email Konusu 4: Kullan\u0131c\u0131n\u0131z\u0131 detayland\u0131r\u0131n<\/strong><\/h2>\n<h3><strong>Soru 4: Kullan\u0131c\u0131lardan hangi bilgilerini toplamak istiyoruz?<\/strong><\/h3>\n<p>Kullan\u0131c\u0131lar\u0131n email listenizden \u00e7\u0131kmas\u0131n\u0131n en b\u00fcy\u00fck sebebi g\u00f6nderilen ki\u015fi ile alakas\u0131z emaillerdir. Kullan\u0131c\u0131lar\u0131n demografik bilgilerini almak ve talep ettikleri, bilgi almak istedikleri konular\u0131 \u00f6\u011frenmek daha kolay hedefleme ve \u00f6zelle\u015ftirme yapman\u0131za yarayaca\u011f\u0131ndan kullan\u0131c\u0131n\u0131n sizinle ilgilenmesini ve al\u0131\u015fveri\u015f yapmas\u0131n\u0131 sa\u011flayabilirsiniz. Sadece daha iyi pazarlama yapabilece\u011finiz bilgileri alman\u0131z gerekti\u011fini unutmay\u0131n.<\/p>\n<p>\u2022 Ad\/ Soyad<br \/>\n\u2022 Do\u011fum g\u00fcn\u00fc<br \/>\n\u2022 \u015eehir<br \/>\n\u2022 \u0130l\u00e7e<br \/>\n\u2022 Cinsiyet<br \/>\n\u2022 \u0130lgilendi\u011fi kategori ve \u00fcr\u00fcnler<br \/>\n\u2022 Di\u011fer<\/p>\n<h2><strong>Email Konusu 5: Sosyal Medya\u2019ya y\u00f6nlendirin.<\/strong><\/h2>\n<h3><strong>Soru 5: Hangi Sosyal Medya sitelerini kullan\u0131yorsunuz?<\/strong><\/h3>\n<p>\u00dcyelere farkl\u0131 kanallardan dokunmak \u00fcye sadakatini ve ileti\u015fiminizi g\u00fc\u00e7lendirir. Ho\u015fgeldiniz program\u0131n\u0131zda bu sitelerdeki faalietleriniz hakk\u0131nda bilgi verin ve kullan\u0131c\u0131y\u0131 y\u00f6nlendirin.<\/p>\n<p>\u2022 Facebook<br \/>\n\u2022 Twitter<br \/>\n\u2022 \u0130nstagram<br \/>\n\u2022 Pinterest<br \/>\n\u2022 Google+<br \/>\n\u2022 Youtube<br \/>\n\u2022 Vine<br \/>\n\u2022 Blog<br \/>\n\u2022 Di\u011fer<\/p>\n<p>S\u0131ra geldi bu bilgileri nas\u0131l kullanaca\u011f\u0131n\u0131za! Her \u015feyden \u00f6nemlisi kullan\u0131c\u0131lar\u0131 y\u00f6nlendirmek istiyorsan\u0131z yeterli bilgi verin ve cazip y\u00f6nlerinizi \u00f6ne \u00e7\u0131kar\u0131n! \u00d6rne\u011fin sosyal medya\u2019ya y\u00f6nlendireceksiniz bunun kullan\u0131c\u0131ya ne fayda sa\u011flayaca\u011f\u0131na a\u00e7\u0131kl\u0131k getirin.<\/p>\n<p>O kadar da zor de\u011filmi\u015f de\u011fil mi? Kolay gelsin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015eimdiye kadar bloglar\u0131m\u0131zda yeni \u00fcyelerinize g\u00f6nderece\u011finiz ho\u015fgeldiniz emailinin \u00f6neminden bahsettik. Bug\u00fcn ise bir ho\u015fgeldiniz serisinin uzun zamanda markan\u0131za ve email g\u00f6nderimlerinize kataca\u011f\u0131 de\u011ferden bahsetmek istiyorum. \u015eimdiye kadar \u00e7o\u011fu pazarlamac\u0131 i\u00e7in b\u00f6yle bir email serisi haz\u0131rlamak zorlu ve a\u015f\u0131r\u0131 bir i\u015f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-14706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ho\u015fgeldiniz Email Serisi Olu\u015fturaca\u011f\u0131m. 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