{"id":15440,"date":"2015-11-10T10:39:31","date_gmt":"2015-11-10T08:39:31","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=15440"},"modified":"2024-03-20T14:07:46","modified_gmt":"2024-03-20T11:07:46","slug":"e-mail-pazarlamasinda-yapilan-14-en-buyuk-yanlis","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/e-mail-pazarlamasinda-yapilan-14-en-buyuk-yanlis\/","title":{"rendered":"E-Posta Pazarlamas\u0131nda Yap\u0131lan 14 En B\u00fcy\u00fck Yanl\u0131\u015f"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde bir\u00e7ok ki\u015fi e-posta pazarlamas\u0131nda yap\u0131lan yanl\u0131\u015flardan dolay\u0131 ayn\u0131 g\u00fcn i\u00e7erisinde farkl\u0131 markalar\u0131n mail bombard\u0131man\u0131na u\u011fruyor. Bir\u00e7ok firma e-postag\u00f6nderimleri konusunda do\u011fru yolu izlemeyerek, sat\u0131n ald\u0131klar\u0131 mail adreslerine e-posta g\u00f6ndermeye devam ediyor. Bunlara art\u0131k dur demenin zaman\u0131 geldi de ge\u00e7iyor ancak izinli pazarlama ve e-ticareti d\u00fczenleyen taslak halindeki kanunun ertelenmi\u015f olmas\u0131 nedeniyle spam sorunuyla bir d\u00f6nem daha kullan\u0131c\u0131lar u\u011fra\u015fmak zorunda kalacak gibi g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n

Siz kullan\u0131c\u0131lar\u0131n\u0131z\u0131 rahats\u0131z etmeden e-posta kampanyalar\u0131n\u0131z\u0131 g\u00f6ndermek isterseniz a\u015fa\u011f\u0131da \u201cE-mail pazarlamas\u0131nda yap\u0131lan en b\u00fcy\u00fck yanl\u0131\u015flar\u201d ba\u015fl\u0131\u011f\u0131yla derledi\u011fim maddeleri inceleyebilirsiniz.<\/span><\/p>\n

    \n
  1. Sitelerine kendi istekleriyle kay\u0131t olmad\u0131\u011f\u0131n\u0131z halde potansiyel m\u00fc\u015fteri olarak kullan\u0131c\u0131lara mail g\u00f6nderilmesi.<\/span><\/li>\n
  2. \u0130\u00e7erikte unsubscribe yani \u201cmail listeden ayr\u0131lmak istiyorsan\u0131z\u201d yaz\u0131s\u0131n\u0131n konulmamas\u0131 ya da zor bulunmas\u0131 <\/span><\/li>\n
  3. Unsubscribe butonuna bast\u0131\u011f\u0131 halde \u00fcyelikten \u00e7\u0131karmay\u0131p s\u00fcrekli maillerin gelmeye devam etmesi<\/span><\/li>\n
  4. Konu ba\u015fl\u0131\u011f\u0131nda i\u00e7erik hakk\u0131nda belirsiz veya \u015f\u00fcpheli kelimeler kullanmak<\/span><\/li>\n
  5. G\u00f6nderilen mailler de g\u00f6nderen adresinin ya da firma bilgilerinin belli olmamas\u0131.<\/span><\/li>\n
  6. Abart\u0131l\u0131 \u015fekilde samimi ifadeler kullanmak<\/span><\/li>\n
  7. Konu ba\u015fl\u0131\u011f\u0131 ile i\u00e7eri\u011fin birbirlerine uymamas\u0131<\/span><\/li>\n
  8. Ayn\u0131 mail i\u00e7eri\u011finin birden fazla ve farkl\u0131 g\u00fcnlerde g\u00f6nderilmesi<\/span><\/li>\n
  9. G\u00f6nderilen e-maillerin mobil format\u0131na uygun olmamas\u0131<\/span><\/li>\n
  10. \u0130\u00e7erikte \u00e7ok fazla g\u00f6rsel kullan\u0131mdan kaynakl\u0131 olarak mailin ge\u00e7 a\u00e7\u0131lmas\u0131<\/span><\/li>\n
  11. E-mail g\u00f6nderimlerinde text ve HTML i\u00e7eri\u011finin ayn\u0131 anda bulunmamas\u0131. <\/span><\/li>\n
  12. G\u00f6nderim yap\u0131lmadan \u00f6nce test mailinin d\u00fczg\u00fcn olarak kontrol edilmemesi.<\/span><\/li>\n
  13. Sat\u0131\u015f odakl\u0131 g\u00f6nderilen maillerde; kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ya da hizmet hakk\u0131nda firma yetkililerine ula\u015fabilmesi i\u00e7in yaz\u0131lan mail adresinin yanl\u0131\u015f olmas\u0131.<\/span><\/li>\n
  14. Dinamik maillerin g\u00f6nderimlerinde cinsiyet ayr\u0131m\u0131 yap\u0131lmas\u0131 gereken dinamik i\u00e7eriklerin kullan\u0131c\u0131ya yanl\u0131\u015f i\u00e7erik olarak g\u00f6z\u00fckmesi<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    G\u00fcn\u00fcm\u00fczde bir\u00e7ok ki\u015fi e-posta pazarlamas\u0131nda yap\u0131lan yanl\u0131\u015flardan dolay\u0131 ayn\u0131 g\u00fcn i\u00e7erisinde farkl\u0131 markalar\u0131n mail bombard\u0131man\u0131na u\u011fruyor. Bir\u00e7ok firma e-postag\u00f6nderimleri konusunda do\u011fru yolu izlemeyerek, sat\u0131n ald\u0131klar\u0131 mail adreslerine e-posta g\u00f6ndermeye devam ediyor. Bunlara art\u0131k dur demenin zaman\u0131 geldi de ge\u00e7iyor ancak […]<\/p>\n","protected":false},"author":1,"featured_media":32739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-15440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nE-Posta Pazarlamas\u0131nda Yap\u0131lan 14 En B\u00fcy\u00fck Yanl\u0131\u015f - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/blog\/email-marketing\/2012\/07\/09\/e-mail-pazarlamasinda-yapilan-en-buyuk-yanlislar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Posta Pazarlamas\u0131nda Yap\u0131lan 14 En B\u00fcy\u00fck Yanl\u0131\u015f - Revotas\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn\u00fcm\u00fczde bir\u00e7ok ki\u015fi e-posta pazarlamas\u0131nda yap\u0131lan yanl\u0131\u015flardan dolay\u0131 ayn\u0131 g\u00fcn i\u00e7erisinde farkl\u0131 markalar\u0131n mail bombard\u0131man\u0131na u\u011fruyor. Bir\u00e7ok firma e-postag\u00f6nderimleri konusunda do\u011fru yolu izlemeyerek, sat\u0131n ald\u0131klar\u0131 mail adreslerine e-posta g\u00f6ndermeye devam ediyor. 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Bir\u00e7ok firma e-postag\u00f6nderimleri konusunda do\u011fru yolu izlemeyerek, sat\u0131n ald\u0131klar\u0131 mail adreslerine e-posta g\u00f6ndermeye devam ediyor. 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