{"id":15451,"date":"2015-11-10T11:13:38","date_gmt":"2015-11-10T09:13:38","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=15451"},"modified":"2024-03-20T14:06:55","modified_gmt":"2024-03-20T11:06:55","slug":"basarili-eposta-pazarlamasi-icin-6-ipucu","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/basarili-eposta-pazarlamasi-icin-6-ipucu\/","title":{"rendered":"Ba\u015far\u0131l\u0131 Eposta Pazarlamas\u0131 i\u00e7in 6 \u0130pucu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15451\" class=\"elementor elementor-15451\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-513c09c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"513c09c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5282fa66\" data-id=\"5282fa66\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf9b7e elementor-widget elementor-widget-text-editor\" data-id=\"eaf9b7e\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Ba\u015far\u0131l\u0131 E-posta Pazarlamas\u0131 i\u00e7in 6 \u0130pucu<\/span><\/h2><p style=\"text-align: justify;\"><span style=\"color: #000000;\">E-posta pazarlamas\u0131nda m\u00fc\u015fterilerinize g\u00f6nderece\u011finiz kampanyalar\u0131n ba\u015far\u0131l\u0131 olabilmesi i\u00e7in hem potansiyel m\u00fc\u015fterilerinizin isteklerini anlaman\u0131z, hem de sizin onlarla ili\u015fki kurabilmeniz \u00e7ok \u00f6nemlidir. Yaz\u0131n\u0131n devam\u0131nda da bu konuda ba\u015far\u0131l\u0131 olabilmeniz i\u00e7in size baz\u0131 ipu\u00e7ular\u0131 verece\u011fiz.<\/span><\/p><p><span style=\"color: #000000;\">\u00d6ncelikle, ticari ileti\u015fim ve ticari elektronik iletiler hakk\u0131nda y\u00f6netmelik hakk\u0131nda bilgi sahibi olman\u0131z gerekiyor. Bunlara uygun olarak kampanya i\u00e7eri\u011finizi haz\u0131rlar ve g\u00f6nderece\u011finiz ki\u015filerden \u00f6ncelikle izin alm\u0131\u015f olman\u0131z do\u011fabilecek maddi yapt\u0131r\u0131mlar gibi bir\u00e7ok problemi de engellemi\u015f olacak ve siz de konuyla ilgili herhangi bir problem ya\u015famayacaks\u0131n\u0131z. \u0130lk olarak burada yapman\u0131z gereken m\u00fc\u015fterilerinize <\/span><span style=\"color: #000000;\">gerekli g\u00fcveni sa\u011flam\u0131\u015f olman\u0131z.<\/span><\/p><p><span style=\"color: #000000;\">Al\u0131c\u0131lar\u0131n g\u00fcvenini kazanmak i\u00e7in s\u00fcrekli ayn\u0131 adresten yani IP\u2019den g\u00f6nderim yap\u0131lmas\u0131 ve s\u00fcrekli g\u00f6nderen adresinin de\u011fi\u015ftirilmemesi \u00e7ok \u00f6nemlidir. Bu servis sa\u011flay\u0131c\u0131lar taraf\u0131ndan \u00e7ok dikkat edilmekte ve bunun s\u00fcrekli takibi yap\u0131lmaktad\u0131r. Bu nedenle d\u00fczenli kampanya g\u00f6nderimlerinizle elde edilecek olan iyi bir IP itibar\u0131 sayesinde e-postalar\u0131n\u0131z\u0131 daha h\u0131zl\u0131 gelen kutusuna ula\u015fmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/span><\/p><p><span style=\"color: #000000;\">Kullan\u0131c\u0131lar\u0131n\u0131za, HTML formatta m\u0131 ya da text i\u00e7erik ile mi ula\u015fmak istedi\u011finizi \u00f6ncelikle sorabilir ve buna uygun olarak g\u00f6nderimler yapabilirsiniz. \u00d6rne\u011fin; farkl\u0131 \u00fclkelerde farkl\u0131 tercihler s\u00f6z konusu. \u0130ngiltere\u2019de text i\u00e7erik g\u00f6nderimleriyle al\u0131c\u0131lara ula\u015fmak hedeflenmektedir.<\/span><\/p><p><span style=\"color: #000000;\">\u0130\u00e7eri\u011finizde g\u00f6rsel kullanacaksan\u0131z, \u00e7ok fazla g\u00f6rselden ka\u00e7\u0131nman\u0131z gerekmektedir. Bu, g\u00f6nderece\u011finiz kampanyalar\u0131n filtrelere tak\u0131larak spam dosyas\u0131na d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131 tetikleyecektir. T\u00fcm i\u00e7eri\u011fin g\u00f6rselden olu\u015fmas\u0131 ise g\u00f6nderdi\u011finiz kampanyan\u0131n gelen kutusuna d\u00fc\u015fmesi olas\u0131l\u0131\u011f\u0131 y\u00fcksek olsa bile \u00f6n izleme kutusunda g\u00f6r\u00fclemeyece\u011finden kullan\u0131c\u0131lar taraf\u0131ndan okunamayacakt\u0131r ve okunmadan silinmesi gibi problemlerle kar\u015f\u0131la\u015f\u0131lacakt\u0131r. Bu gibi sorunlardan ka\u00e7\u0131nmak i\u00e7in resim ile metin alan\u0131 oranlar\u0131n\u0131 iyi ayarlaman\u0131z gerekmektedir.<\/span><\/p><p><span style=\"color: #000000;\">M\u00fc\u015fterilerinizin e-postay\u0131 a\u00e7\u0131p, i\u00e7eri\u011fi okuyup t\u0131klamas\u0131 i\u00e7in ba\u015fl\u0131\u011f\u0131n\u0131z\u0131n dikkatle d\u00fc\u015f\u00fcn\u00fcl\u00fcp sizi di\u011fer e-postalardan farkl\u0131la\u015ft\u0131rmas\u0131 gerekir. Ba\u015fl\u0131\u011f\u0131n\u0131zda bedava, nakit, \u00f6d\u00fcl, ucuz, kazan\u0131n gibi kelimeleri kullanmaktan ka\u00e7\u0131n\u0131n. Bu gibi kelimeler sizi kullan\u0131c\u0131lar taraf\u0131ndan spam klas\u00f6r\u00fcne g\u00f6t\u00fcrecek ve onlar taraf\u0131ndan bir daha g\u00fcvenli g\u00f6nderici olarak i\u015faretlenmedi\u011fi s\u00fcrece spam klas\u00f6r\u00fcnde kalmaya devam edeceksiniz.<\/span><\/p><p><span style=\"color: #000000;\">Son olarak, yapaca\u011f\u0131n\u0131z g\u00f6nderilerde \u201c<em>e-posta listesinden ayr\u0131lmak i\u00e7in t\u0131klay\u0131n<\/em>\u201d ifadesini kolay bulabilecekleri bir yere koyun. G\u00f6nderdi\u011finiz her e-posta i\u00e7eri\u011finin \u00fcst\u00fcnde ve alt\u0131nda bu butona bulundurdu\u011funuzda, kullan\u0131c\u0131lar butona t\u0131klayarak h\u0131zl\u0131 ve kolay bir \u015fekilde (opt-out) istenildi\u011finde listeden ayr\u0131lma se\u00e7ene\u011fine sahip olmalar\u0131 m\u00fc\u015fterilerinizin en do\u011fal hakk\u0131d\u0131r. Unutmay\u0131n ki, k\u00fc\u00e7\u00fck bir e-posta listesi sizin i\u00e7in daha verimli olacak, sadece size ve \u00fcr\u00fcnlerinize \u00f6zg\u00fc ni\u015f bir e-posta listesine sahip olacaks\u0131n\u0131z.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ba\u015far\u0131l\u0131 E-posta Pazarlamas\u0131 i\u00e7in 6 \u0130pucu E-posta pazarlamas\u0131nda m\u00fc\u015fterilerinize g\u00f6nderece\u011finiz kampanyalar\u0131n ba\u015far\u0131l\u0131 olabilmesi i\u00e7in hem potansiyel m\u00fc\u015fterilerinizin isteklerini anlaman\u0131z, hem de sizin onlarla ili\u015fki kurabilmeniz \u00e7ok \u00f6nemlidir. Yaz\u0131n\u0131n devam\u0131nda da bu konuda ba\u015far\u0131l\u0131 olabilmeniz i\u00e7in size baz\u0131 ipu\u00e7ular\u0131 verece\u011fiz. \u00d6ncelikle, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-15451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ba\u015far\u0131l\u0131 Eposta Pazarlamas\u0131 i\u00e7in 6 \u0130pucu - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/blog\/email-marketing\/2012\/05\/07\/basarili-e-mail-pazarlamasi-icin-6-ipucu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131l\u0131 Eposta Pazarlamas\u0131 i\u00e7in 6 \u0130pucu - Revotas\" \/>\n<meta property=\"og:description\" content=\"Ba\u015far\u0131l\u0131 E-posta Pazarlamas\u0131 i\u00e7in 6 \u0130pucu E-posta pazarlamas\u0131nda m\u00fc\u015fterilerinize g\u00f6nderece\u011finiz kampanyalar\u0131n ba\u015far\u0131l\u0131 olabilmesi i\u00e7in hem potansiyel m\u00fc\u015fterilerinizin isteklerini anlaman\u0131z, hem de sizin onlarla ili\u015fki kurabilmeniz \u00e7ok \u00f6nemlidir. 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