{"id":15653,"date":"2015-12-08T11:54:24","date_gmt":"2015-12-08T09:54:24","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=15653"},"modified":"2025-09-11T11:47:14","modified_gmt":"2025-09-11T08:47:14","slug":"email-marketing-e-ticaret-siteleri-icin-e-pazarlama-cozumleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-e-ticaret-siteleri-icin-e-pazarlama-cozumleri\/","title":{"rendered":"E-Ticaret siteleri i\u00e7in e-Pazarlama \u00e7\u00f6z\u00fcmleri"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde internet ortam\u0131nda insanlar\u0131n belirli sistemler \u00fczerinde ger\u00e7ek veya sanal \u00fcr\u00fcnleri para kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131n alma i\u015flemi olan e-ticaret yani online sat\u0131\u015f gittik\u00e7e artm\u0131\u015ft\u0131r.
\nFiziksel sat\u0131\u015fta depolama, ma\u011faza, lokasyon, \u00e7al\u0131\u015fan eleman vs\u2026 gibi bir \u00e7ok gider s\u00f6z konusu iken sanal ma\u011fazalar ile bu giderlerin \u00e7o\u011fu s\u0131f\u0131rlanmaktad\u0131r.<\/p>\n

E-ticaretin daha kolay ve maliyetlerinin d\u00fc\u015f\u00fck olmas\u0131 bir \u00e7ok giri\u015fimciyi cezberken, dikkat edilmesi gereken \u00f6nemli noktalar ne yaz\u0131k ki giri\u015fimciler taraf\u0131ndan g\u00f6z ard\u0131 ediliyor. Bu sebepten bir\u00e7ok e-ticaret giri\u015fiminin a\u00e7\u0131ld\u0131ktan k\u0131sa bir s\u00fcre sonra kapand\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n

Yap\u0131lan en b\u00fcy\u00fck yanl\u0131\u015flardan bir tanesi, bir e-ticaret sitesinin varl\u0131\u011f\u0131n\u0131n yeterli oldu\u011funun d\u00fc\u015f\u00fcn\u00fclmesidir. Avantaj ve dezavantajlar\u0131 y\u00f6n\u00fcnden farkl\u0131l\u0131k g\u00f6stersede, fiziksel ve sanal ma\u011fazalar\u0131n ortak bir ihtiyac\u0131 vard\u0131r. Her ikisinin de mutlaka pazarlama ile desteklenmesi gerekmektedir.<\/p>\n

Asl\u0131nda al\u0131nacak baz\u0131 \u00f6nlemler ile bunun \u00f6n\u00fcne ge\u00e7ilmesi m\u00fcmk\u00fcn. Sat\u0131\u015f artt\u0131rma ve marka bilinirli\u011finin marka i\u00e7in do\u011fru olarak lanse edilebilmesi i\u00e7in en \u00f6nemli y\u00f6ntemlerden biri de eposta ile pazarlamad\u0131r.<\/p>\n

Fiziksel sat\u0131\u015fta da, sanal sat\u0131\u015fta da asl\u0131nda takip edilmesi gereken 5 dinamik var, sadece \u00e7\u00f6z\u00fcm ve uygulanacak metotlar farkl\u0131d\u0131r. A\u015fa\u011f\u0131da grafi\u011fini de verdi\u011fim 5 a\u015fama;<\/p>\n

\u2022 ED\u0130NME(ACQUIRE):, hedef kitlenin belirlenme a\u015famas\u0131d\u0131r.
\n\u2022 CONVERT(D\u00d6N\u00dc\u015eT\u00dcRME):T\u00fcketicinin m\u00fc\u015fteri haline gelmesidir.
\n\u2022 GEL\u0130\u015eT\u0130RME(GROW):M\u00fc\u015fterinin sonu\u00e7 odakl\u0131 aktivitelerinin (al\u0131\u015fveri\u015f…vs) art\u0131r\u0131lmas\u0131d\u0131r.
\n\u2022 ELDE TUTMA(RETAIN):Mevcut m\u00fc\u015fteri hareketlerinin\/aktivitelerinin devam\u0131n\u0131n sa\u011flanmas\u0131d\u0131r.
\n\u2022 TEKRAR AKT\u0130VE ETME(RE-ACTIVE):M\u00fc\u015fteri hareketlerinin\/aktivitelerinin tekrar canland\u0131r\u0131lmas\u0131d\u0131r.<\/p>\n

\"\"
\nK\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in Lifecycle Marketing yani ya\u015fam boyu pazarlama d\u00f6ng\u00fcs\u00fc m\u00fc\u015fteri b\u00fcy\u00fcmesi ve de\u011ferini y\u00fckseltmek amac\u0131yla kullan\u0131labilecek bir dijital pazarlama \u00e7al\u0131\u015fmas\u0131d\u0131r. Di\u011fer bir tan\u0131mla Lifecycle marketing t\u00fcketiciye ula\u015fmak, m\u00fc\u015fteri d\u00f6n\u00fc\u015ft\u00fcrmek ve sonras\u0131nda art\u0131k hep m\u00fc\u015fteri olarak kalmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>\n

Unutmamal\u0131s\u0131n\u0131z ki e-ticaret siteniz sizin ma\u011fazan\u0131zd\u0131r, fiziksel ma\u011fazada oldu\u011fu gibi ama\u00e7 buraya t\u00fcketiciyi \u00e7ekmektir. Bunun i\u00e7in ilk a\u015famada \u00fcr\u00fcn\u00fcn\u00fczle ilgilenebilecek kitleyi bulmak i\u00e7in onlara ula\u015fabilece\u011finiz kanallar\u0131 belirlemek gerekmektedir<\/p>\n

G\u00fcn\u00fcm\u00fczde sosyal medya bununu yapman\u0131z\u0131 sa\u011flayan en ge\u00e7erli metodlardan biridir. Di\u011fer y\u00f6ntemler aras\u0131nda reklam, blog, anket-form \u00e7al\u0131\u015fmalar\u0131 ve arama motorlar\u0131 bulunmaktad\u0131r. Bu y\u00f6ntemlerden bir yada daha fazlas\u0131n\u0131 ayn\u0131 anda yapmak hedef kitlenize daha \u00e7abuk ula\u015fman\u0131z\u0131 sa\u011flayacakt\u0131r. Revotas taraf\u0131ndan bir\u00e7ok \u00f6zel yaz\u0131l\u0131m ve uygulamalar ile bu a\u015fama kolayca yap\u0131labilmektedir.<\/p>\n

Bu \u00e7al\u0131\u015fmalar\u0131n sonunda bu ki\u015filere ait temel bilgileri elde ediyor olmak hedeflenmeli ve t\u00fcketiciyi sonraki ad\u0131mda bu d\u00f6ng\u00fcn\u00fcn i\u00e7erisine tutmak gerekmektedir.<\/p>\n

Edinme a\u015famas\u0131ndan sonra e-posta ile pazarlama sizin en b\u00fcy\u00fck yard\u0131mc\u0131n\u0131z olacakt\u0131r. E-postaile pazarlamada bunun en ucuz ve en etkili y\u00f6ntemlerinden biridir. Ancak bu a\u015famada yukar\u0131da sayd\u0131\u011f\u0131m\u0131z y\u00f6ntemler veya sitenize kay\u0131tl\u0131 e-posta listeleri d\u0131\u015f\u0131nda yap\u0131lan \u00e7al\u0131\u015fmalar size yarardan \u00e7ok zarar getirecektir.<\/p>\n

T\u00fcketiciyi m\u00fc\u015fteriye \u00e7evirmek i\u00e7in indirimli \u00fcr\u00fcn, hediye \u00e7ekleri g\u00f6nderilerek, sonu\u00e7lar\u0131 analiz edebilmelidir. Do\u011fru stratejiye ula\u015fmak i\u00e7in mutlaka \u00f6l\u00e7\u00fcmleyebilece\u011finiz sistemlere ihtiyac\u0131n\u0131z bulunmaktad\u0131r. Bu sayede startejinizi de\u011fi\u015ftirebilir, farkl\u0131 kampanyalar geli\u015ftirerek m\u00fc\u015fteri say\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n

Altyap\u0131m\u0131zda otomatize edilebilen uygulamalardan biri olan \u201cArkada\u015f\u0131na kod g\u00f6nder\u201d ile de \u00f6nemli pazarlama y\u00f6ntemlerinden biri olan a\u011f\u0131zdan a\u011f\u0131za pazarlama sa\u011flayabilirsiniz.<\/p>\n

Sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in(grow) 2 al bir \u00f6de kampanyalar\u0131 yapabilirsiniz. Sitenize gelmi\u015f ama al\u0131\u015fveri\u015f yapmam\u0131\u015f kullan\u0131c\u0131lar\u0131n\u0131za otomatik indirim kodu g\u00f6nderme kampanyalar\u0131 yapabilirsiniz.
\nPeriyodik e-b\u00fclten g\u00f6nderip i\u00e7eri\u011fini kullan\u0131c\u0131n\u0131n cinsiyet, adresine g\u00f6re \u00f6zelle\u015ftirebilirsiniz.<\/p>\n

M\u00fc\u015fterilerinizi elde tutmak i\u00e7in(retain) do\u011fum g\u00fcnlerini hat\u0131rlay\u0131p \u00f6zel hediyeler verebilir, jestler yapabilirisiniz. E-b\u00fcltenlerinizde sadece \u00fcr\u00fcn yerine , \u00fcyelerinizin takip edece\u011fi konulardan, ip u\u00e7lar\u0131ndan bahsedebilirsiniz.<\/p>\n

Tekrar tekrar \u00fcr\u00fcn satmak i\u00e7in de(reactive) sitenize uzun s\u00fcredir login olmayan \u00fcyelerinize \u00f6neriler, indirimler sunabilirsiniz.<\/p>\n

Ve yukar\u0131daki t\u00fcm a\u015famalar\u0131 otomatize etmek, detayl\u0131 raporlar ile analizler yapmak, hedef gruplar belirlemek, dinamik ve \u00f6zelle\u015ftirilmi\u015f kampanyalar yaratmak g\u00fcn\u00fcm\u00fczde art\u0131k m\u00fcmk\u00fcn.<\/p>\n

T\u00fcm bu a\u015famalar\u0131 i\u00e7in uzmanlar\u0131 ile planlay\u0131p ba\u015flamak ve senaryolar\u0131 daha siteniz a\u00e7\u0131lmadan belirlemek, rapor ve analizler sonucu s\u00fcre\u00e7 s\u0131ras\u0131nda ufak de\u011fi\u015fiklikler ve stratejinizde modifikasyonlar yapmak do\u011frudur.<\/p>\n

Genelde bu a\u015famalar hesap edilmedi\u011finde s\u00fcre\u00e7 ortas\u0131nda b\u00fct\u00e7e yetersizlikleri ve zararlar g\u00f6r\u00fclmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fczde internet ortam\u0131nda insanlar\u0131n belirli sistemler \u00fczerinde ger\u00e7ek veya sanal \u00fcr\u00fcnleri para kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131n alma i\u015flemi olan e-ticaret yani online sat\u0131\u015f gittik\u00e7e artm\u0131\u015ft\u0131r. Fiziksel sat\u0131\u015fta depolama, ma\u011faza, lokasyon, \u00e7al\u0131\u015fan eleman vs\u2026 gibi bir \u00e7ok gider s\u00f6z konusu iken sanal ma\u011fazalar […]<\/p>\n","protected":false},"author":1,"featured_media":32695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2093,2091],"tags":[],"class_list":["post-15653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-dijital-pazarlama-blog-2","category-e-ticaret-blog-2"],"yoast_head":"\nE-Ticaret siteleri i\u00e7in e-Pazarlama \u00e7\u00f6z\u00fcmleri - Revotas<\/title>\n<meta name=\"description\" content=\"Email marketing ile e-ticaret sitelerinin sat\u0131\u015flar\u0131n\u0131 art\u0131rman\u0131n yollar\u0131n\u0131 \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/blog\/email-marketing\/2013\/07\/12\/e-pazarlama-cozumleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret siteleri i\u00e7in e-Pazarlama \u00e7\u00f6z\u00fcmleri - 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