{"id":15699,"date":"2015-12-10T12:19:56","date_gmt":"2015-12-10T10:19:56","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=15699"},"modified":"2024-03-20T13:51:29","modified_gmt":"2024-03-20T10:51:29","slug":"2015-pazarlama-otomasyonunun-istatistikleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/2015-pazarlama-otomasyonunun-istatistikleri\/","title":{"rendered":"2015 Pazarlama Otomasyonunun \u0130statistikleri"},"content":{"rendered":"

2015 Pazarlama Otomasyonunun \u0130statistiklerini sizler i\u00e7in Infographic olarak haz\u0131rlad\u0131k.<\/p>\n

B\u00fcy\u00fck Halini G\u00f6rmek i\u00e7in T\u0131klay\u0131n\u0131z<\/a>.<\/p>\n

\"marketing-automation-2015_small\"<\/a><\/p>\n

2015 Marketing  Otomasyon Durumu<\/h1>\n

Marketing Otomasyonunun h\u0131zla b\u00fcy\u00fcmesi ;<\/p>\n

%15 ilgilenmiyor<\/p>\n

%23 kullanmay\u0131 planl\u0131yor<\/p>\n

%26 a\u015f\u0131r\u0131 kullan\u0131yor<\/p>\n

%36 se\u00e7ici kullan\u0131yor<\/p>\n

B2b m\u00fc\u015fteriler 2011 y\u0131l\u0131na g\u00f6re marketing otomasyonu 11 kat fazla kullan\u0131yorlarm\u0131\u015f.<\/p>\n

B2b m\u00fc\u015fterilerin %25\u2019i marketing otomasyonunu kullan\u0131yorlar.<\/p>\n

Firmalar\u0131n %43\u2019\u00fc 4 y\u0131ldan uzun s\u00fcredir marketing otomasyonunu kullan\u0131yorlar.<\/p>\n

Marketing  Otomasyonundaki Zorluklar<\/p>\n

E\u011fitim eksikli\u011fi\/\/ Platformun  Kapasitesinden Faydalanamama<\/p>\n

Al\u0131c\u0131lar\u0131n %91 i ilk kez marketing otomasyon ile 2013 y\u0131l\u0131nda tan\u0131\u015fm\u0131\u015flar.<\/p>\n

B2b pazarlamac\u0131lar\u0131n %85 i tam olarak marketing otomasyonuna zorunlu olmad\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorlar.<\/p>\n

Marketing Otomasyonunu Daha Efektif Kullanman\u0131n \u00d6n\u00fcndeki Engeller<\/h2>\n

%32 Sat\u0131\u015f ve pazarlaman\u0131n entegre olmamas\u0131<\/p>\n

%32 alt yap\u0131 s\u0131k\u0131nt\u0131lar\u0131<\/p>\n

%30 sat\u0131\u015f deste\u011finin ve hedef datan\u0131n olmamas\u0131<\/p>\n

%23 yaz\u0131l\u0131m\u0131n kar\u0131\u015f\u0131k olmas\u0131<\/p>\n

%19 e\u011fitim eksikli\u011fi<\/p>\n

%17 ROI belli olmamas\u0131<\/p>\n

%14 Kurallara uyulmamas\u0131<\/p>\n

%12 Performans standartlar\u0131n\u0131n belirlenmemesi<\/p>\n

%12 Kay\u0131ts\u0131zl\u0131k-umursamazl\u0131k<\/p>\n

Bug\u00fcn Pazarda 211 Farkl\u0131  Maraketing  Otomasyon Platformu  Var<\/p>\n

2015\u2019te neden marketing otomasyonunu ka\u00e7\u0131rmamam\u0131z gerekir?<\/h2>\n

Marketing otomasyonu kullan\u0131c\u0131lar\u0131n  %88 ini hedef sat\u0131\u015fa y\u00f6nlendirebiliyor. Marketing otomasyonunu kullanmayan kullan\u0131c\u0131larda bu oran %57 dir<\/p>\n

Marketing otomasyon kullan\u0131c\u0131lar\u0131 %36 s\u0131n\u0131n diyaloglar\u0131 MQL (Marketing Qualifed Lead) i\u00e7in bir potansiyel olarak g\u00f6r\u00fcl\u00fcr. Bu oran di\u011ferlerinde %18 dir.<\/p>\n

Al\u0131c\u0131n\u0131n al\u0131m esnas\u0131ndaki ya\u015fad\u0131\u011f\u0131 ki\u015fiselle\u015ftirilmi\u015f s\u00fcre\u00e7 %49 oran\u0131nda ba\u015far\u0131ya d\u00f6n\u00fc\u015f\u00fcrken. Marketing otomasyonsuz bu oran %21 dir.<\/p>\n

%59 oran\u0131nda ak\u0131ll\u0131 tetikleyici ak\u0131ll\u0131 i\u00e7eriklerle hedefleme yap\u0131l\u0131yor. Marketing otomasyon yok ise bu oran %17 lere d\u00fc\u015fer.<\/p>\n

Marketing otomasyon sayesinde at\u0131lan anlaml\u0131 mailler nor mal e maillere oranla 18 kat daha fazla gelir getiriyormu\u015f.<\/p>\n

2015\u2019 in marketing otomasyon trendleri;<\/h2>\n

Sosyal medya entegrasyonu<\/p>\n

Kullan\u0131m\u0131 kolay platform<\/p>\n

parti uygulamalardaki art\u0131\u015f<\/p>\n

Mobilde b\u00fcy\u00fcme<\/p>\n

Daha Ki\u015fiselle\u015ftirilmi\u015f<\/p>\n","protected":false},"excerpt":{"rendered":"

2015 Pazarlama Otomasyonunun \u0130statistiklerini sizler i\u00e7in Infographic olarak haz\u0131rlad\u0131k. B\u00fcy\u00fck Halini G\u00f6rmek i\u00e7in T\u0131klay\u0131n\u0131z. 2015 Marketing  Otomasyon Durumu Marketing Otomasyonunun h\u0131zla b\u00fcy\u00fcmesi ; %15 ilgilenmiyor %23 kullanmay\u0131 planl\u0131yor %26 a\u015f\u0131r\u0131 kullan\u0131yor %36 se\u00e7ici kullan\u0131yor B2b m\u00fc\u015fteriler 2011 y\u0131l\u0131na g\u00f6re marketing […]<\/p>\n","protected":false},"author":1,"featured_media":32632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-15699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\n2015 Pazarlama Otomasyonunun \u0130statistikleri - Revotas<\/title>\n<meta name=\"description\" content=\"Marketing otomasyonu kullan\u0131c\u0131lar\u0131n ini hedef sat\u0131\u015fa y\u00f6nlendirebiliyor ve kullanmayan kullan\u0131c\u0131larda bu oran 'dir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/2015-pazarlama-otomasyonunun-istatistikleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2015 Pazarlama Otomasyonunun \u0130statistikleri - 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