{"id":15830,"date":"2022-01-21T11:00:00","date_gmt":"2022-01-21T08:00:00","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=15830"},"modified":"2024-03-20T10:32:38","modified_gmt":"2024-03-20T07:32:38","slug":"e-ticaret-yapan-markalar-sevgililer-gunune-nasil-hazirlanmali","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/e-ticaret-yapan-markalar-sevgililer-gunune-nasil-hazirlanmali\/","title":{"rendered":"E-ticaret Yapan Markalar Sevgililer G\u00fcn\u00fcne Nas\u0131l Haz\u0131rlanmal\u0131?"},"content":{"rendered":"

E-Ticaret Yapan Markalar i\u00e7in \u201c10 Ad\u0131mda Sevgililer G\u00fcn\u00fc Haz\u0131rl\u0131k Plan\u0131\u201d<\/strong><\/span><\/h1>\n

E-ticaret sitelerinden sat\u0131\u015f yapan markalar i\u00e7in y\u0131l\u0131n en kazan\u00e7l\u0131 d\u00f6nemlerinden birine daha girmi\u015f bulunuyoruz. \u2018\u201914 \u015eubat Sevgililer G\u00fcn\u00fc<\/a><\/span>\u2018\u2019. Kimileri bug\u00fcn\u00fc kapitalist sistemin bir oyunu olarak g\u00f6rse de yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re d\u00fcnyada insanlar\u0131n %89\u2018u Sevgililer G\u00fcn\u00fcn\u00fc kutluyor.<\/p>\n

Bu d\u00f6nemde \u00f6zellikle markalar\u0131n birbirleriyle k\u0131yas\u0131ya m\u00fccadele etti\u011fi bir ger\u00e7ek. Do\u011fru \u00fcr\u00fcn\u00fc, do\u011fru zamanda, do\u011fru fiyatla, do\u011fru ki\u015fiye sunabilen bir marka kazanan taraf oluyor.
\nSize 14 \u015eubat Sevgililer G\u00fcn\u00fcnde online ma\u011fazalar\u0131nda y\u00fcksek sat\u0131\u015f hedefleyen markalar i\u00e7in birka\u00e7 t\u00fcyo verece\u011fiz.<\/p>\n

1. Plan\u0131n\u0131z\u0131 \u00d6nceden Olu\u015fturun Son Dakikaya Kalmay\u0131n<\/strong><\/span><\/h2>\n
\"\"<\/a>

WebPush’u incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div>\n

Y\u0131lda birka\u00e7 kere olan bu tarz \u00f6zel g\u00fcnler markalar\u0131n sat\u0131\u015flar\u0131n\u0131 daha da art\u0131rmas\u0131 a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli. B\u00f6ylesine \u00f6zel ve karl\u0131 bir g\u00fcne plans\u0131z haz\u0131rlanmak rakiplerinizin sizden daha da \u00f6ne \u00e7\u0131kmas\u0131na ve onlar\u0131n tercih edilmesine sebep olabilir. Bu tarz durumlarla kar\u015f\u0131la\u015fmak istemiyorsan\u0131z mutlaka en az 1 ay \u00f6ncesinden planlamalar\u0131n\u0131z\u0131 yap\u0131n.
\n\u2022 Kampanya stratejiniz ne olacak
\n\u2022 \u0130ndirim verilecek mi? Ne kadar indirim verilecek
\n\u2022 \u0130\u00e7erikler ne olacak?
\n\u2022 Ka\u00e7 e-posta<\/span><\/a> hangi hedef gruplara g\u00f6nderilecek
\n\u2022 Hangi Web Push- Smart Widget g\u00f6nderimleri ne zaman yap\u0131lacak?
\n\u2022 Google Ads b\u00fct\u00e7eniz ne kadar olmal\u0131?<\/p>\n

2. Stoklar\u0131n\u0131z\u0131 Sa\u011flamla\u015ft\u0131r\u0131n<\/strong><\/span><\/h2>\n

M\u00fc\u015fteriniz online ma\u011fazan\u0131za girdi, \u00fcr\u00fcnlerinizi be\u011fendi ve son ad\u0131m olarak sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirecek. Fakat o da ne! \u00dcr\u00fcn sto\u011fu t\u00fckenmi\u015f! B\u00f6yle bir durumla kar\u015f\u0131la\u015fan m\u00fc\u015fteriniz hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frayacak ve muhtemelen en yak\u0131n rakibinizin sitesine g\u00f6z atacak. En k\u00f6t\u00fcs\u00fc de muadil \u00fcr\u00fcn\u00fc kar\u015f\u0131 tarafta bulursa oradan sat\u0131n al\u0131m ger\u00e7ekle\u015ftirecek. M\u00fc\u015fterilerinizi rakiplerinize kapt\u0131rmak istemiyorsan\u0131z mutlaka stoklar\u0131n\u0131z\u0131 \u00f6zel g\u00fcnler<\/span><\/a> i\u00e7in sa\u011flamla\u015ft\u0131rmal\u0131s\u0131n\u0131z. Kampanya g\u00f6nderimlerinizde de bu stok durumunu g\u00f6z \u00f6n\u00fcnde bulundurarak \u00fcr\u00fcnlerinizi se\u00e7in.<\/p>\n

3. H\u0131zl\u0131 ve \u00dccretsiz Kargo G\u00f6z Kama\u015ft\u0131r\u0131r.<\/strong><\/span><\/p>\n

\"\"<\/a>

Yapay Zekal\u0131 Tavsiye Motoru’nu incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/strong><\/span><\/p><\/div>\n

\u015eu ana kadar h\u0131zl\u0131 ve \u00fccretsiz kargonun cezbetmedi\u011fi bir ki\u015fi daha g\u00f6rmedik. B\u00f6yle \u00f6zel g\u00fcnlerde m\u00fcmk\u00fcnse kargolar\u0131n\u0131z\u0131 ya h\u0131zl\u0131 g\u00f6nderin ya da \u00fccretsiz olarak g\u00f6nderin. \u0130kisini birden yapabiliyorsan\u0131z da tad\u0131ndan yenmez. Kim hem h\u0131zl\u0131, hem de \u00fccretsiz kargoyu sevmez ki?
\nG\u00f6nderimlerinizde mutlaka kullan\u0131c\u0131n\u0131z\u0131 \u00fcr\u00fcn teslimi konusunda bilgilendirin. Bu \u00f6zel g\u00fcnler ayn\u0131 zamanda sipari\u015f sonras\u0131 sadakat kurgular\u0131 ile desteklenebilir. \u0130kinci bir al\u0131\u015fveri\u015f veya \u00e7apraz sat\u0131\u015f ile de cironuza ek gelir sa\u011flayabilirsiniz.<\/p>\n

4. \u0130lgi \u00c7ekici \u0130\u00e7erikler Haz\u0131rlay\u0131n.<\/strong><\/span><\/h2>\n

Sevgililer g\u00fcn\u00fcne \u00f6zel<\/span><\/a> e-posta tasar\u0131mlar\u0131n\u0131z\u0131, web site tasar\u0131m\u0131n\u0131z gibi all\u0131 pullu, uzun i\u00e7erikler \u015feklinde yapman\u0131za hi\u00e7 gerek yok. Sade ve k\u0131sa i\u00e7erikler her zaman daha dikkat \u00e7ekicidir. E-posta i\u00e7erikleri i\u00e7in her zaman \u00f6nerdi\u011fimiz birka\u00e7 \u00f6nemli madde var ve burada da o maddelerin \u00fczerinde durmak istiyoruz;<\/p>\n

\u2022 \u0130\u00e7eri\u011finizin uzunlu\u011fu 800 pixeli ge\u00e7memeli
\n\u2022 Uzun i\u00e7erikler okuyuculara s\u0131k\u0131c\u0131 gelebiliyor.
\n\u2022 \u0130\u00e7eri\u011finizde mutlaka okuyucuyu harekete ge\u00e7irecek bir \u2018\u2019call to action\u2019\u2019 c\u00fcmlesi bulundurmal\u0131s\u0131n\u0131z. Bu, raporlar\u0131n\u0131zda t\u0131klanma oranlar\u0131n\u0131za etki edecektir.
\n\u2022 Tasar\u0131m\u0131n\u0131za web sitenizdeki men\u00fc bar\u0131n\u0131z\u0131 eklemeniz, kullan\u0131c\u0131 g\u00f6nderdi\u011finiz maille ilgilenmiyorsa dahi farkl\u0131 alanlara y\u00f6nlendirmenizde etkili olacakt\u0131r.
\n\u2022 Mutlaka logonuzu ve sosyal medya ikonlar\u0131n\u0131z\u0131 tasar\u0131ma eklemelisiniz.
\n\u2022 Her zaman kulland\u0131\u011f\u0131n\u0131z kurumsal renkleri ve yaz\u0131 tipini de kullanmaya \u00f6zen g\u00f6stermelisiniz.<\/p>\n

\u00d6rnek 1 ;<\/strong><\/p>\n

\"\"<\/p>\n

\u00d6rnek 2;<\/strong><\/p>\n

\"\"<\/p>\n

5. Hedef Gruba Y\u00f6nelik Kampanyalar G\u00f6nderin<\/strong><\/span><\/h2>\n
\"\"<\/a>

Personalized Search’i incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div>\n

Haz\u0131rlad\u0131\u011f\u0131n\u0131z e-posta i\u00e7eri\u011fi kad\u0131n kullan\u0131c\u0131lara hitap ediyorsa g\u00f6nderim yapt\u0131\u011f\u0131n\u0131z hedef grubunuzun i\u00e7erisinde erkeklerin olmas\u0131 sizce de anormal de\u011fil mi? E-posta okunma ve t\u0131klanma oranlar\u0131n\u0131z\u0131 art\u0131rmay\u0131 ve kampanyalar\u0131n\u0131z\u0131n sat\u0131\u015fa d\u00f6nmesini istiyorsan\u0131z mutlaka g\u00f6nderim yapaca\u011f\u0131n\u0131z listeyi hedef gruplara ay\u0131rmal\u0131s\u0131n\u0131z. \u0130\u015fe ilk olarak cinsiyet ayr\u0131m\u0131yla ba\u015flayabilirsiniz. Daha sonras\u0131nda kullan\u0131c\u0131n\u0131n mailinize tepki verip vermemesine, al\u0131\u015fveri\u015f yap\u0131p yapmamas\u0131na g\u00f6re markan\u0131z\u0131n stratejileri do\u011frultusunda \u00e7e\u015fitli hedef gruplar\u0131n\u0131 olu\u015fturabilir ve bu gruplara \u00f6zel kampanyalar atabilirsiniz. Hedefe y\u00f6nelik kampanyalarla do\u011fru ki\u015fiye, do\u011fru mesajla dokundu\u011funuz i\u00e7in kampanyan\u0131n sat\u0131\u015fla sonlanma olas\u0131l\u0131\u011f\u0131 olduk\u00e7a y\u00fcksek olacakt\u0131r.
\nE-posta kampanyalar\u0131n\u0131za ek olarak mutlaka Web Push g\u00f6nderimleri de yap\u0131n. Kullan\u0131c\u0131n\u0131z\u0131 farkl\u0131 kanallardan yakalayarak, sat\u0131n alma d\u00f6ng\u00fcs\u00fcn\u00fc tamamlamas\u0131na yard\u0131mc\u0131 olabilirsiniz. E-posta stratejileriniz ile Web Push stratejilerinizi birle\u015ftirmenizi \u00f6neririz.<\/p>\n

6. Do\u011fru G\u00fcn ve Do\u011fru Saat \u00d6nemli<\/strong><\/span><\/h2>\n

Kampanyalar\u0131n\u0131z\u0131n g\u00f6nderim ayarlamalar\u0131n\u0131 yaparken mutlaka en \u00e7ok okundu\u011funuz, t\u0131kland\u0131\u011f\u0131n\u0131z g\u00fcnleri ve saatleri se\u00e7in. Revotas panelinden kolayl\u0131kla takip edebilece\u011finiz bu rapor markan\u0131z i\u00e7in hayat kurtar\u0131c\u0131 olacakt\u0131r. \u00d6rne\u011fin; E-postalar\u0131n\u0131z en \u00e7ok sabah saat 10 da okunuyorsa mailleri ak\u015fam atman\u0131z size pek de fayda sa\u011flamayacakt\u0131r. M\u00fc\u015fterilerinize do\u011fru g\u00fcnde ve do\u011fru saatte dokunman\u0131z okunma ve t\u0131klanma oran\u0131n\u0131za etki etti\u011fi gibi sat\u0131\u015flar\u0131n\u0131za da etki edecektir.<\/p>\n

7. Cross Kampanyalar<\/strong><\/span><\/h2>\n

Yukar\u0131da kad\u0131nlara \u00f6zel i\u00e7erikleri kad\u0131nlara g\u00f6nderin dedik. Fakat bu d\u00f6nemde bunun anlam\u0131 asl\u0131nda tam tersi. \u00c7\u00fcnk\u00fc herkes kar\u015f\u0131 cinse hediye almaya \u00e7al\u0131\u015f\u0131yor. Kampanyalar\u0131n\u0131z\u0131 mutlaka cinsiyet bazl\u0131 hedef gruplar yaparak g\u00f6nderin. Erkek kullan\u0131c\u0131lara kad\u0131n, kad\u0131n kullan\u0131c\u0131lar\u0131n\u0131za erkek i\u00e7erikleri g\u00f6ndermek gibi. \u00d6rnek olarak \u201cRuh E\u015finize Al\u0131nabilecek En G\u00fczel Hediye Alternatifleri\u201d ba\u015fl\u0131kl\u0131 bir i\u00e7erik d\u00fc\u015f\u00fcnebiliriz. \ud83d\ude0a<\/p>\n

8. \u00dcyelik ve \u0130lk Al\u0131\u015fveri\u015f<\/strong><\/span><\/h2>\n
\"\"<\/a>

CRMAds’i incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/strong><\/span><\/p><\/div>\n

Bu d\u00f6nem web sitenizi ilk kez ziyaret edenlerin de artaca\u011f\u0131 bir d\u00f6nem. Site trafi\u011fi artm\u0131\u015fken o kullan\u0131c\u0131lara bir daha nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 da belirlemelisiniz.
\nSitenizde mutlaka Web-Push ve Smart Widget bulundurun, b\u00f6ylece kullan\u0131c\u0131 datas\u0131 toplay\u0131n ve hatta ilk al\u0131\u015fveri\u015fi yapmalar\u0131n\u0131 sa\u011flay\u0131n. Daha \u00f6nce \u00fcyelik yapm\u0131\u015f ve sitenizden daha \u00f6nce al\u0131\u015fveri\u015f yapmam\u0131\u015f kullan\u0131c\u0131lar\u0131 da mutlaka belirleyin. Onlara ilk al\u0131\u015fveri\u015fleri i\u00e7in k\u00fc\u00e7\u00fck indirimler yaparsan\u0131z d\u00f6n\u00fc\u015f\u00fcmler y\u00fckselecektir.<\/p>\n

9. Mobil \u0130\u00e7erik<\/strong><\/span><\/h2>\n

Son y\u0131llar mobil cihazlar\u0131n y\u0131l\u0131 oldu. Teknolojinin geli\u015fmesiyle birlikte \u00e7o\u011fu kullan\u0131c\u0131 E-postalar\u0131n\u0131 ak\u0131ll\u0131 telefonundan veya tabletinden kontrol ediyor. Bu y\u00fczden mobilden ve tabletten yap\u0131lacak al\u0131\u015fveri\u015flere haz\u0131rl\u0131kl\u0131 olun. \u00c7al\u0131\u015fmalar\u0131n\u0131z\u0131 mutlaka mobil cihazlar \u00fczerinden de test edin.<\/p>\n

10. Pazarlama Otomasyonu<\/strong><\/span><\/h2>\n

Pazarlama Otomasyonunu<\/span><\/a> mutlaka Sevgililer G\u00fcn\u00fc kampanyalar\u0131n\u0131za dahil edin. Kampanyalar\u0131n\u0131z\u0131 g\u00f6nderdikten sonra aksiyon bazl\u0131 tetik kampanyalar\u0131 kurgulayabilirsiniz.<\/p>\n

\u2022 \u00d6rnek:
\nSon 48 saat i\u00e7erisinde e-posta kampanyas\u0131 alm\u0131\u015f ancak a\u00e7mam\u0131\u015f ki\u015filere, Web Push g\u00f6nderilsin.<\/p>\n

\u2022 Son 24 saat i\u00e7erisinde kampanya alm\u0131\u015f t\u0131klam\u0131\u015f ancak al\u0131\u015fveri\u015f yapmam\u0131\u015f ki\u015filere, bakt\u0131klar\u0131 \u00fcr\u00fcn ile alakal\u0131 otomatik kampanya gitsin.<\/p>\n

\"\"<\/a><\/p>\n

Sonu\u00e7; y\u0131l i\u00e7erisindeki en b\u00fcy\u00fck sat\u0131\u015f f\u0131rsatlar\u0131m\u0131zdan biri olan Sevgililer G\u00fcn\u00fc\u2019n\u00fc bo\u015fa ge\u00e7irmemek ve m\u00fcmk\u00fcnse o d\u00f6nem edindi\u011fimiz potansiyel m\u00fc\u015fteri ve m\u00fc\u015fterilerin y\u0131l boyu al\u0131\u015fveri\u015f yapmas\u0131n\u0131 sa\u011flamak i\u00e7in s\u0131k\u0131 haz\u0131rlanmal\u0131y\u0131z.
\nHerkese Ba\u015far\u0131l\u0131 Sat\u0131\u015flar Dileriz. \ud83d\ude0a<\/p>\n","protected":false},"excerpt":{"rendered":"

E-Ticaret Yapan Markalar i\u00e7in \u201c10 Ad\u0131mda Sevgililer G\u00fcn\u00fc Haz\u0131rl\u0131k Plan\u0131\u201d E-ticaret sitelerinden sat\u0131\u015f yapan markalar i\u00e7in y\u0131l\u0131n en kazan\u00e7l\u0131 d\u00f6nemlerinden birine daha girmi\u015f bulunuyoruz. \u2018\u201914 \u015eubat Sevgililer G\u00fcn\u00fc\u2018\u2019. Kimileri bug\u00fcn\u00fc kapitalist sistemin bir oyunu olarak g\u00f6rse de yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re […]<\/p>\n","protected":false},"author":1,"featured_media":33100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2091],"tags":[],"class_list":["post-15830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-ticaret-blog-2"],"yoast_head":"\nE-ticaret Yapan Markalar Sevgililer G\u00fcn\u00fcne Nas\u0131l Haz\u0131rlanmal\u0131 ?<\/title>\n<meta name=\"description\" content=\"e-ticaret, sevgililer g\u00fcn\u00fc kampanyas\u0131, sevgililer g\u00fcn\u00fc, sevgililer g\u00fcn\u00fc kampanyas\u0131 nas\u0131l olmal\u0131\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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