{"id":16176,"date":"2016-08-31T16:30:15","date_gmt":"2016-08-31T13:30:15","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=16176"},"modified":"2024-03-20T14:38:50","modified_gmt":"2024-03-20T11:38:50","slug":"alisveris-sonrasi-kampanyalar-ile-musteri-sadakatini-arttirin","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/alisveris-sonrasi-kampanyalar-ile-musteri-sadakatini-arttirin\/","title":{"rendered":"Al\u0131\u015fveri\u015f Sonras\u0131 Kampanyalar \u0130le M\u00fc\u015fteri Sadakatini Artt\u0131r\u0131n"},"content":{"rendered":"<p>E-ticaret stratejilerinde bir\u00e7ok markan\u0131n yapt\u0131\u011f\u0131 en b\u00fcy\u00fck hatalardan biri websitelerinden sat\u0131n alma ger\u00e7ekle\u015ftirmi\u015f m\u00fc\u015fteriyi elde tutamamak. Bu durumun ya\u015fanmas\u0131nda &nbsp;verilen hizmetin kalitesizli\u011fi , \u00fcr\u00fcn memnuniyetsizli\u011fi , markan\u0131n m\u00fc\u015fteriye olan ilgisizli\u011fi gibi bir \u00e7ok neden var. Bunlar\u0131n bir k\u0131sm\u0131 markan\u0131n kendi i\u00e7inde halletmesi gereken sorunlarken, bir k\u0131sm\u0131 da online tarafta \u00e7\u00f6z\u00fcmlenebilecek sorunlard\u0131r. Bu blo\u011fumda sizlere al\u0131\u015fveri\u015f sonras\u0131 <a href=\"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-interaktif-pazarlama-otomasyonu-nedir\/\">pazarlama otomasyonunu<\/a> kullanarak m\u00fc\u015fterilerinizin sadakatini nas\u0131l artt\u0131rabilece\u011finize dair kurgulardan bahsedece\u011fim. Biz bu kurgulara \u2018\u2019Post Campaign\u2019\u2019 yani al\u0131\u015fveri\u015f sonras\u0131 kampanyalar diyoruz. Bu tarz kampanyalar\u0131n serilerini olu\u015ftururken a\u015fa\u011f\u0131daki kurgulardan faydalanabilirsiniz.<\/p>\n<p><strong style=\"line-height: 1.5;\"><img decoding=\"async\" class=\"  wp-image-16177 aligncenter\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2016\/08\/gift.png\" alt=\"gift\" width=\"110\" height=\"110\"><strong style=\"line-height: 1.5;\">Te\u015fekk\u00fcr Edin ve \u00d6<\/strong><\/strong><strong style=\"line-height: 1.5;\"><strong style=\"line-height: 1.5;\">d\u00fcllendirin<\/strong><\/strong><\/p>\n<p>Sizden ilk defa al\u0131\u015fveri\u015f yapm\u0131\u015f kullan\u0131c\u0131lar\u0131n\u0131za te\u015fekk\u00fcr maillerinin yan\u0131nda 2. al\u0131\u015fveri\u015flerinde kullanmalar\u0131 i\u00e7in indirim kodu, \u00fccretsiz kargo vb. gibi havu\u00e7lar verin.&nbsp; Bu durum m\u00fc\u015fterilerinizi hem mutlu edecek, hem de verilen havu\u00e7la onlar\u0131 bir sonraki al\u0131\u015fveri\u015f i\u00e7in tetiklemi\u015f olacaks\u0131n\u0131z.<\/p>\n<p style=\"text-align: left;\"><strong><a href=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2016\/08\/tree.png\"><img decoding=\"async\" class=\"wp-image-16179 aligncenter\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2016\/08\/tree.png\" alt=\"tree\" width=\"110\" height=\"110\"><\/a><\/strong><strong>Gold M\u00fc\u015fterilerinizi Belirleyin<\/strong><\/p>\n<p style=\"text-align: left;\">&nbsp;Yap\u0131lan al\u0131\u015fveri\u015f miktar\u0131na g\u00f6re otomasyon kurgular\u0131 olu\u015fturman\u0131z kampanyalar\u0131n d\u00f6n\u00fc\u015f\u00fcm &nbsp;oranlar\u0131na da etki edecektir. \u00d6rne\u011fin; Sizden <strong>100 TL<\/strong> al\u0131\u015fveri\u015f yapm\u0131\u015f bir \u00fcye ile <strong>3000 TL\u2019lik<\/strong>&nbsp; &nbsp;al\u0131\u015fveri\u015f yapm\u0131\u015f \u00fcyeniz ayn\u0131 kategoride de\u011ferlendirilmemeli. Biri <strong>Gold<\/strong> grubunuza girerken, di\u011feri&nbsp;<strong>Bronz <\/strong>grupta kalacakt\u0131r. Gold olan bir m\u00fc\u015fteriye 10 TL\u2019lik hediye \u00e7eki vermeniz m\u00fc\u015fterinizi mutlu etmeyece\u011fi gibi, ayn\u0131 zamanda&nbsp; di\u011fer al\u0131\u015fveri\u015fler i\u00e7in harekete de ge\u00e7irmeyecektir. Bu y\u00fczden sizden al\u0131\u015fveri\u015f yapm\u0131\u015f ki\u015fileri mutlaka grupland\u0131r\u0131p o \u015fekilde bir kampanya g\u00f6nderin.<\/p>\n<p><strong>&nbsp;<\/strong><strong><br \/>\n<a href=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2016\/08\/paste.png\"><img decoding=\"async\" class=\"  wp-image-16178 aligncenter\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2016\/08\/paste.png\" alt=\"paste\" width=\"110\" height=\"110\"><\/a><\/strong><strong>Anket Yap\u0131n<\/strong><\/p>\n<p>Sipari\u015fler teslim edildikten sonra m\u00fc\u015fterinizin sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcn hakk\u0131ndaki memnuniyetini \u00f6l\u00e7meli, al\u0131nan \u00fcr\u00fcnden, hizmetten memnun kal\u0131p kalmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmelisiniz. Bunu da al\u0131\u015fveri\u015f &nbsp;sonras\u0131 birka\u00e7 sorudan olu\u015fan memnuniyet anketiyle yapmak m\u00fcmk\u00fcn. Anket kat\u0131l\u0131m oran\u0131n\u0131 artt\u0131rmak i\u00e7in yine havu\u00e7lardan faydalanabilirsiniz. Bu kampanya sayesinde m\u00fc\u015fterilerinizin memnuniyetini \u00f6l\u00e7erek size olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 artt\u0131rabileceksiniz.<\/p>\n<p><strong><a href=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2016\/08\/bullhorn.png\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-16180 aligncenter\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2016\/08\/bullhorn.png\" alt=\"bullhorn\" width=\"110\" height=\"110\"><\/a> <\/strong><strong>B\u0131rak\u0131n Sizi Tavsiye Etsinler<\/strong><\/p>\n<p>Bu serilere eklenecek di\u011fer bir kurguda sizden sat\u0131n alma ger\u00e7ekle\u015ftirmi\u015f m\u00fc\u015fterilerinize \u00fcr\u00fcn tavsiyesi yapt\u0131rmak olacakt\u0131r. Bu otomasyon kurgusunda m\u00fc\u015fterilerin sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcnleri &nbsp;arkada\u015flar\u0131na tavsiye etmesini sa\u011flayabilirsiniz. Kampanyan\u0131n ba\u015far\u0131 oran\u0131n\u0131 artt\u0131rmak i\u00e7inse yine iyi bir havu\u00e7 vermenizi tavsiye ederim. B\u00f6ylelikle hem \u00e7apraz sat\u0131\u015f yapma ihtimaliniz artar, hem de databaseinizin b\u00fcy\u00fcmesine katk\u0131 sa\u011flayabilirsiniz.<\/p>\n<p><strong><a href=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2016\/08\/wink.png\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-16181 aligncenter\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2016\/08\/wink.png\" alt=\"wink\" width=\"110\" height=\"110\"><\/a><\/strong><strong>M\u00fc\u015fterilerinizi Ger\u00e7ekten \u00d6zleyin<\/strong><\/p>\n<p>Sizi \u00f6zledik mailleri sadece siteye uzun zamand\u0131r login olmam\u0131\u015f kullan\u0131c\u0131lara veya emaillerinizi uzun &nbsp;zamand\u0131r a\u00e7mam\u0131\u015f kullan\u0131c\u0131lar\u0131n\u0131za yap\u0131lmamaktad\u0131r. Bunu bir\u00e7ok kurgu i\u00e7in ayarlaman\u0131z &nbsp;m\u00fcmk\u00fcn. \u00d6rne\u011fin sizden en son 6 ay \u00f6nce al\u0131\u015fveri\u015f ger\u00e7ekle\u015ftirmi\u015f kullan\u0131c\u0131lar\u0131n\u0131za da sizi \u00f6zledik diyebilirsiniz. Tabii ki kuru kuru sizi \u00f6zledik demek pek de faydal\u0131 olmayabilir. \ud83d\ude42 M\u00fc\u015fterilerinizi ger\u00e7ekten \u00f6zlemeli ve fark\u0131n\u0131z\u0131 mailinizde yans\u0131tmal\u0131s\u0131n\u0131z.<\/p>\n<p>Yukar\u0131da bahsetti\u011fim kampanya kurgular\u0131, al\u0131\u015fveri\u015f sonras\u0131 m\u00fc\u015fteriyi elde tutmaya yarayacak otomasyon serilerini olu\u015fturan ba\u015fl\u0131ca \u00f6nerilerdir. Sizde bu \u00f6nerilerden faydalanarak kurgular\u0131n\u0131z\u0131 planlamaya ba\u015flayabilirsiniz.&nbsp; \u015eimdiden kolay gelsin \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret stratejilerinde bir\u00e7ok markan\u0131n yapt\u0131\u011f\u0131 en b\u00fcy\u00fck hatalardan biri websitelerinden sat\u0131n alma ger\u00e7ekle\u015ftirmi\u015f m\u00fc\u015fteriyi elde tutamamak. Bu durumun ya\u015fanmas\u0131nda &nbsp;verilen hizmetin kalitesizli\u011fi , \u00fcr\u00fcn memnuniyetsizli\u011fi , markan\u0131n m\u00fc\u015fteriye olan ilgisizli\u011fi gibi bir \u00e7ok neden var. Bunlar\u0131n bir k\u0131sm\u0131 markan\u0131n kendi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-16176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Al\u0131\u015fveri\u015f Sonras\u0131 Kampanyalar \u0130le M\u00fc\u015fteri Sadakatini Artt\u0131r\u0131n<\/title>\n<meta name=\"description\" content=\"Al\u0131\u015fveri\u015f Sonras\u0131 e-mail Kampanyalar\u0131 \u0130le M\u00fc\u015fteri Sadakatini hangi y\u00f6ntemlerle art\u0131rabilece\u011finizi \u015fimdi ke\u015ffedin\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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