{"id":16225,"date":"2016-09-08T16:18:37","date_gmt":"2016-09-08T13:18:37","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=16225"},"modified":"2024-03-20T13:40:55","modified_gmt":"2024-03-20T10:40:55","slug":"musterilerime-nasil-merhaba-demeliyim","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/musterilerime-nasil-merhaba-demeliyim\/","title":{"rendered":"M\u00fc\u015fterilerime nas\u0131l &#8220;Merhaba&#8221; demeliyim ?"},"content":{"rendered":"<p>E-posta pazarlaman\u0131n g\u00fcn\u00fcm\u00fcz de geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn takibi ve ki\u015fiye \u00f6zel bilgilendirmeler a\u00e7\u0131s\u0131ndan, yap\u0131lan en sa\u011fl\u0131kl\u0131 reklam ve bilgilendirmeler aras\u0131nda yer almaktad\u0131r. E-posta pazarlama yaparken d\u00fczenli olarak sadece \u00fcr\u00fcn hakk\u0131nda g\u00f6nderimler yapmak ki\u015fiye kendisini \u00f6zel hissettirmeyecektir.<\/p>\n<p>Kullan\u0131c\u0131lar\u0131n\u0131za onlar\u0131 takip etti\u011finizi de\u011fer verdi\u011finizi hissettiren bildirimler de yapmal\u0131s\u0131n\u0131z. Bunlardan bir tanesi de Ho\u015f Geldiniz e-postas\u0131d\u0131r. Ho\u015f geldiniz e-postas\u0131n\u0131n verimli olabilmesi i\u00e7in 12 tane olmazsa olmaz\u0131 vard\u0131r.<\/p>\n<ol>\n<li><strong>Ba\u015fl\u0131k \u0130lgi \u00c7ekici Ve K\u0131sa Olmal\u0131 \u00d6rne\u011fin &#8220;Markam\u0131z\u0131n F\u0131rsatlar D\u00fcnyas\u0131na Ho\u015f Geldiniz &#8220;;<\/strong><\/li>\n<\/ol>\n<p>E-postan\u0131z a\u00e7\u0131lma oranlar\u0131 ba\u015fl\u0131\u011f\u0131n\u0131za ba\u011fl\u0131d\u0131r. Vurgulamak istedi\u011finiz bilgiyi k\u0131sa ve \u00f6z olarak vurgulamal\u0131s\u0131n\u0131z. Konu ba\u015fl\u0131\u011f\u0131 i\u00e7erik ile uyumlu olmal\u0131 yan\u0131lt\u0131c\u0131 olmamal\u0131. A\u00e7\u0131lma oranlar\u0131n\u0131z y\u00fckselse bile b\u00f6yle bir durumda t\u0131klama oranlar\u0131n\u0131z d\u00fc\u015fecektir ve ki\u015filerin sizi spam olarak i\u015faretleme ihtimali artacakt\u0131r.<\/p>\n<ol start=\"2\">\n<li><strong>\u0130sme \u00d6zel Olmal\u0131;<\/strong><\/li>\n<\/ol>\n<p>D\u00fcz ho\u015f geldiniz yazmaktansa ismi ve soy ismiyle alaca\u011f\u0131 ho\u015f geldiniz daha \u00e7ok \u00f6zel oldu\u011funu hissettirecektir.<\/p>\n<ol start=\"3\">\n<li><strong>\u0130lk Kayda \u00d6zel \u0130ndirim Kuponu Verilmeli;<\/strong><\/li>\n<\/ol>\n<p>Zira ilk kay\u0131t oldu\u011fu bir yerde indirim kuponu almak ki\u015fiyi memnun edip sadakati artt\u0131racakt\u0131r. Okunma oranlar\u0131n\u0131z\u0131n da artmas\u0131na bir etkendir.<\/p>\n<ol start=\"4\">\n<li><strong>G\u00fcvenilir E-posta Olarak \u0130\u015faretlemelerini \u0130steyebilirsiniz;<\/strong><\/li>\n<\/ol>\n<p>Kendi iradesiyle kay\u0131t oldu\u011fu bir siteden ho\u015f geldiniz e-postas\u0131 ald\u0131\u011f\u0131 s\u0131ra da sizi g\u00fcvenilir olarak i\u015faretleme ihtimali \u00e7ok y\u00fcksektir. Bu f\u0131rsat mutlaka de\u011ferlendirilmeli.<\/p>\n<ol start=\"5\">\n<li><strong>Call To Action Butonu Eklenmeli;<\/strong><\/li>\n<\/ol>\n<p>\u0130lk kay\u0131tta sat\u0131\u015f ger\u00e7ekle\u015ftirme \u015fans\u0131 elde edebilirsiniz. \u00d6rne\u011fin Al\u0131\u015fveri\u015fe Ba\u015fla. Sisteminize ilk kay\u0131t oldu\u011fu anda ki\u015fi zaten al\u0131\u015fveri\u015f hevesi i\u00e7erisin dedir e-postan\u0131n i\u00e7inde mutlaka call to action butonu ile te\u015fvik edilmeli.<\/p>\n<ol start=\"6\">\n<li><strong>Sosyal Medya Sayfalar\u0131n\u0131z\u0131 Be\u011fenmeye Davet Edebilirsiniz;<\/strong><\/li>\n<\/ol>\n<p>\u00d6rne\u011fin sosyal medya hesaplar\u0131m\u0131z\u0131 takip ederek indirimlerimizden haberdar olun.<\/p>\n<ol start=\"7\">\n<li><strong>Text Resim Oran\u0131n\u0131n E\u015fit Olmal\u0131; <\/strong><\/li>\n<\/ol>\n<p>ISP\u2019ler taraf\u0131ndan inbox\u2019a d\u00fc\u015fme a\u00e7\u0131s\u0131ndan son derece \u00f6nemli. Text % 50 resim % 50 oran\u0131nda olmal\u0131, sadece resim ya da sadece text olmamal\u0131.<\/p>\n<ol start=\"8\">\n<li><strong>Ho\u015f geldiniz E-Postas\u0131 \u00dcye Oldu\u011fu An G\u00f6nderilmelidir; <\/strong><\/li>\n<\/ol>\n<p>Birka\u00e7 g\u00fcn sonra g\u00f6nderilirse ilgili \u00e7ekicili\u011fini kaybedecektir. \u0130\u00e7erisindeki call to action te\u015fviklerinin de etkili olabilmesi a\u00e7\u0131s\u0131ndan mutlaka s\u0131ca\u011f\u0131 s\u0131ca\u011f\u0131na g\u00f6nderilmeli.<\/p>\n<ol start=\"9\">\n<li><strong>G\u00f6nderim S\u0131kl\u0131\u011f\u0131n\u0131z\u0131 Ve G\u00f6nderece\u011finiz E-Postalar Hakk\u0131nda Bilgilendirme Sa\u011flayabilirsiniz;<\/strong><\/li>\n<\/ol>\n<p>Ki\u015fi alaca\u011f\u0131 bilgilendirmeleri bilirse ileride alaca\u011f\u0131 epostalarda zaten haberdar oldu\u011fu i\u00e7in spam olarak i\u015faretlemeyecektir.<\/p>\n<ol start=\"10\">\n<li><strong>Unsubscribe Butonu Mutlaka Olmal\u0131;<\/strong><\/li>\n<\/ol>\n<p>Ki\u015filerin e-postadan \u00e7\u0131kma \u00f6zg\u00fcrl\u00fc\u011f\u00fc k\u0131s\u0131tlanmamal\u0131, e-ticaret yasas\u0131 gere\u011fince de zorunlu bir hale getirildi. Listeden \u00e7\u0131kmak i\u00e7in t\u0131klay\u0131n\u0131z \u015feklinde bir link ile kolayl\u0131kla e-posta almak istemedi\u011fini bildirebilmeli.<\/p>\n<ol start=\"11\">\n<li><strong>D\u00fcz Metin Yerine Mutlaka Html \u0130\u00e7erikler Kullan\u0131lmal\u0131;<\/strong><\/li>\n<\/ol>\n<p>G\u00f6nderilen e-postalar da d\u00fcz yaz\u0131 olarak at\u0131ld\u0131\u011f\u0131n da kullan\u0131c\u0131n\u0131n dikkati yeteri kadar \u00e7ekilemiyor, s\u0131k\u0131lmalara sebep olabiliyor. Bu sebeple html i\u00e7erikler kullan\u0131larak vurgulanmak istenen alanlar vurgulanmal\u0131d\u0131r.<\/p>\n<ol start=\"12\">\n<li><strong>\u00dcr\u00fcn Kategorileriniz Hakk\u0131nda Bilgi Verebilirsiniz;<\/strong><\/li>\n<\/ol>\n<p>Siz hala kullan\u0131c\u0131lar\u0131n\u0131za Ho\u015f geldiniz e-postas\u0131 g\u00f6ndermiyor musunuz, ya da g\u00f6nderiyorsunuz ama nas\u0131l \u015fekillendirece\u011finiz konusunda m\u0131 zorluk ya\u015f\u0131yorsunuz o zaman bizimle ileti\u015fime ge\u00e7ebilirsiniz. Memnuniyetle bu keyifli s\u00fcre\u00e7te size yard\u0131mc\u0131 olmak isteriz.<\/p>\n<ol start=\"13\">\n<li><strong>Ho\u015f Geldiniz E-postalar\u0131 Mutlaka Seri Hale Getirilmeli;<\/strong><\/li>\n<\/ol>\n<p>Ho\u015f geldiniz e-postalar\u0131n\u0131n seri hale getirilmesinin yarar\u0131 ki\u015fiyi takip etti\u011finizi \u00f6nemsedi\u011finizi vurgulamak ve sizinle yeni tan\u0131\u015fm\u0131\u015f bir kullan\u0131c\u0131ya kendinizi iyi tan\u0131tabilmeniz i\u00e7in \u00f6nem arz etmektedir. \u00d6rne\u011fin; \u0130lk sisteme kay\u0131t olan ki\u015fiye birinci ho\u015f geldiniz e-postas\u0131, aradan bir ka\u00e7 g\u00fcn<\/p>\n<p>( hangi aral\u0131klarla olaca\u011f\u0131 markan\u0131n iste\u011fine g\u00f6re de\u011fi\u015febilir ) sonra firman\u0131z ile ilgili tan\u0131t\u0131c\u0131 bir bro\u015f\u00fcr, bro\u015f\u00fcr\u00fcn\u00fcz\u00fc a\u00e7\u0131p okumu\u015f ki\u015filere birka\u00e7 g\u00fcn sonra yeni bir bilgilendirme, gibi \u015fekillendirip kurgular olu\u015fturulabilir.<\/p>\n<ol start=\"14\">\n<li><strong>G\u00f6nderilen Ho\u015f Geldin E-postalar\u0131n\u0131n Geri D\u00f6n\u00fc\u015f\u00fcm\u00fcne Bak\u0131lmal\u0131;<\/strong><\/li>\n<\/ol>\n<p>Adreslerin ge\u00e7erli olup olmad\u0131\u011f\u0131, e-postan\u0131z\u0131n okunup okunmad\u0131\u011f\u0131 kontrol edilirse g\u00f6nderim yaparken sizinle ilgilen do\u011fru ki\u015filere ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlaman\u0131n g\u00fcn\u00fcm\u00fcz de geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn takibi ve ki\u015fiye \u00f6zel bilgilendirmeler a\u00e7\u0131s\u0131ndan, yap\u0131lan en sa\u011fl\u0131kl\u0131 reklam ve bilgilendirmeler aras\u0131nda yer almaktad\u0131r. E-posta pazarlama yaparken d\u00fczenli olarak sadece \u00fcr\u00fcn hakk\u0131nda g\u00f6nderimler yapmak ki\u015fiye kendisini \u00f6zel hissettirmeyecektir. Kullan\u0131c\u0131lar\u0131n\u0131za onlar\u0131 takip etti\u011finizi de\u011fer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-16225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fterilerime nas\u0131l &quot;Merhaba&quot; demeliyim ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/musterilerime-nasil-merhaba-demeliyim\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fterilerime nas\u0131l &quot;Merhaba&quot; demeliyim ?\" \/>\n<meta property=\"og:description\" content=\"E-posta pazarlaman\u0131n g\u00fcn\u00fcm\u00fcz de geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn takibi ve ki\u015fiye \u00f6zel bilgilendirmeler a\u00e7\u0131s\u0131ndan, yap\u0131lan en sa\u011fl\u0131kl\u0131 reklam ve bilgilendirmeler aras\u0131nda yer almaktad\u0131r. E-posta pazarlama yaparken d\u00fczenli olarak sadece \u00fcr\u00fcn hakk\u0131nda g\u00f6nderimler yapmak ki\u015fiye kendisini \u00f6zel hissettirmeyecektir. 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