{"id":16334,"date":"2016-10-18T18:02:27","date_gmt":"2016-10-18T15:02:27","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=16334"},"modified":"2024-03-20T13:34:22","modified_gmt":"2024-03-20T10:34:22","slug":"email-marketing-segmentasyon-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-segmentasyon-neden-onemlidir\/","title":{"rendered":"Segmentasyon Neden \u00d6nemlidir?"},"content":{"rendered":"<p>Ba\u015far\u0131l\u0131 bir email marketing stratejisinin temeli do\u011fru zamanda, do\u011fru ki\u015fiye do\u011fru mesaj\u0131 iletmek \u00fczerine kuruludur. Do\u011fru ki\u015fiden kastedilen \u00e7o\u011funlukla marka kullan\u0131c\u0131lar\u0131 olarak d\u00fc\u015f\u00fcn\u00fclse de asl\u0131nda verece\u011finiz mesaj\u0131n al\u0131c\u0131s\u0131 olan hedef kitledir. Kullan\u0131c\u0131lar\u0131n\u0131z kendilerini ilgilendiren i\u00e7erikler ald\u0131k\u00e7a a\u00e7\u0131lma\/t\u0131klanma say\u0131lar\u0131n\u0131z artacak ve sizlere o oranda d\u00f6n\u00fc\u015f\u00fcm oran\u0131 sa\u011flayacaklard\u0131r.<\/p>\n<p>Kullan\u0131c\u0131lar\u0131n\u0131za farkl\u0131 kategoride \u00fcr\u00fcnler sat\u0131yorsan\u0131z e\u011fer tamam\u0131n\u0131n da ayn\u0131 \u00fcr\u00fcnle ilgilenmesi d\u00fc\u015f\u00fcnemezsiniz \u00f6yle de\u011fil mi? Dolay\u0131s\u0131yla ayn\u0131 i\u00e7eri\u011fi b\u00fct\u00fcn kullan\u0131c\u0131lar\u0131n\u0131za iletmeniz sizin i\u00e7in faydal\u0131 olmaz. Her birine \u00f6zel i\u00e7erikler de g\u00f6nderemeyece\u011finiz i\u00e7in onlar\u0131 belli ba\u015fl\u0131 kategoriler alt\u0131nda toplay\u0131p grupland\u0131rmal\u0131s\u0131n\u0131z. Bu \u015fekilde yapaca\u011f\u0131n\u0131z hedefleme yani segmentasyon; kullan\u0131c\u0131lar\u0131n\u0131za en do\u011fru i\u00e7eri\u011fi iletmenizi sa\u011flar. Bu \u015fekilde ilgili \u00fcyelerinizi mutlu m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n<p>Ancak kullan\u0131c\u0131lar\u0131n\u0131z\u0131 sadece isim, ya\u015f ve telefon numaralar\u0131 \u00fczerinden kaydediyorsan\u0131z segmentasyon yapabilmenizin \u00e7ok da m\u00fcmk\u00fcn g\u00f6z\u00fckmedi\u011fini s\u00f6yleyebilirim. Kullan\u0131c\u0131lar\u0131n\u0131zla ilgili ne kadar \u00e7ok bilgi toplayabilirseniz onlar\u0131 en do\u011fru \u015fekilde grupland\u0131rabilir; bu gruplar\u0131 kesi\u015ftirebilir ve birle\u015ftirebilirsiniz.<\/p>\n<p><strong>Segmentasyon yaparken kullan\u0131c\u0131lar\u0131n\u0131zla ilgili edinece\u011finiz her bilgi birer hedef grup olu\u015fturman\u0131z\u0131 sa\u011flar;<\/strong><\/p>\n<p>Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n ya\u015f, cinsiyet, ya\u015fad\u0131\u011f\u0131 \u015fehir ve do\u011fum g\u00fcn\u00fc, y\u0131ld\u00f6n\u00fcm\u00fc gibi bilgilerinin yan\u0131nda hangi linklere t\u0131klad\u0131klar\u0131, hangi aral\u0131klarla hangi \u00fcr\u00fcnleri ald\u0131klar\u0131n\u0131, harcad\u0131klar\u0131 miktar\u0131; son sat\u0131n alma tarihleri, online ya da offline hangi kanaldan geldikleri gibi detaylar\u0131 da tutman\u0131z olduk\u00e7a \u00f6nemlidir.<\/p>\n<p>Bu bilgiler do\u011frultusunda yapaca\u011f\u0131n\u0131z segmentasyon ile birlikte sadece \u00fcyelerinizi de\u011fil m\u00fc\u015fterilerinizi de kategorilendirebilmektesiniz. B\u00f6ylelikle kullan\u0131c\u0131lar\u0131n\u0131z\u0131 potansiyel m\u00fc\u015fteriler, yeni m\u00fc\u015fteriler, sad\u0131k m\u00fc\u015fteriler ve eski m\u00fc\u015fteriler olarak gruplayabilir; g\u00f6nderece\u011finiz kampanyalar ile m\u00fc\u015fteri d\u00f6ng\u00fcs\u00fcn\u00fc canl\u0131 tutabilirsiniz. Demografik, davran\u0131\u015fsal, sat\u0131n alma ge\u00e7mi\u015fi, \u00fcr\u00fcn ge\u00e7mi\u015fi ve ilgi alan\u0131 bazl\u0131 geli\u015fmi\u015f segmentasyon ile haz\u0131rlad\u0131\u011f\u0131n\u0131z kampanyalar do\u011fru zamanda, do\u011fru adrese teslim edilecektir. \u00d6rne\u011fin son 1 ayda sizden 1000 TL ve \u00fczerinde al\u0131\u015fveri\u015f yapm\u0131\u015f m\u00fc\u015fterilerinizi \u00f6d\u00fcllendirerek sadakatlerini artt\u0131rabilir; son 2 ayda sizden hi\u00e7 al\u0131\u015fveri\u015f yapmam\u0131\u015f m\u00fc\u015fterilerinizi ise yeniden aktif hale getirebilirsiniz.<\/p>\n<p>E-mail marketingin can damar\u0131 olan m\u00fc\u015fteri d\u00f6ng\u00fcs\u00fc; segmentasyonun geli\u015fmi\u015f \u00f6zellikleriyle g\u00f6r\u00fcn\u00fcr hale gelir. Markalar art\u0131k m\u00fc\u015fteri odakl\u0131 ilerleyebilmekte ve e-mail marketing kazan\u00e7lar\u0131n\u0131 \u00f6ng\u00f6rebilmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ba\u015far\u0131l\u0131 bir email marketing stratejisinin temeli do\u011fru zamanda, do\u011fru ki\u015fiye do\u011fru mesaj\u0131 iletmek \u00fczerine kuruludur. Do\u011fru ki\u015fiden kastedilen \u00e7o\u011funlukla marka kullan\u0131c\u0131lar\u0131 olarak d\u00fc\u015f\u00fcn\u00fclse de asl\u0131nda verece\u011finiz mesaj\u0131n al\u0131c\u0131s\u0131 olan hedef kitledir. Kullan\u0131c\u0131lar\u0131n\u0131z kendilerini ilgilendiren i\u00e7erikler ald\u0131k\u00e7a a\u00e7\u0131lma\/t\u0131klanma say\u0131lar\u0131n\u0131z artacak ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-16334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segmentasyon Neden \u00d6nemlidir? - Revotas<\/title>\n<meta name=\"description\" content=\"E-mail marketingin can damar\u0131 olan m\u00fc\u015fteri d\u00f6ng\u00fcs\u00fc; segmentasyonun geli\u015fmi\u015f \u00f6zellikleriyle beraber g\u00f6r\u00fcn\u00fcr hale gelmesini sa\u011flar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-segmentasyon-neden-onemlidir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentasyon Neden \u00d6nemlidir? 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