{"id":16410,"date":"2017-11-24T10:29:16","date_gmt":"2017-11-24T07:29:16","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=16410"},"modified":"2024-03-20T13:10:30","modified_gmt":"2024-03-20T10:10:30","slug":"basarili-bir-yeni-yil-icin-eposta-tavsiyeleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/basarili-bir-yeni-yil-icin-eposta-tavsiyeleri\/","title":{"rendered":"Ba\u015far\u0131l\u0131 Bir Yeni Y\u0131l \u0130\u00e7in E-posta Tavsiyeleri"},"content":{"rendered":"<h1>Ba\u015far\u0131l\u0131 bir yeni y\u0131l i\u00e7in e-posta tavsiyeleri<\/h1>\n<p>\u00d6zellikle hediye al\u0131\u015fveri\u015finin yo\u011fun oldu\u011fu bu aylarda \u00fcyelerinize hediye f\u0131rsatlar\u0131 sunman\u0131z sat\u0131\u015f elde edebilmeniz i\u00e7in olduk\u00e7a \u00f6nemlidir. \u00c7o\u011fu kullan\u0131c\u0131 hangi hediyeyi almas\u0131 gerekti\u011fini bilemez. G\u00f6nderece\u011finiz e-postalar ile kullan\u0131c\u0131lar\u0131n\u0131za hediye f\u0131rsatlar\u0131 sunabilirsiniz. Verimli bir y\u0131l ge\u00e7irebilmeniz i\u00e7in sizlere baz\u0131 \u00f6nerilerimiz olacak.<\/p>\n<h5>&nbsp;<\/h5>\n<h6>E-posta Ba\u015fl\u0131klar\u0131n\u0131z Nas\u0131l Olmal\u0131 ?<\/h6>\n<ul>\n<li>E-postalar\u0131n okunma oran\u0131 ba\u015fl\u0131\u011fa, t\u0131klanma oran\u0131 ise i\u00e7eri\u011fe ba\u011fl\u0131d\u0131r.<\/li>\n<li>Kampanyalar\u0131n\u0131zda y\u00fcksek okunma oran\u0131 istiyorsan\u0131z mutlaka dikkat \u00e7ekici bir ba\u015fl\u0131k kullanmal\u0131s\u0131n\u0131z.<\/li>\n<li>Kullanm\u0131\u015f oldu\u011funuz ba\u015fl\u0131k mutlaka i\u00e7erikle paralel olmal\u0131d\u0131r.<\/li>\n<li>Ba\u015fl\u0131klarda \u00f6zelle\u015ftirme yapmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<div id=\"attachment_40039\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-40039\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/11\/yilbasi-2023-kitapcik-kapak-300x300.png\" alt=\"\" width=\"300\" height=\"300\"><p id=\"caption-attachment-40039\" class=\"wp-caption-text\">Y\u0131lba\u015f\u0131 i\u00e7in&nbsp;haz\u0131rlad\u0131\u011f\u0131m\u0131z&nbsp; kitap\u00e7\u0131\u011f\u0131m\u0131z\u0131 indirmek i\u00e7in<a href=\"https:\/\/www.revotas.com\/tr\/kaynaklar\/2023-yilbasi-kitapcigi\/\"> t\u0131klay\u0131n<\/a><\/p><\/div>\n<h5>&nbsp;<\/h5>\n<h6>Nas\u0131l Hedefleme Yapabilirsiniz?<\/h6>\n<ul>\n<li>\u00dcyelerinizi ya\u015f ve cinsiyete g\u00f6re segmente edip, farkl\u0131 hediyeler ve kurgular olu\u015fturun.<\/li>\n<li>M\u00fc\u015fterilerinizin \u00f6nceki sat\u0131n almalar\u0131n\u0131 biliyorsan\u0131z, daha \u00f6nceki senelerde ald\u0131klar\u0131 hediyelere g\u00f6re farkl\u0131 segmentasyonlar yap\u0131n.<\/li>\n<\/ul>\n<h5>&nbsp;<\/h5>\n<h5>&nbsp;<\/h5>\n<h6>E-posta \u0130\u00e7erikleriniz Nas\u0131l Olmal\u0131?<\/h6>\n<ul>\n<li>E-posta kampanyalar\u0131nda \u00f6zelle\u015ftirilmi\u015f i\u00e7erikler atmak \u00f6zellikle y\u0131lba\u015f\u0131 gibi al\u0131\u015fveri\u015fin yo\u011fun oldu\u011fu bir d\u00f6nemde b\u00fcy\u00fck ba\u015far\u0131 getirir.<\/li>\n<li>Her zaman g\u00f6ndermi\u015f oldu\u011funuz \u015fablonlar\u0131n d\u0131\u015f\u0131na \u00e7\u0131k\u0131n.<\/li>\n<li>\u0130\u00e7erikleriniz de \u2018Call to Action\u2019 kullan\u0131c\u0131y\u0131 harekete ge\u00e7irecek butonlar kullan\u0131n.<\/li>\n<\/ul>\n<h5>&nbsp;<\/h5>\n<h6>Kampanya Y\u00f6netiminizi \u0130yi Yap\u0131n<\/h6>\n<ul>\n<li>Y\u0131lba\u015f\u0131 kampanyalar\u0131n\u0131n s\u0131kl\u0131\u011f\u0131 ve g\u00f6nderim zamanlar\u0131n\u0131 belirleyebilmek i\u00e7in son 2 y\u0131lda yapm\u0131\u015f oldu\u011funuz kampanyalar\u0131 ve sonu\u00e7lar\u0131n\u0131 k\u0131yaslay\u0131n. Emin de\u011filseniz o zaman test edin! A-B testi sizi do\u011fruya ula\u015ft\u0131racakt\u0131r.<\/li>\n<li>Y\u0131lba\u015f\u0131 kampanyalar\u0131n\u0131z\u0131 sadece e-postalar ile de\u011fil, sosyal medya, web sitesi gibi di\u011fer pazarlama faaliyetlerinde de kullan\u0131n.<\/li>\n<li>Yeni y\u0131l kampanyalar\u0131n\u0131z\u0131 di\u011fer kampanyalar\u0131n\u0131za g\u00f6re daha \u00f6zenli, al\u0131\u015f\u0131lagelmi\u015f kampanyalar\u0131n d\u0131\u015f\u0131nda haz\u0131rlay\u0131n.<\/li>\n<\/ul>\n<h5>&nbsp;<\/h5>\n<h6>Web Push Bildirimleri<\/h6>\n<p>Web Push\u2019un en \u00f6nemli \u00f6zelli\u011fi anl\u0131k bildirimleri kullan\u0131c\u0131 internet sitesi a\u00e7\u0131k olmasa dahi iletilmesidir. Son dakika indirim ve f\u0131rsatlar\u0131 anl\u0131k bildirimlerle g\u00f6nderebilirsiniz.<\/p>\n<h5>&nbsp;<\/h5>\n<h6>Mobil E-posta \u0130\u00e7eri\u011fi<\/h6>\n<p>2022 y\u0131l\u0131 mobil cihazlar\u0131n y\u0131l\u0131 oldu. Teknolojinin geli\u015fmesiyle birlikte \u00e7o\u011fu kullan\u0131c\u0131 e-postalar\u0131n\u0131 ak\u0131ll\u0131 telefonundan veya tabletinden kontrol ediyor. Bu y\u00fczden mobilden ve tabletten yap\u0131lacak al\u0131\u015fveri\u015flere haz\u0131rl\u0131kl\u0131 olun. \u0130\u00e7eriklerinizi mutlaka mobilden de test edin.<\/p>\n<h5><a href=\"https:\/\/www.revotas.com\/tr\/teklifal\/\"><img decoding=\"async\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2023\/07\/Remarketing-64.png\" alt=\"\" width=\"970\" height=\"90\"><\/a><\/h5>\n<h5>&nbsp;<\/h5>\n<h6>&nbsp;<\/h6>\n<h6>Pazarlama Otomasyonu<\/h6>\n<p>Pazarlama Otomasyonunu mutlaka y\u0131lba\u015f\u0131 kampanyalar\u0131n\u0131za dahil edin. Kampanyalar\u0131n\u0131z\u0131 g\u00f6nderdikten sonra aksiyon bazl\u0131 tetik kampanyalar\u0131 kurgulayabilirsiniz. \u00d6rnek: <em>Son 24 saat i\u00e7erisinde kampanya alm\u0131\u015f ancak a\u00e7mam\u0131\u015f ki\u015filere farkl\u0131 birlikte tekrar kampanya g\u00f6nderilisin.<\/em> <em>Son 24 saat i\u00e7erisinde kampanya alm\u0131\u015f t\u0131klam\u0131\u015f ancak al\u0131\u015fveri\u015f yapmam\u0131\u015f ki\u015filere bakt\u0131klar\u0131 \u00fcr\u00fcn ile alakal\u0131 otomatik kampanya gitsin<\/em><\/p>\n<h5>&nbsp;<\/h5>\n<h6>\u00dcye Kazan\u0131m\u0131<\/h6>\n<p>Y\u0131lba\u015f\u0131 izinli veri taban\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in en uygun zaman. Sitenizin belirli sayfalar\u0131na pop-up&#8217;lar yerle\u015ftirerek veri toplayabilirsiniz. \u00c7\u0131kacak pop-up&#8217;larda A\/B testi yaparak en uygun mesaj\u0131 vermek faydal\u0131 olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ba\u015far\u0131l\u0131 bir yeni y\u0131l i\u00e7in e-posta tavsiyeleri \u00d6zellikle hediye al\u0131\u015fveri\u015finin yo\u011fun oldu\u011fu bu aylarda \u00fcyelerinize hediye f\u0131rsatlar\u0131 sunman\u0131z sat\u0131\u015f elde edebilmeniz i\u00e7in olduk\u00e7a \u00f6nemlidir. \u00c7o\u011fu kullan\u0131c\u0131 hangi hediyeyi almas\u0131 gerekti\u011fini bilemez. G\u00f6nderece\u011finiz e-postalar ile kullan\u0131c\u0131lar\u0131n\u0131za hediye f\u0131rsatlar\u0131 sunabilirsiniz. Verimli bir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-16410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ba\u015far\u0131l\u0131 Bir Yeni Y\u0131l \u0130\u00e7in E-posta Tavsiyeleri - Revotas<\/title>\n<meta name=\"description\" content=\"Ba\u015far\u0131l\u0131 bir yeni y\u0131l email marketing kampanyas\u0131 i\u00e7in, email ba\u015fl\u0131klar\u0131n\u0131z nas\u0131l olmal\u0131 ve nas\u0131l i\u00e7erikleriniz olmal\u0131d\u0131r?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/basarili-bir-yeni-yil-icin-eposta-tavsiyeleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131l\u0131 Bir Yeni Y\u0131l \u0130\u00e7in E-posta Tavsiyeleri - 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