{"id":16482,"date":"2017-03-15T14:45:47","date_gmt":"2017-03-15T12:45:47","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=16482"},"modified":"2024-03-20T13:31:03","modified_gmt":"2024-03-20T10:31:03","slug":"email-pazarlama-otomasyonuna-baslangic-haritasi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/email-pazarlama-otomasyonuna-baslangic-haritasi\/","title":{"rendered":"Email Pazarlama Otomasyonuna Ba\u015flang\u0131\u00e7 Haritas\u0131"},"content":{"rendered":"

 <\/p>\n

Nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 bilirseniz, email pazarlama otomasyonu pazarlama stratejinizin ba\u015far\u0131s\u0131n\u0131n s\u0131rr\u0131 olabilir.<\/p>\n

\u0130\u015fte sizin i\u00e7in baz\u0131 ipu\u00e7lar\u0131;<\/p>\n

Pazarlama hedeflerinize ula\u015fabilmeniz i\u00e7in email ile pazarlama g\u00fc\u00e7l\u00fc bir y\u00f6ntem, fakat i\u015f hacminiz b\u00fcy\u00fcd\u00fck\u00e7e g\u00f6ndermeniz gereken maillerle ba\u015f etmek zorlay\u0131c\u0131 hale gelebilir. \u0130\u015fte burada devreye giren \u00e7\u00f6z\u00fcm, bir email pazarlama otomasyonu kullanmak olacakt\u0131r.<\/p>\n

 <\/strong>Email Pazarlama Otomasyonu Nedir?<\/strong><\/p>\n

Email pazarlama otomasyonu, \u00f6nceden belirlenmi\u015f tetiklere ba\u011fl\u0131 olarak belirli ki\u015fileri i\u00e7eren listelere mail g\u00f6nderiminin otomatik hale getirilmesidir. Tetik bir kere aktive edildi\u011finde, mail d\u00fczenli olarak g\u00f6nderilir.<\/p>\n

Email otomasyonu yaz\u0131l\u0131m\u0131 kullanmak otomasyon emaillerinin ne zaman gidece\u011fini g\u00f6steren parametrelerini kurman\u0131za izin vererek g\u00f6nderim plan\u0131 yapman\u0131z\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n

Ba\u015fka bir deyi\u015fle, verimi artt\u0131rmak i\u00e7in geli\u015ftirilen pazarlama stratejisi ad\u0131na kullan\u0131lan bir teknoloji.<\/p>\n

 <\/strong>Email Pazarlama Otomasyonunu Neden Kullanmal\u0131?<\/strong><\/p>\n

Pazarlamac\u0131lar\u0131n email pazarlama otomasyonuna ge\u00e7i\u015findeki en \u00f6nemli sebep, do\u011fru zamanda do\u011fru ki\u015filere do\u011fru mesajlar\u0131 g\u00f6ndermelerini sa\u011flayan tetikler olu\u015fturarak zamandan ve efordan tasarruf etmeleri.<\/p>\n

Dahas\u0131, bu otomasyonlar pazarlamac\u0131lar\u0131n gelecekte yap\u0131labilecek benzer i\u015flemlerde zaman kazanmalar\u0131n\u0131 da sa\u011flamakta.<\/p>\n

Otomasyon, en iyi sonu\u00e7lar\u0131 almak i\u00e7in pazarlamac\u0131lar\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131n teknolojiyle harmanlanmas\u0131n\u0131 sa\u011flayarak pazarlama stratejilerinin verimini artt\u0131r\u0131yor.<\/p>\n

Epsilon Email Enstit\u00fcs\u00fcn\u00fcn ara\u015ft\u0131rmas\u0131na g\u00f6re tetiklenmi\u015f otomasyon mesajlar\u0131 genel emaillere k\u0131yasla ortalama %70.5 daha fazla a\u00e7\u0131lma oran\u0131 ve %152 daha fazla t\u0131klanma oran\u0131 sa\u011flamakta.<\/p>\n

Hedef kitle i\u00e7in mesaj\u0131 daha ilgi \u00e7eker hale getirerek otomasyon s\u00fcrecinin yaratt\u0131\u011f\u0131 verim art\u0131\u015f\u0131 t\u0131klanma oranlar\u0131n\u0131n da \u00f6tesine gidiyor. Hatta Lenskold ve Pedowitz\u2019in ara\u015ft\u0131rmas\u0131na g\u00f6re otomasyon emailleri kullanan \u015firketler kullanmayanlara k\u0131yasla m\u00fc\u015fterinin sat\u0131n alma d\u00f6ng\u00fcs\u00fcyle alakal\u0131 %133 daha fazla mesaj al\u0131yorlar.
\n\u015eimdi as\u0131l soru, email pazarlama otomasyonuna nereden ba\u015flamal\u0131s\u0131n\u0131z?<\/p>\n

 <\/strong>Email Pazarlama Otomasyonuna Ba\u015flarken Dikkate Alman\u0131z Gereken 6 \u0130pucu<\/strong><\/p>\n

    \n
  1. Potansiyel \u00fcyelerinizi \u00e7ekecek mesaj\u0131 iyi d\u00fc\u015f\u00fcn\u00fcn   <\/strong>                                                                                  <\/strong><\/li>\n<\/ol>\n

     <\/strong>\u0130lk ad\u0131m, insanlara sitenize \u00fcye olmak i\u00e7in yeterli sebebi verecek mesajlar olu\u015fturmakt\u0131r. Ani ve k\u0131sa s\u00fcreli bir \u00f6d\u00fcl yerine, uzun s\u00fcreli bir ili\u015fki kurulmas\u0131na yarayacak kullan\u0131\u015fl\u0131 ve ilgi \u00e7ekici mesajlar olu\u015fturmak daha iyidir. Hedef kitlenizin geri \u00e7eviremeyece\u011fi de\u011ferler sunan, a\u00e7\u0131k bir dille yaz\u0131lm\u0131\u015f mesajlar yararl\u0131 olacakt\u0131r. Bir\u00e7ok formu test etmek, hedef kitleniz i\u00e7in neyin daha ilgi \u00e7ekici oldu\u011funu anlaman\u0131za yard\u0131m edecektir ve bu hedef grubu listenizi olu\u015ftururken bir g\u00f6sterge olarak kullan\u0131labilir.<\/p>\n

      \n
    1. Ho\u015fgeldiniz mesaj\u0131n\u0131za odaklan\u0131n<\/strong><\/li>\n<\/ol>\n

      Bir \u00fcye, sitenize abone oldu\u011funda m\u00fcmk\u00fcn oldu\u011funca ki\u015file\u015ftirilmi\u015f bir \u201cHo\u015fgeldiniz\u201d mesaj\u0131 g\u00f6ndermek \u00e7ok \u00f6nemlidir. Her kullan\u0131c\u0131 ayn\u0131 m\u00fc\u015fteri yolculu\u011funun par\u00e7as\u0131 de\u011fildir ve bu sizin onlarla geli\u015fecek olan i\u015finizi etkileyebilir.
      \nD\u00fczg\u00fcn yap\u0131lan bir hedefleme listesi, kullan\u0131c\u0131lar\u0131n\u0131za markan\u0131z\u0131 \u00f6\u011fretirken al\u0131\u015fveri\u015fte arad\u0131klar\u0131 ihtiya\u00e7 ve \u00e7\u00f6z\u00fcmleri sunan, s\u0131cak ho\u015f geldiniz mesajlar\u0131 g\u00f6ndermenizi sa\u011flar. Bundan sonra bu mailleri nas\u0131l g\u00f6nderece\u011finizi, i\u015f ak\u0131\u015f\u0131n\u0131n nas\u0131l ilerleyece\u011fini ve kime nas\u0131l mesajlar g\u00f6nderece\u011finizi planlamak da ayr\u0131ca \u00f6nemli.
      \nOtomasyonu kullanman\u0131n en iyi yolu halihaz\u0131rda sunduklar\u0131n\u0131za ve \u00fcr\u00fcnlerinize ilgi g\u00f6steren kullan\u0131c\u0131larla bir ileti\u015fim kurmaktan ge\u00e7er.<\/p>\n

        \n
      1. Potansiyel b\u00fcy\u00fcmeyi k\u00fc\u00e7\u00fcmsemeyin<\/strong><\/li>\n<\/ol>\n

        Otomasyon genele y\u00f6nelik olmak zorunda de\u011fil. Aksine, att\u0131\u011f\u0131n\u0131z her maile samimiyet i\u00e7eren ifadeler ve ki\u015fisel dokunu\u015flar eklemek \u00e7ok \u00f6nemli.
        \nKullan\u0131c\u0131yla ileti\u015fiminizi b\u00fcy\u00fctme a\u015famas\u0131nda ki\u015fiselle\u015ftirilmi\u015f bir mesaj \u00e7ok faydal\u0131 olabilir. S\u0131cak bir ho\u015fgeldiniz mesaj\u0131 potansiyel bir m\u00fc\u015fteriyi al\u0131\u015fveri\u015f yapan bir kullan\u0131c\u0131ya d\u00f6n\u00fc\u015ft\u00fcrme \u015fans\u0131n\u0131z\u0131 artt\u0131r\u0131r.
        \nOtomasyon ve ki\u015fiselle\u015ftirme aras\u0131ndaki dengeyi bir kere yakalad\u0131\u011f\u0131n\u0131zda g\u00f6nderdi\u011finiz her mail her bir kullan\u0131c\u0131ya y\u00f6nelik ilgi \u00e7ekici unsurlar\u0131 i\u00e7ermelidir. Her ne kadar otomasyon \u00e7ok yararl\u0131 olabilse de bu tip bir b\u00fcy\u00fcme tamamen tutarl\u0131l\u0131kla alakal\u0131. Kullan\u0131c\u0131lar\u0131 do\u011fru hedef gruplar\u0131 i\u00e7inde ay\u0131rmak her birinin do\u011fru mesaj\u0131 ald\u0131\u011f\u0131ndan emin olman\u0131z i\u00e7in \u00e7ok \u00f6nemli.<\/p>\n

          \n
        1. Hedeflerinizi belirleyin ve onlara y\u00f6nelik \u00e7al\u0131\u015f\u0131n (Do\u011fru tetikleri kurun)<\/strong><\/li>\n<\/ol>\n

          ararl\u0131 olur. OtomOtomasyona ba\u015flamadan \u00f6nce, hedeflerinizi belirleyip otomasyondan beklentilerinize odaklanmak yasyon email pazarlama kampanyan\u0131z\u0131 nas\u0131l b\u00fcy\u00fct\u00fcr? Etkinli\u011finizi artt\u0131r\u0131rken zamandan kazanman\u0131n en etkili yolu nedir? Etkili bir email pazarlama kampanyas\u0131n\u0131 nas\u0131l tan\u0131mlars\u0131n\u0131z?
          \nEmail pazarlama otomasyonu ROI\u2019si sizin hedeflerinize g\u00f6re de\u011fi\u015fir, planlaman\u0131z\u0131n \u00f6nceki ad\u0131mlar\u0131nda beklentilerinizi belirlemek yararl\u0131 olacakt\u0131r.
          \n\u00d6rne\u011fin, potansiyel m\u00fc\u015fteri b\u00fcy\u00fctmeyle ilgiliyseniz, email otomasyonunu tutarl\u0131 ve ki\u015fisel mesajlar g\u00f6ndererek \u00fcyelerinizle bir ileti\u015fim ve ba\u011f kurmak i\u00e7in kullanabilirsiniz.
          \nE\u011fer email otomasyonunu sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rmak i\u00e7in kullanmak istiyorsan\u0131z, kullan\u0131c\u0131n\u0131zla en alakal\u0131 \u00fcr\u00fcnleri en ilgi \u00e7ekici \u015fekilde tan\u0131tt\u0131\u011f\u0131n\u0131z mailler kurabilirsiniz.
          \nHer emailin ayn\u0131 amac\u0131 ta\u015f\u0131mad\u0131\u011f\u0131n\u0131 unutmay\u0131n, bu sebeple hedefleriniz aras\u0131nda email pazarlama otomasyonunun faydalar\u0131n\u0131 g\u00f6rebilmeniz i\u00e7in bir ay\u0131r\u0131m olmal\u0131.<\/p>\n

            \n
          1. S\u00fcreci de\u011ferlendirmeyi b\u0131rakmay\u0131n<\/strong><\/li>\n<\/ol>\n

            Email pazarlama otomasyonu, mailleriniz aras\u0131nda d\u00fczenlenmi\u015f bir s\u00fcre\u00e7 yaratman\u0131za yard\u0131m etmeyi ama\u00e7lasa da, zaman zaman otomasyon performans\u0131n\u0131 de\u011ferlendirmek ve de\u011fi\u015ftirilmesi gerekiyor mu diye kontrol etmek yararl\u0131 olacakt\u0131r.
            \nOtomasyon sizi hedeflerinize yakla\u015ft\u0131r\u0131yor mu? \u00dcyeleriniz maillerinize nas\u0131l tepki veriyor? S\u00fcre\u00e7 i\u00e7inde geli\u015ftirilebilecek bir k\u0131s\u0131m var m\u0131?
            \nHer bir \u00fcye kitlesi birbirinden farkl\u0131 oldu\u011fu i\u00e7in otomasyon s\u00fcrecini ba\u015far\u0131l\u0131 bir email pazarlama stratejisi g\u00f6steriyor mu diye kendi i\u00e7erisinde test etmek iyi bir fikirdir.<\/p>\n

              \n
            1. \u00dcyelik ve \u00fcyelikten \u00e7\u0131k\u0131\u015f i\u015flemini belirgin yap\u0131n<\/strong><\/li>\n<\/ol>\n

              Kullan\u0131c\u0131lar i\u00e7in ilgilenmedikleri bir emailde \u00fcyelikten \u00e7\u0131k\u0131\u015f butonunu aray\u0131p durmak sinir bozucu olabilir. Dolay\u0131s\u0131yla, t\u00fcm se\u00e7eneklerini a\u00e7\u0131k\u00e7a g\u00f6stermek en iyisidir.
              \n\u0130\u00e7erikte ilgilenmeleri durumunda t\u0131klayabilmeleri \u201ccall-to-action\u201d butonu koydu\u011funuz gibi \u00fcyelikten \u00e7\u0131k\u0131\u015f butonunu da mail i\u00e7erisine koymal\u0131s\u0131n\u0131z.
              \nBu \u00fcyelikten \u00e7\u0131kanlar\u0131n artmas\u0131 ihtimalini y\u00fckseltse bile, ayn\u0131 zamanda yaln\u0131zca ilgili olanlar\u0131n kalaca\u011f\u0131 anlam\u0131na da geliyor.<\/p>\n

               <\/strong>Genel bak\u0131\u015f<\/strong><\/p>\n

              Pazarlama stratejinize ek olarak email otomasyonu \u00e7ok kullan\u0131\u015fl\u0131 olabilir. Otomasyon, her bir \u00fcye grubu i\u00e7in ki\u015fiselle\u015ftirilmi\u015f mesajlar ve tetik mesajlar\u0131 aras\u0131ndaki dengeyi kurman\u0131za yard\u0131mc\u0131 olur.
              \n\u0130lk planlama vakit al\u0131yor gibi g\u00f6z\u00fckse de, t\u00fcm hedeflerinize ula\u015fman\u0131za yard\u0131mc\u0131 olacak etkili bir s\u00fcrece y\u00f6nelik faydalar\u0131 size fazladan motivasyon sa\u011flamal\u0131.<\/p>\n

               <\/p>\n","protected":false},"excerpt":{"rendered":"

                Nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 bilirseniz, email pazarlama otomasyonu pazarlama stratejinizin ba\u015far\u0131s\u0131n\u0131n s\u0131rr\u0131 olabilir. \u0130\u015fte sizin i\u00e7in baz\u0131 ipu\u00e7lar\u0131; Pazarlama hedeflerinize ula\u015fabilmeniz i\u00e7in email ile pazarlama g\u00fc\u00e7l\u00fc bir y\u00f6ntem, fakat i\u015f hacminiz b\u00fcy\u00fcd\u00fck\u00e7e g\u00f6ndermeniz gereken maillerle ba\u015f etmek zorlay\u0131c\u0131 hale gelebilir. \u0130\u015fte […]<\/p>\n","protected":false},"author":1,"featured_media":32480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-16482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nEmail Pazarlama Otomasyonuna Ba\u015flang\u0131\u00e7 Haritas\u0131 - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/email-pazarlama-otomasyonuna-baslangic-haritasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Pazarlama Otomasyonuna Ba\u015flang\u0131\u00e7 Haritas\u0131 - 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