{"id":16522,"date":"2017-04-11T11:23:00","date_gmt":"2017-04-11T08:23:00","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=16522"},"modified":"2024-03-20T13:28:35","modified_gmt":"2024-03-20T10:28:35","slug":"email-marketing-bilinmesi-gereken-6-email-kisisellestirme-taktigi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-bilinmesi-gereken-6-email-kisisellestirme-taktigi\/","title":{"rendered":"Bilinmesi Gereken 6 Email Ki\u015fiselle\u015ftirme Takti\u011fi"},"content":{"rendered":"

Email ki\u015fiselle\u015ftirme, \u00fcyelerinize onlar\u0131 en \u00e7ok ilgilendiren hedeflenmi\u015f mailler g\u00f6ndererek onlar\u0131 g\u00fcvenilir bir \u015fekilde sadakatini sa\u011flar. E\u011fer \u00fcyeleriniz markan\u0131z i\u00e7in bir de\u011ferleri olmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcncesine kap\u0131l\u0131rlarsa, y\u00fcksek ihtimalle markan\u0131z da onlar i\u00e7in bir de\u011fer ifade etmeyecektir.
\nKi\u015fiselle\u015ftirme yaln\u0131zca klasik email sat\u0131\u015f art\u0131\u015f patlamalar\u0131 sa\u011flamaz, ayr\u0131ca a\u00e7\u0131lma oranlar\u0131n\u0131 %26,email sat\u0131\u015f gelirlerinde de %760 art\u0131\u015f olu\u015ftururlar.
\nEmail pazarlamac\u0131lar\u0131 ki\u015fiselle\u015ftirmenin ger\u00e7ek g\u00fcc\u00fcn\u00fc ve ROI\u2019yle ba\u011flant\u0131s\u0131n\u0131 g\u00f6rmeye ba\u015flad\u0131lar. Yak\u0131n zamanlarda email pazarlamac\u0131lar\u0131n\u0131n pazarlama stratejilerinde ger\u00e7ek hedefleri ve onlar\u0131 zorlayan unsurlar \u00fczerine bir anket y\u00fcr\u00fctt\u00fck, %38\u2019i email ki\u015fiselle\u015ftirme geli\u015ftirmenin en \u00f6ncelikli hedefleri oldu\u011funu ve %38\u2019i email ki\u015fiselle\u015ftirmenin onlar\u0131 en \u00e7ok zorlayan unsur oldu\u011funu belirttiler.
\nAnketi bir ad\u0131m ileri g\u00f6t\u00fcrerek email pazarlama amac\u0131yla yap\u0131lan en etkili email ki\u015fiselle\u015ftirme takti\u011finin ne oldu\u011funu sorduk.<\/p>\n

\"1\"<\/a><\/strong><\/p>\n

Bu blogda 6 email ki\u015fiselle\u015ftirme takti\u011fini ve bunlar\u0131 \u00fcyelerinizle en mant\u0131kl\u0131 nas\u0131l ba\u011flayabilece\u011finizi tart\u0131\u015faca\u011f\u0131z.<\/p>\n

    \n
  1. Email Listesi Hedefleme<\/strong><\/li>\n<\/ol>\n

    Ara\u015ft\u0131rmalar\u0131m\u0131za g\u00f6re, email ki\u015fiselle\u015ftirme program\u0131n\u0131 geli\u015ftirmenin en iyi yolu email listesi hedefleme. Bir\u00e7ok pazarlamac\u0131 email ki\u015fiselle\u015ftirmeyi \u00e7ok zorlay\u0131c\u0131 bir s\u00fcre\u00e7 olarak g\u00f6rse de, do\u011fru pazarlama ara\u00e7lar\u0131 do\u011fru yerde kullanmak size hedeflenmi\u015f ve ki\u015fisel email kampanyas\u0131 otomasyonu sa\u011flar.
    \nFarkl\u0131 farkl\u0131 hedef listeleri yaratmak size ula\u015fmak istedi\u011finiz her hedef grubu i\u00e7in dinamik i\u00e7erikler olu\u015fturma imk\u00e2n\u0131 sa\u011flar. Farkl\u0131 ki\u015filer de\u011fi\u015fik fakt\u00f6rlere ba\u011fl\u0131 olarak farkl\u0131 ihtiya\u00e7lar duyarlar.
    \nUygulanabilir hedef listeleri olu\u015fturman\u0131n ve ki\u015filerle kaliteli, bir ba\u011f kurman\u0131n ilk ad\u0131m\u0131 \u00fcyelerinizden alakal\u0131 bilgiler toplamakt\u0131r. Bunu yapman\u0131n en iyi yollar\u0131ndan biri ki\u015filer sitenize b\u00fclten \u00fcyeli\u011fi yaparken ya da markan\u0131z hakk\u0131nda soru sorarken doldurduklar\u0131 formlar\u0131 kullanmakt\u0131r.
    \nHedeflenmi\u015f email listeleri olu\u015ftururken \u00fcyelerinize ya\u015fad\u0131klar\u0131 yeri, ya\u015flar\u0131n\u0131, ilgi alanlar\u0131n\u0131, cinsiyetlerini, mesleklerini vb. sormak \u00e7ok \u00f6nemli. Hatta \u00fcyenizin site i\u00e7i gezinti ve al\u0131\u015fveri\u015f ge\u00e7mi\u015flerini bile veri olarak kullanabilirsiniz.<\/p>\n

      \n
    1. Bireysel Email G\u00f6nderimi<\/strong><\/li>\n<\/ol>\n

      Hedeflenmi\u015f email listelerinizi kurduktan sonra, nas\u0131l daha ki\u015fisel mailler atabilece\u011finizi d\u00fc\u015f\u00fcnebilirsiniz. E\u011fer her bir mesaj\u0131 bireyselle\u015ftirirseniz, \u00fcyelerinize kim olduklar\u0131n\u0131 ve neye de\u011fer verdiklerini \u00f6nemsedi\u011finizi g\u00f6sterirsiniz.
      \nTechnologyAdvice\u2019\u0131n edit\u00f6r\u00fc Aleks Peterson\u2019a g\u00f6re, \u201cM\u00fc\u015fteri adaylar\u0131n\u0131za maillerinizde ismiyle hitap ederseniz, do\u011fru zamanda onlar\u0131n \u00e7ekincelerine, ama\u00e7lar\u0131na, zorland\u0131klar\u0131 \u015feylere ve sorumluluklar\u0131na dokunursan\u0131z, mutlaka bir d\u00f6n\u00fc\u015f al\u0131rs\u0131n\u0131z.\u201d
      \nBireysel mail g\u00f6nderiminde konu sat\u0131r\u0131na \u00fcyenin ad\u0131n\u0131 koymaktan \u00f6teye gidip, ki\u015filerin ihtiya\u00e7lar\u0131yla ba\u011flant\u0131l\u0131 i\u00e7erikler yaratmal\u0131s\u0131n\u0131z. Bu g\u00f6nderimlerde ki\u015fiselle\u015ftirilmi\u015f video ve g\u00f6rseller, son al\u0131\u015fveri\u015fle ba\u011flant\u0131l\u0131 i\u00e7erikler, yaln\u0131zca belirli bir listeye uygun \u00fcr\u00fcn odakl\u0131 i\u00e7erikler kullanarak ileti\u015fiminizi yarat\u0131c\u0131 bir hale getirebilirsiniz.<\/p>\n

        \n
      1. Davran\u0131\u015f Tetikli Mailler<\/strong><\/li>\n<\/ol>\n

        \u00dcyelerinize site i\u00e7i davran\u0131\u015flar\u0131na g\u00f6re mail g\u00f6nderimleri yapmak, onlar\u0131n m\u00fc\u015fteri yolculu\u011funda kald\u0131klar\u0131ndan emin olman\u0131z\u0131 sa\u011flar. Pazarlama otomasyonunu yerinde kullanmak, davran\u0131\u015f tetikli mail g\u00f6nderimi yaparak \u00fcyenize do\u011fru zamanda do\u011fru mesaj\u0131 ula\u015ft\u0131rman\u0131z i\u00e7in hayati bir \u00f6nem ta\u015f\u0131r.
        \nEn \u00e7ok rastlanan davran\u0131\u015f tetikli maillerden biri \u201cHo\u015f geldiniz\u201d mailleridir. Bu mailler \u00fcyenize ne yapmas\u0131 gerekti\u011fini anlatan uygun zamanl\u0131 ve s\u0131cak bir kar\u015f\u0131lamalard\u0131r. Ho\u015f geldiniz mailleri \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc ki\u015fiyi \u00fcye oldu\u011fu anda yakalar.
        \nAyr\u0131ca, belirli zaman aral\u0131klar\u0131na g\u00f6re d\u00fczenlenmi\u015f hat\u0131rlatma mailleri de g\u00f6nderebilirsiniz. Bu mailler \u00fcyenizi bilgilerini g\u00fcncellemesi, yeni bir al\u0131\u015fveri\u015f yapmas\u0131 ya da sepetinde kalm\u0131\u015f \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131 konusunda te\u015fvik eder. Ayr\u0131ca, do\u011fum g\u00fcn\u00fc mailleri ya da m\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 terk etmi\u015f \u00fcyelerinizle yeniden ba\u011flant\u0131 kurmaya odakl\u0131 VIP teklif mailleri g\u00f6nderebilirsiniz.<\/p>\n

          \n
        1. Yan\u0131tlay\u0131c\u0131 Mail Tasar\u0131m\u0131<\/strong><\/li>\n<\/ol>\n

          Okuyucunun markan\u0131za olan ba\u011f\u0131n\u0131 takip ederken mail tasar\u0131m\u0131 \u00e7ok \u00f6nemlidir, e\u011fer \u00fcyeniz maillerinizin g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc be\u011fenmezse t\u0131klayabildi\u011fi en h\u0131zl\u0131 \u015fekilde \u00e7\u0131k\u0131\u015f butonuna t\u0131klayacakt\u0131r.
          \nKonu bi\u00e7imlendirme, ilgi ve etkile\u015fime geldi\u011finde hem masa\u00fcst\u00fc hem de mobil platformlarda \u00e7al\u0131\u015fan yan\u0131tlay\u0131c\u0131 bir mail tasar\u0131m\u0131na sahip olmak \u00f6nemlidir. Yaz\u0131 b\u00fcy\u00fckl\u00fc\u011f\u00fc, d\u00fczen, butonlar, mail uzunlu\u011fu ve ak\u0131c\u0131l\u0131k mailleriniz tasarlarken dikkate alman\u0131z gereken unsurlard\u0131r.
          \n\u0130\u00e7erik pazarlama uzman\u0131 ve yazar\u0131 Marcia Riefer Johnston, bu fikri daha ileri g\u00f6t\u00fcrerek uyarlanabilir tasar\u0131mlar mail ki\u015fiselle\u015ftirme i\u00e7in \u00f6nemlidir der. Johnston bunu uyarlanabilir i\u00e7erik yan\u0131tlay\u0131c\u0131 tasar\u0131m\u0131n \u00f6tesinde, ki\u015fi ba\u011flam\u0131nda cihaza g\u00f6re de\u011fi\u015febilir diyerek a\u00e7\u0131kl\u0131yor. Johnston\u2019\u0131n verdi\u011fi \u00f6rnek ise bir bilgisayardaki \u201ct\u0131kla\u201d butonu, tablette \u201cdokun\u201d butonuna, bir araban\u0131n GPS sisteminde ise \u201cse\u00e7 deyiniz\u201d uyar\u0131s\u0131na d\u00f6n\u00fc\u015f\u00fcyor.
          \nYan\u0131tlay\u0131c\u0131 tasar\u0131mlar do\u011fru email pazarlama ara\u00e7lar\u0131 kullan\u0131ld\u0131\u011f\u0131nda daha kolay hale gelir.<\/p>\n

            \n
          1. Sosyal Medya Entegrasyonu<\/strong><\/li>\n<\/ol>\n

            Sosyal medya pazarlamac\u0131l\u0131\u011f\u0131 ve email pazarlama birbirinden farkl\u0131 yollar gibi g\u00f6r\u00fclmemeli. Sosyal medya ve email pazarlamaya b\u00fct\u00fcnsel bir yakla\u015f\u0131m sergilemek, mail ki\u015fiselle\u015ftirmeyi sizin i\u00e7in daha az zorlay\u0131c\u0131 ve daha ba\u011flant\u0131l\u0131 hale getirir.
            \nFarkl\u0131 mail listelerine g\u00f6nderece\u011finiz kampanyalar\u0131n\u0131za listeyle alakal\u0131 sosyal medya butonlar\u0131 ya da sosyal medya kampanyalar\u0131 ekleyebilirsiniz. Bundan dolay\u0131 hem sosyal medya platformlar\u0131nda hem de kendi web sitenizde daha fazla trafi\u011fe sahip olursunuz.
            \nAyr\u0131ca mailden gelen \u00fcye listelerinizi sosyal medya kanallar\u0131na y\u00fckleyebilirsiniz. Bu \u00fcyelerinizle daha ki\u015fisel bir yolla ve farkl\u0131 platformlarda ileti\u015fim kurma olana\u011f\u0131 sa\u011flar. Hatta, reklam b\u00fct\u00e7enizi daha hedeflenmi\u015f bir yolda kullanmak i\u00e7in aktif mail \u00fcyelerinize y\u00f6nelik sosyal medya reklamlar\u0131na odaklanabilirsiniz.<\/p>\n

              \n
            1. Bireysel A\u00e7\u0131l\u0131\u015f Sayfalar\u0131<\/strong><\/li>\n<\/ol>\n

              Bir mail i\u00e7inde ba\u011flant\u0131l\u0131 bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 \u00fczerinden g\u00f6nderilen ki\u015fiselle\u015ftirilmi\u015f bir eyleme \u00e7a\u011fr\u0131 butonu(call to action) sitenize trafik y\u00f6nlendirmeniz a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc bir y\u00f6ntem olabilir. Bu a\u00e7\u0131l\u0131\u015f sayfalar\u0131 hedef grubu listeleriyle ba\u011flant\u0131l\u0131 olmalar\u0131yla birlikte i\u00e7eri\u011finizle de alakal\u0131 olmal\u0131d\u0131rlar.
              \nE\u011fer okuyucuyu ilgi \u00e7ekici g\u00f6rseller ve i\u00e7erikle yakalayabilirseniz, ki\u015fiselle\u015ftirilmi\u015f bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 \u00fcyenizi tan\u0131tt\u0131\u011f\u0131n\u0131z \u015fey hakk\u0131nda daha fazlas\u0131n\u0131 \u00f6\u011frenmek i\u00e7in ad\u0131m atmaya te\u015fvik edecektir. Ki\u015fisel a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 maile entegre ederken, mesaj\u0131n ve t\u00fcm teman\u0131n e\u015fle\u015fti\u011finden emin olun.<\/p>\n

              Sonu\u00e7 Olarak<\/strong><\/p>\n

              Mail ki\u015fiselle\u015ftirme her ba\u015far\u0131l\u0131 mail kampanyas\u0131n\u0131n kalbinde yatar. M\u00fc\u015fterileriniz dikkate al\u0131nd\u0131klar\u0131n\u0131 ve de\u011fer g\u00f6rd\u00fcklerini hissetmek isterler. Baz\u0131 pazarlamac\u0131lar i\u00e7in mail ki\u015fiselle\u015ftirme zorlu olabilse de, do\u011fru email pazarlama ve otomasyon ara\u00e7lar\u0131n\u0131 kullanmak s\u0131k\u0131nt\u0131 \u00e7ekti\u011finiz durumlar\u0131 yat\u0131\u015ft\u0131r\u0131p mail ki\u015fiselle\u015ftirme s\u00fcrecini \u00e7ok daha kolay hale getirebilir.<\/p>\n

               <\/p>\n

               <\/p>\n","protected":false},"excerpt":{"rendered":"

              Email ki\u015fiselle\u015ftirme, \u00fcyelerinize onlar\u0131 en \u00e7ok ilgilendiren hedeflenmi\u015f mailler g\u00f6ndererek onlar\u0131 g\u00fcvenilir bir \u015fekilde sadakatini sa\u011flar. E\u011fer \u00fcyeleriniz markan\u0131z i\u00e7in bir de\u011ferleri olmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcncesine kap\u0131l\u0131rlarsa, y\u00fcksek ihtimalle markan\u0131z da onlar i\u00e7in bir de\u011fer ifade etmeyecektir. Ki\u015fiselle\u015ftirme yaln\u0131zca klasik email sat\u0131\u015f […]<\/p>\n","protected":false},"author":1,"featured_media":32413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-16522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nBilinmesi Gereken 6 Email Ki\u015fiselle\u015ftirme Takti\u011fi - Revotas<\/title>\n<meta name=\"description\" content=\"Email ki\u015fiselle\u015ftirme, \u00fcyelerinize onlar\u0131 en \u00e7ok ilgilendiren hedeflenmi\u015f mailler g\u00f6ndererek onlar\u0131 g\u00fcvenilir bir \u015fekilde sadakatini sa\u011flar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-bilinmesi-gereken-6-email-kisisellestirme-taktigi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilinmesi Gereken 6 Email Ki\u015fiselle\u015ftirme Takti\u011fi - 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