{"id":16782,"date":"2017-07-25T10:47:51","date_gmt":"2017-07-25T07:47:51","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=16782"},"modified":"2024-03-20T13:15:14","modified_gmt":"2024-03-20T10:15:14","slug":"musteri-davranislarina-gore-hedeflenmis-maillerin-5-harika-avantaji","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/musteri-davranislarina-gore-hedeflenmis-maillerin-5-harika-avantaji\/","title":{"rendered":"Davran\u0131\u015fa G\u00f6re Hedeflenen Maillerin Avantaj\u0131"},"content":{"rendered":"<h3>M\u00fc\u015fteri Davran\u0131\u015flar\u0131na G\u00f6re Hedeflenmi\u015f Maillerin 5 Harika Avantaj\u0131<\/h3>\n<p>Davran\u0131\u015f hedefli mailler ya da \u00fcyelerinize sitenizde yapt\u0131klar\u0131 eylemlere g\u00f6re hedeflenmi\u015f mailler g\u00f6ndermek, bir pazarlamac\u0131n\u0131n uygulayabilece\u011fi en etkili stratejilerden biridir. Bu strateji ve nas\u0131l yap\u0131laca\u011f\u0131na dair teknik bilgi eksikli\u011fi, davran\u0131\u015f tetikli mail g\u00f6nderimini zorlu bir g\u00f6rev haline getiriyor. Daha k\u00f6t\u00fcs\u00fc, h\u0131z\u0131n\u0131z\u0131 artt\u0131rman\u0131za yarayacak kaliteli e\u011fitim materyalleri yetersiz.<\/p>\n<p>Bu yaz\u0131m\u0131z\u0131 davran\u0131\u015f tetikli maillerin getirilerinden en y\u00fcksek derecede faydalanabilmeniz i\u00e7in haz\u0131rlad\u0131k.<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>Davran\u0131\u015fa g\u00f6re hedeflenmi\u015f mail nedir? <\/strong><\/p>\n<p>Davran\u0131\u015fa g\u00f6re mail hedefleme, \u00fcyelerinizin web sitesi, email, mobil uygulama ve benzeri \u00e7oklu kanallar yoluyla markan\u0131zla girdikleri etkile\u015fime dayal\u0131 tetiklenmi\u015f otomasyon mailleri g\u00f6nderme \u00e7al\u0131\u015fmas\u0131d\u0131r. Davran\u0131\u015fa g\u00f6re mail hedefleme tamamen &nbsp;kullan\u0131c\u0131n\u0131z\u0131n markan\u0131zla olan &nbsp;ba\u011f\u0131na ve etkile\u015fimine dayal\u0131 en uygun ileti\u015fimle ona tepki vermenizle alakal\u0131d\u0131r.<\/p>\n<p><strong>&nbsp;<\/strong><strong>Davran\u0131\u015fa dayal\u0131 mail hedeflemenin avantajlar\u0131<\/strong><\/p>\n<ol>\n<li><strong>M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131nda art\u0131\u015f: <\/strong>E\u011fer bir \u00fcyenizle etkile\u015fim kurmak i\u00e7in do\u011fru kanal ve uygun mesajlar\u0131 se\u00e7ebilirseniz, o \u00fcyenin markan\u0131zla ba\u011fl\u0131l\u0131k kurma olas\u0131l\u0131\u011f\u0131 artar. DMA\u2019ya g\u00f6re, emailden gelen kazanc\u0131n %75\u2019i herkese uyan standart kampanyalardan ziyade hedeflenmi\u015f kampanyalardan gelir.<\/li>\n<\/ol>\n<p><strong>&nbsp;<\/strong><\/p>\n<ol start=\"2\">\n<li><strong>Y\u00fcksek d\u00f6n\u00fc\u015ft\u00fcrme oran\u0131:&nbsp;<\/strong>Davran\u0131\u015f hedefli mailler yukar\u0131da da belirtildi\u011fi gibi, \u00fcyenin hareketlerine ve eylemlerine dayal\u0131 olu\u015fturulur. Kullan\u0131c\u0131lara g\u00f6nderilecek terkedilmi\u015f sepet, \u00fcr\u00fcn g\u00fcncellemeleri ya da haberler gibi mailleri s\u0131n\u0131fland\u0131rmak i\u00e7in en iyi tekniklerden birisidir. \u00d6rne\u011fin, Amazon, Etsy gibi bir e-ticaret sitesinde sepetinizde herhangi bir \u00fcr\u00fcn b\u0131rakt\u0131\u011f\u0131n\u0131zda, fark edeceksiniz ki size g\u00f6nderdikleri maillerin tamam\u0131 sepetinizde b\u0131rakt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnle alakal\u0131 olacak. Bu markalar sepetinizi kontrol etmedi\u011finizde size email ve bildirim yoluyla hat\u0131rlatmalarda bulunacak. Davran\u0131\u015f temelli hedefleme size belirli bir eyleme d\u00f6n\u00fcp onu tamamlaman\u0131z\u0131 hat\u0131rlatarak bu markalar\u0131n b\u00fcy\u00fck bir problemini \u00e7\u00f6zmeye y\u00f6nelik \u00e7al\u0131\u015f\u0131rlar. DMA\u2019n\u0131n raporuna g\u00f6re, 2014 y\u0131l\u0131nda davran\u0131\u015fa dayal\u0131 tetiklenmi\u015f mailler kazanc\u0131n %30unu olu\u015fturur, bu rakam 2013\u2019te %17\u2019dir.<\/li>\n<\/ol>\n<p><strong>&nbsp;<\/strong><\/p>\n<ol start=\"3\">\n<li><strong>Tek \u00fcr\u00fcn, bir\u00e7ok ki\u015fi :<\/strong>Davran\u0131\u015fa dayal\u0131 tetikli mail g\u00f6nderimi yapan firmalar, markalar\u0131n\u0131 m\u00fc\u015fterinin etraf\u0131nda( ya da m\u00fc\u015fteriye g\u00f6re) i\u015fleyebilirler. Amazon\u2019un sitede inceledi\u011finiz \u00fcr\u00fcnlere g\u00f6re size ilginizi \u00e7ekebilecek \u00fcr\u00fcnler \u00f6nerdi\u011fini biliyorsunuz. Yak\u0131nda t\u00fcm internet bu \u015fekilde i\u015fleyecek. \u0130nternet ge\u00e7mi\u015finizi ve g\u00f6stergelerinizi inceleyen sistemlerle internet sizi daha iyi tan\u0131yacak ve hi\u00e7 olmad\u0131\u011f\u0131 kadar ak\u0131ll\u0131 olacak. Asl\u0131nda, Amazon\u2019un bu algoritmas\u0131 pazarlamac\u0131lar i\u00e7in bir kusursuzluk \u00f6rne\u011fi. H\u00e2lihaz\u0131rda, kendi web siteleri i\u00e7in ayn\u0131s\u0131n\u0131 yapan Forbes, Chowhound ve Snopes gibi firmalar g\u00f6rd\u00fck. B\u00fclten ve \u00f6neri g\u00f6nderimleri tamamen \u00fcyelerin site i\u00e7i hareket ve eylemlerine dayal\u0131 olu\u015fturulmakta. Ayr\u0131ca, kullan\u0131c\u0131ya odakl\u0131 bir deneyim sunmak, \u00fcyenin markan\u0131zla ki\u015fisel bir ba\u011f kurmas\u0131n\u0131 sa\u011flar. \u00dcye ve markan\u0131z aras\u0131nda g\u00fcven ili\u015fkisi kurar.<\/li>\n<\/ol>\n<p><strong>&nbsp;<\/strong><\/p>\n<ol start=\"4\">\n<li><strong>M\u00fc\u015fteriyi \u00e7ok boyutlu bir ki\u015fi olarak g\u00f6rmek <\/strong>Pazarlamac\u0131lar m\u00fc\u015fterilerini, onlar\u0131n t\u00fcm eylem ve ilgilerini de\u011ferlendirerek hedefliyorlar. Ayr\u0131ca, pazarlamac\u0131lara tek hedef odakl\u0131 pazarlama tekni\u011finden ka\u00e7\u0131nmalar\u0131nda yard\u0131mc\u0131 oluyor. Tek hedef odakl\u0131 pazarlama tekni\u011fi derken kastetti\u011fimiz, m\u00fc\u015fteriye bir ara ilgilendi\u011fi bir h\u00fccreden tek bir \u00fcr\u00fcn ya da k\u00fc\u00e7\u00fck bir grup \u00fcr\u00fcnden olu\u015fan \u00f6nerilerde bulunmak. Geleneksel pazarlamac\u0131lar bu teknikle alakal\u0131 ya\u015fad\u0131klar\u0131 sorun ise bu tip bir g\u00f6nderimin m\u00fc\u015fteriyi yaln\u0131zca irite etmesidir.<\/li>\n<\/ol>\n<p>\u0130nsanlar geni\u015f bir \u00e7e\u015fitlilik i\u00e7inde bir\u00e7ok \u015feye ilgi duyarlar. \u00d6rne\u011fin, bug\u00fcn bakt\u0131\u011f\u0131m bir spor ayakkab\u0131 muhtemelen bir ay sonra ilgimi \u00e7ekmeyecek, hatta ilgim tamamen farkl\u0131 bir \u00fcr\u00fcne mesela bir telefona kayacak. Sonu\u00e7 olarak, davran\u0131\u015f hedefleme algoritmalar\u0131 m\u00fc\u015fteriyi daha iyi anlamak i\u00e7in geli\u015ftirilmi\u015ftir. Demografiden web eylemlerine, mesaj ve mail etkile\u015fimlerine kadar elde edebildi\u011fi t\u00fcm detaylar\u0131 hesaba katar. Sonunda, siz m\u00fc\u015fterinizi daha iyi tan\u0131rs\u0131n\u0131z, m\u00fc\u015fteriniz de daha kaliteli bir deneyim elde etmi\u015f olur.<\/p>\n<p><strong>Sonu\u00e7: <\/strong>Davran\u0131\u015fa dayal\u0131 mail hedefleme pazarlamac\u0131lar i\u00e7in son derece kullan\u0131\u015fl\u0131d\u0131r. Daha \u00e7ok kullan\u0131c\u0131 internette bilgi t\u00fcketimi yapt\u0131\u011f\u0131nda, biz onlar hakk\u0131nda daha \u00e7ok \u00f6\u011freniriz. Bununla beraber, \u00fcrk\u00fct\u00fcc\u00fc bir pazarlamac\u0131ya d\u00f6n\u00fc\u015fmeyin. Yine de veri ki\u015fisel olarak tan\u0131mlamaz fakat makineler ki\u015fileri davran\u0131\u015flar\u0131na g\u00f6re hedeflemeyi \u00f6\u011frenebilir. Sonunda, markan\u0131z\u0131n oda\u011f\u0131 ba\u015farmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z b\u00fcy\u00fck hedefe, m\u00fc\u015fteri oda\u011f\u0131na yakla\u015fabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri Davran\u0131\u015flar\u0131na G\u00f6re Hedeflenmi\u015f Maillerin 5 Harika Avantaj\u0131 Davran\u0131\u015f hedefli mailler ya da \u00fcyelerinize sitenizde yapt\u0131klar\u0131 eylemlere g\u00f6re hedeflenmi\u015f mailler g\u00f6ndermek, bir pazarlamac\u0131n\u0131n uygulayabilece\u011fi en etkili stratejilerden biridir. Bu strateji ve nas\u0131l yap\u0131laca\u011f\u0131na dair teknik bilgi eksikli\u011fi, davran\u0131\u015f tetikli mail [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-16782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Davran\u0131\u015fa G\u00f6re Hedeflenen Maillerin Avantaj\u0131 - Revotas<\/title>\n<meta name=\"description\" content=\"Websitenizdeki kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131na \u00f6zel hedeflenmi\u015f e-postalar ile ilgilerini \u00e7ekin ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/musteri-davranislarina-gore-hedeflenmis-maillerin-5-harika-avantaji\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Davran\u0131\u015fa G\u00f6re Hedeflenen Maillerin Avantaj\u0131 - 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