{"id":16798,"date":"2017-08-08T11:01:25","date_gmt":"2017-08-08T08:01:25","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=16798"},"modified":"2024-03-20T13:15:05","modified_gmt":"2024-03-20T10:15:05","slug":"email-marketing-email-kampanyalarini-pazarlama-stratejinize-nasil-dahil-etmeli","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-email-kampanyalarini-pazarlama-stratejinize-nasil-dahil-etmeli\/","title":{"rendered":"Email Kampanyalar\u0131n\u0131 Pazarlama Stratejinize Nas\u0131l Dahil Etmeli?"},"content":{"rendered":"

Bir pazarlama stratejisi olarak email, yak\u0131n zamanda  kaybolacakm\u0131\u015f  gibi g\u00f6r\u00fcnm\u00fcyor. Nielsen\u2019e  g<\/span>\u00f6re email, \u00fcyeleri mobilize etmek i\u00e7in en etkili y\u00f6ntemlerden biri. E\u011fer t\u0131klanma ya da d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 artt\u0131rmak istiyorsan\u0131z, ki\u015fiselle\u015ftirilmi\u015f mail g\u00f6nderimini ke\u015ffetmek i\u00e7in harika bir yol diyebiliriz emaile.
\nUnutmamak gerekir ki email tek ba\u015f\u0131na iyi bir pazarlama stratejisi olu\u015fturmaz. Onu izole edilmi\u015f bir ara\u00e7 olarak kullanmaktansa, di\u011fer kampanya kanallar\u0131yla birlikte t\u00fcm pazarlama stratejinize dahil ederseniz \u00e7ok daha etkili bir ba\u015far\u0131 yakalars\u0131n\u0131z.
\nBu blog \u00f6zellikle emaili di\u011fer kampanya kanallar\u0131na neden entegre etmeniz gerekti\u011fini  ve nas\u0131l edece\u011finiz konusuna yo\u011funla\u015f\u0131yor. <\/span><\/p>\n

Email ve sosyal medya entegrasyonu <\/span><\/b><\/p>\n

\u00c7al\u0131\u015fmalar g\u00f6steriyor ki g\u00f6nderimlerinde sosyal medya entegrasyonu bulunan email stratejileri daha iyi sonu\u00e7lar \u00e7\u0131kar\u0131yor. %51\u2019lik end\u00fcstri ortalamas\u0131na k\u0131yasla, B2B pazarlamac\u0131lar\u0131 aras\u0131nda sosyal medyadan aday m\u00fc\u015fteri yaratma konusunda zirvedeki %20\u2019lik kesimin %65\u2019i sosyal medyaya emaili entegre etmi\u015flerdir.
\nEmail stratejinize sosyal medyay\u0131 dahil etmek d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden daha kolay. \u0130\u015fte ba\u015flamak i\u00e7in kullanabilece\u011finiz baz\u0131 taktikler:<\/span><\/p>\n

Emaillerinize sosyal medya butonlar\u0131 ekleyin<\/span><\/b><\/p>\n

Maillerinize sosyal medya payla\u015f\u0131m ve takip butonlar\u0131 eklemek i\u00e7eri\u011finizin ve markan\u0131z\u0131n veri taban\u0131n\u0131zdan \u00e7ok daha geni\u015f bir kitleye ula\u015fmas\u0131n\u0131 sa\u011flar ve yeni m\u00fc\u015fteriler kazanma ihtimalini artt\u0131r\u0131r.<\/span><\/p>\n

Sosyal medya g\u00f6r\u00fc\u015flerine dayanan mailler g\u00f6nderin<\/span><\/b><\/p>\n

Sosyal medya \u00fczerinde markan\u0131zdan bahsetmi\u015f \u00fcyelerinize hedeflenmi\u015f mailler g\u00f6nderin. Entegre pazarlama analizlerini kullanarak firman\u0131zdan Twitter\u2019da bahsetmi\u015f olan \u00fcyelerin bir listesini g\u00f6rebilirsiniz. Markan\u0131za y\u00fcksek ba\u011fl\u0131l\u0131k g\u00f6steren sosyal medya \u00fcyelerine cevap vermeye ek olarak, onlara hedeflenmi\u015f bilgi mailleri de g\u00f6nderebilirsiniz. <\/span><\/p>\n

 <\/span>Mail listenizi sosyal medya \u00fczerinden b\u00fcy\u00fct\u00fcn<\/span><\/b><\/p>\n

Markan\u0131z\u0131n sosyal medyadaki mevcudiyetini g\u00fc\u00e7lendirip etkin bir hale getirerek takip\u00e7ilerinizi email \u00fcyeli\u011fi yapmalar\u0131 i\u00e7in te\u015fvik etmi\u015f hemde  markan\u0131zla olan ili\u015fkilerini geli\u015ftirmi\u015f olursunuz. \u00d6rne\u011fin, Facebook sayfan\u0131za bir al\u0131\u015fveri\u015f butonu koyabilirsiniz. Mail \u00fcyeliklerinden kesin faydalar sa\u011flad\u0131\u011f\u0131n\u0131zdan emin olun ki sosyal medya takip\u00e7ilerini mail \u00fcyelerine \u00e7evirin.<\/span><\/p>\n

 <\/span><\/b>Email ve blog entegrasyonu<\/span><\/b><\/p>\n

E\u011fer insanlar blo\u011funuza \u00fcye olsun istiyorsan\u0131z, blog \u00fcyeli\u011fini te\u015fvik etmelisiniz. Bunu yapman\u0131n en iyi yollar\u0131ndan biri email \u00fcyeliklerinin \u00fczerinde durmak. Unutmay\u0131n, ziyaret\u00e7ilerinizin blo\u011funuza \u00fcye olmas\u0131 i\u00e7in iki yol var, RSS ya da email. Her ne kadar ikisi de olduk\u00e7a de\u011ferli olsa da, email \u00fcyeliklerinin RSS \u00fcyeliklerine k\u0131yasla \u00e7ok daha b\u00fcy\u00fck bir etkisi vard\u0131r. \u00dcyeler yeni bir i\u00e7erik yay\u0131nland\u0131\u011f\u0131nda email ald\u0131klar\u0131ndan beri (kendi kendilerine kontrol etmek zorunda olduklar\u0131 RSS\u2019e k\u0131yasla), emailin blo\u011funuza trafik y\u00f6nlendirmesi ihtimali artar.
\nBir kere ba\u015far\u0131l\u0131 bir \u015fekilde blo\u011funuza yeni \u00fcyeler \u00e7ektikten sonra, email sayesinde onlar\u0131 elinizde tutabilir hatta onlar\u0131 m\u00fc\u015fteri haline  d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. Ho\u015f geldiniz mailleri bunu yapmak i\u00e7in harika bir yoldur, \u00fcye toplulu\u011funuz i\u00e7inde onlara sahip olman\u0131n ne kadar de\u011ferli oldu\u011funu g\u00f6sterme f\u0131rsat\u0131n\u0131z olur. Ayr\u0131ca, bu kullan\u0131c\u0131lar hali haz\u0131rda gelen kutular\u0131na sizden daha \u00e7ok mail gelmesi i\u00e7in giri\u015f yapm\u0131\u015f insanlar. Ne g\u00fczel bir kullan\u0131c\u0131 kitlesi.
\nBlog-email \u00fcyeli\u011fi kurmak b\u00fcy\u00fcme i\u00e7in de olduk\u00e7a kritiktir. Blo\u011funuza abone olmu\u015f biri al\u0131\u015fveri\u015fe haz\u0131r bir m\u00fc\u015fteri olarak d\u00fc\u015f\u00fcn\u00fclmeyebilir. Sizden blog i\u00e7erikleri ald\u0131klar\u0131 bu yolda, yapt\u0131\u011f\u0131n\u0131z g\u00f6nderimlerden biriyle m\u00fc\u015fteriye d\u00f6n\u00fc\u015fme ihtimalleri olduk\u00e7a y\u00fcksektir. En iyi haber ise?.. Bu aday m\u00fc\u015fteri, bir s\u00fcredir okumakta oldu\u011fu harika blog i\u00e7eriklerinizle bilgi sahibi olmu\u015ftur, ki bu sat\u0131\u015f s\u00fcrecini h\u0131zl\u0131 bir \u015fekilde ilerletebilir. <\/span><\/p>\n

Email ve mobil Entegrasyonu<\/span><\/b><\/p>\n

Ki\u015filerin mailleri a\u00e7ma ve okuma \u015fekillerindeki de\u011fi\u015fimleri yans\u0131tabilen bir strateji, \u00f6n\u00fcm\u00fczdeki y\u0131llarda olduk\u00e7a \u00f6nem kazanacak. Litmus\u2019a g\u00f6re, t\u00fcm maillerin %48\u2019i mobil cihazlarda a\u00e7\u0131l\u0131yor ve mobil kullan\u0131c\u0131lar\u0131n\u0131n %69\u2019u mobil uyumlu olmayan mailleri siliyor. Dikkat \u00e7ekmek isteriz ki, t\u00fcm bu istatistiklere ra\u011fmen maillerin yaln\u0131zca %11\u2019i mobil uyumlu.
\nPeki, email stratejinizi mobil yapmak i\u00e7in ne yapman\u0131z  gerekiyor?<\/span><\/p>\n

\u00b7<\/span>         <\/span><\/span>Farkl\u0131 mobil cihazlara nas\u0131l geldiklerini g\u00f6rmek i\u00e7in email \u015fablonlar\u0131n\u0131z\u0131 test edin.<\/span><\/p>\n

\u00b7<\/span>         <\/span><\/span>Al\u0131\u015fveri\u015f butonlar\u0131n\u0131za yer ay\u0131r\u0131n. Buton ve linklerin dokunmatik ekranda kolay t\u0131kland\u0131\u011f\u0131ndan  emin olun.<\/span><\/p>\n

\u00b7<\/span>         <\/span><\/span>Emailde hem d\u00fcz metin hem de HTML versiyonu bulundurun.<\/span><\/p>\n

\u00b7<\/span>         <\/span><\/span>D\u00fczg\u00fcn g\u00f6r\u00fcnmemeleri ihtimaline kar\u015f\u0131 g\u00f6rsellerinize a\u00e7\u0131klay\u0131c\u0131 alt text ekleyin.<\/span><\/p>\n

\u00b7<\/span>         <\/span><\/span>A\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131 ve formlar\u0131n\u0131z\u0131 email linkleriyle uyumlu hale getirin ki mobil kullan\u0131c\u0131lar kolayl\u0131kla bilgilerini girebilsinler.<\/span><\/p>\n

Email ve analytics entegrasyonu<\/span><\/b><\/p>\n

G\u00fcn\u00fcm\u00fcz pazarlamas\u0131 web sitenizin s\u0131n\u0131rlar\u0131n\u0131n \u00e7ok daha \u00f6tesine ge\u00e7iyor. Bu sebeple, web siteniz i\u00e7in bireysel analizler, sosyal medya, email ve di\u011fer kanallar art\u0131k yetersiz kal\u0131yor.
\n\u00d6te yandan, \u00c7oklu-kanal g\u00f6r\u00fc\u015f\u00fc email \u00fcyelerinizin markan\u0131zla ilgili deneyimlerini g\u00f6rmenizi sa\u011flar. Pazarlama analiz verisi, \u015fu \u00e7apraz-kanall\u0131 pazarlama sorular\u0131n\u0131 yan\u0131tlar:<\/span><\/p>\n

\u00b7<\/span>         <\/span><\/span>Ka\u00e7 ki\u015fi mailinize t\u0131klad\u0131 ama sat\u0131n almad\u0131?<\/span><\/p>\n

\u00b7<\/span>         <\/span><\/span>Email b\u00fcy\u00fcmesine k\u0131yasla sosyal medya b\u00fcy\u00fcmesi i\u00e7in daha uygun mail \u00fcyeleriniz var m\u0131?<\/span><\/p>\n

\u00b7<\/span>         <\/span><\/span>Hangi email \u00fcyeleri daha h\u0131zl\u0131 bir \u015fekilde m\u00fc\u015fteriye d\u00f6n\u00fc\u015f\u00fcyor- \u00f6nce blo\u011fa \u00fcye olanlar m\u0131 yoksa veri taban\u0131na ba\u015fka kanallardan girenler mi?<\/span><\/p>\n

Entegre olmu\u015f, kapal\u0131 d\u00f6ng\u00fc analizler yaln\u0131zca pazarlama stratejinizin etkinli\u011fini g\u00f6stermez, ayr\u0131ca email hedeflemenizi geli\u015ftirmeniz i\u00e7in gereken datay\u0131 da sa\u011flar. B2B pazarlamac\u0131lar\u0131n %37\u2019si kullan\u0131c\u0131 datas\u0131 eksi\u011fini etkin bir email hedeflemesi yolunda b\u00fcy\u00fck bir engel olarak g\u00f6r\u00fcyor.  Kullan\u0131c\u0131 datas\u0131 arzusuna ra\u011fmen, hala pazarlamac\u0131lar %17\u2019si firmalar\u0131n\u0131n email \u00f6l\u00e7\u00fcmlerini takip ya da analiz etmiyor.
\nTek-kanall\u0131 analizleri entegre ve kapal\u0131 d\u00f6ng\u00fc analizlerle de\u011fi\u015ftirerek, emailde hedeflemeye ba\u015flayabilir ve \u00fcyelerinizin markan\u0131zdan tam olarak ne  beklediklerini daha iyi anlayabilirsiniz.<\/span><\/p>\n

 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bir pazarlama stratejisi olarak email, yak\u0131n zamanda  kaybolacakm\u0131\u015f  gibi g\u00f6r\u00fcnm\u00fcyor. Nielsen\u2019e  g\u00f6re email, \u00fcyeleri mobilize etmek i\u00e7in en etkili y\u00f6ntemlerden biri. E\u011fer t\u0131klanma ya da d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 artt\u0131rmak istiyorsan\u0131z, ki\u015fiselle\u015ftirilmi\u015f mail g\u00f6nderimini ke\u015ffetmek i\u00e7in harika bir yol diyebiliriz emaile. Unutmamak […]<\/p>\n","protected":false},"author":1,"featured_media":32353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085],"tags":[],"class_list":["post-16798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2"],"yoast_head":"\nEmail Kampanyalar\u0131n\u0131 Pazarlama Stratejinize Nas\u0131l Dahil Etmeli? - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/email-marketing-email-kampanyalarini-pazarlama-stratejinize-nasil-dahil-etmeli\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Kampanyalar\u0131n\u0131 Pazarlama Stratejinize Nas\u0131l Dahil Etmeli? - Revotas\" \/>\n<meta property=\"og:description\" content=\"Bir pazarlama stratejisi olarak email, yak\u0131n zamanda  kaybolacakm\u0131\u015f  gibi g\u00f6r\u00fcnm\u00fcyor. Nielsen\u2019e  g\u00f6re email, \u00fcyeleri mobilize etmek i\u00e7in en etkili y\u00f6ntemlerden biri. E\u011fer t\u0131klanma ya da d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 artt\u0131rmak istiyorsan\u0131z, ki\u015fiselle\u015ftirilmi\u015f mail g\u00f6nderimini ke\u015ffetmek i\u00e7in harika bir yol diyebiliriz emaile. 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