{"id":17026,"date":"2018-01-09T14:36:45","date_gmt":"2018-01-09T12:36:45","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=17026"},"modified":"2024-03-20T13:08:53","modified_gmt":"2024-03-20T10:08:53","slug":"2018de-e-mail-marketing-stratejiniz","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/2018de-e-mail-marketing-stratejiniz\/","title":{"rendered":"2018\u2019de E-Mail Marketing Stratejinizi Nas\u0131l Geli\u015ftirirsiniz?"},"content":{"rendered":"

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1)Sizden haber almak isteyen ilgili ki\u015filere e-posta g\u00f6nderin.<\/span><\/p>\n

D\u00fc\u015f\u00fck kat\u0131l\u0131m oran\u0131na sahip e-posta listeleriniz varsa, onlara e-posta g\u00f6ndermeyi durdurun. D\u00fc\u015f\u00fck a\u00e7\u0131l\u0131\u015f ve etkile\u015fim oranlar\u0131na sahip bir listeye her g\u00f6nderim yapt\u0131\u011f\u0131n\u0131zda, bu domaininizi ve di\u011fer potansiyel m\u00fc\u015fterilerle ba\u011flant\u0131 kurma \u015fans\u0131n\u0131z\u0131 azalt\u0131r. Markalardan ilginizi \u00e7ekmeyen y\u00fczlerce e-posta ald\u0131\u011f\u0131n\u0131zda s\u00fcrekli olarak bunlar\u0131 “silmek” veya “okundu” olarak i\u015faretlemek b\u00fcy\u00fck olas\u0131l\u0131kla sizin i\u00e7in \u00e7ok yorucu olmaktad\u0131r. Abonelerinizle empati kurun ve inbox’lar\u0131na, kendi inbox’\u0131n\u0131za nas\u0131l muamele ediyorsan\u0131z o \u015fekilde davran\u0131n.<\/span><\/p>\n

2)”G\u00f6nder”e basmadan \u00f6nce her bir e-posta i\u00e7in bir Hedef Belirleyin.<\/span><\/p>\n

G\u00f6nderece\u011finiz e-postalar i\u00e7in akl\u0131n\u0131zda bir hedef yoksa, al\u0131c\u0131lar da hedefin ne oldu\u011funu bilemeyeceklerdir. E-posta g\u00f6nderimleriniz i\u00e7in bir hedef belirledikten sonra, ba\u015far\u0131y\u0131 da tan\u0131mlayabilir ve bunun ger\u00e7ekle\u015fmesi i\u00e7in bir liste olu\u015fturabilirsiniz. E-postalar\u0131n\u0131z i\u00e7in hedefler \u015funlar\u0131 i\u00e7erebilir: ekibinize kurulu\u015flar\u0131yla ilgili daha fazla bilgi sa\u011flamak i\u00e7in form doldurmak veya web sitenizdeki bir sat\u0131n alma i\u015flemi i\u00e7in bir promosyon kodunu kullanmak gibi.<\/p>\n

\u0130letilerinizde, al\u0131c\u0131lar\u0131n\u0131za harekete ge\u00e7iren mesajlar ve metin i\u00e7erisindeki ba\u011flant\u0131lar gibi se\u00e7enekler verin ki hedefinize ula\u015fmak i\u00e7in birden fazla sonuca g\u00f6t\u00fcren yolunuz olsun. Herkesin davran\u0131\u015f\u0131 farkl\u0131d\u0131r, bu nedenle e maillerinizi esnek k\u0131l\u0131n.<\/p>\n

3) E- Maillerinizi Ki\u015fiselle\u015ftirin ve Test edin.<\/span><\/p>\n

E-posta ki\u015fiselle\u015ftirme ger\u00e7ekten her zaman i\u015fe yarar. \u00d6rne\u011fin, 2014 y\u0131l\u0131nda, konu sat\u0131rlar\u0131nda al\u0131c\u0131lar\u0131n ilk adlar\u0131 olan e-postalar\u0131n, adlar\u0131 olmayan e-postalardan daha y\u00fcksek t\u0131klama oranlar\u0131 oldu\u011funu test ettik.<\/p>\n

E-postalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmeye gelince, temel bilgilere ba\u011fl\u0131 kal\u0131n. Al\u0131c\u0131 isimlerine ve \u015firket adlar\u0131na g\u00f6re ki\u015fiselle\u015ftirin, ancak bunu belli bir d\u00fczeyde b\u0131rak\u0131n.<\/p>\n

“Sevgili M\u00fc\u015fteri” veya “Sevgili \u00dcyemiz” e-postas\u0131 almaktansa al\u0131c\u0131 adlar\u0131na g\u00f6nderdi\u011finizden emin olmak i\u00e7in her e-posta listelerinizdeki bu alanlar\u0131 mutlaka al\u0131yor olman\u0131z gerekmektedir.<\/p>\n

4) Ki\u015fiselle\u015ftirilmi\u015f bir hesaptan e-postalar g\u00f6nderin. “Noreply” gibi bir username den asla e-posta g\u00f6ndermeyin.<\/span><\/p>\n

Ki\u015fiselle\u015ftirmede bu sonunuz olabilir. Abonelerden gelen yan\u0131tlar\u0131 “noreply@company.com” yerine ger\u00e7ek bir ki\u015fiye yan\u0131tlar\u0131n y\u00f6nlendirmeleri gelmesi i\u00e7in “gelen” e-posta adresini ki\u015fiselle\u015ftirerek etkile\u015fiminizi artt\u0131rabilirsiniz.<\/p>\n

5) Haftan\u0131n farkl\u0131 g\u00fcnlerinde testler yaparak e-posta g\u00f6ndermeyi deneyin.<\/span><\/p>\n

Sal\u0131, \u00e7ar\u015famba ve per\u015fembe g\u00fcnleri, e-posta g\u00f6ndermek i\u00e7in en pop\u00fcler g\u00fcnlerdir ancak aboneleriniz bu mesajlara doymu\u015f ve bunlardan b\u0131km\u0131\u015f olabilirler. E-postalar\u0131n\u0131z\u0131n a\u00e7\u0131lmas\u0131n\u0131 istiyorsan\u0131z bunlar\u0131 pazartesi ve cuma g\u00fcnlerinde g\u00f6ndermeyi de deneyin. Call-to-action\u2019l\u0131 e-postalar sekt\u00f6re ba\u011fl\u0131 olarak cumartesi g\u00fcnleri iyi performans g\u00f6steriyor, bu nedenle hafta sonu e-posta g\u00f6ndermekten korkmay\u0131n. Her hal\u00fckarda, \u00e7o\u011fu i\u015f e-postas\u0131n\u0131n g\u00f6nderildi\u011fi Sal\u0131dan Per\u015fembeye olan g\u00fcnlerde abonelerinizin e-posta y\u00fcklerini azaltmak i\u00e7in farkl\u0131 yakla\u015f\u0131mlar\u0131n\u0131z ile bunu test edin.<\/p>\n

6) Bilgilerinizi aktard\u0131\u011f\u0131n\u0131z ki\u015fileri de\u011fil, form g\u00f6nderen ki\u015filerle etkile\u015fimde bulunun.<\/span><\/p>\n

Bir ki\u015fi bir form doldurur ve e-posta adresini verirse, o ki\u015finin ba\u011fl\u0131l\u0131k y\u00fczdesi, genellikle bir listeden i\u00e7e aktard\u0131\u011f\u0131n\u0131z di\u011fer ki\u015filerden daha y\u00fcksektir. Bunun nedeni, al\u0131c\u0131lar\u0131n sizden haber almak istemeleri ve i\u00e7eri\u011finizle etkile\u015fime ge\u00e7meyi se\u00e7meleridir. Size bir form doldurarak bunu belirtmi\u015flerdir. Bu, inbound pazarlama metodolojisinin e-posta pazarlamac\u0131lar\u0131 i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131n kan\u0131t\u0131d\u0131r.<\/p>\n

7) Tepkisiz \u00fcyelerinizi Graymail g\u00f6nderiminden ka\u00e7\u0131narak geri kazanmaya \u00e7al\u0131\u015f\u0131n.<\/span><\/p>\n

Bilmeden spam g\u00f6nderiyor olabilirsiniz ve bu da spam’\u0131n tan\u0131m\u0131n\u0131n de\u011fi\u015fmi\u015f olmas\u0131 y\u00fcz\u00fcndendir. Graymail, al\u0131c\u0131lar size bilgilerini verdi\u011fi i\u00e7in teknik olarak spam olmayan toplu e-posta mesajlar\u0131na denmektedir. Ancak ger\u00e7ek \u015fudur ki, e-postalar\u0131n\u0131z\u0131 al\u0131rlar ve onlara tepki vermezler. Al\u0131c\u0131lar ilk e-postan\u0131z\u0131 a\u00e7mazlarsa kat\u0131l\u0131m oran\u0131 d\u00fc\u015fer, dolay\u0131s\u0131yla sizi g\u00f6rmezden gelmeye de devam ederlerse, mesajlar\u0131n\u0131z\u0131n a\u00e7\u0131lma ihtimali baya\u011f\u0131 baya\u011f\u0131 d\u00fc\u015fecektir. Graymail g\u00f6ndermeyi b\u0131rak\u0131n ve e-postalar\u0131n\u0131z\u0131 a\u00e7mayan insanlar\u0131n size ne s\u00f6ylemeye \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 dinleyin. Tepkisiz abonelerinizi geri kazanmaya ba\u015flay\u0131n. B\u00f6ylece a\u00e7\u0131lma oranlar\u0131n\u0131z artacak ve gelen kutusu sa\u011flay\u0131c\u0131lar\u0131, abone davran\u0131\u015f\u0131na yan\u0131t verdi\u011finizi g\u00f6recektir.<\/p>\n

8) \u0130nsanlar abonelikten ayr\u0131l\u0131yorlarsa, fazla endi\u015felenmeyin (hen\u00fcz).<\/span><\/p>\n

Herkesi memnun edemezsiniz ve abonelik iptalleri mutlaka olacakt\u0131r. \u015eans\u0131n\u0131za, aboneleriniz sizi spam olarak i\u015faretlememi\u015f ve m\u00fcmk\u00fcn olan en g\u00fczel yolla, art\u0131k sizden haber almay\u0131 istemediklerini s\u00f6ylemi\u015flerdir. Hen\u00fcz \u00e7ok endi\u015felenmeyin, ancak daha fazla unsub oranlar\u0131 artar yani abonelikten ayr\u0131l\u0131rsa potansiyel nedeni belirlemeye \u00e7al\u0131\u015f\u0131n. Fazla ilgili olmayan \u00fcyelerinize daha az e-posta g\u00f6ndermeyi veya durdurman\u0131z gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

9) \u0130nsanlar e-postalar\u0131n\u0131z\u0131 a\u00e7may\u0131 b\u0131rak\u0131yorsa, neyin yanl\u0131\u015f oldu\u011funu anlamaya \u00e7al\u0131\u015f\u0131n.<\/span><\/p>\n

E-posta a\u00e7ma oran\u0131n\u0131z d\u00fc\u015f\u00fcyors; bu, al\u0131c\u0131lar\u0131n\u0131z\u0131n beklentilerini kar\u015f\u0131layam\u0131yor veya eksik kar\u015f\u0131l\u0131yor oldu\u011funuz ve k\u00f6t\u00fc sonu\u00e7lar i\u00e7in haz\u0131rlanman\u0131z gerekti\u011fi anlam\u0131na gelir. Spam \u015fikayetlerinin ve abonelik iptallerinin gelmesi bunun \u00f6nc\u00fc g\u00f6stergesidir. Derhal tepkisiz \u00fcyelerinizin azalmas\u0131n\u0131 \u00f6nlemek i\u00e7in e-posta sa\u011flay\u0131c\u0131lar\u0131na geribildirimlere yan\u0131t verdi\u011finizi g\u00f6stermeniz gerekir. A\u00e7ma oranlar\u0131n\u0131z\u0131 artt\u0131rabiliyor musunuz bunu g\u00f6rmek i\u00e7in de farkl\u0131 target gruplara y\u00f6nelip, test edin.<\/p>\n

10) E\u011fer insanlar sizi spam olarak i\u015faretliyorsa, derhal e-posta g\u00f6ndermeyi b\u0131rak\u0131n ve \u015fikayetlerin kayna\u011f\u0131n\u0131 belirleyin.<\/span><\/p>\n

Spam olarak i\u015faretlendiyseniz, alan ad\u0131n\u0131z yani domaininiz risk alt\u0131ndad\u0131r ve e-posta sa\u011flay\u0131c\u0131lar\u0131 taraf\u0131ndan kara listeye al\u0131nabilirsiniz. Spam \u015fikayetlerinin yeni bir kaynaktan, k\u00f6t\u00fc formlardan veya listenizin beklentilerini kar\u015f\u0131layamamaktan kaynaklan\u0131p kaynaklanmad\u0131\u011f\u0131na veya buna neyin neden olup olmad\u0131\u011f\u0131na karar verene kadar e-postalar\u0131 yava\u015flatabilir veya tamamen durdurabilirsiniz. Abonelik iptali veya spam \u015fikayeti alm\u0131yorsan\u0131z, bu temize \u00e7\u0131km\u0131\u015f oldu\u011funuz anlam\u0131na gelmez mesajlar do\u011frudan al\u0131c\u0131lar\u0131n junk klas\u00f6rlerine d\u00fc\u015f\u00fcyor olabilir.<\/p>\n

11) E mail marketing hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, \u00fccretsiz olarak e\u011fitimlerimize kat\u0131l\u0131n<\/span><\/p>\n

E-posta pazarlamas\u0131 hakk\u0131nda daha fazla bilgi edinmek isterseniz her Cuma Revotas ofisinde verilen 3 saatlik e\u011fitim ile, lifecycle pazarlamas\u0131, e mail marketing otomasyon, tasar\u0131m, ula\u015ft\u0131r\u0131labilirlik , 2018 ve sonras\u0131 i\u00e7in g\u00fc\u00e7l\u00fc bir strateji geli\u015ftirmenize yard\u0131mc\u0131 olacak daha fazla bilgi edineceksiniz.<\/p>\n

12) Konu ba\u015fl\u0131\u011f\u0131 hakk\u0131nda iyi d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n

M\u00fc\u015fterilerinize e-postay\u0131 t\u0131klatabilmek i\u00e7in aldatmak ama\u00e7l\u0131 e-posta konu sat\u0131r\u0131 yazmay\u0131n. Kullan\u0131c\u0131lar e-postan\u0131z\u0131 t\u0131klad\u0131\u011f\u0131nda ve ard\u0131ndan konu sat\u0131r\u0131n\u0131n orijinal olmad\u0131\u011f\u0131n\u0131 fark edip hemen geri d\u00f6nd\u00fcklerinde, t\u0131klama oranlar\u0131n\u0131z d\u00fc\u015fer. En iyi sonu\u00e7lar\u0131 elde etmek i\u00e7in, e-posta konu sat\u0131rlar\u0131n\u0131 \u00f6zelle\u015ftirin ve ki\u015fiselle\u015ftirin hatta emoji ile denemeleri yap\u0131n. \u0130pucu: G\u00f6ndermeden \u00f6nce konu sat\u0131rlar\u0131n\u0131 y\u00fcksek sesle okuyun. Size gelse, o e-postay\u0131 a\u00e7ar m\u0131s\u0131n\u0131z? \ud83d\ude0a<\/p>\n

13) Unutmay\u0131n: E mail pazarlama daha da zorla\u015f\u0131yor, ancak hala \u00e7al\u0131\u015f\u0131yor.:)<\/span><\/p>\n

Her y\u0131l, kat\u0131l\u0131m oranlar\u0131 kaymaya ba\u015fl\u0131yor ve insanlar\u0131n gelen kutular\u0131na eri\u015fmek zorla\u015f\u0131yor. Bu, e-posta pazarlamas\u0131n\u0131n etkilili\u011fini kaybetti\u011fi anlam\u0131na gelmiyor, sadece daha rekabet\u00e7i hale geldi\u011fini g\u00f6steriyor. Bu b\u00f6l\u00fcnme, ne yapt\u0131klar\u0131n\u0131 bilen e-posta pazarlamac\u0131lar\u0131 ile bilmeyenler aras\u0131nda b\u00fcy\u00fcyor. Bu nedenle, farkl\u0131 stratejileri test etmek ve abonelerinizin etkile\u015fimde kalmas\u0131n\u0131 sa\u011flamak i\u00e7in \u00e7aba sarf etti\u011finizden emin olun. T\u00fcm bu e-posta pazarlama kurallar\u0131n\u0131n temas\u0131 nedir? Test yapmak. Her kitle ve ki\u015fi veritaban\u0131 farkl\u0131d\u0131r; bu nedenle, yeni stratejilerin uygulanmas\u0131n\u0131 test etti\u011finizden ve bunlar\u0131 abonelerinizin kat\u0131l\u0131m\u0131 do\u011frultusunda uyarlad\u0131\u011f\u0131n\u0131zdan emin olun. Daha fazla bilgi almak ve bizlerle ileti\u015fime ge\u00e7mek i\u00e7in, satis@revotas.com’a l\u00fctfen mail at\u0131n.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  1)Sizden haber almak isteyen ilgili ki\u015filere e-posta g\u00f6nderin. D\u00fc\u015f\u00fck kat\u0131l\u0131m oran\u0131na sahip e-posta listeleriniz varsa, onlara e-posta g\u00f6ndermeyi durdurun. 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