Perakende sekt\u00f6r\u00fc (sat\u0131c\u0131lar), hat\u0131rlat\u0131c\u0131 sepet e-postalar\u0131n\u0131n g\u00fcc\u00fcn\u00fc \u00e7ok iyi biliyor. Bu otomatik g\u00f6nderilen e mailler herhangi bir ba\u015far\u0131l\u0131 e-ticaret pazarlama program\u0131 i\u00e7in temel bir b\u00f6l\u00fcm oldu. Veriler \u015funu \u00e7ok net g\u00f6steriyor ki, al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriler, sepet hat\u0131rlatma mailini ald\u0131klar\u0131nda a\u00e7\u0131yorlar, t\u0131kl\u0131yorlar ve sat\u0131n al\u0131yorlar.<\/p>\n
Fakat bu esnada m\u00fc\u015fteriler mesaj\u0131n kendisini nas\u0131l alg\u0131l\u0131yor?<\/p>\n
\u0130nternette al\u0131\u015fveri\u015f yapanlar\u0131n sepet \u00fcr\u00fcnleri hat\u0131rlat\u0131c\u0131lar\u0131 hakk\u0131ndaki g\u00f6r\u00fc\u015flerini \u00f6\u011frenmek i\u00e7in sepet maillerini yard\u0131mc\u0131 m\u0131? kullan\u0131\u015fs\u0131z m\u0131? bulduklar\u0131n\u0131 ara\u015ft\u0131rd\u0131k. Ara\u015ft\u0131rmaya g\u00f6re, internette al\u0131\u015fveri\u015f yapanlar\u0131n %62 <\/span>‘si sepet \u00fcr\u00fcnleri hat\u0131rlat\u0131c\u0131 mesajlar\u0131n\u0131 yararl\u0131 buldu\u011fu bilgisine ula\u015f\u0131ld\u0131. \u00c7o\u011fu m\u00fc\u015fterinin, \u00fcr\u00fcnlerini sepetlerinde b\u0131rakt\u0131ktan sonra e-mail almay\u0131 ummad\u0131klar\u0131n\u0131 hesaba katarsak, bu sonu\u00e7 e-ticaret pazarlamac\u0131lar\u0131 i\u00e7in iyi haber!<\/p>\n Baz\u0131 sat\u0131c\u0131lar, al\u0131c\u0131lar\u0131n sepet mod\u00fcl\u00fc mesajlar\u0131n\u0131 kullan\u0131\u015fs\u0131z bulaca\u011f\u0131 ve takip (kontrol) ediliyor hissi uyand\u0131raca\u011f\u0131 i\u00e7in ve markayla ilgili kendi bilgilerine ve \u00e7evrimi\u00e7i aktivitelerine dayanarak ki\u015fiselle\u015ftirmeyi onaylamayacaklar\u0131 konusunda kayg\u0131l\u0131lar. Bizim ara\u015ft\u0131rmam\u0131z g\u00f6sterdi ki, internette al\u0131\u015fveri\u015f yapanlar\u0131n sadece %26<\/span> \u2019s\u0131 b\u00f6yle d\u00fc\u015f\u00fcn\u00fcyor. Fakat bu potansiyel alg\u0131dan uzakla\u015fmaya yard\u0131m etmek i\u00e7in, sat\u0131c\u0131lar profil verilerinin ve sepet bilgilerinin nas\u0131l kullan\u0131lmas\u0131 ve sepette \u00fcr\u00fcnlerin b\u0131rak\u0131lmas\u0131ndan sonra ne kadar h\u0131zl\u0131 bir \u015fekilde mesaj g\u00f6nderilmesi gerekti\u011fi hakk\u0131nda iyi bir bilgi sahibi olmal\u0131.<\/p>\n Baz\u0131 online al\u0131\u015fveri\u015f\u00e7iler, sepette \u00fcr\u00fcn b\u0131rakt\u0131ktan sonra bu t\u00fcr hat\u0131rlat\u0131c\u0131 mesajlar\u0131 almay\u0131 ummad\u0131klar\u0131ndan, haftal\u0131k sat\u0131\u015f e-postalar\u0131n\u0131z kadar ho\u015f kar\u015f\u0131lamayabilirler. Anketlere bak\u0131ld\u0131\u011f\u0131nda, online al\u0131\u015fveri\u015f\u00e7ilerin %12<\/span> \u2019si sepet hat\u0131rlatma maillerini rahats\u0131z edici bulmaktad\u0131r. Bunu yenmek i\u00e7in sat\u0131c\u0131lar (perakendeciler), sepet hat\u0131rlatma mailini ki\u015finin son sepet deneyimiyle h\u0131zl\u0131ca irtibatland\u0131rarak al\u0131c\u0131ya yard\u0131m etmeli. Konu ba\u015fl\u0131\u011f\u0131nda sadece \u2018\u2018bunu istedi\u011fini biliyorsun\u2019\u2019 tarz\u0131nda genelleyici konu ba\u015fl\u0131klar\u0131 kullanmaktansa e-postan\u0131n i\u00e7eri\u011fi hakk\u0131nda net beklenti olu\u015fturulmal\u0131d\u0131r. Bir yandan tamamlay\u0131c\u0131 \u00fcr\u00fcnleri, promosyonlar\u0131, \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131n\u0131 mailine katarken, bir yandan m\u00fc\u015fterinin sepette b\u0131rakt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc g\u00f6stererek m\u00fc\u015fteriye potansiyel \u00fcr\u00fcn\u00fc tekrar g\u00f6rmesi i\u00e7in mailde yer b\u0131rakmal\u0131.<\/p>\n Sepet ba\u011flant\u0131lar\u0131, ma\u011faza konumu bulucu, m\u00fc\u015fteri hizmetleri ileti\u015fim bilgileri ve linkleri, \u00fcr\u00fcn bilgileri ve \u00fcr\u00fcn kategori bilgileri m\u00fc\u015fterilere sitenizde g\u00fcvenli al\u0131\u015fveri\u015f yap\u0131ld\u0131\u011f\u0131n\u0131, sadece al\u0131\u015fveri\u015fi tamamlay\u0131p \u00e7\u0131kmas\u0131n\u0131 istemedi\u011finizi ve onun kontrol\u00fcn\u00fc eline ge\u00e7irmeye \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterebilir.<\/p>\n 18-29<\/span> ya\u015f aral\u0131\u011f\u0131ndaki gen\u00e7 al\u0131c\u0131lar (m\u00fc\u015fteriler) \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131n\u0131 eski ku\u015faklara g\u00f6re daha yararl\u0131 buluyorlar. Eski ku\u015faklar bu mesajlar\u0131n sinir bozucu ve kullan\u0131\u015fs\u0131z oldu\u011fu konusunda en sert endi\u015felerini g\u00f6steriyorlar. M\u00fc\u015fteri segmentlerinin alg\u0131s\u0131ndaki bu fark, perakendecilerin sepet hat\u0131rlatma deneyiminin maksimum d\u00fczeye ula\u015fmas\u0131 i\u00e7in i\u00e7erik ve zamanlama stratejilerini test etmeye te\u015fvik etmeli, cesaretlendirmelidir.<\/p>\n Sepet hat\u0131rlatma mailleri m\u00fc\u015fteri deneyiminin ana par\u00e7as\u0131 haline gelirken, sat\u0131c\u0131lar (perakendeciler) herkese uyacak bir mesaj kal\u0131b\u0131na ula\u015fana dek devam etmelidir. Ayr\u0131ca g\u00f6r\u00fcnen o ki email marketingten gelen cirolar\u0131n %25-30<\/span>\u2019 u sepet hat\u0131rlatma maillerinden geldi\u011fidir.<\/p>\n Perakende sekt\u00f6r\u00fc (sat\u0131c\u0131lar), hat\u0131rlat\u0131c\u0131 sepet e-postalar\u0131n\u0131n g\u00fcc\u00fcn\u00fc \u00e7ok iyi biliyor. Bu otomatik g\u00f6nderilen e mailler herhangi bir ba\u015far\u0131l\u0131 e-ticaret pazarlama program\u0131 i\u00e7in temel bir b\u00f6l\u00fcm oldu. Veriler \u015funu \u00e7ok net g\u00f6steriyor ki, al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriler, sepet hat\u0131rlatma mailini ald\u0131klar\u0131nda a\u00e7\u0131yorlar, […]<\/p>\n","protected":false},"author":1,"featured_media":32294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-17102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nAra\u015ft\u0131rmalar bu konu hakk\u0131nda ne diyor ?<\/h2>\n
Gen\u00e7 t\u00fcketiciler ne d\u00fc\u015f\u00fcn\u00fcyor ?<\/h2>\n
Cinsiyet Ayr\u0131m\u0131na G\u00f6re Sepet Maili Kullan\u0131m Oranlar\u0131<\/a><\/span>
\nSepete Git kampanyalar\u0131 ile gelirleri nas\u0131l art\u0131r\u0131rs\u0131n\u0131z ?<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"