{"id":17250,"date":"2018-03-23T09:27:08","date_gmt":"2018-03-23T07:27:08","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=17250"},"modified":"2024-03-20T13:03:24","modified_gmt":"2024-03-20T10:03:24","slug":"sms-otomasyonunda-dogru-adimlar-nedir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/sms-otomasyonunda-dogru-adimlar-nedir\/","title":{"rendered":"SMS Otomasyonundaki Do\u011fru Ad\u0131mlar Nedir?"},"content":{"rendered":"<p>Sms yakla\u015f\u0131k 26 ya\u015f\u0131nda Alman Friedhelm Hillebrand ve Fransz Bernhard Ghillebaert in icad\u0131 olan ilk sms \u2018\u2019mutlu noeller\u2019\u2019 olarak 1992 de at\u0131lm\u0131\u015ft\u0131r. Cep telefonu piyasas\u0131n\u0131n 90\u2019 l\u0131 y\u0131llarda patlamas\u0131 ile servis sa\u011flay\u0131c\u0131lar\u0131 bir\u00e7ok kar elde etti. G\u00fcn\u00fcm\u00fczde ise sms in yerini whatsaapp ve Messenger gibi kanallar\u0131n al\u0131nd\u0131\u011f\u0131 g\u00f6zlemlenmekte. Peki sms in devri mi bitti hay\u0131r TAB\u0130K\u0130 bitmedi..<\/p>\n<p>G\u00fcn\u00fcm\u00fczde markalar ne mesaj\u0131 vermek istiyorlar ise mesajlar\u0131n\u0131 t\u00fcm datas\u0131na g\u00f6ndermeyi tercih ediyor peki verim al\u0131yorlar m\u0131 tabi ki tart\u0131\u015f\u0131l\u0131r.. Peki ben ma\u011fazan\u0131zdan indirim ile al\u0131\u015fveri\u015f yapm\u0131\u015f isem neden ayn\u0131 mesaj\u0131 bana g\u00f6nderesiniz? Bunun tek nedeni maalesef bir\u00e7ok marka m\u00fc\u015fterilerine do\u011fru zamanda do\u011fru mesaj\u0131 veremiyor olmas\u0131..<\/p>\n<p>Her zaman pazarlama otomasyonu diyor kullan\u0131c\u0131lar\u0131n\u0131za \u00f6zel davran\u0131n segmente edin diyoruz ya peki bunu sms ile nas\u0131l yap\u0131yoruz hep beraber bakal\u0131m.<\/p>\n<p>Kullan\u0131c\u0131 dostu platformumuz bir crm toolu gibi \u00e7al\u0131\u015f\u0131yor. Dolay\u0131s\u0131yla m\u00fc\u015fterilerimizin e mail datas\u0131 ve sms datas\u0131n\u0131 mutlaka al\u0131yor. Dan\u0131\u015fmanlar\u0131m\u0131z\u0131n y\u00f6nlendirmeleri ile sms datalar\u0131na segmente ederek g\u00f6nderimlerini rahatl\u0131kla ara y\u00fcz\u00fcm\u00fczden sa\u011flayabiliyorlar. Platformumuzda \u00e7ok detayl\u0131 bir raporlama hakim oldu\u011fu i\u00e7in gelen datasal ve cirosal takibi g\u00f6r\u00fcp bir sonraki ad\u0131m\u0131 rahatl\u0131kla belirliyor oluyoruz. E maile tepki vermeyen kullan\u0131c\u0131lar\u0131 an\u0131nda sms ile tetikleyebilir, sistemde bulunan t\u00fcm otomatik senaryolar\u0131 sms ile yapabilir, dilerse e mail otomatik kurgulara sms i de ba\u011flayabiliyor oluyoruz.. Hatta sistemden giden \u015fifremi unuttum, kargonuz yolda gibi i\u015flemsel mesajlar\u0131 da sms olarak g\u00f6nderebiliyorlar.<\/p>\n<p>Peki bu m\u00fc\u015fteriye ne sa\u011fl\u0131yor diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z.. Sizin de bildi\u011finiz gibi cep telefonlar\u0131 yan\u0131m\u0131zdan hi\u00e7 ama hi\u00e7 ay\u0131ramad\u0131klar\u0131m\u0131zdan.. &nbsp;Performans odakl\u0131 \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in marka m\u00fc\u015fterilerinin sms mi? yoksa e maile d\u00f6n\u00fc\u015f oranlar\u0131 m\u0131? Diye belirledikten sonra rahatl\u0131kla t\u00fcm aksiyonlar\u0131 alabiliyor oluyoruz. Yap\u0131lan t\u00fcm aksiyonlarla e mailine tepki vermeyen anl\u0131k kullan\u0131c\u0131lara ula\u015fmam\u0131z m\u00fcmk\u00fcn k\u0131l\u0131n\u0131rken, markalar\u0131n cirolar\u0131n\u0131n artmas\u0131na olanak sa\u011flanarak m\u00fc\u015fteri sadakatini \u00fcst d\u00fczeyde tutmalar\u0131 ka\u00e7\u0131n\u0131lmaz oluyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sms yakla\u015f\u0131k 26 ya\u015f\u0131nda Alman Friedhelm Hillebrand ve Fransz Bernhard Ghillebaert in icad\u0131 olan ilk sms \u2018\u2019mutlu noeller\u2019\u2019 olarak 1992 de at\u0131lm\u0131\u015ft\u0131r. Cep telefonu piyasas\u0131n\u0131n 90\u2019 l\u0131 y\u0131llarda patlamas\u0131 ile servis sa\u011flay\u0131c\u0131lar\u0131 bir\u00e7ok kar elde etti. G\u00fcn\u00fcm\u00fczde ise sms in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2093],"tags":[],"class_list":["post-17250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-dijital-pazarlama-blog-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMS Otomasyonundaki Do\u011fru Ad\u0131mlar Nedir? - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/sms-otomasyonunda-dogru-adimlar-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS Otomasyonundaki Do\u011fru Ad\u0131mlar Nedir? - Revotas\" \/>\n<meta property=\"og:description\" content=\"Sms yakla\u015f\u0131k 26 ya\u015f\u0131nda Alman Friedhelm Hillebrand ve Fransz Bernhard Ghillebaert in icad\u0131 olan ilk sms \u2018\u2019mutlu noeller\u2019\u2019 olarak 1992 de at\u0131lm\u0131\u015ft\u0131r. Cep telefonu piyasas\u0131n\u0131n 90\u2019 l\u0131 y\u0131llarda patlamas\u0131 ile servis sa\u011flay\u0131c\u0131lar\u0131 bir\u00e7ok kar elde etti. 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