{"id":17256,"date":"2018-03-23T09:40:24","date_gmt":"2018-03-23T07:40:24","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=17256"},"modified":"2024-03-20T13:02:42","modified_gmt":"2024-03-20T10:02:42","slug":"izinli-pazarlama-veri-tabani-yonetimi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/","title":{"rendered":"\u0130zinli Pazarlama Veri Taban\u0131 Y\u00f6netimi"},"content":{"rendered":"<p>Her g\u00fcn daha da geli\u015fen online d\u00fcnyam\u0131z b\u00fcy\u00fcyor. Ve bu d\u00fcnyada gezinirken iz b\u0131rakmamak inan\u0131n m\u00fcmk\u00fcn de\u011fil. Kullan\u0131c\u0131lar, al\u0131\u015fveri\u015f ya da herhangi bir i\u015flem yapmasalar bile e-ticaret sitelerini ziyaretleri s\u0131ras\u0131nda g\u00f6r\u00fcnt\u00fclenen sayfa say\u0131s\u0131, ziyaret s\u00fcresi, site gezinme al\u0131\u015fkanl\u0131klar\u0131, lokasyon, IP, zaman bilgisi gibi ki\u015fi ile e\u015fle\u015ftirilebilecek bilgiler \u00e7erezler vas\u0131tas\u0131yla toplan\u0131yor. Sayfa kapat\u0131lsa bile yine taray\u0131c\u0131ya at\u0131lan cookieler sayesinde izleme devam ediliyor. Bununla birlikte \u00fcyelikte veya al\u0131\u015fveri\u015f s\u0131ras\u0131nda&nbsp; kullan\u0131c\u0131lardan ad, soyad, adres, telefon, \u00f6deme bilgileri, ilgi alanlar\u0131 gibi bilgiler do\u011frudan al\u0131\u015fveri\u015f s\u0131ras\u0131nda ya da \u00fcyelik olu\u015fturma kapsam\u0131nda isteniyor.<\/p>\n<p>\u015eirketlerin ki\u015fisel veri i\u015flemesi, saklamas\u0131, yok etmesi, veri g\u00fcvenli\u011fi, veri siciline kay\u0131t, veri sahibinin taleplerinin yerine getirilmesi gibi hususlarda kendi b\u00fcnyelerinde bir mekanizma olu\u015fturmalar\u0131, mevcut verileri s\u0131n\u0131fland\u0131r\u0131rken, gelecekteki ki\u015fisel veri i\u015fleme faaliyetlerini toplamadan ba\u015flayarak kanunda \u00f6ng\u00f6r\u00fclen sistematik i\u00e7erisinde ger\u00e7ekle\u015ftirmesi yapt\u0131r\u0131mlara maruz kalmamak i\u00e7in b\u00fcy\u00fck \u00f6nem arz etmektedir.<\/p>\n<p>KVKK\u2019ya g\u00f6re markalar veri i\u015flemek i\u00e7in veri sorumlusunun, veri sorumlular\u0131 siciline kayd\u0131 zorunludur.&nbsp; Ticari ileti\u015fim ve ticari elektronik ileti\u015fim hakk\u0131nda kanuna g\u00f6re \u201cHizmet sa\u011flay\u0131c\u0131, al\u0131c\u0131n\u0131n ticari elektronik iletiyi almay\u0131 reddetti\u011fine ili\u015fkin talebinin kendisine ula\u015fmas\u0131n\u0131 m\u00fcteakip \u00fc\u00e7 i\u015f g\u00fcn\u00fc i\u00e7inde al\u0131c\u0131ya ticari elektronik ileti g\u00f6ndermeyi durdurur.\u201d&nbsp; Bu ileti\u015fimi reddeden kullan\u0131c\u0131ya email, sms\u2026vs gibi ileti\u015fim ara\u00e7lar\u0131ndan pazarlama ileti\u015fimi kurulamayaca\u011f\u0131 anlam\u0131na gelmektedir.<\/p>\n<p>Bu da t\u00fcm ileti\u015fim kanallar\u0131n\u0131n tek bir veri taban\u0131ndan y\u00f6netilmesi gereklili\u011fini do\u011furmaktad\u0131r.<\/p>\n<p>\u0130zinli pazarlama veri taban\u0131n\u0131 olu\u015fturmak son derece \u00f6nemli bir konudur. Cezalar\u0131 sadece firma sahiplerini de\u011fil \u00e7al\u0131\u015fanlar\u0131 da etkilemekte olup, para cezas\u0131 ile s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n<p>Platformumuzda t\u00fcm kaynaklar\u0131n\u0131za entegre olarak merkezi pazarlama izinli veri taban\u0131n\u0131z\u0131 olu\u015fturmay\u0131 hedefliyoruz. \u0130lk olarak web sitesine, ma\u011faza entegrasyonuna ve sms ile t\u00fcm datan\u0131n topland\u0131\u011f\u0131 big datay\u0131 olu\u015fturmak t\u00fcm bilgileri tek bir \u00e7at\u0131 alt\u0131nda toplamak \u00f6ncelikli hedeflerimizden oluyor. Dolay\u0131s\u0131 ile kullan\u0131c\u0131 herhangi bir kanaldan ileti\u015fimi kesmek istedi\u011fi taktirde bilgiyi tutup ki\u015fi hangi ileti\u015fim kanal\u0131ndan ula\u015f\u0131lmamas\u0131n\u0131 istiyor ise o kanal ile olan ba\u011f\u0131n\u0131 kesiyoruz. Bu arada markalara izin ve iptal formu olu\u015fturma, izin ge\u00e7mi\u015fini raporlama ve bar\u0131nd\u0131rma, onaylanan izinlere ba\u011fl\u0131 olarak aksiyon alma gibi bir\u00e7ok hizmeti sunuyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her g\u00fcn daha da geli\u015fen online d\u00fcnyam\u0131z b\u00fcy\u00fcyor. Ve bu d\u00fcnyada gezinirken iz b\u0131rakmamak inan\u0131n m\u00fcmk\u00fcn de\u011fil. Kullan\u0131c\u0131lar, al\u0131\u015fveri\u015f ya da herhangi bir i\u015flem yapmasalar bile e-ticaret sitelerini ziyaretleri s\u0131ras\u0131nda g\u00f6r\u00fcnt\u00fclenen sayfa say\u0131s\u0131, ziyaret s\u00fcresi, site gezinme al\u0131\u015fkanl\u0131klar\u0131, lokasyon, IP, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2095],"tags":[],"class_list":["post-17256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-kvkk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130zinli Pazarlama Veri Taban\u0131 Y\u00f6netimi - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130zinli Pazarlama Veri Taban\u0131 Y\u00f6netimi - Revotas\" \/>\n<meta property=\"og:description\" content=\"Her g\u00fcn daha da geli\u015fen online d\u00fcnyam\u0131z b\u00fcy\u00fcyor. Ve bu d\u00fcnyada gezinirken iz b\u0131rakmamak inan\u0131n m\u00fcmk\u00fcn de\u011fil. Kullan\u0131c\u0131lar, al\u0131\u015fveri\u015f ya da herhangi bir i\u015flem yapmasalar bile e-ticaret sitelerini ziyaretleri s\u0131ras\u0131nda g\u00f6r\u00fcnt\u00fclenen sayfa say\u0131s\u0131, ziyaret s\u00fcresi, site gezinme al\u0131\u015fkanl\u0131klar\u0131, lokasyon, IP, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/\" \/>\n<meta property=\"og:site_name\" content=\"Revotas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevotasHQ\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-23T07:40:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T10:02:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2018\/03\/I\u0307zinli-Pazarlama-Veri-Tabani-Yonetimi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1351\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:site\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/person\/825143822783ea2a4f3ef5ab7f3d419e\"},\"headline\":\"\u0130zinli Pazarlama Veri Taban\u0131 Y\u00f6netimi\",\"datePublished\":\"2018-03-23T07:40:24+00:00\",\"dateModified\":\"2024-03-20T10:02:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/\"},\"wordCount\":469,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revotas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2018\/03\/I\u0307zinli-Pazarlama-Veri-Tabani-Yonetimi.png\",\"articleSection\":[\"Blog\",\"KVKK\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/\",\"url\":\"https:\/\/www.revotas.com\/tr\/blog\/izinli-pazarlama-veri-tabani-yonetimi\/\",\"name\":\"\u0130zinli Pazarlama Veri Taban\u0131 Y\u00f6netimi - 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