{"id":17314,"date":"2018-04-16T16:27:52","date_gmt":"2018-04-16T13:27:52","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=17314"},"modified":"2024-03-20T12:58:01","modified_gmt":"2024-03-20T09:58:01","slug":"kvkk-e-mailmarketing","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/kvkk-e-mailmarketing\/","title":{"rendered":"KVKK Hakk\u0131nda Yapmam\u0131z Gerekenler"},"content":{"rendered":"

Son g\u00fcnlerde inbox\u2019\u0131m\u0131za d\u00fc\u015fen emaillerin %80\u2019i KVKK(K\u0130\u015e\u0130SEL VER\u0130LER\u0130N KORUNMASI KANUNU)<\/strong> ile ilgili.<\/p>\n

Biz de avukatlar\u0131m\u0131z ile bu konu \u00fczerinde detayl\u0131 konu\u015ftuk, verdikleri bilgileri de sizlerle payla\u015fmak istedik.<\/p>\n

Bildi\u011finiz \u00fczere T\u0130CAR\u0130 \u0130LET\u0130\u015e\u0130M VE T\u0130CAR\u0130 ELEKTRON\u0130K \u0130LET\u0130LER HAKKINDA Y\u00d6NETMEL\u0130K <\/strong>15-Temmuz-2015 tarihinde \u00e7\u0131karak, markalar\u0131n kullan\u0131c\u0131lar\u0131 ile ticari elektronik ileti\u015fimini d\u00fczenlemi\u015fti.<\/p>\n

KVKK<\/strong> ise markalar\u0131n kullan\u0131c\u0131lar\u0131 hakk\u0131nda edindikleri bilgileri nas\u0131l kullanacaklar\u0131n\u0131, kullan\u0131c\u0131lara nas\u0131l bildirmeleri ve ne zaman imha etmeleri gerekti\u011fi hakk\u0131nda maddeleri d\u00fczenlemektedir.<\/p>\n

Dijital alan\u0131 ilgilendiren k\u0131s\u0131mlardan bahsetmek gerekirse;<\/p>\n

Kullan\u0131c\u0131lar al\u0131\u015f\u0131veri\u015f yaparken, bilin\u00e7li olarak verdikleri, isim, soy isim, adres, ya\u015f, gibi bilgileri veri sorumlusunun i\u015fledi\u011fini ya da kay\u0131t alt\u0131na ald\u0131\u011f\u0131n\u0131 gayet net bilmektedirler.  Ama bir\u00e7ok kullan\u0131c\u0131n\u0131n bilmedi\u011fi ise web sitesinde gezinen kullan\u0131c\u0131n\u0131n Ip, lokasyon, kulland\u0131\u011f\u0131 taray\u0131c\u0131, i\u015fletim sistemi, davran\u0131\u015f bi\u00e7imi, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, ilgi alanlar\u0131, email yolu ile ula\u015f\u0131lan kullan\u0131c\u0131lar\u0131n ise ne zaman emaili okudu\u011fu, hangi lokasyondan okudu\u011fu, hangi alanlar\u0131 t\u0131klad\u0131\u011f\u0131, ne zaman t\u0131klad\u0131\u011f\u0131, emaili desktop ya da mobile\u2019den okudu\u011fu ve mobile\u2019in i\u015fletim sistemi(IOS\/Androit) gibi bir\u00e7ok bilginin al\u0131nmas\u0131 ve i\u015flenmesidir. T\u00fcm bu bilgilerin al\u0131nmas\u0131 kullan\u0131c\u0131ya do\u011fru zamanda, do\u011fru hizmeti, do\u011fru ara\u00e7lar ile verilmesini sa\u011flamak i\u00e7in al\u0131n\u0131p kullan\u0131lmaktad\u0131r.  Yani bu bilgiler kullan\u0131c\u0131n menfaati ve yarar\u0131 i\u00e7in kullan\u0131lmaktad\u0131r.<\/p>\n

KVKK<\/strong> ise temelde, al\u0131nan bu bilgilerin neler oldu\u011funu a\u00e7\u0131k ve net bir \u015fekilde kullan\u0131c\u0131ya duyurulmas\u0131 gerekti\u011fini ve kullan\u0131c\u0131 isterse bunlar\u0131n al\u0131nmas\u0131n\u0131n durdurulmas\u0131 ve silinmesinin \u00fczerinde durmakta ve d\u00fczenlemektedir. Kanunda bilgi i\u015flenmesi i\u00e7in a\u00e7\u0131k r\u0131za arand\u0131\u011f\u0131 ama r\u0131zan\u0131n gerek olmad\u0131\u011f\u0131(5-6.madde) durumlar \u00f6zetlenmektedir.<\/p>\n

Web siteleri y\u0131llard\u0131r \u201cgizlilik s\u00f6zle\u015fmesi\u201d ya da \u201ckullan\u0131m \u015fartlar\u0131\u201d ad\u0131nda metinler kullanmakta ve \u00fcyelerine, bunlar\u0131 kabul etmeleri durumunda i\u015flemin tamamlanaca\u011f\u0131n\u0131 bildirmektedirler.<\/p>\n

KVKK<\/strong> ile bu metinlerin d\u00fczenlenmesi, netle\u015ftirilmesi ve kullan\u0131c\u0131lara duyurulmas\u0131 yeterlidir.  Buna ek olarak kullan\u0131c\u0131ya istedi\u011finde ba\u015fvurup, bilgilerini sildirtebilme ve i\u015flenmesini durdurma kolayl\u0131\u011f\u0131 da sa\u011flanmal\u0131d\u0131r.<\/p>\n

Marka ne yapmal\u0131:<\/strong><\/em><\/p>\n

\u0130lk olarak web sitesinde haz\u0131rlayaca\u011f\u0131 bir sayfa ile hangi bilgileri i\u015fledi\u011fi, nedenleri ve kullan\u0131c\u0131n\u0131n sildirmek i\u00e7in ilerleyece\u011fi ad\u0131mlar\u0131 a\u00e7\u0131k bir \u015feklide beyan eden bir yaz\u0131 haz\u0131rlamal\u0131d\u0131r (Ki\u015fisel Verilerin Korunmas\u0131 ve \u0130\u015flenmesi Hakk\u0131nda Ayd\u0131nlatma Metni). Kullan\u0131c\u0131 i\u00e7in red imk\u00e2n\u0131 emaillerdeki unsubscribe d\u00fc\u011fmesi \u015feklinde de kullan\u0131labilir.<\/p>\n

\u00d6rnek yaz\u0131 i\u00e7in t\u0131klay\u0131n<\/strong><\/a>.<\/p>\n

Bu yaz\u0131 KVKK\u2019<\/strong>n\u0131n 5.madde ve c f\u0131kras\u0131n\u0131 kar\u015f\u0131lar.  Bunun a\u00e7\u0131klamas\u0131 kullan\u0131c\u0131 ve marka aras\u0131nda yap\u0131lan s\u00f6zle\u015fme dolay\u0131s\u0131 ile r\u0131za alma gereklili\u011fi olmamas\u0131 y\u00f6n\u00fcndedir.<\/p>\n

\"kvkk\"<\/a><\/p>\n

Ayr\u0131ca marka kulland\u0131\u011f\u0131 ileti\u015fim ara\u00e7lar\u0131n\u0131n i\u00e7eri\u011finde de KVKK<\/strong> kapsam\u0131nda kullan\u0131c\u0131n\u0131n bilgilerinin i\u015flendi\u011fi, detaylar ve izinler i\u00e7in gidilmesi gereken linki bar\u0131nd\u0131rmas\u0131 yararl\u0131 olacakt\u0131r.<\/p>\n

Toparlarsak, ilk \u00fcyelikte s\u00f6zle\u015fmenin kabul\u00fc, sonras\u0131nda ileti\u015fim i\u00e7in izin al\u0131nmas\u0131 durumunda marka, T\u0130CAR\u0130 \u0130LET\u0130\u015e\u0130M VE T\u0130CAR\u0130 ELEKTRON\u0130K \u0130LET\u0130LER HAKKINDA Y\u00d6NETMEL\u0130K<\/strong> ve KVKK<\/strong> i\u00e7in gereklilikleri yerine getirmi\u015f olacakt\u0131r.<\/p>\n

Bilgileri fiziksel ortamda toplayan markalar da ayn\u0131 yolu izleyebilirler.  Yani bilgilerini ald\u0131klar\u0131 kullan\u0131c\u0131lar\u0131 bir email yada sms yolu ile ayd\u0131nlatma sayfas\u0131na y\u00f6nlendirerek bilgi verebilir, r\u0131zalar\u0131 yoksa bilgilerin silinmesi ve i\u015flenmelerinin duraksat\u0131lmas\u0131n\u0131 sa\u011flayabilirler.<\/p>\n

Kanunun \u00e7\u0131k\u0131\u015f tarihinden \u00f6nce, uyum s\u00fcrecinde al\u0131nan ve i\u015flenen bilgiler i\u00e7in yay\u0131nlanan kamuoyu duyurusu i\u00e7in t\u0131klay\u0131n.<\/strong><\/a><\/p>\n

Her iki kanun i\u00e7in t\u0131klay\u0131n<\/strong><\/a><\/p>\n

Bu yaz\u0131m\u0131z yay\u0131nlad\u0131ktan sonra yeni kanunlar devreye girdi.  G\u00fcncellemeler hakk\u0131nda bilgi almak i\u00e7in a\u015fa\u011f\u0131daki yaz\u0131lar\u0131m\u0131z\u0131 okuyabilirsiniz<\/p>\n

\u0130YS (\u0130leti Y\u00f6netim Sistemi) Nedir ?<\/span><\/a><\/h1>\n

M\u00fc\u015fteri verilerini yurt d\u0131\u015f\u0131nda m\u0131 sakl\u0131yorsunuz aman dikkat!!<\/span><\/a><\/h1>\n

[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"

Son g\u00fcnlerde inbox\u2019\u0131m\u0131za d\u00fc\u015fen emaillerin %80\u2019i KVKK(K\u0130\u015e\u0130SEL VER\u0130LER\u0130N KORUNMASI KANUNU) ile ilgili. Biz de avukatlar\u0131m\u0131z ile bu konu \u00fczerinde detayl\u0131 konu\u015ftuk, verdikleri bilgileri de sizlerle payla\u015fmak istedik. Bildi\u011finiz \u00fczere T\u0130CAR\u0130 \u0130LET\u0130\u015e\u0130M VE T\u0130CAR\u0130 ELEKTRON\u0130K \u0130LET\u0130LER HAKKINDA Y\u00d6NETMEL\u0130K 15-Temmuz-2015 tarihinde \u00e7\u0131karak, markalar\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":32187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2095],"tags":[],"class_list":["post-17314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-kvkk"],"yoast_head":"\nKVKK Hakk\u0131nda Yapmam\u0131z Gerekenler - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/kvkk-e-mailmarketing\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KVKK Hakk\u0131nda Yapmam\u0131z Gerekenler - Revotas\" \/>\n<meta property=\"og:description\" content=\"Son g\u00fcnlerde inbox\u2019\u0131m\u0131za d\u00fc\u015fen emaillerin %80\u2019i KVKK(K\u0130\u015e\u0130SEL VER\u0130LER\u0130N KORUNMASI KANUNU) ile ilgili. Biz de avukatlar\u0131m\u0131z ile bu konu \u00fczerinde detayl\u0131 konu\u015ftuk, verdikleri bilgileri de sizlerle payla\u015fmak istedik. 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