{"id":17386,"date":"2018-05-31T12:00:23","date_gmt":"2018-05-31T09:00:23","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=17386"},"modified":"2024-03-20T12:53:55","modified_gmt":"2024-03-20T09:53:55","slug":"e-mail-pazarlamada-ab-testi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/e-mail-pazarlamada-ab-testi\/","title":{"rendered":"E mail Pazarlamada A\/B Testi"},"content":{"rendered":"

E-mail Pazarlamada A\/B Testi<\/span><\/h1>\n

A\/B testi i\u00e7in  e-postalar\u0131n\u0131za yapman\u0131z gereken ilk \u015fey, abonelerinizin sadece iki farkl\u0131 grubuna iki varyasyon sunmak ve sonra g\u00f6zlemlemektir.. Metrikler size tercihlerini s\u00f6yleyeceklerdir. Sonras\u0131nda k\u0131sa vadede kazanan varyasyonu daha fazla kitlenize g\u00f6ndererek veya uzun vadede bu tercihi gelecekte ki kampanyalara uygulayarak hareket edebilirsiniz.<\/p>\n

Bu kula\u011fa \u00e7ok basit geliyor\ud83d\ude0a ve bir dereceye kadar hakl\u0131s\u0131n\u0131z!<\/p>\n

E-posta testinizden en iyi \u015fekilde yararlanman\u0131z\u0131 sa\u011flayacak birka\u00e7 \u00f6nemli ipu\u00e7lar\u0131 verelim;<\/p>\n

    \n
  1. OTOMAT\u0130K E-POSTALARINIZI TEST ED\u0130N.<\/strong><\/span><\/li>\n<\/ol>\n

    D\u00fcnyada markalar\u0131n sadece % 39’u otomatik e postalar\u0131n\u0131 test ediyor. Bu ka\u00e7\u0131r\u0131lmam\u0131\u015f bir f\u0131rsat olmal\u0131d\u0131r ki otomatik e-postalar\u0131n\u0131za bakt\u0131\u011f\u0131n\u0131zda masada daha fazla para kalaca\u011f\u0131 herkes taraf\u0131ndan bilinen bir ger\u00e7ektir.<\/p>\n

    Ba\u015far\u0131l\u0131 bir e posta i\u00e7in, A\/B testi ile tetiklenen e maillerin y\u0131lda en az bir kez test edilmesi<\/strong> gereklidir.<\/p>\n

    Tetiklenen e-postalar genellikle plan ve programlar\u0131n\u0131 unutarak \u00f6vg\u00fc al\u0131rken, E-posta Pazarlama’da Hi\u00e7bir \u015eey ” Bunu Ayarla ve Bunu Unut<\/strong> ” olmamal\u0131d\u0131r. Her zaman ya\u015fayan segmentler<\/span><\/a> ve otomatik kurgular olmal\u0131 hatta gerekirse seri kurgular yap\u0131lmal\u0131d\u0131r. Otomatik e-postalar, Revotas’a g\u00f6re, markalar\u0131n yakla\u015f\u0131k %13’\u00fcnde e-posta pazarlama gelirlerinin \u00e7o\u011funlu\u011funu olu\u015fturuyor ve bu y\u00fczde sadece \u00f6n\u00fcm\u00fczdeki y\u0131llarda daha da b\u00fcy\u00fcyecek gibi g\u00f6z\u00fck\u00fcyor.<\/p>\n

      \n
    1. TEST GRUPLARINIZIN SONU\u00c7LARI \u0130\u00c7\u0130N BELL\u0130 B\u0130R K\u0130TLEYE SAH\u0130P OLUNMALI <\/strong><\/span><\/li>\n<\/ol>\n

      Test kitleniniz \u00e7ok k\u00fc\u00e7\u00fckse, testinizin sonu\u00e7lar\u0131 sizi yan\u0131ltmaya sebep olabilir. Yeterince b\u00fcy\u00fck bir test kitlesi edinerek sonu\u00e7lar\u0131n\u0131z\u0131n istatistiksel olarak anlaml\u0131 oldu\u011fundan mutlaka emin olun.<\/p>\n

        \n
      1. HOLDOUT GRUPLARINI KULLANIN. <\/strong><\/span><\/li>\n<\/ol>\n

        Test etti\u011finiz herhangi bir e-posta i\u00e7in, abonelerinizin bu e-postay\u0131 almad\u0131\u011f\u0131 etkisini g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z. E-posta almayan bir grubun olmas\u0131, bu efekti nas\u0131l \u00f6l\u00e7ebilece\u011finizdir. Holdout gruplar\u0131, otomatik e-postalar\u0131n test edilmesi s\u00f6z konusu oldu\u011funda \u00f6zellikle de\u011ferlidir. \u00d6rne\u011fin; yeni bir al\u0131\u015fveri\u015f sepeti vazge\u00e7me e-postas\u0131n\u0131n performans\u0131n\u0131 test ediyorsan\u0131z, bir sepetin devre d\u0131\u015f\u0131 b\u0131rak\u0131lmas\u0131n\u0131n bir k\u0131sm\u0131n\u0131n bir sepetten vazge\u00e7me e-postas\u0131n\u0131 almad\u0131\u011f\u0131ndan emin olmak istersiniz. Bu al\u0131\u015fveri\u015f sepetinden vazge\u00e7me e-postan\u0131z\u0131n rahats\u0131z edici aboneler olup olmad\u0131\u011f\u0131n\u0131 veya do\u011fal al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131n bozulup bozulmad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7menizi sa\u011flar. Ancak, e-postalar\u0131n aboneleriniz \u00fczerinde ger\u00e7ekten olumlu bir etki yaratt\u0131\u011f\u0131ndan emin olmak i\u00e7in g\u00f6nderdi\u011finiz t\u00fcm e-postalara bir bekletme grubu da kullanabilirsiniz.<\/p>\n

        Yeni ba\u015flayanlar i\u00e7in eposta pazarlama rehberimizi okumak i\u00e7in t\u0131klay\u0131n!<\/span><\/a><\/p>\n

          \n
        1. KAMPANYA HEDEFLER\u0130N\u0130ZDE METR\u0130\u011e\u0130N\u0130Z\u0130 \u0130Y\u0130 BEL\u0130RLEY\u0130N<\/strong><\/span><\/span>\n

          \"\"<\/a>

          Social Proof’u incelemek i\u00e7in t\u0131klay\u0131n.<\/span><\/a><\/strong><\/p><\/div><\/li>\n<\/ol>\n

          Baz\u0131 pazarlamac\u0131lar\u0131n yanl\u0131\u015f gitti\u011fi durumlarda, konu sat\u0131rlar\u0131n\u0131n yaln\u0131zca a\u00e7\u0131klar\u0131 etkileyebilece\u011fini d\u00fc\u015f\u00fcnd\u00fckleri, e-posta i\u00e7eri\u011finin yaln\u0131zca t\u0131klamalar\u0131 etkileyebilece\u011fi ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 i\u00e7eri\u011finin yaln\u0131zca d\u00f6n\u00fc\u015f\u00fcmleri etkileyebilece\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcr. Do\u011fru de\u011fil! E-posta etkile\u015fiminin farkl\u0131 a\u015famalar\u0131 ayr\u0131 ayr\u0131 \u00e7al\u0131\u015fmaz. Hepsi birlikte \u00e7al\u0131\u015f\u0131r, \u00e7\u00fcnk\u00fc aboneler hepsini bir arada ya\u015farlar.<\/p>\n

          Bu sebeplere dayanarak konu sat\u0131r\u0131ndan dolay\u0131 kullan\u0131c\u0131n\u0131n maili a\u00e7\u0131yor olmas\u0131 asl\u0131nda muhtemel olan potansiyel hedefte olan m\u00fc\u015fterilerinizin verdi\u011fi tepkidir. E postan\u0131n hedefi ,d\u00f6n\u00fc\u015ft\u00fcrme olas\u0131l\u0131\u011f\u0131 y\u00fcksek olan t\u0131klamalar\u0131 olu\u015fturmakt\u0131r.<\/p>\n

          Sadece birka\u00e7 konu sat\u0131r\u0131 ile  A\/B testi \u00e7al\u0131\u015ft\u0131r\u0131n ve farkl\u0131 konu sat\u0131rlar\u0131n\u0131n e-posta etkile\u015fim hunisinin sonuna kadar aktiviteyi nas\u0131l etkiledi\u011fine bir bak\u0131n.<\/p>\n

          E\u011fer konu sat\u0131r\u0131 (A) daha fazla d\u00f6n\u00fc\u015f\u00fcm olu\u015fturuyorsa, konu sat\u0131r\u0131ndan (B) daha fazla a\u00e7arsa Ve e-posta i\u00e7eri\u011fi A, daha fazla d\u00f6n\u00fc\u015f\u00fcm olu\u015fturuyorsa, E-posta i\u00e7eri\u011finden B daha fazla t\u0131klama olu\u015fturdu\u011funda bunu iyi analiz etmeniz gerekir. \ud83d\ude42 Sonu\u00e7ta hepimiz sat\u0131\u015fa bak\u0131yoruz.<\/p>\n

          \"Email<\/p>\n

            \n
          1. TESTLER\u0130N SONU\u00c7LARINI \u0130Y\u0130 ANAL\u0130Z ED\u0130N<\/strong><\/span><\/span>\n

            \"\"<\/a>

            Personalized Search’i incelemek i\u00e7in hemen t\u0131klay\u0131n.<\/a><\/span><\/strong><\/p><\/div><\/li>\n<\/ol>\n

            Tek bir A\/B testi, sonsuza dek ve hi\u00e7bir zaman kesin de\u011fildir. K\u0131sa vadede g\u00f6rd\u00fc\u011f\u00fcn\u00fcz herhangi bir y\u00fckseli\u015f, yenilik etkisinin bir sonucu olabilir.<\/p>\n

            Ancak, yenilik etkisinin olduk\u00e7a h\u0131zl\u0131 bir \u015fekilde de kayboldu\u011funu g\u00f6rebilirsiniz. Bu nedenle, ayn\u0131 testi iki veya \u00fc\u00e7 kez bir s\u00fcre boyunca \u00e7al\u0131\u015ft\u0131r\u0131rsan\u0131z, herhangi bir yenilik efekti ortaya \u00e7\u0131karacak ve de\u011fi\u015fikli\u011fin ger\u00e7ek etkisini g\u00f6rebileceksiniz.<\/p>\n

            Uzun vadede t\u00fcketici davran\u0131\u015flar\u0131 de\u011fi\u015fir. E-posta listenizin birle\u015fimi, abone edinme uygulamalar\u0131na, \u00fcr\u00fcn veya hizmet tekliflerindeki de\u011fi\u015fikliklere, belirli co\u011frafyalardan geni\u015flemeye veya geri \u00e7ekilmeye ve di\u011fer fakt\u00f6rlere ba\u011fl\u0131 olarak zaman i\u00e7inde de de\u011fi\u015febilir.<\/p>\n

            Bir testin ba\u015far\u0131s\u0131 ne kadar kesin olursa, muhtemelen tekrar teyit etmek i\u00e7in daha uzun s\u00fcre bekleyebilirsiniz. Ancak sonu\u00e7 olarak, her testi en az bir veya iki kez tekrar do\u011frulamak isteyeceksiniz. Bu, bir A\/B test plan\u0131n\u0131n neden kritik oldu\u011fudur.<\/p>\n","protected":false},"excerpt":{"rendered":"

            E-mail Pazarlamada A\/B Testi A\/B testi i\u00e7in  e-postalar\u0131n\u0131za yapman\u0131z gereken ilk \u015fey, abonelerinizin sadece iki farkl\u0131 grubuna iki varyasyon sunmak ve sonra g\u00f6zlemlemektir.. Metrikler size tercihlerini s\u00f6yleyeceklerdir. Sonras\u0131nda k\u0131sa vadede kazanan varyasyonu daha fazla kitlenize g\u00f6ndererek veya uzun vadede bu […]<\/p>\n","protected":false},"author":1,"featured_media":21848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-17386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nE mail Pazarlamada A\/B Testi - Revotas<\/title>\n<meta name=\"description\" content=\"E-mail pazarlama kampanyalar\u0131n\u0131z\u0131 \u00f6l\u00e7\u00fcmlemeniz \u00e7ok \u00f6nemli. 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