{"id":17637,"date":"2018-07-19T13:55:25","date_gmt":"2018-07-19T10:55:25","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=17637"},"modified":"2024-03-20T12:49:55","modified_gmt":"2024-03-20T09:49:55","slug":"markalar-gelirlerini-maksimuma-cikarmak-icin-kullanilan-mesaj-stratejileri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/markalar-gelirlerini-maksimuma-cikarmak-icin-kullanilan-mesaj-stratejileri\/","title":{"rendered":"Gelir Art\u0131\u015f\u0131 i\u00e7in Life Cycle Mesaj Kullan\u0131m\u0131"},"content":{"rendered":"

Markalar Gelirlerini Maksimuma \u00c7\u0131karmak i\u00e7in Life Cycle Mesajlar\u0131 Kullanmal\u0131!<\/h3>\n

M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc asl\u0131nda m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi (CRM)\u2019ni de kapsar. M\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet i\u00e7in ba\u011fl\u0131l\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrmek, bir sonraki ad\u0131mlar\u0131n\u0131 takip ederek ona g\u00f6re strateji belirlemektir.<\/p>\n

Life Cycle Marketing de her m\u00fc\u015fterinin marka ile ili\u015fkisi uzun ve a\u015famal\u0131 bir d\u00f6nemden ge\u00e7er. M\u00fc\u015fteri bu s\u00fcre\u00e7te marka baz\u0131nda takip edilir. \u0130lk siteye \u00fcye olu\u015fundan, ilk sat\u0131n almas\u0131, web sitesini terk edi\u015fi, hangi \u00fcr\u00fcnlerle ilgilendi\u011fi, al\u0131\u015fveri\u015f miktar\u0131 vb gibi m\u00fc\u015fteri ile s\u00fcregelen planl\u0131 bir yolculuktur. Bu yolculu\u011fa ba\u015flamak i\u00e7in ilk olarak marka m\u00fc\u015fteriyi ki\u015fiselle\u015ftirmelidir. Datas\u0131n\u0131 iyi tan\u0131mal\u0131, hedef gruplar\u0131na ay\u0131rmal\u0131, hedefe y\u00f6nelik hareketlerle g\u00fc\u00e7l\u00fc bir altyap\u0131s\u0131 olan sistem kullanarak m\u00fc\u015fteriye do\u011fru zamanda dokunma y\u00f6ntemini se\u00e7melidir.<\/p>\n

M\u00fc\u015fterinin marka ile ilk ileti\u015fimi kal\u0131c\u0131 bir izlenim b\u0131rakmak i\u00e7in f\u0131rsatt\u0131r. \u0130lk izlenim her zaman cazip edici olmal\u0131d\u0131r. \u00d6rne\u011fin; ho\u015f geldiniz serisi ile kullan\u0131c\u0131n\u0131n ilgi alanlar\u0131 \u00f6\u011frenip bir sonraki maili ona g\u00f6re tetiklerken, ayn\u0131 zamanda okunma oranlar\u0131nda ve cironuzda bir art\u0131\u015f sa\u011flayabilirsiniz.<\/strong><\/em>
\n<\/em><\/strong>
\nSepetinde \u00fcr\u00fcn unutup giden m\u00fc\u015fteriye otomatik olarak hat\u0131rlatma maili g\u00f6nderebilir, sepetinde b\u0131rakt\u0131\u011f\u0131 \u00fcr\u00fcnlere ek olarak \u00fcr\u00fcnleri tavsiye edebilir, m\u00fc\u015fteriyi sepetteki \u00fcr\u00fcn\u00fc almaya te\u015fvik edebilir, b\u00f6ylelikle ciro art\u0131\u015flar\u0131n\u0131z\u0131n katlanarak artt\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Ya da m\u00fc\u015fterilerinizi elinizde tutmak i\u00e7in bir sonraki al\u0131\u015fveri\u015fine te\u015fvik edecek k\u00fc\u00e7\u00fck jestler ile onlar\u0131 mutlu edebilirsiniz. Bu s\u00fcre\u00e7te sizden kopma noktas\u0131na gelen ve tepki vermeyen m\u00fc\u015fterileriniz mutlaka olacakt\u0131r. Onlar\u0131 geri kazanmak i\u00e7in k\u00fc\u00e7\u00fck ama sevimli bir mesaj ile birlikte hediye \u00e7eki g\u00f6nderebilirsiniz.<\/p>\n

Tabi unutulmamas\u0131 gereken bir di\u011fer \u00f6nemli nokta ise her zaman yeni m\u00fc\u015fteri edinme yollar\u0131n\u0131 se\u00e7meniz size ciddi oranda maliyetli olacakt\u0131r. Bu durumda var olan m\u00fc\u015fteriyi elinizde tutman\u0131z ve aktif hala getirmeniz daha yararl\u0131 olacakt\u0131r.<\/p>\n

Life Cycle Mesajlar\u0131nda ama\u00e7 m\u00fc\u015fteri kazanma, elde tutma, sat\u0131\u015fa y\u00f6nlendirme ve sadakati sa\u011flarken markan\u0131n cirolar\u0131n\u0131n %20-30 oran\u0131nda artt\u0131rmas\u0131 olmal\u0131d\u0131r. Hem B2C hem de B2B \u00e7al\u0131\u015fan \u015firketler \u00e7ok kanall\u0131 Life Cycle mesajlar\u0131 ile m\u00fc\u015fteri ileti\u015fim yetene\u011fini karl\u0131 bir pazarlama stratejisine d\u00f6n\u00fc\u015ft\u00fcrebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Markalar Gelirlerini Maksimuma \u00c7\u0131karmak i\u00e7in Life Cycle Mesajlar\u0131 Kullanmal\u0131! M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc asl\u0131nda m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi (CRM)\u2019ni de kapsar. M\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmet i\u00e7in ba\u011fl\u0131l\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrmek, bir sonraki ad\u0131mlar\u0131n\u0131 takip ederek ona g\u00f6re strateji belirlemektir. Life Cycle Marketing de […]<\/p>\n","protected":false},"author":1,"featured_media":32167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087],"tags":[],"class_list":["post-17637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp"],"yoast_head":"\nGelir Art\u0131\u015f\u0131 i\u00e7in Life Cycle Mesaj Kullan\u0131m\u0131 - Revotas<\/title>\n<meta name=\"description\" content=\"Marka gelirinizi maksimuma \u00e7\u0131karmak i\u00e7in Life Cycle Mesajlar kullan\u0131n, sat\u0131\u015fa y\u00f6nlendirin, m\u00fc\u015fteri sadakatinizi art\u0131r\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/markalar-gelirlerini-maksimuma-cikarmak-icin-kullanilan-mesaj-stratejileri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gelir Art\u0131\u015f\u0131 i\u00e7in Life Cycle Mesaj Kullan\u0131m\u0131 - 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