{"id":17697,"date":"2018-08-08T14:17:33","date_gmt":"2018-08-08T11:17:33","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=17697"},"modified":"2024-05-07T13:52:51","modified_gmt":"2024-05-07T10:52:51","slug":"segmentasyonda-altin-kurallar","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/","title":{"rendered":"Segmentasyonda Alt\u0131n Kurallar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17697\" class=\"elementor elementor-17697\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3261c21e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3261c21e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-276572c5\" data-id=\"276572c5\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5704d859 elementor-widget elementor-widget-text-editor\" data-id=\"5704d859\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Segmentasyonda Alt\u0131n Kurallar<\/h1><p>H\u0131zla de\u011fi\u015fen ve geli\u015fen dijital d\u00fcnyada customization yani ki\u015fiselle\u015ftirme art\u0131k b\u00fcy\u00fck \u00f6nem ta\u015f\u0131makta. E-ticaret sitelerinden, mobil uygulamalara, email g\u00f6nderi i\u00e7eriklerine kadar her alanda m\u00fc\u015fterinize \u00f6zel dokunu\u015flar yapmal\u0131s\u0131n\u0131z. E-mail marketing \u00e7al\u0131\u015fmalar\u0131n\u0131n da hedefine ula\u015fmas\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n art\u0131rmas\u0131n\u0131n en sa\u011fl\u0131kl\u0131 ve verimli yolu hi\u00e7 \u015f\u00fcphesiz ki segmentasyonun do\u011fru \u015fekilde yap\u0131lmas\u0131d\u0131r. \u00c7\u00fcnk\u00fc do\u011fru mesaj\u0131 do\u011fru ki\u015fiye g\u00f6nderdi\u011finiz taktirde al\u0131c\u0131 mutlaka tepki verir ve bu olumlu y\u00f6nde olur!<\/p><p>Segmentasyon datan\u0131z\u0131n ya\u015f, cinsiyet, lokasyon yani demografik ve ayn\u0131 zamanda harcama limitleri, gezdi\u011fi \u00fcr\u00fcnler, site \u00fczerine yapt\u0131\u011f\u0131 hareketler, mail a\u00e7ma oranlar\u0131 vb. davran\u0131\u015fsal bilgilerine g\u00f6re hedeflenmesi ve mail i\u00e7erik ve g\u00f6nderimlerinin de bu duruma \u00f6zel olarak haz\u0131rlanmas\u0131d\u0131r. Gerek b\u00fclten g\u00f6nderimlerinde gerekse de otomasyon g\u00f6nderimlerinde a\u00e7\u0131lma t\u0131klanma ve al\u0131\u015fveri\u015fe d\u00f6n\u00fc\u015f miktarlar\u0131n\u0131z\u0131 art\u0131rmak segmentasyon ile m\u00fcmk\u00fcn olur. \u00a0Segmentasyon \u00f6zelliklerini kullan\u0131rken belli ba\u015fl\u0131 noktalara da dikkat etmeniz gerekmekte.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-600 wp-image-18125\" src=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2018\/08\/target-600x298.jpg\" alt=\"\" width=\"600\" height=\"298\" \/><\/p><p>G\u00fcn\u00fcm\u00fczde b\u00fct\u00fcn database\u2019e fark g\u00f6zetmeksiniz ayn\u0131 i\u00e7eri\u011fi g\u00f6ndermek \u00e7ok da tercih edilmemeli;\u00a0 t\u00fcm veritaban\u0131na yap\u0131lan g\u00f6nderimlerde a\u00e7\u0131lma oranlar\u0131 <span style=\"color: #ff6600;\"><strong>%10<\/strong> <\/span>larda seyrederken, hedefli-segment g\u00f6nderimlerde bu oranlar <span style=\"color: #ff6600;\"><strong>%30<\/strong><\/span> ve \u00fczeri oranlar\u0131 yakalayabiliyor. Bu nedenle segmentasyonun ilk ve en \u00f6nemli kurallar\u0131ndan birisi datay\u0131 tan\u0131makt\u0131r. \u00c7\u00fcnk\u00fc datan\u0131z\u0131 ne kadar \u00e7ok tan\u0131rsan\u0131z onlara \u00f6zel i\u00e7erikleri kolayl\u0131kla \u00fcretebilir ve onlara \u00f6zel dokunu\u015flar\u0131 o kadar fazla \u015fekilde yapabilirsiniz. Bu nedenle site \u00fczerinde yeni \u00fcyelik alanlar\u0131n\u0131zda demografik yani isim, soyisim, lokasyon ve do\u011fumg\u00fcn\u00fc gibi bilgileri eksiksiz \u015fekilde almaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p><p>Ayr\u0131ca altyap\u0131 sa\u011flay\u0131c\u0131n\u0131z\u0131n site \u00fczerindeki hareketleri arka planda tutmas\u0131 ve \u00fcyelerinizin hangi \u00fcr\u00fcnlerde gezdi\u011fini, sepete \u00fcr\u00fcn b\u0131rakt\u0131ktan sonra sepette kalan \u00fcr\u00fcn bilgisini tutabilmesine da dikkat etmelisiniz. Bu bilgileri e-mail marketing \u00e7\u00f6z\u00fcm orta\u011f\u0131n\u0131za post ettikten sonra \u00fcyelerinize sepete \u00fcr\u00fcn at\u0131p b\u0131rakt\u0131\u011f\u0131nda ya da do\u011fum g\u00fcn\u00fcnde \u00f6zel indirimler sunabilir ve conversionlar\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p><p>Segmentasyon \u00e7al\u0131\u015fmalar\u0131 \u00e7ok karma\u015f\u0131k istatistiksel y\u00f6ntemlerle yap\u0131labildi\u011fi gibi sadece belli bir \u00f6zelli\u011fe sahip bireyleri ay\u0131rma gibi basit bir kriter ile de yap\u0131labilir. En basitini d\u00fc\u015f\u00fcn\u00fcrsek ki\u015fileri kad\u0131n veya erkek olarak cinsiyetine g\u00f6re iki gruba ay\u0131rabilirsiniz. B\u00f6ylelikle \u00f6rne\u011fin kad\u0131n kategorisindeki \u00fcr\u00fcnlerinizi sadece kad\u0131n \u00fcyelerinize g\u00f6nderebilir ve etkili sonu\u00e7lar\u0131n\u0131 raporlamalar\u0131n\u0131zda da g\u00f6zlemleyebilirsiniz.<\/p><p>Ayr\u0131ca \u00fcyeleri harcama limitlerine g\u00f6re ayr\u0131\u015ft\u0131rabilmeniz de \u00f6nemli olacakt\u0131r. Sitenizi her hafta ziyaret edip sizden her ay al\u0131\u015fveri\u015f yapan \u00e7oklu m\u00fc\u015fterileriniz sizin en de\u011ferli ve daha s\u0131k ilgilenmenizi gerektiren \u00fcyeleriniz olmal\u0131d\u0131r. Bunun yan\u0131nda size sadece \u00fcye olmu\u015f ve tek seferlik al\u0131\u015fveri\u015f yapm\u0131\u015f ki\u015fileri de g\u00f6z ard\u0131 etmemeli onlar i\u00e7in de seni \u00f6zledik tarz\u0131nda tetik kurgular yaparak tekrardan aktive etme \u00e7al\u0131\u015fmalar\u0131 yapmal\u0131s\u0131n\u0131z.<\/p><p>Bu \u015fekilde yap\u0131lan hedefli e-mail marketing \u00e7al\u0131\u015fmalar\u0131 sizlerin de stratejilerinizi belirlemenize ve hangi alana daha \u00e7ok odaklanman\u0131z gerekti\u011fini \u00f6\u011frenmenize yard\u0131mc\u0131 olur. Mail g\u00f6nderim s\u0131kl\u0131klar\u0131n\u0131zdan size ciro ve sat\u0131\u015f kazand\u0131rabilecek i\u00e7eriklerin olu\u015fturulmas\u0131na mailing her ad\u0131m\u0131 segmentasyon ile birlikte daha da anlaml\u0131 sonu\u00e7lar olu\u015fturur. E-mail marketing cirolar\u0131n\u0131z\u0131 bekledi\u011finiz d\u00fczeylere ve daha da \u00f6tesine ta\u015f\u0131man\u0131z\u0131 sa\u011flar.<\/p><p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Segmentasyonda Alt\u0131n Kurallar H\u0131zla de\u011fi\u015fen ve geli\u015fen dijital d\u00fcnyada customization yani ki\u015fiselle\u015ftirme art\u0131k b\u00fcy\u00fck \u00f6nem ta\u015f\u0131makta. E-ticaret sitelerinden, mobil uygulamalara, email g\u00f6nderi i\u00e7eriklerine kadar her alanda m\u00fc\u015fterinize \u00f6zel dokunu\u015flar yapmal\u0131s\u0131n\u0131z. E-mail marketing \u00e7al\u0131\u015fmalar\u0131n\u0131n da hedefine ula\u015fmas\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n art\u0131rmas\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087],"tags":[],"class_list":["post-17697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segmentasyonda Alt\u0131n Kurallar - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentasyonda Alt\u0131n Kurallar - Revotas\" \/>\n<meta property=\"og:description\" content=\"Segmentasyonda Alt\u0131n Kurallar H\u0131zla de\u011fi\u015fen ve geli\u015fen dijital d\u00fcnyada customization yani ki\u015fiselle\u015ftirme art\u0131k b\u00fcy\u00fck \u00f6nem ta\u015f\u0131makta. E-ticaret sitelerinden, mobil uygulamalara, email g\u00f6nderi i\u00e7eriklerine kadar her alanda m\u00fc\u015fterinize \u00f6zel dokunu\u015flar yapmal\u0131s\u0131n\u0131z. E-mail marketing \u00e7al\u0131\u015fmalar\u0131n\u0131n da hedefine ula\u015fmas\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n art\u0131rmas\u0131n\u0131n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/\" \/>\n<meta property=\"og:site_name\" content=\"Revotas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevotasHQ\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-08T11:17:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T10:52:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revotas.com\/wp-content\/uploads\/2018\/08\/Segmentasyonda-Altin-Kurallar.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1351\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:site\" content=\"@RevotasHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.revotas.com\/#\/schema\/person\/825143822783ea2a4f3ef5ab7f3d419e\"},\"headline\":\"Segmentasyonda Alt\u0131n Kurallar\",\"datePublished\":\"2018-08-08T11:17:33+00:00\",\"dateModified\":\"2024-05-07T10:52:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/\"},\"wordCount\":639,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revotas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revotas.com\/wp-content\/uploads\/2018\/08\/Segmentasyonda-Altin-Kurallar.png\",\"articleSection\":[\"Blog\",\"CXP\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/\",\"url\":\"https:\/\/www.revotas.com\/tr\/blog\/segmentasyonda-altin-kurallar\/\",\"name\":\"Segmentasyonda Alt\u0131n Kurallar - 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