{"id":17844,"date":"2018-09-26T12:17:59","date_gmt":"2018-09-26T09:17:59","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=17844"},"modified":"2024-03-20T12:45:09","modified_gmt":"2024-03-20T09:45:09","slug":"veri-yonetimi-itden-dijital-pazarlama-ekiplerine-nasil-geciyor","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/veri-yonetimi-itden-dijital-pazarlama-ekiplerine-nasil-geciyor\/","title":{"rendered":"Veri Y\u00f6netimi IT\u2019den Dijital Pazarlama Ekiplerine Nas\u0131l ge\u00e7iyor?"},"content":{"rendered":"<p>M\u00fc\u015fteri bilgilerindeki daimi de\u011fi\u015fiklikler, y\u0131llar i\u00e7erisinde, pazarlamac\u0131lar i\u00e7in giderek daha da eri\u015filebilir hale gelmi\u015ftir. Ticari isthibarat tool\u2019lar\u0131n\u0131n geli\u015fimi ve kullan\u0131c\u0131 dostu CRM sistemleri ile birlikte art\u0131k pazarlamac\u0131lar, bu verileri analiz edebilmek i\u00e7in IT departman\u0131na ba\u011f\u0131ml\u0131 kalmamakta ve bu verilere an\u0131nda ula\u015fmak i\u00e7in gerekli ara\u00e7lara sahip olmaktad\u0131rlar. Veri y\u00f6netimi sorumluluklar\u0131 Bilgi Teknolojisi alan\u0131n\u0131n da \u00f6tesine ge\u00e7erek s\u00fcrekli yay\u0131lmaya devam etmektedir. \u00c7\u00fcnk\u00fc pazarlama ekipleri art\u0131k kendilerine sa\u011flanan verileri hem bilmek hem de anlamaktan sorumlu tutulmaktad\u0131rlar.<\/p>\n<p>Veri g\u00fcvenli\u011fi ve y\u00f6netim gibi konular\u0131n g\u00f6r\u00fcn\u00fcrl\u00fck ve \u00f6nemi s\u00fcrekli olarak artarken m\u00fc\u015fteri g\u00fcvenini sa\u011flamak i\u00e7in bu konular\u0131n ele al\u0131nmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Pazarlama ekiplerinden, m\u00fc\u015fterilerin t\u00fcm temas noktalar\u0131nda, bir m\u00fc\u015fterinin yolculu\u011funa ili\u015fkin bilgileri yakalamalar\u0131na yard\u0131mc\u0131 olacak sa\u011flam bir veri anlay\u0131\u015f\u0131na sahip olmalar\u0131 beklenir.<\/p>\n<p>G\u00fcn\u00fcm\u00fcz m\u00fc\u015fterileri giderek daha ki\u015fiselle\u015ftirilmi\u015f deneyimlere ihtiya\u00e7 duyuyor. Bu talepler, pazarlamac\u0131lar\u0131n, verilerdeki potansiyel anormallikleri ya da i\u00e7-g\u00f6r\u00fclerini bir araya getirmelerini sa\u011flarken; beklenenleri kar\u015f\u0131lamayan e\u011filimleri de tan\u0131mlayabilmelerine imkan vermi\u015ftir.<\/p>\n<p>Veri odakl\u0131 analizleri incelemek ve bir\u00e7ok farkl\u0131 analizi derlemek i\u00e7in pazarlamac\u0131lar g\u00fcn sonunda IT departmanlar\u0131n\u0131n birer uzant\u0131s\u0131 haline geldi. Peki nas\u0131l? Veriyi do\u011frulama ve verinin niteli\u011fini inceleme \u00e7abalar\u0131 ve ek olarak farkl\u0131 verileri m\u00fc\u015fteriye sunarken; en do\u011fru hedeflemenin gerekti\u011fi sonucuna ula\u015f\u0131ld\u0131. Bu durum gelir, kazan\u0131m veya datay\u0131 ki\u015fiselle\u015ftirme \u00e7abalar\u0131n\u0131n birlikte \u00e7al\u0131\u015fmas\u0131 ile sonu\u00e7land\u0131r\u0131ld\u0131.<\/p>\n<p>Veri y\u00f6netimleri art\u0131k pazarlama departmanlar\u0131nda yer alan uzmanlardan CMO\u2019ya kadar bilinmesi gereken birer i\u015f par\u00e7ac\u0131klar\u0131 haline geldi. Pazarlama departmanlar\u0131n\u0131n bu yeni sorumluluklar\u0131 aras\u0131nda IT departmanlar\u0131 ile koordineli bir \u015fekilde \u00e7al\u0131\u015farak; veri ak\u0131\u015f\u0131ndaki do\u011fru bilgilerin sa\u011flanmas\u0131, veri yanl\u0131\u015fl\u0131klar\u0131n\u0131n saptanmas\u0131, hassas bilgileri korumak i\u00e7in veri y\u00f6netiminin sa\u011flanmas\u0131, veri stratejilerinin optimize edilmesi ve pazarlama planlar\u0131na temel olu\u015fturmak i\u00e7in analitik \u00e7\u00f6z\u00fcmler sunulmas\u0131 yer al\u0131yor.<\/p>\n<p>Pazarlama ekipleri i\u00e7in \u00e7ok heyecan verici bir rol olmasa da, verilere ula\u015fabilmek ve kullanabilmekteki b\u00fcy\u00fck sorumluluk bu donan\u0131mlara sahip olmaktan ge\u00e7iyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri bilgilerindeki daimi de\u011fi\u015fiklikler, y\u0131llar i\u00e7erisinde, pazarlamac\u0131lar i\u00e7in giderek daha da eri\u015filebilir hale gelmi\u015ftir. Ticari isthibarat tool\u2019lar\u0131n\u0131n geli\u015fimi ve kullan\u0131c\u0131 dostu CRM sistemleri ile birlikte art\u0131k pazarlamac\u0131lar, bu verileri analiz edebilmek i\u00e7in IT departman\u0131na ba\u011f\u0131ml\u0131 kalmamakta ve bu verilere an\u0131nda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2093],"tags":[],"class_list":["post-17844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-dijital-pazarlama-blog-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veri Y\u00f6netimi IT\u2019den Dijital Pazarlama Ekiplerine Nas\u0131l ge\u00e7iyor? - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/veri-yonetimi-itden-dijital-pazarlama-ekiplerine-nasil-geciyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veri Y\u00f6netimi IT\u2019den Dijital Pazarlama Ekiplerine Nas\u0131l ge\u00e7iyor? - Revotas\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri bilgilerindeki daimi de\u011fi\u015fiklikler, y\u0131llar i\u00e7erisinde, pazarlamac\u0131lar i\u00e7in giderek daha da eri\u015filebilir hale gelmi\u015ftir. 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