{"id":17851,"date":"2018-10-03T15:04:53","date_gmt":"2018-10-03T12:04:53","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=17851"},"modified":"2024-03-20T12:44:34","modified_gmt":"2024-03-20T09:44:34","slug":"e-ticarette-site-ziyaretcilerimizi-musteri-haline-nasil-donusturebiliriz","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/e-ticarette-site-ziyaretcilerimizi-musteri-haline-nasil-donusturebiliriz\/","title":{"rendered":"E-ticarette Site Ziyaret\u00e7ilerini M\u00fc\u015fteriye D\u00f6n\u00fc\u015ft\u00fcrme"},"content":{"rendered":"

E-ticarette ziyaret\u00e7ilerimizi m\u00fc\u015fteri haline nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrebiliriz ?<\/h1>\n

Tatil mevsimleri y\u0131l\u0131n en yo\u011fun al\u0131\u015fveri\u015f zamanlar\u0131d\u0131r. Tatil al\u0131\u015fveri\u015fi yapanlar m\u00fckemmel hediyeleri bulmak i\u00e7in sitenize g\u00f6z atmaya ba\u015flad\u0131\u011f\u0131nda, site trafi\u011finde \u00f6nemli bir art\u0131\u015f olur. Bununla birlikte, al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar en iyi fiyatlar\u0131 veya \u00fcr\u00fcnleri ara\u015ft\u0131rmakla me\u015fgulken, al\u0131\u015fveri\u015f sepetine her zaman \u00fcr\u00fcn atmazlar. Bu kullan\u0131c\u0131lar\u0131 yeniden hedeflemek i\u00e7in yeni stratejiler belirlemelisiniz.<\/p>\n

Perakendecilerin hat\u0131r\u0131 say\u0131l\u0131r bir \u00e7o\u011funlu\u011fu sepet hat\u0131rlatma kurgular\u0131 ile dokunu\u015flar yaparak b\u00fcy\u00fck ba\u015far\u0131lar elde ederken, pek az\u0131 ise sitede sadece gezinen ziyaret\u00e7eilere y\u00f6nelik \u00e7al\u0131\u015fmalar yapmaktad\u0131r. Bir gez ve terk etme stratejisi uygulayarak, bu potansiyel m\u00fc\u015fterilere yeniden ba\u011flanabilirsiniz.<\/p>\n

Gez ve Terk Et Email Marketing Kurgusu Nedir?<\/strong><\/h2>\n

Gez ve terk et, web sitenizi ziyaret ederek ve \u00fcr\u00fcn sayfalar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyerek ilgi g\u00f6steren m\u00fc\u015fterilerle ba\u011flant\u0131 kurabilece\u011finiz g\u00fc\u00e7l\u00fc bir davran\u0131\u015fa dayal\u0131 \u00e7\u00f6z\u00fcmd\u00fcr. Her ziyaret, g\u00f6r\u00fcnt\u00fcleme, t\u0131klama ve arama sayesinde, al\u0131\u015fveri\u015f yapan ki\u015filer, bir \u00f6\u011feyi sepete eklemeden \u00f6nce bile \u00e7e\u015fitli sat\u0131n alma amac\u0131n\u0131 dile getiriyor. Sadece gezinme aktiviteleriyle bile, m\u00fc\u015fteriye d\u00f6n\u00fc\u015fmeyen site ziyaret\u00e7ilerine, onlar\u0131 siteye geri d\u00f6nd\u00fcrecek \u015fekilde zaman\u0131nda ve alakal\u0131 mesajlar g\u00f6nderebilirsiniz. Bu, al\u0131\u015fveri\u015f yapanlar\u0131n sat\u0131n alma kararlar\u0131n\u0131 etkiler ve al\u0131\u015fveri\u015f yapan ki\u015fileri ki\u015fiselle\u015ftirilmi\u015f ileti\u015fimde sat\u0131n alma yolunda onlar\u0131 y\u00f6nlendirir.<\/p>\n

\"\"<\/p>\n

Gez Terk Et ve Sepet Kurgusu Kampanyalar\u0131 Aras\u0131ndaki Ba\u011flant\u0131<\/strong><\/h2>\n

Zaten bir al\u0131\u015fveri\u015f sepet serisi g\u00f6nderiyorsan\u0131z, bir gez ve terk serisi eklemek sadece h\u0131zl\u0131 ve uygulanmas\u0131 kolay, ayn\u0131 zamanda son derece faydal\u0131d\u0131r. T\u0131pk\u0131 sepet kurgu serisi gibi, birden fazla e-posta g\u00f6nderdi\u011finizde, g\u00f6z atma i\u015flemi daha iyi sonu\u00e7 verir. Bu kampanyalarda, m\u00fc\u015fterilere, onlar\u0131 daha iyi ba\u011flamak siteye geri g\u00f6t\u00fcrmek i\u00e7in iki veya \u00fc\u00e7 veya daha fazla mesaj g\u00f6nderilir.<\/p>\n

Yeniden pazarlama kar\u0131\u015f\u0131m\u0131n\u0131za bir gez ve terk et kampanyas\u0131 eklemeniz size iyi bir gelir art\u0131\u015f\u0131 sa\u011flayacakt\u0131r:<\/p>\n

\u2022 Gez terk et ve sepet kurgusu kampanyalar\u0131 i\u00e7in ortalama d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 – s\u0131ras\u0131yla% 7,8<\/strong><\/span> ve% 20,7<\/span><\/strong>`dir.<\/p>\n

\u2022 Halihaz\u0131rda sepet kurgusu bulunan perakendeciler i\u00e7in uygulanmas\u0131n\u0131n basit olmas\u0131n\u0131n yan\u0131 s\u0131ra, ara\u015ft\u0131rmalar\u0131m\u0131zda gez terk etme kampanyalar\u0131n\u0131n kendileri i\u00e7in h\u0131zl\u0131 bir \u015fekilde ciroya d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc g\u00f6r\u00fclmektedir.<\/p>\n

\u2022 Gez ve terk et kampanyalar\u0131n\u0131z\u0131n, yeniden pazarlama kampanyalar\u0131n\u0131zdan elde etti\u011finiz gelirin yakla\u015f\u0131k%64<\/span><\/strong>‘\u00fcn\u00fc olu\u015fturmas\u0131n\u0131 ve toplam yeniden pazarlama gelirinin%36<\/span><\/strong>‘s\u0131n\u0131 olu\u015fturmas\u0131n\u0131 bekleyebilirsiniz.<\/p>\n

\u2022 Sepet kurgusu toplam cironuzun %14<\/span><\/strong>‘\u00fcn\u00fc olu\u015fturabilirken, gez terk kurgusu et toplam e-posta gelirinin %8<\/span><\/strong>‘ini olu\u015fturabilmektedir.<\/p>\n

\u2022 Sepet kurgusundan elde edilen d\u00f6n\u00fc\u015f\u00fcmlerin %66′<\/span><\/strong>s\u0131n\u0131 yeni m\u00fc\u015fteriler olu\u015fturuyor, gez terk et kampanyalar\u0131n\u0131n %63<\/span><\/strong>`\u00fcn\u00fc yeni m\u00fc\u015fteriler olu\u015fturmaktad\u0131r.<\/p>\n

\u2022 A\u00e7\u0131k\u00e7a tatil sezonu, perakendecilerin, t\u00fcm y\u0131l boyunca stratejik, ki\u015fiselle\u015ftirilmi\u015f pazarlama mesajlar\u0131 ile etkile\u015fimde bulunmaya ve d\u00f6n\u00fc\u015f\u00fcm sa\u011flamaya devam edebilecekleri yeni m\u00fc\u015fteriler elde etmek i\u00e7in artan site trafi\u011finden yararlanmalar\u0131n\u0131n en \u00f6nemli zaman\u0131d\u0131r.<\/p>\n

Gez Terk Et Kurgusunun Di\u011fer Avantajlar\u0131<\/strong><\/h2>\n

Otomasyon sayesinde, gez terk et mailleri, do\u011fru zamanda otomatik olarak da\u011f\u0131t\u0131l\u0131r. Y\u0131llarca s\u00fcren ara\u015ft\u0131rma ve testlerden sonra, sitede \u00fcr\u00fcn terk edildikten \u00fc\u00e7 saat sonra g\u00f6nderilen gez terk et mesajlar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm olu\u015fturma olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011funu g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Ek mesajlar her 2-3 g\u00fcnde bir g\u00f6nderilmelidir. \u0130lk mesaj, m\u00fc\u015fterinin hala \u00e7evrimi\u00e7i oldu\u011fu ve hala sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc periyot olan m\u00fc\u015fterinin siteyi terk etti\u011fi ilk 2 saat i\u00e7inde g\u00f6nderilmelidir. Benzer \u015fekilde, her ard\u0131\u015f\u0131k mesaj al\u0131\u015fveri\u015f\u00e7inin ilgisini ve dikkatini \u00e7ekmek i\u00e7in \u00e7evrimi\u00e7i ziyarete daha yak\u0131n bir \u015fekilde g\u00f6nderilmelidir.<\/p>\n

\u0130\u00e7eriksel Olarak \u0130lgili Mesajlar<\/strong><\/h2>\n

Gez terk et kurgusu, perakendecilere al\u0131\u015fveri\u015f gezisinde g\u00fcncel, alakal\u0131 ve yard\u0131mc\u0131 bilgiler i\u00e7eren g\u00fcncel site ziyaret\u00e7ilerine ula\u015fma f\u0131rsat\u0131 verir. Yay\u0131n mesajlar\u0131, fark\u0131ndal\u0131k yaratmada harikad\u0131r, ancak bu tetiklenen gez terk et kurgu iletileri, bundan daha fazlas\u0131n\u0131 yapar. Birden \u00e7ok kanalda toplanan t\u00fcketici sinyallerine dayanan hedefli, ki\u015fisel sohbetler olu\u015fturman\u0131za olanak tan\u0131r. Bu e-postalar, kampanyalar\u0131 otomatik olarak her bir al\u0131c\u0131n\u0131n g\u00f6z atma davran\u0131\u015f\u0131na g\u00f6re \u00fcr\u00fcn ve i\u00e7erik \u00f6nerileriyle doldurur ve etkile\u015fimleri en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in kat\u0131l\u0131m\u0131n en y\u00fcksek oldu\u011fu zamanlarda da\u011f\u0131t\u0131l\u0131r. Bununla, daha \u00f6nce m\u00fc\u015fterilere hunide daha alakal\u0131 olan e-posta kampanyalar\u0131 sunarak, a\u00e7acaklar\u0131, t\u0131klayabilecekleri ve sat\u0131n alabilecekleri f\u0131rsat\u0131 art\u0131rabilirsiniz.<\/p>\n

Ki\u015fisel Mesajlar<\/strong><\/h2>\n

M\u00fc\u015fterinizin al\u0131\u015fveri\u015f deneyimini geli\u015ftirmek istiyorsan\u0131z, gez terk et kampanyalar\u0131n\u0131z i\u00e7in ki\u015fisel \u00fcr\u00fcn \u00f6nerileri veya tahmini i\u00e7erik eklemeyi d\u00fc\u015f\u00fcnebilirsiniz. Ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn \u00f6nerileri, al\u0131\u015fveri\u015f yapanlara ve perakendecilere a\u015fa\u011f\u0131dakiler dahil olmak \u00fczere bir dizi avantaj sunar:<\/p>\n

\u2022 Artan \u00fcr\u00fcn ke\u015ffi
\n\u2022 Artan ba\u011fl\u0131l\u0131k ve mutlu m\u00fc\u015fteriler
\n\u2022 Artan ortalama sipari\u015f de\u011feri
\n\u2022 Sipari\u015f ba\u015f\u0131na artan \u00fcr\u00fcnler
\n\u2022 Sitede ge\u00e7irilen s\u00fcrede art\u0131\u015f
\n\u2022 Gelir art\u0131\u015f\u0131<\/p>\n

G\u00f6r\u00fcnt\u00fclenen \u00fcr\u00fcnle ilgili ayn\u0131 kategoriye veya alt kategoriye veya \u00f6\u011felere dayal\u0131 ki\u015fisel \u00fcr\u00fcn \u00f6nerileri de dahil olmak \u00fczere, gez terk et mesajlar\u0131n\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde art\u0131racakt\u0131r.<\/p>\n

Ki\u015fisel \u00fcr\u00fcn \u00f6nerileri i\u00e7eren gez terk et maillerinin, ki\u015fisel \u00fcr\u00fcn \u00f6nerileri i\u00e7ermeyen gez terk et maillerine g\u00f6re %29 daha fazla ilgi \u00e7ekti\u011fi g\u00f6zlenmi\u015ftir.<\/p>\n

Sonu\u00e7<\/strong><\/p>\n

Gez terk et e-postalar\u0131n\u0131n kullan\u0131m\u0131yla, m\u00fc\u015fterilerinizin yeniden gez terk et ve d\u00f6n\u00fc\u015f\u00fcm i\u00e7in tasarlanan, zaman\u0131nda, alakal\u0131 ve ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6ndermenize olanak tan\u0131yan farkl\u0131 \u00fcr\u00fcnleri hat\u0131rlatmak veya \u00f6nermek i\u00e7in m\u00fc\u015fterilerin g\u00f6z atma davran\u0131\u015f\u0131ndan verileri kullanabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-ticarette ziyaret\u00e7ilerimizi m\u00fc\u015fteri haline nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrebiliriz ? Tatil mevsimleri y\u0131l\u0131n en yo\u011fun al\u0131\u015fveri\u015f zamanlar\u0131d\u0131r. Tatil al\u0131\u015fveri\u015fi yapanlar m\u00fckemmel hediyeleri bulmak i\u00e7in sitenize g\u00f6z atmaya ba\u015flad\u0131\u011f\u0131nda, site trafi\u011finde \u00f6nemli bir art\u0131\u015f olur. Bununla birlikte, al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar en iyi fiyatlar\u0131 veya […]<\/p>\n","protected":false},"author":1,"featured_media":31594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087,2091],"tags":[],"class_list":["post-17851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp","category-e-ticaret-blog-2"],"yoast_head":"\nE-ticarette Site Ziyaret\u00e7ilerini M\u00fc\u015fteriye D\u00f6n\u00fc\u015ft\u00fcrme - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/e-ticarette-site-ziyaretcilerimizi-musteri-haline-nasil-donusturebiliriz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticarette Site Ziyaret\u00e7ilerini M\u00fc\u015fteriye D\u00f6n\u00fc\u015ft\u00fcrme - Revotas\" \/>\n<meta property=\"og:description\" content=\"E-ticarette ziyaret\u00e7ilerimizi m\u00fc\u015fteri haline nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrebiliriz ? 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