{"id":18138,"date":"2018-12-12T14:11:53","date_gmt":"2018-12-12T11:11:53","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=18138"},"modified":"2024-03-20T12:39:27","modified_gmt":"2024-03-20T09:39:27","slug":"heat-map-nedir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/heat-map-nedir\/","title":{"rendered":"Heat Map Nedir?"},"content":{"rendered":"

Bu soruya verilebilecek k\u0131sa cevap, bir e-postada t\u0131klama aktivitesinin g\u00f6rsel bir g\u00f6stergesini sa\u011flayan rapordur.<\/p>\n

Heat Map g\u00f6nderim yapt\u0131\u011f\u0131n\u0131z e-postan\u0131zda abonelerin t\u0131klad\u0131klar\u0131 yerleri g\u00f6z\u00fcn\u00fczde canland\u0131rman\u0131za yard\u0131mc\u0131 olur. Harita her ba\u011flant\u0131ya t\u0131klayan e-posta abonelerinin y\u00fczdelerini ve en \u00e7ok pop\u00fcler ba\u011flant\u0131lar\u0131 g\u00f6sterecektir.<\/p>\n

Neden Revotas Heat Map\u2019i Kullanmal\u0131s\u0131n\u0131z?<\/strong><\/p>\n

Bu raporlama t\u00fcr\u00fcn\u00fcn neden faydal\u0131 oldu\u011fu konusundaki birka\u00e7 sebebi a\u015fa\u011f\u0131da g\u00f6rebilirsiniz.<\/p>\n

Okuyucu davran\u0131\u015f\u0131n\u0131n g\u00f6rme y\u00f6n\u00fcne dair g\u00f6r\u00fc\u015fler edinin: E-posta i\u00e7eri\u011finizin hangi anlamlarla dolu oldu\u011funu m\u00fc\u015fterilerinizin raporlar\u0131na bakmaya gerek olmaks\u0131z\u0131n tam anlam\u0131yla g\u00f6rebilirsiniz. Bu yolla, g\u00f6nderimlerinizde nas\u0131l bir dil ve kayna\u011f\u0131n etkili oldu\u011funa dair bilgiye sahip olacaks\u0131n\u0131z.<\/p>\n

Anahtar mesajlar\u0131n yerle\u015ftirilmesi: D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak i\u00e7in aksiyona y\u00f6nlendirme (call to action) butonunu nereye koyaca\u011f\u0131n\u0131z\u0131 ve nereye anahtar mesajlar\u0131 yerle\u015ftirece\u011finizi h\u0131zl\u0131 bir \u015fekilde anlay\u0131n.<\/p>\n

A\/B test i\u00e7in fikirler: Konu sat\u0131r\u0131, e-posta pazarlamac\u0131l\u0131\u011f\u0131n\u0131 test etmenin tek bir unsuru de\u011fil (fakat en kolaylar\u0131ndan bir tanesi). Ba\u011flant\u0131 performans\u0131n\u0131n g\u00f6rseli test i\u00e7in daha fazla ilham tetikleyebilir.<\/p>\n

F\u0131rsatlar\u0131 tespit edin: Heat Map  yeniden pazarlama ya da di\u011fer besleyici kampanya \/ tekrar geri kazanma kampanyalar\u0131 i\u00e7in alanlar ve aboneleri meydana \u00e7\u0131karabilir.<\/p>\n

Heat Map\u2019te renkler ne anlama geliyor? <\/strong><\/p>\n

Heat Map e-postan\u0131z\u0131n t\u00fcm k\u00f6pr\u00fclenmi\u015f b\u00f6l\u00fcmlerini renklerle kaplar. S\u0131cak renkler y\u00fcksek t\u0131klanma oranlar\u0131n\u0131 ifade eder. Revotas Heat Map arac\u0131, mavi renkli alanlar\u0131 en az t\u0131klanan alanlar, ye\u015fil ve sar\u0131 renklerini ikisinin ortas\u0131nda ve k\u0131rm\u0131z\u0131 renkli alanlar\u0131 ise en \u00e7ok t\u0131klanan alanlar olarak alg\u0131lar.<\/p>\n

A\u015fa\u011f\u0131daki \u00f6rnekten g\u00f6rebilece\u011finiz gibi, \u201cE-posta Analizi\u201d (a\u015fa\u011f\u0131daki g\u00f6rsel) en \u00e7ok t\u0131klananlar\u0131 g\u00f6steriyor.<\/p>\n

\"\" \"\"<\/p>\n

Renklere ek olarak, baz\u0131 Heat Map\u2019ler (bizimki gibi) her k\u00f6pr\u00fc \u00fczerinde y\u00fczdelik oranlar\u0131 dahil eder. Bu belirli ba\u011flant\u0131lara t\u0131klam\u0131\u015f abonelerin y\u00fczdelik oranlar\u0131n\u0131 temsil eder. Revotas Heat Map\u2019te  y\u00fczdelerin \u00fczerine geldi\u011finizde, ba\u011flant\u0131n\u0131n hedefini, toplam t\u0131klamalar\u0131 ve benzersiz t\u0131klamalar\u0131 g\u00f6sterecektir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bu soruya verilebilecek k\u0131sa cevap, bir e-postada t\u0131klama aktivitesinin g\u00f6rsel bir g\u00f6stergesini sa\u011flayan rapordur. Heat Map g\u00f6nderim yapt\u0131\u011f\u0131n\u0131z e-postan\u0131zda abonelerin t\u0131klad\u0131klar\u0131 yerleri g\u00f6z\u00fcn\u00fczde canland\u0131rman\u0131za yard\u0131mc\u0131 olur. Harita her ba\u011flant\u0131ya t\u0131klayan e-posta abonelerinin y\u00fczdelerini ve en \u00e7ok pop\u00fcler ba\u011flant\u0131lar\u0131 g\u00f6sterecektir. Neden […]<\/p>\n","protected":false},"author":1,"featured_media":31555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087],"tags":[],"class_list":["post-18138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp"],"yoast_head":"\nHeat Map Nedir? - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/heat-map-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heat Map Nedir? - Revotas\" \/>\n<meta property=\"og:description\" content=\"Bu soruya verilebilecek k\u0131sa cevap, bir e-postada t\u0131klama aktivitesinin g\u00f6rsel bir g\u00f6stergesini sa\u011flayan rapordur. Heat Map g\u00f6nderim yapt\u0131\u011f\u0131n\u0131z e-postan\u0131zda abonelerin t\u0131klad\u0131klar\u0131 yerleri g\u00f6z\u00fcn\u00fczde canland\u0131rman\u0131za yard\u0131mc\u0131 olur. Harita her ba\u011flant\u0131ya t\u0131klayan e-posta abonelerinin y\u00fczdelerini ve en \u00e7ok pop\u00fcler ba\u011flant\u0131lar\u0131 g\u00f6sterecektir. 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Heat Map g\u00f6nderim yapt\u0131\u011f\u0131n\u0131z e-postan\u0131zda abonelerin t\u0131klad\u0131klar\u0131 yerleri g\u00f6z\u00fcn\u00fczde canland\u0131rman\u0131za yard\u0131mc\u0131 olur. Harita her ba\u011flant\u0131ya t\u0131klayan e-posta abonelerinin y\u00fczdelerini ve en \u00e7ok pop\u00fcler ba\u011flant\u0131lar\u0131 g\u00f6sterecektir. 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