{"id":18265,"date":"2019-04-19T19:19:04","date_gmt":"2019-04-19T16:19:04","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=18265"},"modified":"2024-03-20T12:35:08","modified_gmt":"2024-03-20T09:35:08","slug":"musteri-sadakatini-surdurebilmek-icin-3-farkli-ve-yenilikci-oneri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/musteri-sadakatini-surdurebilmek-icin-3-farkli-ve-yenilikci-oneri\/","title":{"rendered":"M\u00fc\u015fteri Sadakatini S\u00fcrd\u00fcrebilmek \u0130\u00e7in 3 Farkl\u0131 ve Yenilik\u00e7i \u00d6neri"},"content":{"rendered":"

Sadakat Pazarlamas\u0131 ve Ki\u015fiselle\u015ftirmenin Faydalar\u0131<\/h2>\n

M\u00fc\u015fterilerin, rakiplerden gelen teklifler sebebiyle s\u0131k s\u0131k \u00fcr\u00fcn ve hizmet sa\u011flay\u0131c\u0131lar\u0131 de\u011fi\u015ftirdikleri bir s\u0131r de\u011fil. Bu durum perakende sekt\u00f6r\u00fcnden e\u011flenceye, her end\u00fcstriden sekt\u00f6rler aras\u0131nda ger\u00e7ekle\u015fiyor.<\/p>\n

M\u00fc\u015fterileriniz ile aran\u0131zdaki g\u00fcveni en ba\u015f\u0131nda yakalayabilmek; sad\u0131k, uzun vadeli (ve kazan\u00e7l\u0131) ili\u015fkiler geli\u015ftirebilmeniz i\u00e7in \u00e7ok \u00f6nemlidir. Sad\u0131k m\u00fc\u015fteriler, sadece sat\u0131n alma aktivitesinin d\u0131\u015f\u0131nda, markan\u0131z\u0131n adeta \u2018\u2019 Taraftar\u0131\u2019\u2019 olur ve size yeni m\u00fc\u015fteriler kazand\u0131r\u0131r. Wunderman \u00e7al\u0131\u015fmas\u0131na g\u00f6re, ABD\u2019de online al\u0131\u015fveri\u015f yapanlar\u0131n %65<\/strong><\/span>‘i, Birden fazla \u00fcr\u00fcn veya hizmet sat\u0131n alarak markalara sadakatlerini ispatlam\u0131\u015ft\u0131r.<\/p>\n

Fakat, ilk etapta bu ili\u015fkileri nas\u0131l yarat\u0131yorsunuz ve m\u00fc\u015fterileriniz ile aran\u0131zdaki g\u00fcveni nas\u0131l geli\u015ftiriyorsunuz?<\/p>\n

M\u00fc\u015fterilerinize, onlar ile alakal\u0131 olan i\u00e7erikler yarat\u0131n!<\/h2>\n

M\u00fc\u015fterilerinize, onlarla alakal\u0131 olmayan genel Emaillar g\u00f6ndermek yerine, kullan\u0131c\u0131lar\u0131n t\u0131klamalar\u0131n\u0131 ve al\u0131\u015fveri\u015f yapmas\u0131n\u0131 kolayla\u015ft\u0131ran yararl\u0131 bir deneyim olu\u015fturmak i\u00e7in markan\u0131z\u0131n sadakatini ve onlara sundu\u011funuz \u00f6nerileri ki\u015fiselle\u015ftirmeniz gerekmektedir.
\nKi\u015fiselle\u015ftirilmi\u015f sadakat programlar\u0131 sadece s\u00fcrpriz yapmak veya ho\u015fnut etmekten daha fazlas\u0131n\u0131 verir; Markan\u0131z\u0131n, m\u00fc\u015fterilerinin her birine \u2018\u2019Birey\u2019\u2019 olarak nas\u0131l \u00f6nem verdi\u011fini de g\u00f6stermi\u015f olursunuz. Sonu\u00e7 olarak, ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler daha fazla t\u0131klama, daha fazla etkile\u015fim al\u0131r ve olabilecek en iyi deneyimi yarat\u0131r. Yani, ki\u015fiselle\u015ftirme = mutlu ve sad\u0131k m\u00fc\u015fteriler \ud83d\ude42
\n\u015eimdi, sadakat kampanyalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmenizin ve sad\u0131k m\u00fc\u015fterileriniz ile daha g\u00fc\u00e7l\u00fc ili\u015fkiler kurman\u0131z\u0131n \u00fc\u00e7 farkl\u0131 yoluna bakal\u0131m.<\/p>\n

Ger\u00e7ek Zamanl\u0131 \u0130\u00e7erik ve Verileri Kullan\u0131n<\/strong><\/h2>\n

Diyelim ki; bir Havayolunun s\u0131k u\u00e7an yolcular i\u00e7in puan kazand\u0131ran program\u0131na \u00fcyesiniz ve birikmi\u015f puanlar\u0131n\u0131z\u0131 yapaca\u011f\u0131n\u0131z rezervasyon i\u00e7in kullanmak istiyorsunuz. Ancak g\u00fcncel olmayan toplam puan\u0131n\u0131z ile ilgili bir Email ald\u0131n\u0131z ve kafan\u0131z kar\u0131\u015ft\u0131. Gelen Emaildeki puandan daha fazla puana sahip oldu\u011funuzu bildi\u011finiz i\u00e7in durumu anlayabilmek a\u00e7\u0131s\u0131ndan m\u00fc\u015fteri hizmetlerini ula\u015f\u0131yorsunuz. \u00c7\u00fcnk\u00fc Emaildeki bilgiler eskiydi. Havayolunun puan bilgilendirme Emaillerine g\u00fcvenmedi\u011finiz i\u00e7inde Email aboneli\u011finden \u00e7\u0131k\u0131yorsunuz.<\/p>\n

Bu senaryo, s\u00fcrekli de\u011fi\u015fen fiyatlar ve \/ veya envantere sahip \u015firketler i\u00e7in \u00e7ok yayg\u0131nd\u0131r. Seyahat, perakende ve bilet markalar\u0131 bu durumu \u00e7ok iyi bilirler.<\/p>\n

B\u00f6yle bir senaryodan \u00e7\u0131kar\u0131labilecek sonu\u00e7; Email i\u00e7eri\u011finiz web sitenizin i\u00e7eri\u011fiyle uyu\u015fmuyorsa ve ger\u00e7ek zamanl\u0131 olarak g\u00fcncellemiyorsan\u0131z, m\u00fc\u015fterileriniz markan\u0131za olan g\u00fcveni tamamen kaybedebilir. Bu nedenle, ger\u00e7ek zamanl\u0131 fiyatland\u0131rma ve envanter, herhangi bir sadakat kampanyas\u0131 i\u00e7in \u00e7ok \u00f6nemlidir ve her daim g\u00fcncellenebilir olmal\u0131d\u0131r. M\u00fc\u015fteri sadakatinde; deneyimi daha da ki\u015fiselle\u015ftirmek i\u00e7in ekledi\u011finiz m\u00fc\u015fteri verileri, markan\u0131z i\u00e7in inan\u0131lmaz bir f\u0131rsat sa\u011flam\u0131\u015f olacakt\u0131r.<\/p>\n

Bu tarz ki\u015fiselle\u015ftirilmi\u015f sadakat deneyimleri nas\u0131l g\u00f6z\u00fck\u00fcr? \u0130\u015fte bunun i\u00e7in a\u015fa\u011f\u0131da bulunun iyi bir \u00f6rnek:<\/p>\n

Bu Email\u2019da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi; ger\u00e7ek zamanl\u0131 olarak m\u00fc\u015fterinin kazand\u0131\u011f\u0131 puanlar, kullan\u0131labilece\u011fi \u00f6geleri g\u00f6steriliyor ve m\u00fc\u015fterinin bir sonraki \u00f6d\u00fcl baremine ne kadar yak\u0131n oldu\u011funu tam olarak belirtiliyor. CTA (call to action)<\/strong> butonu sayesinde, markan\u0131n mobil uygulamas\u0131na direk olarak ba\u011flant\u0131 sa\u011flan\u0131yor ve b\u00f6ylece al\u0131\u015fveri\u015f aktivitesi kolayla\u015ft\u0131r\u0131l\u0131yor.<\/p>\n

\"\"<\/p>\n

M\u00fc\u015fterilerinize \u2018\u2019Hikayelerini\u2019\u2019 Anlat\u0131n<\/h2>\n

Her bir kullan\u0131c\u0131ya ge\u00e7en y\u0131la ait kendisine \u00f6zg\u00fc davran\u0131\u015flar\u0131n\u0131 incelemesiyle ili\u015fkili ayr\u0131nt\u0131l\u0131 bir genel bak\u0131\u015f sunmak i\u00e7in g\u00f6nderilen Emailleri muhtemelen biliyorsunuzdur. \u00d6rne\u011fin, di\u011fer sadakat program\u0131 bilgilerine ek olarak Delta, \u00fcyelerinin pencere koltu\u011funda ne kadar s\u0131kl\u0131kta oturduklar\u0131n\u0131 bilmesini sa\u011flar veya Spotify her kullan\u0131c\u0131s\u0131na -en \u00e7ok dinlediklerine g\u00f6re- en iyi m\u00fczik t\u00fcrlerini ve sanat\u00e7\u0131lar\u0131n\u0131 sergiler.<\/p>\n

Bu t\u00fcr deneyimler, Email pazarlamac\u0131l\u0131\u011f\u0131nda hikaye anlat\u0131m\u0131n\u0131n nas\u0131l dahil edilece\u011finin m\u00fckemmel \u00f6rnekleridir. M\u00fc\u015fteri verilerini almak ve bunu g\u00f6rsel olarak \u00e7ekici bir \u015fekilde sunmak (di\u011fer bir anlam\u0131yla veri g\u00f6rselle\u015ftirme olarak bilinir), \u00f6zellikle bir sadakat program\u0131n\u0131n par\u00e7as\u0131 olarak, m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 art\u0131rabilmek i\u00e7in harika bir stratejidir.<\/p>\n

M\u00fc\u015fterinize g\u00f6nderdi\u011finiz y\u0131l i\u00e7i inceleme Emailn\u0131zda M\u00fc\u015fterinizin markan\u0131zla olan her t\u00fcrl\u00fc etkile\u015fimini sergileyebilirsiniz. Bu Emailde, m\u00fc\u015fterinin sat\u0131n alma davran\u0131\u015f\u0131, \u00f6d\u00fcl puanlar\u0131n\u0131n art\u0131\u015f\u0131, a\u00e7t\u0131\u011f\u0131 Emaillar veya ge\u00e7mi\u015f aktiviteleri ile ilgili genel bir bak\u0131\u015f i\u00e7erebilir.<\/p>\n

Bu tarz sadakat Emaillar\u0131n\u0131, yaln\u0131zca e-ticaret sekt\u00f6r\u00fcndekiler de\u011fil, herhangi bir marka da kullan\u0131labilir. M\u00fc\u015fterilerinizi adeta y\u00fccelterek, son derece ki\u015fiselle\u015ftirilmi\u015f bir sadakat kampanyas\u0131 olu\u015fturma g\u00fcc\u00fcn\u00fcz var. \ud83d\ude42<\/p>\n

\"\"<\/p>\n

Tavsiye Emailleri Olu\u015fturmak i\u00e7in Davran\u0131\u015fsal \u00d6\u011feler Ekleyin<\/h2>\n

\u015eunu bilmek gerekir ki: M\u00fc\u015fteri beklentileri y\u00fcksektir. Fakat sad\u0131k m\u00fc\u015fterilerin ise beklentileri \u00e7ok daha da y\u00fcksektir. M\u00fc\u015fteriler, en \u00e7ok istedikleri \u00fcr\u00fcnler ile ilgili al\u0131\u015fveri\u015f aktivitesini kolayla\u015ft\u0131ran alakal\u0131, yararl\u0131 \u00f6neriler isterler. Bu y\u00fczden m\u00fc\u015fterilerinizin davran\u0131\u015flar\u0131ndan faydalan\u0131n ve bunlar\u0131n sizin i\u00e7in \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flay\u0131n.<\/p>\n

M\u00fc\u015fterilerinizin son zamanlarda web sitenize g\u00f6z att\u0131klar\u0131 kategorileri, al\u0131\u015fveri\u015f sepetinde b\u0131rakt\u0131klar\u0131 \u00fcr\u00fcnleri veya son sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnleri ekleyerek, g\u00fc\u00e7l\u00fc ve ki\u015fiselle\u015ftirilmi\u015f tavsiye Emailleri olu\u015fturabilirsiniz. B\u00f6ylece \u0130yi bir zamanlamaya sahip Emailya b\u00fcy\u00fck bir indirim uygulayan davran\u0131\u015fsal \u00f6\u011feler ekledi\u011finizde, en sad\u0131k m\u00fc\u015fterileriniz ile markan\u0131z\u0131 ba\u015far\u0131ya ula\u015ft\u0131rm\u0131\u015f olursunuz.<\/p>\n

Bu \u00f6rnekte, Email m\u00fc\u015fterinin en son g\u00f6z att\u0131\u011f\u0131 \u00fc\u00e7 \u00fcr\u00fcne g\u00f6re fiyatland\u0131r\u0131yor, de\u011felendiriyor ve ki\u015fiye \u00f6zel bir indirim ile birlikte al\u0131\u015fveri\u015fe te\u015fvik ediyor. Ayr\u0131ca, m\u00fc\u015fterinize sat\u0131n alma eyleminde ihtiya\u00e7 duydu\u011fu tavsiyeyi vermek i\u00e7in bu \u00f6\u011feleri sepet Emaillerinde de kullanabilirsiniz.<\/p>\n

\"\"<\/p>\n

Sadakat Kampanyalar\u0131 + Ki\u015fiselle\u015ftirme = Kazan\u0131lan M\u00fc\u015fteri Deneyimleri<\/h2>\n

Her zamankinden daha fazla m\u00fc\u015fteri deneyimi ile rekabet eden markalarla, \u00f6zellikle de sadakat kampanyalar\u0131n\u0131zda m\u00fcmk\u00fcn olan her an kampanyalar\u0131 ki\u015fiselle\u015ftirmeniz gittik\u00e7e \u00f6nem kazanmakta. Bir sonraki yarat\u0131c\u0131, m\u00fc\u015fteri odakl\u0131 kampanyan\u0131z\u0131 geli\u015ftirirken bu fikirlerin size ilham verece\u011fini umuyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sadakat Pazarlamas\u0131 ve Ki\u015fiselle\u015ftirmenin Faydalar\u0131 M\u00fc\u015fterilerin, rakiplerden gelen teklifler sebebiyle s\u0131k s\u0131k \u00fcr\u00fcn ve hizmet sa\u011flay\u0131c\u0131lar\u0131 de\u011fi\u015ftirdikleri bir s\u0131r de\u011fil. Bu durum perakende sekt\u00f6r\u00fcnden e\u011flenceye, her end\u00fcstriden sekt\u00f6rler aras\u0131nda ger\u00e7ekle\u015fiyor. M\u00fc\u015fterileriniz ile aran\u0131zdaki g\u00fcveni en ba\u015f\u0131nda yakalayabilmek; sad\u0131k, uzun vadeli […]<\/p>\n","protected":false},"author":1,"featured_media":31499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2087],"tags":[],"class_list":["post-18265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-cxp"],"yoast_head":"\nM\u00fc\u015fteri Sadakatini S\u00fcrd\u00fcrebilmek \u0130\u00e7in 3 Farkl\u0131 ve Yenilik\u00e7i \u00d6neri - Revotas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/musteri-sadakatini-surdurebilmek-icin-3-farkli-ve-yenilikci-oneri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Sadakatini S\u00fcrd\u00fcrebilmek \u0130\u00e7in 3 Farkl\u0131 ve Yenilik\u00e7i \u00d6neri - Revotas\" \/>\n<meta property=\"og:description\" content=\"Sadakat Pazarlamas\u0131 ve Ki\u015fiselle\u015ftirmenin Faydalar\u0131 M\u00fc\u015fterilerin, rakiplerden gelen teklifler sebebiyle s\u0131k s\u0131k \u00fcr\u00fcn ve hizmet sa\u011flay\u0131c\u0131lar\u0131 de\u011fi\u015ftirdikleri bir s\u0131r de\u011fil. 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