{"id":18591,"date":"2019-07-25T14:02:17","date_gmt":"2019-07-25T11:02:17","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=18591"},"modified":"2024-03-20T12:29:11","modified_gmt":"2024-03-20T09:29:11","slug":"mobil-ziyaretcilerinizi-e-posta-abonelerinize-nasil-donusturebilirsiniz","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/mobil-ziyaretcilerinizi-e-posta-abonelerinize-nasil-donusturebilirsiniz\/","title":{"rendered":"Mobil Ziyaret\u00e7ilerini E-Posta Abonelerine D\u00f6n\u00fc\u015ft\u00fcrme"},"content":{"rendered":"

Mobil Ziyaret\u00e7ilerinizi E-Posta Abonelerinize Nas\u0131l D\u00f6n\u00fc\u015ft\u00fcrebilirsiniz<\/span><\/h1>\n

Mobil cihazlar internet d\u00fcnyas\u0131nda \u00f6nlenemez bir y\u00fckseli\u015fte. Art\u0131k web sitesi trafi\u011finin yakla\u015f\u0131k %56<\/span><\/strong>‘s\u0131 mobil cihazlardan geliyor. Sonu\u00e7 olarak, bir\u00e7ok marka da yeni bir zorlukla kar\u015f\u0131 kar\u015f\u0131ya. Mobil ziyaret\u00e7iler, masa\u00fcst\u00fc cihazdan gelen ziyaret\u00e7iler kadar d\u00f6n\u00fc\u015f\u00fcm sa\u011flam\u0131yor.<\/p>\n

Mobil trafi\u011fi potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek neden bu kadar zor?<\/strong><\/p>\n

\"\"<\/a>

RevoTag \u00fcr\u00fcn\u00fcm\u00fcz\u00fc incelemek i\u00e7in t\u0131klay\u0131n<\/a><\/span>!<\/p><\/div>\n

Bu yaz\u0131da, mobil ziyaret\u00e7ilerinizi e-posta abonelerine d\u00f6n\u00fc\u015ft\u00fcrmenin en etkili birka\u00e7 yolundan bahsedece\u011fiz.<\/p>\n

Mobil D\u00f6n\u00fc\u015f\u00fcmlerin \u00d6nemi<\/strong><\/span><\/h1>\n

Google\u2019\u0131n, mobil web siteleri i\u00e7in daha y\u00fcksek s\u0131ralama sa\u011flayan son g\u00fcncellemesinin ard\u0131ndan, neredeyse t\u00fcm i\u015fletmeler ve markalar, web sitelerini mobil cihazlara optimize etmek i\u00e7in acele ediyor.<\/p>\n

Google, markalar\u0131n gelece\u011fe haz\u0131r oldu\u011fundan emin olmak istiyor ve bu nedenle markalar\u0131n web sitelerini daha mobil uyumlu hale getirmeye zorluyor.<\/p>\n

Bu s\u00fcre\u00e7te e-ticaret sitelerinin mobil optimizasyonda ka\u00e7\u0131rd\u0131\u011f\u0131 en \u00f6nemli b\u00f6l\u00fcm ise; D\u00f6n\u00fc\u015f\u00fcmler yani Conversions.<\/p>\n

Mobil trafik artarken, web siteleri ziyaret\u00e7ileri yeni kullan\u0131c\u0131ya d\u00f6n\u00fc\u015ft\u00fcrmekte zorlan\u0131yor. Asl\u0131nda, mobil trafik, web sitesi d\u00f6n\u00fc\u015f\u00fcmlerinin yaln\u0131zca %20<\/strong><\/span>‘sinden sorumludur. D\u00f6n\u00fc\u015f\u00fcmlerin %70<\/span><\/strong>\u2019i hala masa\u00fcst\u00fc ziyaret\u00e7ilerinden geliyor.<\/p>\n

Trafi\u011finizden potansiyel yeni kullan\u0131c\u0131 olu\u015fturmuyorsan\u0131z, web sitenizi mobil cihazlar i\u00e7in optimize etmek ve Google\u2019da daha \u00fcst s\u0131ralarda yer alman\u0131n amac\u0131 nedir ?<\/p>\n

\u00c7\u00fcnk\u00fc web sitelerinizde gezinmek i\u00e7in masa\u00fcst\u00fc cihaz kullanan ki\u015filerin y\u00fczdesi yava\u015f yava\u015f d\u00fc\u015f\u00fcyor.<\/p>\n

Mobil Trafi\u011fi Abonelere D\u00f6n\u00fc\u015ft\u00fcrmenin \u0130pu<\/strong>\u00e7<\/strong>lar\u0131<\/strong><\/span><\/h1>\n

Web sitenizin mobil d\u00f6n\u00fc\u015f\u00fcmlerini optimize etmek i\u00e7in yapman\u0131z gereken ilk \u015fey, mobil trafi\u011finizi masa\u00fcst\u00fcnden ayr\u0131 olarak ele almaya ba\u015flamakt\u0131r. Masa\u00fcst\u00fc d\u00f6n\u00fc\u015f\u00fcm stratejilerinizin mobil ziyaret\u00e7ileriniz \u00fczerinde \u00e7al\u0131\u015fmas\u0131n\u0131 bekleyemezsiniz.<\/p>\n

\u00d6rne\u011fin, mobil kullan\u0131c\u0131lar\u0131n onay formlar\u0131ndaki bir\u00e7ok alan\u0131 doldurmak ho\u015flar\u0131na gitmez. A\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z \u00e7ok yorucu ve uzun i\u00e7eriklerden olu\u015fuyorsa mobil ziyaret\u00e7ilerinizi aboneye d\u00f6n\u00fc\u015ft\u00fcrmek zor olacakt\u0131r.<\/p>\n

Mobil ziyaret\u00e7ilerin dikkatini \u00e7ekmek i\u00e7in daha uygun yollar bulman\u0131z gerekir. Bunun i\u00e7in a\u015fa\u011f\u0131daki stratejileri takip edebilirsiniz.<\/p>\n

1- Ak\u0131ll\u0131 Pop-up’lar Olu\u015fturun<\/strong><\/span><\/h1>\n

Web sitenizin pop-up mesajlar\u0131n\u0131, iyi d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilmek i\u00e7in mobil cihazlara uygun \u015fekilde optimize etmeniz gerekir. Masa\u00fcst\u00fc web sitenizde kulland\u0131\u011f\u0131n\u0131z \u00e7\u0131k\u0131\u015f ama\u00e7l\u0131 pop-up\u2019lar mobil cihazlarda iyi \u00e7al\u0131\u015fmayabilir.<\/p>\n

Mobil ziyaret\u00e7ilerinizin dikkatini \u00e7ekmek i\u00e7in, kullan\u0131c\u0131 deneyimlerini etkilemeden kullanabilece\u011finiz harika bir alternatif y\u00f6ntem, inactive bir pop-up yaratmak.<\/p>\n

Inactive pop-up’lar, bir kullan\u0131c\u0131n\u0131n ne zaman etkin olmad\u0131\u011f\u0131n\u0131 ve web sitenizi terk etmek \u00fczere gezinmeyi b\u0131rakt\u0131\u011f\u0131n\u0131 tahmin etmek i\u00e7in \u00e7\u0131k\u0131\u015f hedefli bir teknolojiyle \u00e7al\u0131\u015f\u0131r. Bu strateji, e-ticaret web sitelerinde, \u00f6zel bir indirim teklifiyle Sepete Ekle veya \u00d6deme butonunu t\u0131klatmakta teredd\u00fct eden kullan\u0131c\u0131lar\u0131 yakalamak i\u00e7in en etkili y\u00f6ntemlerden biridir.<\/p>\n

\"\"<\/p>\n

K\u00fc\u00e7\u00fck bir animasyon efekti ekleyerek inactive pop-up’\u0131 ayarlad\u0131\u011f\u0131n\u0131zda, mobil ziyaret\u00e7ilerinizi etkin bir \u015fekilde potansiyel m\u00fc\u015fterilere ve hatta sat\u0131\u015flara d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n

2-Floating Bar Ekleyin<\/strong><\/span><\/h1>\n

Floating Bars yani sabit bannerlar, mobil cihazlarda ziyaret\u00e7iler ile ba\u011flant\u0131 kurmada olduk\u00e7a etkilidir. Bu ba\u015fl\u0131klar, sayfay\u0131 a\u015fa\u011f\u0131 kayd\u0131rd\u0131\u011f\u0131n\u0131zda mobil ekran\u0131n\u0131z\u0131n \u00fcst k\u0131sm\u0131na yap\u0131\u015f\u0131r.<\/p>\n

Ekran\u0131n \u00e7ok k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc kaplad\u0131klar\u0131ndan, daha az zorlay\u0131c\u0131d\u0131r ve kullan\u0131c\u0131lar\u0131n istedikleri zaman e-postalar\u0131n\u0131 listenize b\u0131rakmalar\u0131na izin verir.<\/p>\n

\"\"<\/p>\n

Bir\u00e7ok web sitesi, mobil ziyaret\u00e7ileri potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in floating bar kullan\u0131r.<\/p>\n

Web sitenizin \u00fcst\u00fcnde floating bar veya men\u00fc varsa, ba\u015fl\u0131k a\u015fa\u011f\u0131ya yerle\u015ftirebilir veya bunun yerine bir hareketli form kullanabilirsiniz.<\/p>\n

Bu formlar, kullan\u0131c\u0131lar web sitesinde gezinirken a\u00e7\u0131l\u0131r ve e-posta listesine kolayca abone olmalar\u0131n\u0131 sa\u011flamak i\u00e7in a\u015fa\u011f\u0131 do\u011fru kayd\u0131r\u0131l\u0131r.<\/p>\n

3-Canl\u0131 Sohbet Sistemi Kurun<\/strong><\/span><\/h1>\n

Canl\u0131 sohbet deste\u011fi, m\u00fc\u015fterilerinizle ileti\u015fim kurman\u0131n ve sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmenin en iyi yollar\u0131ndan biridir. Ayn\u0131 zamanda e-posta aboneleri olu\u015fturman\u0131n etkili bir yoludur.<\/p>\n

Bir ziyaret\u00e7i, blog yay\u0131nlar\u0131n\u0131zdan birini okurken veya fiyatland\u0131rma sayfan\u0131z\u0131 ara\u015ft\u0131r\u0131rken, hizmetiniz veya \u00fcr\u00fcn\u00fcn\u00fczle ilgili bir soru sorabilir. Mobil web sitenizde k\u00fc\u00e7\u00fck bir canl\u0131 sohbet butonunu g\u00f6stermek, bu sorular\u0131 cevapland\u0131rmak i\u00e7in size daha h\u0131zl\u0131 bir yol sunar.<\/p>\n

Bununla yetinmeyip, ayn\u0131 zamanda e-postalar\u0131n\u0131 da toplayabileceksiniz. Sitenize kolayca canl\u0131 bir sohbet sistemi kurman\u0131za ve ayn\u0131 anda e-posta toplaman\u0131za izin veren bir\u00e7ok WordPress eklentisi vard\u0131r.<\/p>\n

\"\"<\/p>\n

Bu i\u015fi halletmek i\u00e7in kullanabilece\u011finiz bir\u00e7ok eklenti var. Bunlardan bir tanesini y\u00fckleyebilirsiniz.  Y\u00fcklendikten sonra, eklenti ziyaret\u00e7ilerin sizinle ba\u011flant\u0131 kurmas\u0131na izin vermek i\u00e7in web sitenizde canl\u0131 bir sohbet butonu g\u00f6sterecektir.<\/p>\n

4- 2 Ad\u0131ml\u0131 \u0130zin Formlar\u0131n\u0131 Kullan\u0131n<\/strong><\/span><\/h1>\n

 <\/strong>2 ad\u0131ml\u0131 izin formlar\u0131, blog yaz\u0131lar\u0131n\u0131zdaki resimleri ve metin ba\u011flant\u0131lar\u0131n\u0131 kullanarak daha fazla abone olu\u015fturman\u0131n bir ba\u015fka etkili yoludur.<\/p>\n

Bir\u00e7ok blog yazar\u0131, pop-up formlar\u0131n\u0131 blog makalelerinin paragraflar\u0131na entegre ederek insanlar\u0131n e-posta listelerine abone olmalar\u0131n\u0131 sa\u011flamak i\u00e7in 2 a\u015famal\u0131 izin formlar\u0131n\u0131 kullan\u0131r.<\/p>\n

\"\"<\/p>\n

2 a\u015famal\u0131 izinler, kullan\u0131c\u0131 yaln\u0131zca bir ba\u011flant\u0131y\u0131, butonu veya resme t\u0131klad\u0131\u011f\u0131nda pop-up\u2019\u0131 g\u00f6sterir. Bu durum, mobil cihazlarda daha iyi \u00e7al\u0131\u015f\u0131r, \u00e7\u00fcnk\u00fc kullan\u0131c\u0131lar yaln\u0131zca e-posta listenize abone olmak istediklerinde pop-up\u2019\u0131 g\u00f6r\u00fcnt\u00fclenmesini sa\u011flar.<\/p>\n

Bu y\u00f6ntem \u00f6zellikle blog yaz\u0131lar\u0131n\u0131zla birlikte kullan\u0131c\u0131ya farkl\u0131 i\u00e7erikler g\u00f6sterme \u00f6nerisi sundu\u011funuzda i\u015fe yarar.<\/p>\n

5- A\/B Testleri Yap\u0131n<\/strong><\/span><\/h1>\n

Pop-up’lar\u0131, sabit olmayan ba\u015fl\u0131klar\u0131 ve daha fazlas\u0131n\u0131 kullanarak mobil d\u00f6n\u00fc\u015f\u00fcmleri iyile\u015ftirmenin bir\u00e7ok yolu vard\u0131r. Ancak, pop-up’lar\u0131n\u0131z i\u00e7in m\u00fckemmel kopyay\u0131, CTA (hareket ge\u00e7irici) butonlar i\u00e7in en iyi rengi ve \u00e7o\u011fu aboneyi olu\u015fturan en iyi teklifi bulmak biraz i\u015f gerektirebilir.<\/p>\n

Bu noktada size A\/B testleri yard\u0131mc\u0131 olacakt\u0131r. Hangi t\u00fcr pop-up\u2019lar\u0131n ve izin formlar\u0131n\u0131n markan\u0131z i\u00e7in en iyi sonucu verdi\u011fini bulmak i\u00e7in A\/B test ara\u00e7lar\u0131n\u0131 kullanabilirsiniz.<\/p>\n

Farkl\u0131 sabit olmayan ba\u015fl\u0131k stilleriyle deneme yapabilirsiniz. Hangisinin daha iyi sonu\u00e7 verdi\u011fini g\u00f6rmek i\u00e7in blog iletilerine sat\u0131r i\u00e7i izin formlar\u0131n\u0131 farkl\u0131 ba\u011flant\u0131lar yerle\u015ftirmeyi deneyebilirsiniz.<\/p>\n

E-posta listenizi daha b\u00fcy\u00fck ve daha iyi hale getirmek i\u00e7in sonu\u00e7lar\u0131 daralt\u0131ncaya kadar deneme yapmaya devam edin.<\/p>\n

Sonu\u00e7<\/strong><\/span><\/h1>\n

Yeni m\u00fc\u015fteri olu\u015fturma stratejilerinizi mobil cihazlar i\u00e7in optimize etmek \u00e7ok fazla i\u015f gerektirir. Ancak, do\u011fru ad\u0131mlar ve ara\u00e7lar ile i\u015flem daha m\u00fckemmel ve kolay olacakt\u0131r. \u00d6nemli olan denemeyi ve geli\u015fmeyi asla b\u0131rakmamakt\u0131r. Yeni stratejiler bulun, heyecan verici yeni kat\u0131l\u0131m teklifleri olu\u015fturun. Revotas Social Proof<\/a><\/span><\/strong> ile kullan\u0131c\u0131lar\u0131n\u0131za di\u011fer ziyaret\u00e7ilerin neler yapt\u0131klar\u0131n\u0131 g\u00f6stererek gelirinizi art\u0131rabilirsiniz. Detayl\u0131 bilgi almak i\u00e7in t\u0131klay\u0131n<\/a><\/strong><\/span>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil Ziyaret\u00e7ilerinizi E-Posta Abonelerinize Nas\u0131l D\u00f6n\u00fc\u015ft\u00fcrebilirsiniz Mobil cihazlar internet d\u00fcnyas\u0131nda \u00f6nlenemez bir y\u00fckseli\u015fte. Art\u0131k web sitesi trafi\u011finin yakla\u015f\u0131k %56‘s\u0131 mobil cihazlardan geliyor. Sonu\u00e7 olarak, bir\u00e7ok marka da yeni bir zorlukla kar\u015f\u0131 kar\u015f\u0131ya. Mobil ziyaret\u00e7iler, masa\u00fcst\u00fc cihazdan gelen ziyaret\u00e7iler kadar d\u00f6n\u00fc\u015f\u00fcm […]<\/p>\n","protected":false},"author":1,"featured_media":31400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-18591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nMobil Ziyaret\u00e7ilerini E-Posta Abonelerine D\u00f6n\u00fc\u015ft\u00fcrme - Revotas<\/title>\n<meta name=\"description\" content=\"Mobil ziyaret\u00e7ilerinizi e-posta abonelerinize d\u00f6n\u00fc\u015ft\u00fcr\u00fcn. 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