{"id":18836,"date":"2019-12-20T16:28:15","date_gmt":"2019-12-20T13:28:15","guid":{"rendered":"https:\/\/www.revotas.com\/tr\/?p=18836"},"modified":"2024-03-20T12:23:13","modified_gmt":"2024-03-20T09:23:13","slug":"e-posta-pazarlama-ile-sadakat-programinizi-gelistirmenin-5-yolu","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-ile-sadakat-programinizi-gelistirmenin-5-yolu\/","title":{"rendered":"E-posta Pazarlama ile Sadakat Program\u0131n\u0131z\u0131 Geli\u015ftirmenin 5 Yolu"},"content":{"rendered":"

E-posta Pazarlama ile Sadakat Program\u0131n\u0131z\u0131 Geli\u015ftirmenin 5 Yolu<\/span><\/h1>\n

Amerika Birle\u015fik Devletleri e-ticaret pazar pay\u0131n\u0131n neredeyse yar\u0131s\u0131n\u0131 olu\u015fturdu\u011fu i\u00e7in, Amazon\u2019un m\u00fc\u015fteri taban\u0131n\u0131n hemen hemen herkesi i\u00e7erdi\u011fi rahatl\u0131kla s\u00f6ylenilebilir. Her y\u0131l ortalama al\u0131\u015fveri\u015f yapan bir ki\u015fi Amazon’a 700 dolar harcarken, Prime \u00fcyelerin 1400 dolar harcamas\u0131 vard\u0131r. Amazon Prime, gezegendeki en kazan\u00e7l\u0131 sadakat program\u0131 olabilir, ancak teoride s\u0131ra d\u0131\u015f\u0131 de\u011fil.<\/p>\n

\"\"<\/a>

RevoTag \u00fcr\u00fcn\u00fcm\u00fcz\u00fc inceleyin<\/a><\/span>!<\/strong><\/p><\/div>\n

Innova ara\u015ft\u0131rmas\u0131na g\u00f6re, markalar\u0131n sadakat program\u0131 \u00fcyeleri, \u00fcye olmayanlara g\u00f6re y\u0131lda %37<\/span> daha fazla gelir elde ediyor. Sad\u0131k m\u00fc\u015fteriler, en y\u00fcksek elde tutma oran\u0131na sahip m\u00fc\u015fterilerdir ve onlara ula\u015fman\u0131n en iyi yolunu ar\u0131yorsan\u0131z, e-postadan ba\u015fka bir yere bakman\u0131za gerek yok.<\/p>\n

Revotas E-Posta Pazarlama istatistikleri<\/a><\/span><\/strong>ne g\u00f6re, y ku\u015fa\u011f\u0131n\u0131n %73<\/span>‘\u00fc markalardan gelen ileti\u015fimlerin e-posta kanal\u0131 \u00fczerinden gelmesini tercih ediyor. Bu durum, e-postay\u0131 sadakat program\u0131 \u00fcyeli\u011fini s\u00fcrd\u00fcrmek i\u00e7in m\u00fckemmel bir kanal yapar. \u0130\u015fte be\u015f ipucu:<\/p>\n

1. T\u00fcm E-postalar\u0131 E-posta Servis Sa\u011flay\u0131c\u0131n\u0131z \u00dczerinden G\u00f6nderin<\/span><\/h1>\n

Estetik ve marka deneyimi, sadakat programlar\u0131 i\u00e7in ge\u00e7erli olmayan t\u00fcm durumlarda her zaman ayn\u0131 olmal\u0131d\u0131r. \u00c7o\u011fu durumda, program\u0131n kendi e-posta i\u015flevi vard\u0131r. \u00d6rne\u011fin, bir\u00e7ok sa\u011flay\u0131c\u0131 tetikleyici olay i\u00e7in gereken teknik altyap\u0131ya sahip olmayacak.\u201cBir m\u00fc\u015fteri VIP katman\u0131 kazan\u0131rsa, onlar\u0131 haberdar etmek istersiniz\u201d diyor ticaret pazarlama bulutu Yotpo’daki Teknoloji Ortaklar\u0131 Ba\u015fkan\u0131 Stewart Wesley. \u201cE-posta g\u00f6ndermenin tek yolu buysa, hi\u00e7 yoktan iyidir. Ancak bir entegrasyondan yararlanabiliyorsan\u0131z daha iyi olur.\u201d Revotas e-posta pazarlama platformu<\/a><\/strong><\/span>nun kolay kullan\u0131m\u0131 ve entegre hizmetleri sayesinde sadakat program\u0131n\u0131z ileri ta\u015f\u0131n\u0131r. Hakk\u0131m\u0131zda daha fazla bilgi almak i\u00e7in t\u0131klay\u0131n<\/a><\/span><\/strong>!<\/p>\n

2. Ho\u015f Geldin Serisine Sadakat Dahil Edin<\/span><\/h1>\n

Birisi e-posta listene kaydolursa, sana kulak vermek istediklerini s\u00f6yl\u00fcyorlar. Do\u011fal olarak, ho\u015f geldiniz e-postalar\u0131n\u0131n di\u011fer pazarlama mesajlar\u0131na g\u00f6re \u00e7ok y\u00fcksek a\u00e7\u0131lma oranlar\u0131 vard\u0131r. Ho\u015f geldiniz ak\u0131\u015f\u0131n\u0131z, de\u011ferlerinizi ve markan\u0131z\u0131 farkl\u0131 k\u0131lan \u015feyleri vurgulamak i\u00e7in m\u00fckemmel bir yerdir. Ayn\u0131 \u015fey sadakat program\u0131n\u0131z i\u00e7in de ge\u00e7erlidir.
\nMZ Wallace bunu \u00f6zellikle iyi yap\u0131yor ve insanlara My MZW Rewards\u2019\u0131 tan\u0131t\u0131yor. Avantajlar, yeni koleksiyonlar\u0131 erken sat\u0131n alma ve ma\u011faza i\u00e7i VIP etkinliklerine kat\u0131lma f\u0131rsat\u0131 gibi, puanlar ve \u00fccretsiz kargolar\u0131 da i\u00e7eriyor.<\/p>\n

3. Asl\u0131nda, Her Yer \u0130\u00e7in Ge\u00e7erli<\/span><\/h1>\n

Ho\u015f geldin e-postalar\u0131, sadakat program\u0131n\u0131z\u0131 vurgulamak i\u00e7in harika bir yer. Bunlar \u015fablonunuzun alt\u0131ndaki k\u0131sa bir s\u00f6z bile olsa, her \u00e7e\u015fit e-posta t\u00fcr\u00fc i\u00e7in ge\u00e7erlidir. Wesley’nin dedi\u011fi gibi, \u201cSadakat programlar\u0131n\u0131 t\u00fcm e-postalar\u0131n\u0131za dahil etmek harika bir fikir. \u00c7\u00fcnk\u00fc fark\u0131ndal\u0131k, ba\u015far\u0131n\u0131n temel g\u00fcc\u00fcd\u00fcr. Birisi bu program\u0131 bilmiyorsa, buna dahil olamaz.\u201d
\nSipari\u015f onay e-postalar\u0131nda m\u00fc\u015fterinin durumunun ve puan bakiyesinin ekranda g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden emin olun. Sat\u0131n alma sonras\u0131 takibi yaparken , bir sonraki sat\u0131\u015f\u0131 beslemek i\u00e7in sadakat program\u0131ndan yararlan\u0131n. DSW VIP, DSW al\u0131\u015fveri\u015f deneyiminin bir \u00f6zelli\u011fidir, bu y\u00fczden marka her e-posta ba\u015fl\u0131\u011f\u0131na dahil eder. DSW \u00f6rne\u011finde, sadece sadakat durumunuzu de\u011fil ayn\u0131 zamanda bir sonraki \u00f6d\u00fcl\u00fcn\u00fcze ne kadar yak\u0131n oldu\u011funuzu da i\u00e7eriyor.<\/p>\n

4. Ki\u015fiselle\u015ftirme \u0130\u00e7in Sadakat Program\u0131 Verilerini G\u00fc\u00e7lendirin<\/span><\/h1>\n

Sadakat \u00fcyeleri, bir\u00e7ok de\u011ferli veri sa\u011flar. Birinin fiziksel (ma\u011faza) veya internet al\u0131\u015fveri\u015fi tercih edip etmedi\u011fini ve sat\u0131n alma ge\u00e7mi\u015fine ek olarak bu ki\u015filere ne t\u00fcr promosyonlar\u0131n ho\u015funa gitti\u011fini g\u00f6rebilirsiniz. T\u00fcm bu verileri ki\u015fiselle\u015ftirerek<\/a><\/span><\/strong> en de\u011ferli m\u00fc\u015fterileriniz i\u00e7in m\u00fcmk\u00fcn olan en iyi deneyimi ya\u015fatarak kullan\u0131n.<\/p>\n

5. \u00dcyeleri Ma\u011fazalar\u0131n\u0131za Ta\u015f\u0131y\u0131n<\/span><\/h1>\n

2018 y\u0131l\u0131nda, ABD ve Birle\u015fik Krall\u0131k’taki 2.000 t\u00fcketiciyle ma\u011faza al\u0131\u015fveri\u015fine y\u00f6nelik yap\u0131lan ara\u015ft\u0131rmada. Bir\u00e7o\u011funun e-ticaret yerine tercih etti\u011fini ve bir\u00e7o\u011funun ikisinin bir kombinasyonunu sevdi\u011fini \u00f6\u011frenince \u015fa\u015f\u0131rabilirsiniz. \u00d6rne\u011fin, Amerikal\u0131lar\u0131n \u00fc\u00e7te biri, ald\u0131klar\u0131 bir e-posta nedeniyle bir f\u0131rsattan yararlanmak i\u00e7in ma\u011fazay\u0131 ziyaret ediyor.<\/p>\n

2018 y\u0131l\u0131nda eMarketer, Starbucks Rewards\u2019un Apple Pay’de 1 milyondan fazla kullan\u0131c\u0131s\u0131yla, ABD’deki en pop\u00fcler mobil \u00f6deme oldu\u011funu belirledi. Bu ba\u015far\u0131 k\u0131smen Starbucks\u2019\u0131n sadakat program\u0131 kullanma ustal\u0131\u011f\u0131n\u0131n bir sonucudur. Starbucks Rewards \u00fcyesi iseniz, 30.000 bayiden birine girmenin t\u00fcm avantajlar\u0131n\u0131 hat\u0131rlatan e-postalar\u0131 hat\u0131rlayabilir ve sayabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-posta Pazarlama ile Sadakat Program\u0131n\u0131z\u0131 Geli\u015ftirmenin 5 Yolu Amerika Birle\u015fik Devletleri e-ticaret pazar pay\u0131n\u0131n neredeyse yar\u0131s\u0131n\u0131 olu\u015fturdu\u011fu i\u00e7in, Amazon\u2019un m\u00fc\u015fteri taban\u0131n\u0131n hemen hemen herkesi i\u00e7erdi\u011fi rahatl\u0131kla s\u00f6ylenilebilir. Her y\u0131l ortalama al\u0131\u015fveri\u015f yapan bir ki\u015fi Amazon’a 700 dolar harcarken, Prime \u00fcyelerin […]<\/p>\n","protected":false},"author":1,"featured_media":31380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2085,2088],"tags":[],"class_list":["post-18836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-e-posta-pazarlama"],"yoast_head":"\nE-posta Pazarlama ile Sadakat Program\u0131n\u0131z\u0131 Geli\u015ftirmenin 5 Yolu - Revotas<\/title>\n<meta name=\"description\" content=\"E-posta pazarlama ile sadakat program\u0131n\u0131z\u0131 geli\u015ftirmenin 5 yolu adl\u0131 yaz\u0131m\u0131z\u0131 okuyarak m\u00fc\u015fterileri sadakatinizi etkili bir \u015fekilde planlayabilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revotas.com\/tr\/blog\/e-posta-pazarlama-ile-sadakat-programinizi-gelistirmenin-5-yolu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-posta Pazarlama ile Sadakat Program\u0131n\u0131z\u0131 Geli\u015ftirmenin 5 Yolu - 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